The Power of Raw and Unedited Content | Leveraging Authenticity and Value | The Shift in Content Consumption

In the Pit with Cody Schneider | Marketing | Growth | Startups

In the Pit with Cody Schneider | Marketing | Growth | Startups

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Dodano two lat temu

Treść dostarczona przez hello@codyschneider.com and Cody Schneider. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez hello@codyschneider.com and Cody Schneider lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.

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1
Andrew Stein: Living with Lions 46:39

8 dni temu46:39

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46:39

“If we march into that village and we start trying to persecute people for using poison, something that's very illegal, nobody's going to talk to us. We're not going to find out where the poison came from. We're not going to be able to shut anything down. We should take the approach that people are using poison because they're desperate, because they see no other alternative.” – Andrew Stein Andrew Stein is a wildlife ecologist who spent the past 25 years studying human carnivore conflict from African wild dogs and lions in Kenya and Botswana to leopards and hyenas in Namibia. His work has long focused on finding ways for people and predators to coexist. He is the founder of CLAWS , an organization based in Botswana that's working at the intersection of cutting-edge wildlife research and community driven conservation. Since its start in 2014 and official launch as an NGO in 2020, CLAWS has been pioneering science-based, tech-forward strategies to reduce conflict between people and carnivores. By collaborating closely with local communities, especially traditional cattle herders, CLAWS supports both species conservation and rural livelihoods—making coexistence not just possible, but sustainable.…

rok temu 53:55

MP3•Źródło odcinka

So, in this podcast episode, my co-host and I were discussing the power of creating raw and unedited content in today's digital landscape. We talked about how people are craving authenticity and are tired of the overly polished and edited versions of reality. We also touched on the idea of leveraging AI tools to automate content creation and distribution, such as using AI to create clips and repurpose existing content for different platforms. We discussed the importance of personal branding and how it can provide leverage and opportunities within an organization. Overall, we explored the evolving landscape of content creation and the potential for AI to enhance and streamline the process.

Brought to you by...

Swell AI: Sign up free - https://www.swellai.com/

Content marketing is the most impactful thing you can do for your business.

Content marketing is hard.

That's why we made Swell AI to help you do content marketing powered by AI.

Make clips, blog posts, newsletters, social media posts and more automatically.

Timestamps

(10:07) Raw and unedited content is going viral because people are tired of the edited version of reality.

(18:23) Building a personal brand through social media can provide leverage and opportunities for negotiation.

(29:33) Building a strong following on social media can lead to inbound opportunities and valuable relationships.

(34:00) The year 2024 will be the year of personal branding, with more founders and C-suite individuals starting podcasts and creating content.

(43:25) Automating the process of creating and scheduling content across multiple channels can be a high-leverage strategy for personal branding and content marketing.

Host Links

https://inthepitpodcast.com/

https://twitter.com/codyschneiderxx

https://www.linkedin.com/in/codyxschneider/

https://codyschneider.com/

https://www.drafthorseai.com/

Guest Links

https://twitter.com/kobyjconrad

https://www.channelsofgrowth.com/

LandingCat: SEO for ecommerce - https://www.landingcat.com/

41 odcinków

#Entrepreneur #Business #Marketing #cody+acclaim@schneidermedia.co #Demand Generation #Growth Marketing #Cody Schneider #B2B Marketing

In the Pit with Cody Schneider | Marketing | Growth | Startups

The Power of Raw and Unedited Content | Leveraging Authenticity and Value | The Shift in Content Consumption

In the Pit with Cody Schneider | Marketing | Growth | Startups

published rok temu

Udostępnij

MP3•Źródło odcinka

Brought to you by...

Swell AI: Sign up free - https://www.swellai.com/

Content marketing is the most impactful thing you can do for your business.

Content marketing is hard.

That's why we made Swell AI to help you do content marketing powered by AI.

Make clips, blog posts, newsletters, social media posts and more automatically.

Timestamps

(10:07) Raw and unedited content is going viral because people are tired of the edited version of reality.

(18:23) Building a personal brand through social media can provide leverage and opportunities for negotiation.

(29:33) Building a strong following on social media can lead to inbound opportunities and valuable relationships.

(34:00) The year 2024 will be the year of personal branding, with more founders and C-suite individuals starting podcasts and creating content.

(43:25) Automating the process of creating and scheduling content across multiple channels can be a high-leverage strategy for personal branding and content marketing.

