Marketing $$ - what to outsource what to keep in house?

Marketing Espresso

The full question was:
When balancing where to spend your marketing $$ which do you recommend to outsource, what do you recommend to keep in-house?
So lets talk about this balance of what to outsource and what you can keep on your own plate, or build talent up internally.
I believe in outsourcing highly technical tasks like AdWords, SEO, and website creation to specialists while leveraging internal resources for content creation when feasible.
I'm a huge believer in finding talent in your team - train your internal staff interested in marketing, like receptionists, or customer-facing positions for cost-effective skill development.
I cannot stress however the importance of having a solid marketing strategy before making any of these decisions...
Remember, as you scale and outsource specific marketing functions you SHOULD be ready to level-up your reporting game so that you have a true and accurate understanding of ROI in your business.
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