The Interpersonal Approach to Crisis PR with Kate Gardiner

PR 360

Treść dostarczona przez Jan Richardson and Global Results Communications. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Jan Richardson and Global Results Communications lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.

5M ago 27:06

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Kate Gardiner is the CEO and founder of Grey Horse, a full-service communications agency often behind the scenes of global crises. An industry veteran, Kate started her career in journalism and audience engagement, triaging social media for global-facing campaigns, including award-winning coverage of the BP Oil Spill, the Arab Spring, and Hurricane Sandy. She also supported over a dozen women at the heart of the #MeToo movement. Here, she discusses the holistic approach to helping people through a public crisis.

Key Takeaways:

- Interpersonal help in a crisis

- The mental health effects of a crisis

- Helping people involved in a local crisis

Episode Timeline:

1:30 Kate's horse, Copenhagen

3:20 How Grey Horse goes beyond "damage control" to help people affected by a media event

5:00 The holistic approach to dealing with a crisis

6:15 Local adventures can be the most impactful

9:00 Kate's job would make a great TV show

11:15 The mental health ramifications of a crisis

13:55 Kate's work in the #MeToo movement

15:00 Financial victimization of sexual assault victims

17:30 How clients react to hiring Grey Horse

21:30 Standing up for women and their rights

23:30 How Kate transitioned from journalism to PR

This episode’s guest:

• Kate Gardiner on LinkedIn

• GreyHorse.com

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#Business #Marketing #Jan Richardson #Global Results Communications #Public Relations #Digital Marketing #Social Media Marketing #Brand Reputation #Content Creation #Influencer Marketing #Tech #Startup #Crisis Communications #Comm #Communication