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Marketing Takeaways from the Paris Olympics
Manage episode 435311572 series 2864318
Treść dostarczona przez Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge recap the viral moments and media highlights of the Paris Olympics. We saw speed-to-social come in clutch for many brands as the power of storytelling was on full display. In a world where audiences are segmented and divided every which way, having a few weeks of solidarity and unity as we cheered for favorite competitors was a breath of fresh air. Brands should also be effectively leveraging these sentiments and viral moments to build authentic connections with their target audiences. This conversation explores how--and much more!
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