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Treść dostarczona przez Seattle's Sports Radio 950 KJR (KJR-AM). Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Seattle's Sports Radio 950 KJR (KJR-AM) lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
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The Agile Brand with Greg Kihlström®
![The Agile Brand with Greg Kihlström® podcast artwork](https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/32.jpg 32w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/64.jpg 64w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/128.jpg 128w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/256.jpg 256w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/512.jpg 512w)
![The Agile Brand with Greg Kihlström® podcast artwork](/static/images/64pixel.png)
1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Polubione28:17![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Softy & Dick 1-10 Hour 3: Hugh Millen on Seahawks, Fun with Audio
Manage episode 460478771 series 1458607
Treść dostarczona przez Seattle's Sports Radio 950 KJR (KJR-AM). Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Seattle's Sports Radio 950 KJR (KJR-AM) lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
In the third hour, Dave Softy Mahler and Dick Fain chat with Hugh Millen about the CFP, the Seahawks firing Ryan Grubb, where they should go now at Offensive Coordinator, the situation with Geno Smith, and the NFL playoffs starting, then have Fun with Audio.
…
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3327 odcinków
Manage episode 460478771 series 1458607
Treść dostarczona przez Seattle's Sports Radio 950 KJR (KJR-AM). Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Seattle's Sports Radio 950 KJR (KJR-AM) lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
In the third hour, Dave Softy Mahler and Dick Fain chat with Hugh Millen about the CFP, the Seahawks firing Ryan Grubb, where they should go now at Offensive Coordinator, the situation with Geno Smith, and the NFL playoffs starting, then have Fun with Audio.
…
continue reading
3327 odcinków
Wszystkie odcinki
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Dave 'Softy' Mahler and Dick Fain
![Dave 'Softy' Mahler and Dick Fain podcast artwork](/static/images/64pixel.png)
1 Softy & Dick 2-14 Hour 1: Parades, Linemen, Newton, Fun w/ Audio 37:04
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Polubione37:04![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
In the first hour, Dave Softy Mahler and Hugh Millen reminisce over the Seattle Super Bowl parade back in 2014 with Philly’s parade today, discuss the importance of having a great offensive line and Cam Newton’s recent comments before getting Fun with Audio.
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Dave 'Softy' Mahler and Dick Fain
![Dave 'Softy' Mahler and Dick Fain podcast artwork](/static/images/64pixel.png)
1 Softy & Dick 2-14 Hour 2: Mariners Issues & Spending, Hawks’ Cap 26:13
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In the second hour, Dave Softy Mahler and Hugh Millen talk about the issues with the Mariners front office including both Jerry Dipoto and ownership, the offense and roster, spending correlated to fan attendance, plus the Seahawks’ current salary cap situation.
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Dave 'Softy' Mahler and Dick Fain
![Dave 'Softy' Mahler and Dick Fain podcast artwork](/static/images/64pixel.png)
1 Softy & Dick 2-14 Hour 3: Klint Kubiak’s Visit, Hawks Parade Audio 36:04
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In the third hour, Dave Softy Mahler revisits the conversation earlier this week with new Seahawks Offensive Coordinator Klint Kubiak discussing what’s next for the offense in 2025, then listens back to streetside audio from the 2014 Seahawks Super Bowl Parade.
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Dave 'Softy' Mahler and Dick Fain
![Dave 'Softy' Mahler and Dick Fain podcast artwork](/static/images/64pixel.png)
1 Softy & Dick 2-13 Hour 1: Millen on Kubiak with Seahawks, Fun w/ Audio 32:54
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Polubione32:54![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
In the first hour, Dave Softy Mahler and Hugh Millen discuss new Seahawks Offensive Coordinator Klint Kubiak taking over, his offensive line comments and philosophy, the use of a fullback, and what can do with DK Metcalf, then the guys have Fun with Audio.
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Dave 'Softy' Mahler and Dick Fain
![Dave 'Softy' Mahler and Dick Fain podcast artwork](/static/images/64pixel.png)
1 Softy & Dick 2-13 Hour 2: Mike Holmgren + Millen on Super Bowl, Hawks 35:55
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In the second hour, Dave Softy Mahler and Hugh Millen visit with Mike Holmgren for the hour, talking about Andy Reid, the Super Bowl blowout, the GOAT debate, Joe Montana in Super Bowls, Aaron Rodgers, and Seattle’s new Offensive Coordinator Klint Kubiak.
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Dave 'Softy' Mahler and Dick Fain
![Dave 'Softy' Mahler and Dick Fain podcast artwork](/static/images/64pixel.png)
1 Softy & Dick 2-12 Hour 1: Mike Florio, Jayson Stark, Fun w/ Audio 37:29
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Polubione37:29![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
In the first hour, Dave Softy Mahler continues to react to Super Bowl LIX with Jackson Felts, then talks to Mike Florio about Sunday’s game, Patrick Mahomes, and more NFL before Jayson Stark of The Athletic previews the baseball season; plus Fun with Audio.
