Demystifying B2B Partnerships With Adam Glazer, President Of Partner Commerce The Partnership Economy podcast

Treść dostarczona przez David A. Yovanno and Todd Crawford, David A. Yovanno, and Todd Crawford. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez David A. Yovanno and Todd Crawford, David A. Yovanno, and Todd Crawford lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.

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Demystifying B2B Partnerships with Adam Glazer, President of Partner Commerce

2d ago 31:43

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In this episode, Adam Glazer, President of Partner Commerce—a leading affiliate and partner marketing agency specializing in B2B brands—joins host Todd Crawford to discuss the key differences between B2C and B2B affiliate marketing. They dive into the unique challenges of tracking the impact of B2B affiliate marketing and explore strategies to overcome them. Adam also shares insights on how B2B organizations can determine if affiliate marketing is the right fit for their business, emphasizing the importance of alignment with business development, sales, and other internal teams. Adam highlights the need for ongoing education to ensure success and maximize results, in addition to the opportunities for higher efficiency using partners.

This podcast episode was produced by Quill.

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#Business #Marketing #David A. Yovanno and Todd Crawford #David A. Yovanno #Todd Crawford