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Treść dostarczona przez Digital Shelf Institute. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Digital Shelf Institute lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
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Using Data to Identify and Drive Omnichannel Growth Use Cases, with Andy Beilke, Sr. Development Manager, eCommerce Strategy & Capabilities at General Mills
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Treść dostarczona przez Digital Shelf Institute. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Digital Shelf Institute lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
The zig zag shopping journey of the consumer has completely disrupted the organizational silos of brick and mortar vs. digital commerce at many brands. Driving growth requires cross-functional teams to pick omnichannel use cases and devise, launch, measure, and optimize them together. The fuel of that process is data, and Andy Beilke, Sr. Development Manager, eCommerce Strategy & Capabilities at General Mills, focuses his team on delivering the data that enables omnichannel thinking and behaviors across the organization. Andy joined the podcast to walk us through the transformation of processes and data science that are driving growth. Following this episode, you will want to google the word “gonculator”.
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Manage episode 436287175 series 2563274
Treść dostarczona przez Digital Shelf Institute. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Digital Shelf Institute lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
The zig zag shopping journey of the consumer has completely disrupted the organizational silos of brick and mortar vs. digital commerce at many brands. Driving growth requires cross-functional teams to pick omnichannel use cases and devise, launch, measure, and optimize them together. The fuel of that process is data, and Andy Beilke, Sr. Development Manager, eCommerce Strategy & Capabilities at General Mills, focuses his team on delivering the data that enables omnichannel thinking and behaviors across the organization. Andy joined the podcast to walk us through the transformation of processes and data science that are driving growth. Following this episode, you will want to google the word “gonculator”.
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The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
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Player FM - aplikacja do podcastów
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