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Dave 'Softy' Mahler and Dick Fain
![Dave 'Softy' Mahler and Dick Fain podcast artwork](/static/images/64pixel.png)
1 Softy & Dick 2-12 Hour 2: Petros Papadakis & Kevin Harlan Visits 36:45
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Polubione36:45![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
In the second hour, Dave Softy Mahler chats with Petros Papadakis about Cameo, Luka Doncic joining the Lakers, Pete Carroll, and the Super Bowl, then Kevin Harlan joins to discuss the Eagles blowing out K.C., Travis Kelce, and Mike Holmgren being snubbed.
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Dave 'Softy' Mahler and Dick Fain
![Dave 'Softy' Mahler and Dick Fain podcast artwork](/static/images/64pixel.png)
1 Softy and Dick 2-11 H3: Jon Wilner, Gregg Bell, Sloppy Seconds. 38:39
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Jon Wilner joins the show to talk about the draft prospects of Shadeur Sanders, bubble teams heading into March, and much more. Gregg Bell, our Seahawks insider, joins the show to talk about his thoughts on the Klint Kubiak press conference. Sloppy Seconds.
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Dave 'Softy' Mahler and Dick Fain
![Dave 'Softy' Mahler and Dick Fain podcast artwork](/static/images/64pixel.png)
1 Softy and Dick 2-11 H2: Klint Kubiak, Offensive Line Improvement? 26:25
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New Seahawks OC Klint Kubiak joins Softy and Dick to talk about joining the Seahawks coaching staff? What do we think Klint Kubiak will do with the Offensive Line?
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Dave 'Softy' Mahler and Dick Fain
![Dave 'Softy' Mahler and Dick Fain podcast artwork](/static/images/64pixel.png)
1 Softy and Dick 2-11 H1: Kubiak Presser, Fun with Audio. 41:48
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Looks like Geno is coming back, how do we feel about him inn the new system under Klint Kubiak? We hear some sound from Klint Kubiak in his press conference from earlier today: how will Ken Walker fit in his offense, what does he think of Geno? Fun with Audio.
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Dave 'Softy' Mahler and Dick Fain
![Dave 'Softy' Mahler and Dick Fain podcast artwork](/static/images/64pixel.png)
1 Softy and Dick 2-10 H3: Soren Petro, Mike Holmgren Snubbed from HOF. 40:50
40:50
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Polubione40:50![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
Soren Petro joins the show to talk about how the Chiefs got blown out, how surprised he is, and much more. We hear from Mike Sando who was on with Ian today to explain how Mike Holmgren was left out of the Hall of Fame. Softy and Dick recap how they feel about Mike Holmgren being left out of the pro football Hall of Fame.…
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Dave 'Softy' Mahler and Dick Fain
![Dave 'Softy' Mahler and Dick Fain podcast artwork](/static/images/64pixel.png)
1 Softy and Dick 2-10 H2: Hugh Millen, Geno Smith Future. 30:02
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Polubione30:02![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
Hugh Millen joins the show to talk about the Suer Bowl, the snub of Mike Holmgren in the HOF, and much more. Is Geno Smith the Nordstrom Rack of QB's?
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Dave 'Softy' Mahler and Dick Fain
![Dave 'Softy' Mahler and Dick Fain podcast artwork](/static/images/64pixel.png)
1 Softy and Dick 2-10 H1: Super Bowl, Can You Win a Super Bowl with Geno? Fun with Audio. 36:25
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Polubione36:25![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
Should Jalen Hurts have won Super Bowl MVP? The defense was the story of the game. How close are the Seahawks to the Eagles? Mike MacDonald says that Geno is his guy and that you can win a Super Bowl with Geno Smith, do we agree? Fun with Audio.
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Dave 'Softy' Mahler and Dick Fain
![Dave 'Softy' Mahler and Dick Fain podcast artwork](/static/images/64pixel.png)
1 Softy and Dick 2-7 H3: Josh Allen vs Lamar Jackson, Mariners, Fun with Audio. 39:24
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Polubione39:24![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
Dick and Jacson break down the MVP award and if Josh Allen deserved it, does Philly have a better roster than KC? Jacson and Dick give their thoughts on the Mariners situation after Jerry Dipoto's press conference earlier this week. Fun with Audio.
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Dave 'Softy' Mahler and Dick Fain
![Dave 'Softy' Mahler and Dick Fain podcast artwork](/static/images/64pixel.png)
1 Softy and Dick 2-7 H2: Mike Holmgren on HOF, Andy Reid, and much more. 37:43
37:43
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Polubione37:43![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
Coach Holmgren joins the show live from the 520 Bar and Grill and talks about the emotion in the HOF selection process after just missing out. Coach Holmgern sticks around to give us a preview on this years Super Bowl between the Chiefs and Eagles. We play some audio clips for Coach from a couple of his former players to show him he is a Hall of Famer in our book.…
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