Mastering Buyer Personas & Customer Roles for Your Digital Marketing Success

Duchess Robinson - Digital Marketing Mentor and Influencer

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Dodano four lat temu

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The Agile Brand with Greg Kihlström®

1
#657: Augmenting front-line employees with AI for better experiences, with Fabrice Martin, Medallia 22:42

12 dni temu22:42

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22:42

We are here recording live at Medallia Experience at the Wynn in Las Vegas, and have been seeing and hearing some amazing things about how AI can enhance the customer experience as well as enable teams at organizations to create more meaningful connections with customers. Today we’re going to talk about how AI can help to create better experiences for customers before, during, and after their interactions. To help me discuss this topic, I’d like to welcome Fabrice Martin, Chief Product Officer at Medallia. RESOURCES Medallia: https://www.medallia.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

rok temu 24:54

MP3•Źródło odcinka

Welcome to "Mastering Buyer Personas & Customer Roles for Your Digital Marketing Success," hosted by Duchess Robinson. In this podcast, we delve into the critical elements of understanding and leveraging buyer personas and customer roles to elevate your digital marketing strategy. Discover how to create detailed buyer personas, identify key customer roles, and use these insights to craft targeted campaigns that resonate with your audience and drive results. Whether you're looking to refine your existing strategy or start from scratch, this podcast provides practical advice and expert tips to help you achieve your marketing goals. Join our Q&A sessions and connect with our community on Discord at https://bit.ly/3zeenv5. #BuyerPersonas #CustomerRoles #DigitalMarketing #MarketingStrategy #AudienceEngagement #Podcast #DuchessRobinson #QandA #DiscordCommunity #MarketingGoals

29 odcinków

#Business #Marketing #Duchess Robinson

Mastering Buyer Personas & Customer Roles for Your Digital Marketing Success

Duchess Robinson - Digital Marketing Mentor and Influencer

published rok temu

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MP3•Źródło odcinka

29 odcinków

#Business #Marketing #Duchess Robinson

Wszystkie odcinki

1
Digital Marketing Brief 8:09

11 weeks temu8:09

8:09

Just a brief overview of what to expect in the coming months of AI technology

1
Digital Marketing Campaign Basics 31:39

35 weeks temu31:39

31:39

Whether you're a small business owner, an aspiring marketer, or a seasoned professional looking to refresh your knowledge, this podcast is designed to equip you with the essential tools and strategies to succeed in the digital world. Join us as we break down complex concepts into easy-to-understand segments, covering topics such as SEO, social media marketing, content creation, email campaigns, PPC advertising, and analytics. Each episode features expert insights, practical tips, and real-world examples to help you create effective and impactful marketing campaigns. Tune in and discover how to harness the power of digital marketing to grow your brand, engage your audience, and drive measurable results. Get ready to elevate your marketing game with "Digital Marketing Campaign Basics"!…

1
Navigating Security Risks: Managing Domain and Hosting with Different Providers 11:18

41 weeks temu11:18

11:18

Welcome to "Navigating Security Risks: Managing Domain and Hosting with Different Providers," hosted by Duchess Robinson. This podcast delves into the security challenges and considerations when managing your domain and hosting through separate providers. Learn about potential vulnerabilities, risk mitigation strategies, and best practices to ensure your website remains secure and resilient. We'll discuss how to safeguard your digital assets, protect against cyber threats, and maintain robust security while optimizing your digital marketing efforts. For an interactive experience and to participate in our Q&A sessions, join our community on Discord at https://bit.ly/3zeenv5 . #DomainSecurity #HostingSecurity #CyberSecurity #DigitalMarketing #WebsiteSafety #Podcast #DuchessRobinson #QandA #DiscordCommunity #RiskManagement…

1
Domain and Hosting Management: Pros and Cons of Separate Providers 24:33

41 weeks temu24:33

24:33

Welcome to "Domain and Hosting Management: Pros and Cons of Separate Providers," hosted by Duchess Robinson. In this podcast, we explore the advantages and disadvantages of managing your domain and hosting with separate providers. Learn how this approach can impact your website's performance, security, and flexibility, and how to make informed decisions that align with your digital marketing goals. We'll cover key considerations, best practices, and potential pitfalls to help you determine the best strategy for your business. For an interactive experience and to participate in our Q&A sessions, join our community on Discord at https://bit.ly/3zeenv5 . #DomainManagement #HostingProviders #ProsAndCons #DigitalMarketing #WebsitePerformance #Podcast #DuchessRobinson #QandA #DiscordCommunity #MarketingStrategy…