Host Links

https://inthepitpodcast.com/

https://twitter.com/codyschneiderxx

https://www.linkedin.com/in/codyxschneider/

https://codyschneider.com/

https://www.drafthorseai.com/

Guest Links

https://twitter.com/kobyjconrad

https://www.channelsofgrowth.com/

LandingCat: SEO for ecommerce - https://www.landingcat.com/

41 odcinków

#Entrepreneur #Business #Marketing #cody+acclaim@schneidermedia.co #Demand Generation #Growth Marketing #Cody Schneider #B2B Marketing

Wszystkie odcinki

In the Pit with Cody Schneider | Marketing | Growth | Startups

1
AI is Replacing UGC Creators: 1 Click Makes 1,000 Ads 50:05

3 dni temu50:05

50:05

In this episode, Cody hosts Romain Torres, co-founder of ArcAds , to dive into the next evolution of paid advertising — using AI to generate and test thousands of ad creatives at scale. Romain shares the strategies behind ArcAds’ explosive success and how marketers can now use AI agents, automation, and avatars to unlock hyper-efficiency in ad performance. This episode is a masterclass in modern performance marketing for eCommerce, mobile apps, and agencies alike. Timestamps: 00:00 – Why top e-commerce advertisers generate 1,000s of creatives 01:10 – The old UGC content model: $100K for 1,000 ad variations 01:57 – ArcAds and AI avatars explained 03:00 – Lessons from gaming companies and their ad testing obsession 06:30 – How to make ad testing 10x cheaper and easier with AI 10:20 – Meta’s only recommendation to big advertisers: more creatives 13:10 – Why creative volume is now the biggest growth lever 15:00 – Romain’s 6-week creative testing sprint process 20:05 – The “Notion board” system for organizing ad experiments 25:40 – Automating script generation via Facebook Ad Library + Whisper 29:20 – AI’s true strength: copying and remixing top-performing formats 35:15 – Real examples: language apps, e-com, and viral ad structures 40:05 – Why localization with AI avatars is a game-changer 44:40 – Using failure and emotion in ads (gaming tactics for e-com) 47:50 – “Ads that don’t feel like ads” – winning creative philosophy 49:10 – Final frameworks and where to start with AI ads Key Points: • AI is shifting ad creative from an expensive, human-led process to scalable, high-volume automation — unlocking massive performance gains • Meta’s performance advice is now centered on one thing: creative iteration • ArcAds enables users to generate hundreds of UGC-style video ads using AI avatars, voice synthesis, and automated scripting • Creative success depends on three pillars: strong scripts, tested variations of actors, and good editing • Winning ad strategies rely less on creative instinct and more on statistical volume — test everything, let the data decide Creative Frameworks Discussed: Weekly Iteration Loop Organize creative ideas in a Notion board Test 10+ variations per concept Review weekly results → double down on winners Commit to a 6-week testing cycle to uncover scalable concepts AI Agent Automation Workflow Scrape competitors’ Facebook ads using the Ads Library API Transcribe videos with Whisper Analyze hooks and trends with GPT Generate new scripts, swap in AI avatars, and produce at scale Best Performing Ad Formats UGC-style narration with product demo B-roll Split-screen “AI tutor” dialogue format for language apps Localized voiceovers for different geographies Street interview simulations using avatars for finance/dating apps Growth Tactics: • Use AI to localize ad content and reach global markets without extra production • Automate creative inspiration by spying on competitors and remixing their winners • Build feedback loops with performance data to fuel ongoing ad ideation • Don’t try to guess the best creative — let scale + data reveal the winner Notable Quotes: “You just don’t know which actor is best for your ad until you test it.” – Romain Torres “Meta figured out the targeting. Now you have to figure out the creative.” “AI is bad at being creative — but it’s amazing at copying what works.” “Your edge is not doing one thing well. It’s doing everything at 100x volume.” Guest: https://fr.linkedin.com/in/romain-torres-arcads https://x.com/rom1trs https://www.arcads.ai/…

In the Pit with Cody Schneider | Marketing | Growth | Startups

1
from no app downloads for 2 years, to 100,000 in 14 days. this is how to find the shorts template for your product 46:57

