541 - NASCAR Charters Are Big Business; Spire Motorsports’ Jeff Dickerson Breaks It Down

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5M ago 1:05:06

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Join Kelley Earnhardt Miller in this episode of "Business of Motorsports" as she sits down with Jeff Dickerson, co-owner of Spire Motorsports. Jeff shares insights into his NASCAR journey, revealing how Spire's formation was partly accidental. Delving into the current charter landscape, Jeff discusses the increasing value of charters, the potential for permanent charters, and the implications of a spending cap for teams. Despite teams aligning on four key charter pillars, Jeff explores whether their priorities truly align. The conversation also tackles the challenges of adapting to new changes and the need for clear regulations in the sport.

Jeff shares valuable advice he's received, emphasizing the importance of listening and emotional management in the fast-paced world of NASCAR.

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