Reaching the informed B2B buyer, recap 2 - just how informed is today’s B2B buyer?

Busting the omnichannel - enterprise hacks and chats

Busting the omnichannel - enterprise hacks and chats

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Tyler Summitt, son of legendary coach Pat Summitt, as well as the Co-Founder of Pat Summitt Leadership Group , shares the group’s mission, the story of Pat’s humble beginnings, the art of mastering full executive decision making in 90 second or less, the "secret sauce" to Pat’s leadership, what she definitely didn’t understand about, but learned from, a 5-year-old’s soccer game, how to visualize winning in a (very, very) highly detailed way, the key component that gets you to over a 90% success rate, and the answer to the mystery of just who is “Trish”? Mentioned in this episode: This episode is brought to you by Pat Summitt Leadership Group. Pat Summitt Leadership Group…

rok temu 18:02

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Time for part two of my informal-but-hopefully-entertaining reading of reaching the informed B2B buyer. In this edition, I get into an important debate I've had with Gartner's Hank Barnes: just how informed is today's B2B buyer? And: why is reaching B2B buyers so different now? Then we move on to chapter 3, where we examine the challenge of content marketing ROI - while today's B2B buyer "ruins the content party." 'Brandware', email blasts and chasing social virality has minimal impact on today's B2B buyers. So what to do about it? Let's dig in. Note: the full d·book is available on diginomica, and also as an ebook on virtually all ebook platforms.

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Busting the omnichannel - enterprise hacks and chats

Reaching the informed B2B buyer, recap 2 - just how informed is today’s B2B buyer?

Busting the omnichannel - enterprise hacks and chats

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Busting the omnichannel - enterprise hacks and chats

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Active Inference AI versus LLMs - the latest developments with Denise Holt 30:47

14 dni temu30:47

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Active Inference AI is not necessarily in conflict with LLMs, but Active Inference is definitely a different approach - one that challenges AI assumptions and opens up new thinking. It's been almost six months since Denise Holt shook up Constellation's Connected Enterprise event with a keynote on how Active Inference AI is changing the field. Since then, much has happened. In this audio-only podcast, Jon Reed gets the latest from Denise Holt, including upcoming Active Inference and Spatial Web milestones, and why the latter may prove crucial for grounding AI in world models. We also cover the educational coursework Holt has launched, and how listeners can learn more.…

Busting the omnichannel - enterprise hacks and chats

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Enterprise month in review - SaaS vs AI agents, and our top picks and bricks 1:14:31

14 dni temu1:14:31

1:14:31

Yep, it's time - Brian Sommer and Jon Reed are back with the high and lows of the enterprise month, and your own salty commentary. Let's do this! Note - this is the first show of the year so there is a lot to cover, including a research dive into the flaws of LLMs and RAG/agent evaluation, and the status of the AI copyright situation. We attempt to give a new take on the return-to-office debate - and the online audience manages to get both of us to blow gaskets at different points. Note: the slide visuals aren't necessary to enjoy the discussion, but if you want to catch them, you can check them out on the video replay: https://www.youtube.com/watch?v=ZVwQYWcSr1I&t=2403s…

Busting the omnichannel - enterprise hacks and chats

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Hashing out the perils and potentials of customization - live with Eric Kimberling 1:09:07

14 dni temu1:09:07

1:09:07

Eric Kimberling wrote a must-read post on the pros and cons of customization - and the debate is joined. In this special "blogs that matter" edition, we'll drill into Eric's analysis, and then take up some critical points customers should be aware of. As always, bring your sharpest and snarkiest viewpoints, your live comments are part of this show. If you appreciate unfiltered enterprise content without any attempts at monetization that is intentionally ad free and unsponsored, please consider giving me a nice rating to help other listeners find this content. Note: here is the link to Kimberling's blog post that we discuss, with strong feedback from our live audience: https://www.thirdstage-consulting.com/the-evolution-of-custom-development-is-it-really-overrated/…

Busting the omnichannel - enterprise hacks and chats

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The ZohoDay 2025 podcast review - did Zoho make its enterprise (and AI) case? 38:36