23 dni temu46:57

46:57

In this episode of In the Pit , we sit down with Laurent , co-founder of FocusTree — a productivity app for students — to break down how he leveraged short-form creator-led content to explode the app to 100,000 downloads in just 15 days . Laurent shares the tactical, step-by-step breakdown of his viral growth playbook, from sourcing international creators to creating a gamified onboarding experience that hooks users. This is a masterclass in thinking media-first, product-second — and building sticky consumer apps in the TikTok era. This episode is sponsored by TalentFiber.com — the best way to hire vetted offshore talent that works in your time zone and speaks fluent English. 🔗 Guest Links Twitter/X: https://x.com/iamlaurentbo FocusTree App: https://focustree.app/ ⏱️ Timestamps (1:10) – Intro to FocusTree & hitting 100K+ users in 15 days (4:37) – The TikTok revolution: why media-led growth works now (9:09) – From paid ads to creators: 95% drop in CAC (12:06) – How to source and manage creators outside the US (16:01) – The key to finding “outlier” creators and winning formats (22:00) – The origin story: fake product, Reddit post → validated idea (26:51) – Beating legacy competitors by targeting Gen Z (30:49) – Onboarding design, SMS > email, and viral loops (34:53) – Product philosophy: build habits like Strava & Duolingo (38:28) – Underrated niches, creator research, and reading comments for hooks 💡 Key Takeaways Media Before Product: Laurent validated FocusTree’s concept with fake mockups on Reddit and TikTok — only building after demand was clear. Creator-Led Growth: FocusTree works with 7+ international creators, paying ~$20/video with performance bonuses — resulting in ~12K daily downloads. Hyper-Optimized Onboarding: From SMS login to school-based friend sync, every screen is engineered for retention. Gamified UX: Users “grow a garden” by studying — a visual reward loop inspired by Strava and Duolingo. Decentralized Creator Ops: Coaches manage onboarding, feedback, and best practices across WhatsApp and School.com. Unlocking Virality: Winning TikTok formats last 2–3 weeks. Read comment sections for next-gen hooks. Underserved Niches: Look for outdated categories with passionate audiences (e.g., astrology, study apps) and remix the experience. 🔥 Notable Quotes “You didn’t really study if you didn’t turn on FocusTree.” — Laurent Boulin“ If you want to win with creators, you need to know your media landscape like the back of your hand.” — Laurent Boulin “Our CAC dropped by 95% when we switched from ads to TikTok creators.” — Laurent Boulin LandingCat: SEO for ecommerce - https://www.landingcat.com/…

In the Pit with Cody Schneider | Marketing | Growth | Startups

1
100,000 app downloads from vibe coding and zero marketing spend 36:25

5 weeks temu36:25

36:25

In this episode, Jack Friks, the creator of PostBridge , shares a fresh approach to product validation—building media before building the product. He explains how he used viral content strategies to grow his mobile app and later developed a B2B tool to automate content creation and scheduling. If you're a founder, marketer, or creator looking to maximize reach and validate product ideas, this episode is packed with insights! 🔥 Key Topics Covered: ✅ Why testing media virality before product development is crucial ✅ Jack’s journey: Learning to code and launching a SaaS business ✅ How organic marketing can outperform paid ads ✅ The future of AI-driven content creation ✅ Finding and replicating viral content formats ✅ Automating content creation and scheduling ⏳ Timestamps: (00:00) – Introduction (00:57) – Why media-first validation matters (08:12) – Growing an app to 100,000+ downloads organically (12:45) – Balancing content virality and sales conversions (16:30) – How PostBridge automates content creation (22:10) – The future of AI-generated content marketing (26:45) – Tips for founders leveraging media for growth LandingCat: SEO for ecommerce - https://www.landingcat.com/ 💡 Notable Quotes: 📌 "The best way to validate a product is not by building it, but by testing if the media around it goes viral first." 📌 "If your idea can't generate organic engagement, it might not be solving a real problem." Resources: 🔹 Learn more about PostBridge : PostBridge - post-bridge.com 🔹 Follow Jack on Twitter : https://x.com/jackfriks 🔹 Mentioned Tool: Talent Fiber – Offshore hiring agency - TalentFiber.com 🔹 Additional References: Memelord Technologies – https://memelord.tech/…

