#175: Strategy | Enterprise Pipeline Growth and Channel Optimization Strategies with Ruth Zive, 3x CMO and Current CMO at LivePerson

B2B Marketing with Dave Gerhardt

Treść dostarczona przez Exit Five and Dave Gerhardt. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Exit Five and Dave Gerhardt lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.

5M ago 50:48

MP3•Źródło odcinka

Dave is joined by Ruth Zive, CMO at LivePerson, who shares her journey in marketing leadership across tech and nonprofits. Ruth talks about aligning marketing and sales teams and navigating enterprise marketing.

Ruth and Dave cover:

How to align marketing and sales teams by focusing on shared goals and accountability for pipeline outcomes
The best-performing marketing channels for driving enterprise pipeline — including SEO, email, and events
Inbound and outbound strategies in enterprise sales and how they work together to build a successful pipeline

Timestamps

(00:00) - - Intro to Ruth
(06:14) - - Work-Life Balance as a CMO
(20:28) - - How to Balance Cost, Volume, and Conversion Rates in Channel Optimization
(23:05) - - Optimizing Enterprise Sales
(28:50) - - Why You Need to Align Sales and Marketing Leadership
(31:57) - - Budgeting and Measuring Brand Initiatives
(34:49) - - How to Plan for Future Revenue
(38:17) - - Quarterly and Monthly Marketing Strategy Execution
(40:23) - - Creating Weekly Leadership Priorities and a Problem-Solving Document
(45:40) - - How To Make a Good Hire

Send guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

Today's episode brought to you by Navattic.

B2B websites are filled with too much story, too much narrative these days. You visit a website and you have no idea what the product does and how it works.

This is why Navattic has become a popular product for B2B Marketers. They help you build interactive demos so you can give buyers a real look at the product before they ever talk to sales.

And guess what - it works. They found that companies using interactive demos with Navattic have seen up to a 25% lift in website conversion rates and a 10-20% increase in inbound leads.

They just released their 2025 State of the Interactive Product Demo report, and it proves just how much more control B2B buyers want over the buying process. Buyers have more access to information than ever, and companies are finally catching up by making their product front and center.

Their report breaks down the top-performing demos, why ungated demos drive higher engagement and the best use cases and strategies for making them work.

So if you want to learn more about using product demos on your site, go check out Navattic’s State of the Interactive Product Demo report now.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

232 odcinków

#Entrepreneur #Business #Marketing #Exit #B2B Marketing #Startup Marketing #Marketing Strategies