8 weeks temu38:36

38:36

On the final afternoon of a whirlwind ZohoDay 2025 analyst event, I finally got a live sit down with Brian Sommer after a couple of near misses. The topics on deck: did Zoho make its enterprise case? And how different/effective is its AI strategy? We took a bit of extra time to delve into Zoho's interesting-and-provocative AI messaging in the aftermath of DeepSeek. (Zoho's Sridhar Vembu considered these disruptions of "big AI" significant enough to refer to this phase of AI as "After DeepSeek.") Though some of the ZohoDay content is confidential, ZohoDay includes enough open conversations to let us bring you many of the issues we debated. And: this includes a much higher than average integration of customers into the sessions, which inform our podcast review. Audiophile note: I had to revert to the backup recording due to some distortion on the main recording, but I think the sound quality is still pretty strong. Will do even better next time...…

Busting the omnichannel - enterprise hacks and chats

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Where do Enterprise Architects go from here - in SAP and beyond? Live from ASUG Tech Connect 45:16

8 weeks temu45:16

45:16

At ASUG Tech Connect 2024, for the first time, I hosted a joint podcast collaboration with the ASUG Talks team - to be issued on both of our platforms. Joining me in for a live podcast taping were familiar suspects: ASUG CEO Geoff Scott and analyst Josh Greenbaum. But this time around, we had a live audience - and pulled them into the conversation. The audience had a choice of an Enterprise Architect or AI focus. They chose Enterprise Architects - and, I think, for good reason. Effective AI is probably not possible for enterprises without the right data platform and Enterprise Architect approach. I think you'll agree that hearing so many articulate real world questions from the audience made this podcast a standout, and I'll look to do that again this year where possible. And, of course, we covered AI also - that topic always finds its way in. EDITING NOTE: This podcast was recorded and produced by the ASUG Talks team, and initially released on the ASUG Talks platform. The podcast was (very) lightly edited by ASUG Talks for listening clarity. The only difference between this version and the ASUG Talks version are the differences in musical intro (which I don't do) and my outro.…

Busting the omnichannel - enterprise hacks and chats

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The Acumatica Summit 2025 Review - with Brian Sommer 34:48

10 weeks temu34:48

34:48

Acumatica has been a influential vendor in the cloud ERP midmarket - but does AI change the equation? Were there surprises on the ground in Vegas? Time to make sense of an important Acumatica Summit, but with a plot twist: Jon Reed is home in his bat cave, slugging down Vitamin C, while Brian Sommer grabbed an outdoor chair prior to his takeoff from Vegas. Jon gets into why Acumatica matters and asks Brian: what stood out this year? Was the AI narrative convincing? What did Brian hear that we didn't pick up on via the news announcement? Brian reveals the pesky questions he asked Acumatica execs, and we discuss how Acumatica is contending with its growth - a good problem to have, but nonetheless something to be tackled.…

Busting the omnichannel - enterprise hacks and chats

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Hashing out SAP in 2025 - pitfalls and opportunities with Greenbaum and Dennett 58:22

11 weeks temu58:22

58:22

I was unable to get Josh Greenbaum and Brian Dennett together for an on-the-ground podcast at ASUG Tech Connect in November, but the show provoked important talks on RISE, clean core, and why SAP projects need enterprise architects. Those topics aren't going away, so we got together virtually to make sense of what we learned - and what's next. With looming ERP deadlines on the one hand, and modernization/AI on the other, it's a crucial year for SAP. The role of the S/4HANA public cloud edition is in the middle of this also. That's plenty for this discussion, which starts out on a humorous note as the cities and shows blurred together for your host. Note: there are more podcasts from this show, including an ASUG collaboration on Enterprise Architects coming soon - and my on the ground taping with Jelena Perfiljeva of the Boring Enterprise Nerds on SAP developer issues, clean core debates and more: https://jonerp.podbean.com/e/asug-tech-connect-review-jelena-perfiljeva-of-boring-enterprise-nerds/…

Busting the omnichannel - enterprise hacks and chats

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Why the enterprise needs (live) visual narratives - with Heather Willems 58:53

11 weeks temu58:53

58:53

AUDIO ECHO NOTE: the echo is addressed after the first three minutes. How effective are we at visually engaging enterprise content? I'd say - not very. But Heather Willems of Two Line Studios is doing something about that. Can we revive stale events with visual storytelling? How does AI hurt and/or help our cause here? As always, you can expect a jugular and interactive convo - and Heather will share illustrations from some of her favorite past events, including Constellation's Connected Enterprise, which is how I first learned of her team's work.... Note: to see the visuals on this, check out the YouTube replay at https://www.youtube.com/watch?v=Ruqcx29swRQ.…

Busting the omnichannel - enterprise hacks and chats

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Reaching the informed B2B buyer, recap 6 - what (bots) lie ahead? 21:46