In the Pit with Cody Schneider | Marketing | Growth | Startups

1
using organic shorts to get $1 CPM on tiktok and IG reels 45:08

7 weeks temu45:08

45:08

In this episode, Alex Heiden , co-founder of Get Payd , dives deep into the powerful world of marketing arbitrage and how brands can leverage short-form content to generate millions of views at a fraction of traditional advertising costs. With the rise of platforms like TikTok and Instagram Reels, Alex explains how brands can exploit the current "TikTokification" of content to build top-of-funnel awareness for B2B, prosumer, and consumer products alike. He shares detailed strategies on running performance-based creator campaigns, optimizing CPMs (as low as $1 vs. $9 on traditional platforms), and structuring competitions that incentivize high-performing content creators. Plus, Alex breaks down how brands can identify top creators for long-term partnerships and generate viral content that attracts organic replication from other creators. Timestamps: 00:00 - Introduction to marketing arbitrage & today's topic 03:42 - What is Get Paid? Bringing TikTok Shop strategies to digital businesses 05:19 - How TikTok's creator commission model works 06:12 - Two campaign models: CPM deals vs. competitions 10:44 - Results: Cost-effective campaigns with $1–$3 CPM 14:14 - Case studies: Viral success with day-in-the-life content 17:00 - The shift from outbound to inbound marketing 22:54 - Why the "For You" page changes everything for discovery 28:08 - Scaling: From $5K test budgets to $50K monthly spends 35:22 - The ripple effect of viral content and organic replication 42:25 - How Get Paid incentivizes creators and brands alike Key Points: Marketing Arbitrage Explained : How to get $1 CPMs vs. $9 on traditional ad platforms Short-Form Content Strategy : Run competitions and pay-per-view campaigns to maximize exposure Creator Incentives : Structuring payouts for maximum engagement and competitive motivation Organic Growth Tactics : How viral videos lead to a snowball effect with unpaid content replication B2B & B2C Impact : Why short-form content isn’t just for consumer brands Notable Quotes: "The only way to grow products quickly is by finding and exploiting marketing arbitrage." – Alex "Discovery isn’t about followers anymore—it’s about creating good content that the algorithm wants to show." – Host Key Takeaways for Founders: Shift ad budgets from traditional channels to short-form creator campaigns for massive reach at lower costs. Run competitive campaigns to organically motivate creators to produce viral content. Focus on specific features or outcomes in your short-form content for maximum clarity and effectiveness. Sponsors: TalentFiber.com – Hire the best offshore marketing talent. Connect with Alex: Instagram: @nocode.alex Twitter/X: https://x.com/alexh459 Platform: https://www.getpaydapp.com/ Ready to scale your marketing with short-form content? This episode is a masterclass in how to do it right. LandingCat: SEO for ecommerce - https://www.landingcat.com/…

In the Pit with Cody Schneider | Marketing | Growth | Startups

1
Milliseconds Makes Millions: Slow Page Speed is Burning Your Ad Budget 30:50

8 weeks temu30:50

30:50

In this episode, I chat with Lukas from The Nice Agency, a Shopify site speed optimization expert. They discuss why page speed optimization is one of the most overlooked yet impactful factors in improving return on ad spend (ROAS) and conversion rates for e-commerce businesses. Lukas shares insights from his agency’s experience, debunks common myths about automated page speed tools, and reveals the best technology stack for high-performance Shopify stores. Key Topics Covered: Why page speed optimization is a game changer for your e-commerce business. How bloated app stacks slow down your site and kill conversion rates. The biggest scams in the Shopify site speed industry and how to avoid them. The impact of page speed on SEO, paid ads, and overall user experience. A breakdown of the best tools and apps to use for a high-speed e-commerce store. Timestamps: 00:00 - Introduction to Page Speed Optimization & Guest Introduction 03:45 - How Lukas Got Into Site Speed Optimization 08:30 - Common Mistakes That Slow Down Shopify Stores 13:20 - The Scam Behind "Instant" Speed Optimization Services 19:45 - The True Impact of Site Speed on Conversion Rates & ROAS 25:10 - Case Study: How Speed Optimization Increased Sales by 17% 30:00 - The Best Page Speed Optimization Tech Stack 35:50 - Free Tools to Test Your Website’s Speed 41:00 - The Best Shopify Themes for High Performance 45:30 - How to Get a Free Site Speed Audit from The Nice Agency 50:00 - Where to Find Lukas & Final Thoughts Show Notes & Resources: Milliseconds Make Millions (Google & Deloitte Report on Page Speed) - Read Here WebPageTest.org - The Gold Standard for Site Speed Testing - Visit Site Dawn Theme - Shopify’s Recommended Lightweight Ecommerce Theme - Explore Here #1 Heatmap Analytics Tool for Tracking Revenue on E-commerce Websites - Check it Out RapidReviews - The Fastest Shopify Review App - Learn More Shoplift - Best A/B Testing Tool for Shopify - Explore Features Instant.so - The Fastest Shopify Page Builder - Visit Site LandingCat.com - Automated SEO and CRO for Ecommerce - Visit Site Connect with Lukas & The Nice Agency: Website: TheNiceAgency.co Twitter: @IGOBYLUKAS LandingCat: SEO for ecommerce - https://www.landingcat.com/…

