Ep 318: Real Will Always Win

Market Proof Marketing: Home Builder Marketing Insights

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In this episode, Andrew Peek is joined by Beth Russell and Jackie Lipinski! The team talks about how implementing innovative and personal content can feel uncomfortable, but that it's a positive growing pain. Jackie shares how important it is to pretend you’ve never seen your website before and look at it with fresh eyes! They talk about AI and how, despite the buzz around it, it is still just a tool and is not ready to replace anyone, especially on a human interaction level.

Story Time (08:03)

• Beth is excited about an upcoming announcement on DYC: All Access! Be sure to login and read all about it.
• Jackie has been watching a lot of “Bluey” and a specific episode reminded her of a game she plays with builders.
• Andrew was bamboozled by a solar salesmen and made to look at solar panels with a different perspective.

The News (19:46)

• Google will start phasing out third-party cookies in weeks with new feature (https://martech.org)
• Google’s best Gemini demo was faked (https://techcrunch.com)
• Realtors face billions in damages for overcharging home buyers and sellers (https://www.businessinsider.com)
  

Things We Love Things We Hate (37:15)

• Andrew has reached his 8th Market Proof Marketing.
• Jackie has joined the YMCA and loves it!
• Beth loves our Creative Services division and everything they have accomplished.

Market Proof Marketing · Ep 318: Real Will Always Win

Questions? Comments? Email [e-mail] and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!