11 weeks temu21:46

21:46

In the final section of my informal audiobook reading of Reaching the B2B Informed Buyer, we wrap up the strategies in the book - and the pitfalls to avoid. I also revisit the impact of AI on content generation and strategy; where it fits, where it doesn't. Where do we go from here? A combination of outstanding/expert content, savvy use of AI and personalization tools, but always in a context of making customers' lives better and earning trust piece by piece. Where trust is earned, opt-in data follows.…

Busting the omnichannel - enterprise hacks and chats

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Reaching the informed B2B buyer, recap 5 - the great context and AI debate 18:10

12 weeks temu18:10

18:10

In part five of my informal audiobook reading of Reaching the B2B Informed Buyer, we get into my favorite content strategy debates, including: AI for context, content experiences and entertainment value, and AI versus opt-in communities. The goal, however, isn't just to flesh out the debate but to advance the conversation, so we can get the most out of the right content and better serve our audiences. Hopefully as we do that, buyer trust and momentum is achieved.…

Busting the omnichannel - enterprise hacks and chats

1
Reaching the informed B2B buyer, recap 4 - winning B2B examples 10:57

12 weeks temu10:57

10:57

In this shorter section of my informal, self-recorded reading of Reaching the B2B Informed Buyer, I take a break from the content strategy methods and debates to ask - who has put this into practice? I use a cross-section of examples, from diginomica and beyond - some more visionary, some more provocative, some more practical. I kept this section short to keep the examples easily consumed, before we move into the concluding chapters and AI content debates.…

Busting the omnichannel - enterprise hacks and chats

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Reaching the informed B2B buyer, recap 3 - earn your audience with topic authority 36:07

12 weeks temu36:07

36:07

In part three of my informal, self-recorded reading of Reaching the B2B Informed Buyer, I get into the importance of earning topic authority: earn attention with industry expertise. This is where B2B marketers often stumble. Marketing is still about attention. Digital marketing didn't change that. And the new era of what vendors call ‘AI-powered content experiences’ doesn’t change that either. So what do we do about it - and how can we serve buyers better, and earn their trust? Note: the full dbook is available on diginomica, and also as an ebook on virtually all ebook platforms.…

Busting the omnichannel - enterprise hacks and chats

1
Reaching the informed B2B buyer, recap 2 - just how informed is today’s B2B buyer? 18:02

13 weeks temu18:02

18:02

Busting the omnichannel - enterprise hacks and chats

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Reaching the informed B2B buyer, audio recap 1 - where the funnel goes wrong 16:17

13 weeks temu16:17

16:17

To kick off this informal audio book reading of his Reaching the B2B Informed Buyer d·book, Jon Reed gets right into the executive summary: why the sales funnel is broken, why marketers get B2B buyers wrong - and why the right content strategy still has a huge impact, even in the so-called age of AI. Note: you can get the full d·book on diginomica in the d·book section. It's also available now on Kindle and most ebook platforms, and a printed version and full audiobook version is coming soon. For now, you can get these chapters which will be issued in order on my main podcast feeds. Reader views impacted so much of this content, so let me know where you want to take this next...…

Busting the omnichannel - enterprise hacks and chats

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Crashing the CRM Konvos AI Agent debate - full replay 1:05:07

16 weeks temu1:05:07

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I recently crashed the CRM Convos AI agents video show. Some of you may have seen me on there before - I have come on periodically in their AI debate series. So this time, they they had an interesting AI expert in the enterprise space, Andreas Welsch, to talk about the future of AI agents. At around the 27 minute mark, I crashed the podcast and start pressing some questions, and blowing a gasket of two. Here's the full conversation. Via the CRM Konvos team, following is the official text preview: Join us for CRMKonvo #234 with Andreas Welsch: AI Agents—Where are WE headed? And where will WE be? Get ready for an insightful discussion with Andreas Welsch, Founder & Chief AI Strategist at Intelligence Briefing. Andreas is an internationally recognized AI leader, advisor, and speaker known for helping the world’s leading enterprises turn technology hype into business outcomes. In this session, we’ll explore the future of AI agents, ethical considerations, and the impact on businesses and employees. Don’t miss out on this opportunity to gain valuable insights from one of the top voices in AI! Reposted to Jon Reed's podcast feeds by permission of CRM Konvos - see the original video replay at https://www.youtube.com/watch?v=uuHdXtU-zh4.…

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Reaching the informed B2B buyer, recap 2 - just how informed is today’s B2B buyer?