In the Pit with Cody Schneider | Marketing | Growth | Startups

1
This Simple Ecom Funnel Increases AOV and ROAS by 3x 39:59

9 weeks temu39:59

39:59

Automated SEO and CRO for ecommerce - https://www.landingcat.com/ Build 10,000+ pages in days not months. Keyword research, page creation, and continuous conversion rate optimization. Go click the link man you'll be stoked you did. Learn more at - https://www.landingcat.com/ In this episode, we dive deep into funnel optimization with Sanjay, Head of Growth at Replo, a powerful landing page builder for e-commerce brands. Sanjay shares the most effective funnel structures, tactics, and landing page strategies that have been proven to increase conversions and maximize Return on Ad Spend (ROAS). From listicle-style pre-sell pages to upsells right before order shipment, this episode is packed with actionable insights for e-commerce brands looking to scale. Timestamps: 00:00 – Introduction and importance of funnel optimization 01:30 – Meet Sanjay, Head of Growth at Replo 02:19 – The most effective funnel right now: Listicle to collection page 04:10 – Psychology behind listicle-style pre-sell pages 07:13 – Optimizing landing pages: Headlines, GIFs, and trust badges 10:39 – Micro-yeses and shortening the funnel 13:06 – Funnel variations for high-ticket vs. low-ticket items 17:54 – Ad creative strategies that work: Ugly ads, hook-jacking, and storytelling 25:34 – Mid-funnel retargeting and objection handling 27:28 – Using landing pages for post-purchase upsells 30:46 – Subscription models and long-term upsell strategies 34:22 – Unlocking wholesale channels with cold email and automation 39:24 – Where to find Sanjay and final takeaways Key Insights: Listicle to Collection Page Funnel: The highest-performing funnel structure involves an ad driving to a listicle-style pre-sell page, which then directs customers to a curated collection page. Psychology of a Soft Sell: Instead of hard-selling in the ad, build intrigue and educate potential customers before presenting them with an offer. Mid-Funnel & Post-Purchase Optimization: Address objections with targeted content, increase AOV through post-purchase upsells, and leverage subscription-first models to drive long-term revenue. Winning Ad Formats: Engaging hooks like UGC-style "fake podcasts," news-style ads, and "ugly" handwritten-style creatives outperform traditional polished content. Cold Email for Wholesale Growth: How e-commerce brands can tap into boutique retailers using automation and personalized landing pages. Notable Quotes: "The best performing ads don’t sell, they educate and entertain first." "People buy into transformations, not just products. Sell the vacation, not the plane ride." "Most brands don’t optimize their funnels, but just doing this can 10X your ROAS." Resources & Links: Replo: https://www.replo.app/ Sanjay on Twitter/X: https://x.com/Sanjayatplay LandingCat: SEO for ecommerce - https://www.landingcat.com/…

In the Pit with Cody Schneider | Marketing | Growth | Startups

1
ai built prototypes: going from idea to mvp in under an hour 1:05:57

10 weeks temu1:05:57

1:05:57

Sub to my email newsletter for growth tactics - https://investorupdate.beehiiv.com/subscribe Brought to you by... Talent Fiber: Hire global talent for your growth marketing positions - https://talentfiber.com/ Today, we're diving into the process of turning a product idea into reality using AI tools. My guest Jay, founder of Casper Studios, walks us through the workflow from initial concept to creating a product requirements document (PRD) and then generating a visual prototype. We discuss how AI is revolutionizing product development by allowing ideas to be rapidly transformed into mockups and prototypes. We explore a specific product idea for an AI-powered infographic generator, examining the market opportunity, target users, and potential features. Jay explains how to conduct effective discovery calls with clients, create comprehensive PRDs, and use tools like V0 to quickly produce visual designs. Throughout the episode, we highlight how AI is dramatically accelerating the product development cycle, allowing founders and product teams to validate ideas faster than ever before. This new paradigm is changing how products are conceived, designed, and brought to market. Timestamp (0:00) - Intro (0:10) - Strategy for Validating Product Ideas (0:42) - Uncovering Product Ideas and Creating PRDs (3:00) - Guest Introduction: Jay from Casper Studios (10:14) - Discussion on AI Infographic Generator Concept (16:13) - Importance of Visually Appealing Content (32:57) - Overview of Product Requirements Document (PRD) Host Links Personal email newsletter - https://investorupdate.beehiiv.com/subscribe https://twitter.com/codyschneiderxx https://www.linkedin.com/in/codyxschneider/ https://codyschneider.com/ https://inthepitpodcast.com/ Guest Links Twitter/X - https://x.com/JSingh_08 Linkedin - https://www.linkedin.com/in/jaysingh10125/ casperstudios.xyz LandingCat: SEO for ecommerce - https://www.landingcat.com/…

In the Pit with Cody Schneider | Marketing | Growth | Startups

1
landing page masterclass: why your beautiful website is killing your startup growth 1:03:05

