Ad Tech Meets Web Tech with Bob Michaels from Content Access

Austin Tech Connect

One of the best things about the Austin tech scene is the people and the unique problems their tech companies solve. This week's "Austin Tech Connect" episode is a chat with Bob Michaels from Content Access. Their AdFlow Plugin brings website navigation to the cloud, and changes how people engage when they come to your site from clicking ads. Bob is also musician who has been in both the music and tech businesses since the 1980s and 1990s. About Bob Michaels

From the dawn of the World Wide Web, Robert “Bob” Michaels has been at the forefront of internet technology innovation. A professional developer since the beginning—when Bob built his first website, there were less than 20,000 websites online—Bob swiftly grasped the web's transformative potential.

Bob's digital journey followed a decade as a touring lead guitarist after graduating from the University of Texas with a communications degree. This experience honed his ability to connect with audiences, shaping ContentAccess solutions to reflect deep engagement expertise.

In 1994, Bob pioneered digital technologies, creating groundbreaking websites for music artists like Willie Nelson and Ray Benson. He partnered with Mark Cuban's Broadcast.com, pioneering online streaming media from Austin, Texas, in the early 2000s.

Bob's technological acumen extended to the enterprise, executing business automation solutions for industry giants like Dell, Compaq, and Tivoli Systems. His inventive efforts earned a prestigious software patent award.

In the public sector, Bob developed all public-facing web properties for the Texas General Land Office under Commissioners Jerry Patterson and George P. Bush, including the state's primary disaster recovery website, recovery.texas.gov, influencing HUD's best practices for federally required websites.

Bob has also led the development of dozens of enterprise websites for higher education clients, addressing their unique needs with robust, user-friendly, and accessible solutions that enhance educational experiences and streamline administrative processes.

As CEO of ContentAccess, Bob drives innovation in digital advertising and web development. Under his leadership, ContentAccess has developed advanced tools and services like AdFlow, AccessNav, and cutting-edge animated video banners that significantly enhance user engagement and conversion rates.

With a tech career spanning three decades, Bob Michaels embodies relentless innovation and adaptability, profoundly impacting the digital landscape. His leadership at ContentAccess demonstrates a commitment to delivering state-of-the-art digital solutions that drive success across many industries.

About Content Access

ContentAccess offers a robust portfolio of proprietary patent-pending cloud technologies and digital marketing services. Our AdFlow Plugin dynamically adapts landing page content to match ad messages, significantly boosting relevance and conversion rates. The AccessNav Solution cuts through dense content like a lightsaber, driving double-digit percentage increases to critical web pages. Our Advanced Ad Banners transform passive and boring display ads into exciting and compelling interactive experiences, yielding exceptional click-through rates. We excel in Strategic Campaign Development, delivering bespoke strategies grounded in a profound understanding of market dynamics, complemented by our Creative Design and Content Creation, which produce compelling multimedia content seamlessly integrated across platforms.

Our expertise extends to Campaign and Demand Side Platform (DSP) management, providing expert real-time bidding across multiple exchanges for efficient ad placement and maximum reach. Our

DSP leverages sophisticated algorithms and data analytics to continuously enhance engagement rates. We offer Cross-Channel Marketing Integration, ensuring a cohesive and consistent marketing strategy across all digital channels. Our Performance Tracking and Analytics deliver transparent and actionable insights, empowering informed decision-making.

Our World-Class Enterprise Web Design & Development service specializes in crafting custom websites for higher education and government sectors, offering complete redesigns and seamless CMS integration.

The combination of these services ensures that ContentAccess clients benefit from personalized and engaging user experiences that drive superior engagement and conversion rates.