#8 | Billboard Producer Shares His Figures, Dealing With Labels, Industry VS YouTube

Producer Diaries

Producer Diaries Podcast | Episode #8
Jay Cactus, Ocean and LLB join forces to bring you a brand-new weekly podcast where we talk about music production, content creation, life, and current events.
In this episode, Ellis Lost discusses his experience balancing multiple projects, including YouTube, placements, and collaborations. He shares the challenge of taking days off and the importance of enjoying what you do. Ellis also talks about the process of getting started with placements and loop kits, as well as the benefits of building a community. He shares how he got his first major placement and the role of posting achievements in attracting attention. Ellis also discusses the challenges of payment and contracts in the music industry and the power of taking down a song. In this episode of the podcast, Ellis Lost discusses the importance of having a team and legal support in the music industry. He also shares how placements have impacted his career direction. The conversation delves into the significance of offering something of value to establish connections and the role of social presence in networking. The discussion also covers the percentage split on publishing and master recording, navigating payments and contracts with labels, and the considerations of signing publishing deals and the impact of brand clout. The conversation concludes with insights on the challenges of collecting publishing income and the balance between placements and content creation. In this part of the conversation, Ellis Lost discusses branching out from South Side loops, the preference for YouTube over placements, developing an artist, creating loops and kits, sending loops to producers, dream placements, meeting Jack and creating kits, using pedals for kit creation, the fun of making kits with pedals, jamming and improvising in the studio, and the new Bob Marley film. The conversation covers various topics, including the film 'In the Heights', the impact of short-form content on YouTube, and the potential of short-form content for promoting music production kits. We discuss our experiences with different content strategies, such as highly edited videos versus consistent uploads. We also explore the strategy of finding successful video concepts and the importance of long-form content on YouTube. The conversation concludes with a farewell and appreciation for the guest's insights.
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