11 weeks temu1:03:05

1:03:05

Sub to my email newsletter for growth tactics - https://investorupdate.beehiiv.com/subscribe Brought to you by... Talent Fiber: Hire global talent for your growth marketing positions - https://talentfiber.com/ Let's dive into the pit and talk about one of the most overlooked things in growth marketing - copywriting. Today I have on my friend Jordan Mix from Late Checkout and we're gonna give you a masterclass on how to actually talk about the thing you're building and write well. Especially for those founders fresh out of Y Combinator who are slinging word salad and getting way too cute with their messaging. We rip through some startup websites, dissecting their copy and showing how to make it more effective. It's all about conveying specific ideas with as few words as possible, focusing on the outcomes people are shopping for - more time, more money, or more status. We demonstrate how to cut the jargon, speak directly to customer pain points, and create messaging that can't be copied. Remember, in this AI world with infinite options, you can actually do way less - write fewer words, ship less designs - and accomplish way more. Timestamps (0:00) - Intro (00:01:03) - Importance of Landing Pages (00:02:28) - Copywriting in Growth Marketing (00:03:08) - The Overlooked Nature of Copywriting (00:09:44) - Principles of Good Copywriting (00:18:04) - Common Mistakes in Google Ads (00:30:09) - Analyzing Y Combinator Startups' Websites Host Links Personal email newsletter - https://investorupdate.beehiiv.com/subscribe https://twitter.com/codyschneiderxx https://www.linkedin.com/in/codyxschneider/ https://codyschneider.com/ https://inthepitpodcast.com/ Guest Links Twitter/X - https://x.com/jrdnmix Linkedin - https://www.linkedin.com/in/jordan-mix1/ https://shopdowithin.com/ LandingCat: SEO for ecommerce - https://www.landingcat.com/…

In the Pit with Cody Schneider | Marketing | Growth | Startups

1
Enterprise Sales Hack: How to Host $1,500 Dinners for $1M ARR 50:39

12 weeks temu50:39

50:39

Sub to my email newsletter for growth tactics - https://investorupdate.beehiiv.com/subscribe Brought to you by... Talent Fiber: Hire global talent for your growth marketing positions - https://talentfiber.com/ In this podcast episode, I discussed the challenges early-stage founders face in enterprise sales and how traditional marketing strategies often fall short. My guest, Colin, shared a unique solution: hosting intimate dinners with target customers to build relationships and generate leads. By spending just $1,500, founders can create a valuable networking opportunity that can lead to significant revenue growth. We also explored the importance of partnerships with agencies to expand reach without the need for a dedicated sales team. Colin emphasized that these partnerships should focus on educating the agencies about the product, ensuring they can effectively promote it to their clients. This approach not only helps in generating leads but also builds a strong community around the brand, which is essential for long-term success in the health and wellness industry. Timestamps: (0:00) - Intro (0:21) - Hosting Dinners for Target Customers (3:07) - Partnership Arbitrage in E-commerce (5:56) - Impact and Outcomes of Hosting Events (10:09) - Logistics and City Selection for Events (19:03) - Cold Outreach Strategies for Event Invitations (29:03) - Leveraging Agency Partnerships for Distribution Host Links Personal email newsletter - https://investorupdate.beehiiv.com/subscribe https://twitter.com/codyschneiderxx https://www.linkedin.com/in/codyxschneider/ https://codyschneider.com/ https://inthepitpodcast.com/ Guest Links https://www.instagram.com/colindougherty_/ https://www.camskns.com/ LandingCat: SEO for ecommerce - https://www.landingcat.com/…

In the Pit with Cody Schneider | Marketing | Growth | Startups

1
AI agents will replace marketing roles in 2025 53:26

16 weeks temu53:26

53:26

Sub to my email newsletter for growth tactics - https://investorupdate.beehiiv.com/subscribe Brought to you by... Talent Fiber: Hire global talent for your growth marketing positions - https://talentfiber.com/ This episode I host my friend Grant, the founder of an AI automation agency that specializes in building marketing workflows for companies. We explore the concept of AI agents and how automation workflows serve as a bridge to developing these agents. Grant shares his insights on the definition of an agent, which he describes as a virtual employee that operates continuously, performing tasks like SEO research and content creation. We dive into practical applications of AI automation, including how Grant's agency is using LinkedIn automation to transform sales call transcripts into engaging posts. This episode highlights the fascinating idea of passive content production and the importance of domain knowledge in creating effective automation workflows. We also discuss how agencies are evolving by creating products to stabilize their revenue streams. If you're interested in understanding how to leverage AI for marketing and operational efficiency, this episode is filled with actionable insights and innovative ideas. Timestamps: 0:00 - Introduction to AI agents and automation workflows 01:14 - Defining an AI agent and its applications 04:02 - Grant's journey and agency growth 05:36 - Enhancing existing teams with automation 10:10 - The evolution of AI agents in organizations 15:14 - The future of content creation and automation 28:03 - Call to Content: Automating content generation from calls 39:39 - The importance of domain expertise in automation Host Links Personal email newsletter - https://investorupdate.beehiiv.com/subscribe https://twitter.com/codyschneiderxx https://www.linkedin.com/in/codyxschneider/ https://codyschneider.com/ https://inthepitpodcast.com/ Guest Links https://grantbot.co/ LandingCat: SEO for ecommerce - https://www.landingcat.com/…