1
Leveraging Discord for Business: Boost Your Digital Marketing Strategy 20:47

41 weeks temu20:47

20:47

Welcome to "Leveraging Discord for Business: Boost Your Digital Marketing Strategy," hosted by Duchess Robinson. In this podcast, we uncover the potential of Discord as a powerful tool for enhancing your digital marketing efforts. Discover how to create and manage a vibrant community, foster customer engagement, and drive brand loyalty using Discord. We’ll explore best practices for integrating Discord into your marketing plan, from hosting live events and Q&A sessions to delivering personalized customer support. Whether you're new to Discord or looking to maximize its capabilities, this podcast offers valuable insights and practical tips. Join our own community and participate in Q&A sessions on Discord at https://bit.ly/3zeenv5 . #DiscordForBusiness #DigitalMarketing #MarketingStrategy #CommunityBuilding #CustomerEngagement #Podcast #DuchessRobinson #QandA #DiscordCommunity #MarketingGoals…

1
Harnessing AI for Business: Elevate Your Digital Marketing Strategy 28:34

41 weeks temu28:34

28:34

Welcome to "Harnessing AI for Business: Elevate Your Digital Marketing Strategy," hosted by Duchess Robinson. In this podcast, we explore the transformative power of artificial intelligence in the world of business, focusing on how AI can supercharge your digital marketing efforts. Learn how to integrate AI tools and technologies to optimize campaigns, personalize customer interactions, and achieve your marketing objectives with precision and efficiency. From AI-driven data analytics to automated content creation, we cover the latest innovations and best practices to keep you ahead of the curve. Join our Q&A sessions and connect with our community on Discord at https://bit.ly/3zeenv5 . #AIforBusiness #DigitalMarketing #MarketingStrategy #AIInnovation #Podcast #DuchessRobinson #QandA #DiscordCommunity #MarketingGoals #AIinMarketing…

1
Mastering Buyer Personas & Customer Roles for Your Digital Marketing Success 24:54

42 weeks temu24:54

24:54

Welcome to "Mastering Buyer Personas & Customer Roles for Your Digital Marketing Success," hosted by Duchess Robinson. In this podcast, we delve into the critical elements of understanding and leveraging buyer personas and customer roles to elevate your digital marketing strategy. Discover how to create detailed buyer personas, identify key customer roles, and use these insights to craft targeted campaigns that resonate with your audience and drive results. Whether you're looking to refine your existing strategy or start from scratch, this podcast provides practical advice and expert tips to help you achieve your marketing goals. Join our Q&A sessions and connect with our community on Discord at https://bit.ly/3zeenv5 . #BuyerPersonas #CustomerRoles #DigitalMarketing #MarketingStrategy #AudienceEngagement #Podcast #DuchessRobinson #QandA #DiscordCommunity #MarketingGoals…

1
Crafting Your Ultimate Digital Marketing Plan 46:34

42 weeks temu46:34

46:34

Welcome to "Crafting Your Ultimate Digital Marketing Plan," your go-to podcast for all things digital marketing. Hosted by industry veteran Duchess Robinson, this podcast will guide you through the essential steps to create a powerful and effective digital marketing strategy. Learn about the latest tools, trends, and techniques that can help you reach your target audience and achieve your business goals. Whether you're a seasoned marketer or just starting out, this podcast is packed with valuable insights and actionable advice. For an interactive experience and to participate in our Q&A sessions, follow us on Discord at https://bit.ly/3zeenv5 . #DigitalMarketing #MarketingPlan #MarketingStrategy #BusinessGrowth #MarketingTools #Podcast #DuchessRobinson #QandA #DiscordCommunity #MarketingTrends…

1
Surface Level Marketing: The Shaky Foundation of Social Media Analytics. 45:38

1 year temu45:38

45:38

Businesses should develop more effective digital marketing strategies that are not solely reliant on the shaky foundation of social media analytics.

