How AI is Helping Us Understand and Streamline Messy Customer Data

Decoding AI for Marketing

Treść dostarczona przez Mary Dooe, Greg Stuart, and Rex Briggs. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Mary Dooe, Greg Stuart, and Rex Briggs lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.

8M ago 34:08

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Barry Padgett is CEO of Amperity, a company using AI to solve this problem: large companies now have lots and lots of marketing data, but it is all coming from different systems and services. That means you might have info about a customer in different places across your portfolio, without the ability to integrate that data to get a more complete understanding of that customer. Especially as access to third party data diminishes, Padgett explains how the company can help big retailers and more streamline their information and ultimately improve customer experience.

For Further Reading:

https://amperity.com/company

https://www.attentive.com/blog/end-of-third-party-cookies#:~:text=In%20preparation%20for%20a%20cookieless,been%20a%20slow%20death%2C%20though.

https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-demise-of-third-party-cookies-and-identifiers

Listen on your favorite podcast app: https://pod.link/1715735755

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#Tech #Business #Marketing #Mary Dooe #Greg Stuart #Rex Briggs #Artificial Intelligence #ChatGPT #CMO #Generative AI #Marketing Strategies #OpenAI