In the Pit with Cody Schneider | Marketing | Growth | Startups

1
ai automation agency: making $200,000 a month from building automated marketing workflows 49:53

19 weeks temu49:53

49:53

In this episode, I chat with Michael Greenberg about AI automation in marketing services. We discuss building AI automation agencies, opportunities in productized services, and specific AI-powered marketing workflows. Michael shares insights on content creation strategies, including social media posts, podcasts, and virtual influencers. We also explore the technical aspects of implementing AI systems and the business considerations for entrepreneurs in this space. Michael provides perspectives on the challenges of running an AI automation agency and balancing experimentation with focus in entrepreneurship. Brought to you by... Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/ Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/ Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/ Timestamps: (00:10:20) - Process Automation in Marketing (00:18:41) - AI-Powered Ghostwriting System (00:23:32) - Generating Content at Scale with AI (00:28:23) - AI Avatars and Virtual Influencers (00:35:13) - Creating Artificial Controversy with AI (00:47:35) - Balancing Experimentation and Focus in Business Host Links Personal email newsletter - https://investorupdate.beehiiv.com/subscribe https://twitter.com/codyschneiderxx https://www.linkedin.com/in/codyxschneider/ https://codyschneider.com/ https://inthepitpodcast.com/ Guest Links https://x.com/gentoftech https://www.linkedin.com/in/gentoftech/ https://www.3rdbrain.co/ LandingCat: SEO for ecommerce - https://www.landingcat.com/…

In the Pit with Cody Schneider | Marketing | Growth | Startups

1
youtube scripting crash course - how to get 100,000+ views in videos for your business 1:00:47

20 weeks temu1:00:47

1:00:47

In this episode, I chat with Bryan Ng, a script-writing pro who’s helped companies amass hundreds of thousands of views on YouTube. We cover everything from crafting thumbnails and titles to nailing the first 30 seconds of a video. Bryan shares insights on the power of long-form content, YouTube’s potential as a brand-building tool, and using it as a distribution channel. We dive into actionable strategies like writing compelling scripts, delivering on your thumbnail’s promise, and identifying winning trends in your niche. Plus, we discuss the rise of in-house creators and the growing impact of super long-form content. If you’re ready to elevate your YouTube strategy, this episode is packed with tips to get you ahead. Brought to you by... Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/ Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/ Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/ Timestamps: (00:02:27) - Identifying winning content ideas (00:08:05) - YouTube funnel strategies (00:15:08) - Components of a compelling script (00:23:52) - Trends in video editing and authenticity (00:35:23) - Creators as company employees (00:38:48) - Trend towards super long-form content Host Links Personal email newsletter - https://investorupdate.beehiiv.com/subscribe https://twitter.com/codyschneiderxx https://www.linkedin.com/in/codyxschneider/ https://codyschneider.com/ https://inthepitpodcast.com/ Guest Links https://www.viralbangers.com/ https://x.com/boomerrbryan https://www.youtube.com/@boomerrbryan https://www.linkedin.com/in/boomerrbryan/ LandingCat: SEO for ecommerce - https://www.landingcat.com/…

In the Pit with Cody Schneider | Marketing | Growth | Startups

1
from zero to $20k mrr in 4 months: how 3 organic social posts built a viral app 46:48

