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License Plate Recognition as Lead Generation
Manage episode 423363321 series 3029161
License Plate Recognition (LPR) technology is used broadly across industries, from loss mitigation for lenders to recognizing the vehicles of wash members in the car wash space.
In 2009, DRN Data entered the loss mitigation space working with lenders, banks, credit unions, and insurance agencies to find cars that needed to be repossessed. Soon they realized that LPR could be used for lead generation in the car wash space as well.
Pointing cameras at the street, DRN Data's technology recognizes license plates that drive past the wash and matches that information to the VIN of the car. This data provides the wash owner with more than one hundred marketing attributes for each person zooming by.
Senior Executive Director for DRN Data, Noel Peña, sat down with Shaneen Calvo, Director of Media & Editorial for International Carwash Association (ICA), at The Car Wash Show 2024 in Nashville. In this episode, you’ll hear the story of DRN Data's 180-degree repositioning and entry into the car wash industry.
300 odcinków
Manage episode 423363321 series 3029161
License Plate Recognition (LPR) technology is used broadly across industries, from loss mitigation for lenders to recognizing the vehicles of wash members in the car wash space.
In 2009, DRN Data entered the loss mitigation space working with lenders, banks, credit unions, and insurance agencies to find cars that needed to be repossessed. Soon they realized that LPR could be used for lead generation in the car wash space as well.
Pointing cameras at the street, DRN Data's technology recognizes license plates that drive past the wash and matches that information to the VIN of the car. This data provides the wash owner with more than one hundred marketing attributes for each person zooming by.
Senior Executive Director for DRN Data, Noel Peña, sat down with Shaneen Calvo, Director of Media & Editorial for International Carwash Association (ICA), at The Car Wash Show 2024 in Nashville. In this episode, you’ll hear the story of DRN Data's 180-degree repositioning and entry into the car wash industry.
300 odcinków
Wszystkie odcinki
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1 Mr. Clean Car Wash – A Great Trainer Needs Great Tools…and Patience 15:33
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1 8 Seconds to Win: How to Capture and Keep Your Audience’s Attention 37:18
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1 The Customer Experience Expectation – How Do We Make This One Moment Great? 30:50
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1 A Baby, A Fire, and the Car Wash Community - Camel Express Car Wash 18:08
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1 Inside PROJECTIONS: Key Strategies and Trends for Car Wash Success (Part 2) 12:39
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1 Inside PROJECTIONS: Key Strategies and Trends for Car Wash Success (Part 1) 20:54
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1 Building Better Workplaces: Unlocking the Power of a People Strategy at ROADMAP 15:08
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1 Exploring Customer Experience as the Tip of The Marketing Spear 21:30
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1 People, Products, Projections – Destination ROADMAP 20:03
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1 Car Wash Guys Building Car Washes - Shortening the Time from Conception to Grand Opening 31:07
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1 ElevateHER: Empowering Women in the Car Wash Industry “It Takes a Village” 25:03
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1 When to Overreact: A Conversation with an Economist 16:02
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1 Purpose-Driven Growth Strategies: OPW Vehicle Wash Solutions 29:40
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1 Customer Service – the Last Great Differentiator: Joey Coleman 46:28
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1 Training Experts: Allie Voiselle of Benny’s Car Wash 15:43
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