1
Talk the Talk: Mastering Voice Search Optimization 5:58

1 year temu5:58

5:58

In the rapidly evolving digital landscape, voice search has emerged as a game-changer, transforming how consumers interact with devices and seek information. "Talk the Talk: Mastering Voice Search Optimization" is your essential audio guide to navigating this new frontier. Each episode dives deep into the strategies, insights, and innovations driving voice search optimization. Join us as we decode the algorithms of Siri, Alexa, and Google Assistant, uncovering how businesses can optimize their online presence to thrive in an era of voice-driven searches. From actionable SEO tactics to in-depth interviews with industry experts, we explore the nuances of natural language processing, local SEO, mobile optimization, and beyond. Whether you're a small business owner eager to make your mark, a marketer navigating the voice search landscape, or just curious about the technology shaping our future, this podcast offers a wealth of knowledge, tips, and trends to keep you informed and ahead of the curve. Tune in to "Talk the Talk: Mastering Voice Search Optimization" and empower your business to speak the language of success in the voice search revolution.…

1
Mastering the Digital Marketing Landscape: Insights with Duchess Arrita Robinson 22:35

1 year temu22:35

22:35

In this enlightening episode of our podcast, we dive deep into the ever-evolving world of digital marketing with the incomparable Duchess Arrita Robinson. With a career spanning over a decade in the digital marketing arena, Duchess Arrita brings a wealth of knowledge, strategies, and firsthand experiences to the table. This episode, aptly titled "Mastering the Digital Marketing Landscape," is designed to equip entrepreneurs, marketers, and enthusiasts alike with the tools and insights needed to navigate the complexities of online marketing in today's digital age. Listeners will have the opportunity to explore a variety of topics, including the latest trends in social media marketing, the importance of SEO and content marketing, and the power of analytics and data-driven decision-making. Duchess Arrita will share her personal journey, highlighting the challenges she faced and the successes she achieved, offering valuable lessons and actionable advice along the way. Whether you're a seasoned professional looking to update your digital marketing toolkit or a newcomer eager to make your mark in the online world, this episode promises to be an invaluable resource. Join us as we uncover the secrets to creating compelling digital content, engaging with your audience on a deeper level, and ultimately driving growth and success in the digital realm. Don't miss this chance to learn from one of the industry's best, Duchess Arrita Robinson, and take your digital marketing efforts to new heights.…

1
Don't Be A Salty B 19:23

1 year temu19:23

19:23

It is perplexing to see that in a society that values success and accomplishment, there are those who, when someone else is successful, concentrate more on the shortcomings of that person rather than the things that they have achieved. This conduct is not simply a social occurrence; rather, it has profound roots in psychological conceptions as well as spiritual ideas. Let's investigate the reasons why some people, when confronted with the success of another, tend toward being negative. Visit my website at duchesspro.co…

1
Self Publishing Marketing - Just an Update 17:05

2 years temu17:05

17:05

Welcome to 'Self Publishing Marketing: Just an Update on My Work' episode - the go-to podcast for emerging and seasoned self-published authors. Join us as we delve into the ever-evolving world of self-publishing, sharing the latest trends, marketing strategies, and updates from the industry. Whether you're penning your first novel or you're a seasoned author looking to amplify your reach, this podcast offers tangible insights, fresh perspectives, and real-time updates on our host's personal self-publishing journey. From social media tactics to the art of engaging readers, we've got you covered. Subscribe now to stay in the loop and elevate your self-publishing game!…

1
Avoid Tacky Digital Marketing Practices 19:51

3 years temu19:51

19:51

I am Digital Brand Consultant who helps companies develop their digital brands. I am Digital Artist who works full-time, I make money through digital channels and monetization. I am a Content Consultant on a part-time basis.

1
How to use Pinterest for E-commerce Marketing 14:13

3 years temu14:13

14:13

Join our Mentorship Group - https://bit.ly/3vM3JoV Email: hello@duchess.pro Duchess Arrita Robinson specializes in helping businesses increase their visibility, revenues, and industry leadership status through a proprietary branding model online. Duchess is the CEO of 8x10designs, focused on "strategic brand development implementation online for monetization." In addition, Duchess mentors the startup CEO, non-profit organizations, the "non-techie," and religious institutions in online literacy and achieving income online. "My primary goal is providing information to gain knowledge in obtaining the necessary skillsets to navigate online to achieve personal growth and monetary success."…

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Mastering Buyer Personas & Customer Roles for Your Digital Marketing Success