22 weeks temu46:48

46:48

In this episode, we chat with Desmond, co-founder of Rise App, who scaled his app to $20,000 in monthly recurring revenue in just four months through organic social media marketing. He shares insights on using short-form video content to drive user engagement, emphasizing the importance of relatable narratives that position the app as a solution to users' problems. Desmond explains how a single viral post can significantly enhance an account's visibility and distribution potential on platforms like Instagram and TikTok. We also discuss the resurgence of consumer applications, particularly in the self-improvement niche, and the role of AI in enhancing user experience. Desmond highlights the need to adapt content formats to keep pace with changing audience preferences, noting that while short-form videos are here to stay, the specific frameworks will continue to evolve. This conversation is filled with actionable strategies for leveraging social media to grow your app or brand. Brought to you by... Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/ Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/ Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/ Timestamps: (00:06:07) Rise App's Success and Download Metrics (00:06:37) Using Organic Social Media for User Acquisition (00:13:34) Algorithm Behavior and Account Growth (00:16:08) Multi-Account Strategy (00:25:21) Using AI Avatars in Content (00:28:40) Storytelling in Content Host Links Personal email newsletter - https://investorupdate.beehiiv.com/subscribe https://twitter.com/codyschneiderxx https://www.linkedin.com/in/codyxschneider/ https://codyschneider.com/ https://inthepitpodcast.com/ Guest Links https://x.com/desmondhth https://www.riseapp.life/ https://designand.build/ LandingCat: SEO for ecommerce - https://www.landingcat.com/…

In the Pit with Cody Schneider | Marketing | Growth | Startups

1
the truth about ai content: what's working and what's not 54:33

23 weeks temu54:33

54:33

In this episode, Jacky Chou, SEO entrepreneur and founder of Indexsy, shares insights on various digital marketing strategies. Jacky particularly focuses on the power of Reddit for content distribution and link building. He discusses how companies can leverage Reddit to gain visibility, attract journalist attention, and generate backlinks. He also touches on the concept of "parasite SEO," where marketers piggyback on high-authority websites to rank for competitive keywords. Our conversation then delves into the changing landscape of SEO, with Jacky highlighting the decline of traditional niche affiliate sites and the rise of e-commerce and SaaS companies in search rankings. Brought to you by... Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/ Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/ Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/ Timestamps: (00:15:23) Reporters scour Reddit for news stories, so getting startup visibility on Reddit can lead to media coverage. (00:37:58) Google may be prioritizing sites that appear to be real companies with products over general affiliate blogs. (00:39:05) Traditional niche affiliate sites are likely to be decimated in the coming years, with no chance of recovery. (00:42:11) Pushing fewer articles (50-100 per month) is less likely to trigger Google penalties in the current SEO landscape. (00:43:06) A current effective content strategy involves using AI to write based on top-ranking content, then having humans polish the articles before publishing. Host Links Personal email newsletter - https://investorupdate.beehiiv.com/subscribe https://twitter.com/codyschneiderxx https://www.linkedin.com/in/codyxschneider/ https://codyschneider.com/ https://inthepitpodcast.com/ Guest Links https://www.linkedin.com/in/jacky-chou https://indexsy.com/ LandingCat: SEO for ecommerce - https://www.landingcat.com/…

In the Pit with Cody Schneider | Marketing | Growth | Startups

1
tiktok shop crash course: the formula for $1,000,000 in sales in less than 90 days 39:31

26 weeks temu39:31

39:31

In this episode, Mike Rama, founder of Brand Meets Creators, shares his insights on the rapidly growing TikTok Shop ecosystem. He discusses how brands are leveraging TikTok Shop to generate millions in revenue, with some going from zero to $1 million per month in just 8 weeks. Mike explains the importance of product selection, pricing strategy, and the need for a large network of affiliates (ideally 1,000+) to succeed on the platform. He highlights the unique aspects of TikTok Shop, including its built-in affiliate system, the potential for viral content, and the significant halo effect on other sales channels. Mike also shares his company's approach to connecting brands with creators, emphasizing the importance of data-driven decision-making and the need for brands to commit significant resources to succeed on TikTok Shop. Brought to you by... Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/ Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/ Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/ Timestamps: (00:00:10) Mike Rama has helped brands generate millions in revenue through TikTok Shop by leveraging affiliate marketing. (00:02:13) TikTok Shop integrates e-commerce directly into the platform, allowing creators to earn commissions by promoting products. (00:04:40) Successful TikTok marketing relies on hitting the For You page rather than traditional follower counts, making it a unique sales channel. (00:10:08) Brands can benefit from TikTok Shop by focusing on impulse buy products priced under $50 that have a unique or visual appeal. (00:35:47) To succeed on TikTok Shop, brands should be prepared to invest at least $5,000 a month and launch with around 1,000 affiliates to gain traction. Host Links Personal email newsletter - https://investorupdate.beehiiv.com/subscribe https://twitter.com/codyschneiderxx https://www.linkedin.com/in/codyxschneider/ https://codyschneider.com/ https://inthepitpodcast.com/ Guest Links https://www.linkedin.com/in/michaelrama https://x.com/mike_rama7 LandingCat: SEO for ecommerce - https://www.landingcat.com/…

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The Power of Raw and Unedited Content | Leveraging Authenticity and Value | The Shift in Content Consumption