Darryl Isaacs – Leveraging Marketing Techniques to Build a Long-Standing Firm

Trial Lawyers University

Darryl Isaacs of Isaacs & Isaacs Personal Injury Lawyers joins host Dan Ambrose for a conversation about building a legal practice, emphasizing the importance of hiring and branding. He traces his ventures into marketing, from buying phone book covers and billboards to appearing on television and TikTok. At his month’s TLU Vegas, Darryl will teach the basics of building business and strategies for effective marketing and branding.

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Episode Snapshot

• Didn’t love criminal law, loved being in the courtroom: Darryl’s entré into law
• How Darryl applied a Supreme Court ruling that allowed lawyers to write to accident victims
• Why Darryl embraced marketing efforts – billboards, television, the back covers of phone books
• How Darryl formed his “mastermind” group
• The $2 million replica of a courtroom that Darryl built and uses for focus groups
• What participants at Darryl’s TLU Vegas masterclasses can expect

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