052: Visual Marketing With Curalate Chief Marketing Officer Matthew Langie IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email podcast

IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email

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Business Marketing Digital Email Facebook Internet Leadership Mobile Social Dominick Sirianni Entrepreneur Podcasting Education

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Andrew Stein: Living with Lions 46:39

7 dni temu46:39

46:39

“If we march into that village and we start trying to persecute people for using poison, something that's very illegal, nobody's going to talk to us. We're not going to find out where the poison came from. We're not going to be able to shut anything down. We should take the approach that people are using poison because they're desperate, because they see no other alternative.” – Andrew Stein Andrew Stein is a wildlife ecologist who spent the past 25 years studying human carnivore conflict from African wild dogs and lions in Kenya and Botswana to leopards and hyenas in Namibia. His work has long focused on finding ways for people and predators to coexist. He is the founder of CLAWS , an organization based in Botswana that's working at the intersection of cutting-edge wildlife research and community driven conservation. Since its start in 2014 and official launch as an NGO in 2020, CLAWS has been pioneering science-based, tech-forward strategies to reduce conflict between people and carnivores. By collaborating closely with local communities, especially traditional cattle herders, CLAWS supports both species conservation and rural livelihoods—making coexistence not just possible, but sustainable.…

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052: Visual Marketing with Curalate Chief Marketing Officer Matthew Langie

10 lat temu 34:31

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MP3•Źródło odcinka

Treść dostarczona przez Dominick Sirianni. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Dominick Sirianni lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.

The Internet Marketing Association has recently completed a special report on the State of Visual Commerce on behalf of Curalate. This special report details valuable insights marketers and business leaders can use to maximize the return on investment seen from visual commerce.

Curalate CMO Matthew Langie shares some of the key points from the report and explains how businesses can maximize their investment in images by tying pictures directly to sales channels.

… continue reading

96 odcinków

#Business #Marketing #Digital #Email #Facebook #Internet #Leadership #Mobile #Social #Dominick Sirianni #Entrepreneur #Podcasting Education

IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email

IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email podcast artwork

052: Visual Marketing with Curalate Chief Marketing Officer Matthew Langie

IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email

published 10 lat temu

Udostępnij

MP3•Źródło odcinka

Treść dostarczona przez Dominick Sirianni. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Dominick Sirianni lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.

The Internet Marketing Association has recently completed a special report on the State of Visual Commerce on behalf of Curalate. This special report details valuable insights marketers and business leaders can use to maximize the return on investment seen from visual commerce.

Curalate CMO Matthew Langie shares some of the key points from the report and explains how businesses can maximize their investment in images by tying pictures directly to sales channels.

… continue reading

96 odcinków

#Business #Marketing #Digital #Email #Facebook #Internet #Leadership #Mobile #Social #Dominick Sirianni #Entrepreneur #Podcasting Education

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IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email

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097 - The Power of Email Marketing with Sean Shoffstall 47:22

8 years temu47:22

47:22

In this episode, I sit down with the VP of Mapp Digital, Sean Shoffstall, to talk about: Sean's role at Mapp Digital and the makeup of his team [5:20] Why they perform consumer surveys [8:15] Why the 18-35 group still prefers email [18:09] How retailers have used their engagement platform to drive results [19:23] The big mistakes companies are making [27:37] Who out there is doing this well? [35:30] What you can apply to your own business [40:08] Notable Quotes: "MAPP Digital is probably the largest digital marketing company you've never heard of." - Sean Shoffstall "We've been doing this marketing thing for a really long time." - Sean Shoffstall Guest: Sean Shoffstall is a well-known and successful digital marketing entrepreneur, technology innovator and marketing strategist. Over his 20-year career, he has worked with top global brands providing leadership, strategy and execution in both B2C and B2B settings. Company: Mapp Digital is one of the largest independent digital marketing technology companies in the world. Built by marketers for marketers, Mapp provides a comprehensive family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting. Connect: Sean Soffstall https://www.linkedin.com/in/shoffstall Mapp Digital https://www.linkedin.com/company/mapp-digital www.mapp.com…

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IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email

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096 - The Importance of Customer Experience with Catherine Blackmore 33:22

8 years temu33:22

33:22

Notable Sections: Catherine's background and role at Oracle Marketing Cloud [1:47] Why it's important to work directly with customers [4:30] Here approach to helping customers [8:03] How to differentiate your company with a culture of customer experience [12:23] Catherine's personal experience with churn as a customer [18:18] How brands can develop a greater sense of intimacy with their customers [26:45] Notable Quotes: "Customer success is really about understanding where your customer is in their process and what problems they are facing." - Catherine Blackmore "Customer experience will be the defining competitive advantage in the marketplace" - Catherine Blackmore Guest: Catherine Blackmore is the General VP of Global Customer Success at Oracle Marketing Cloud. She is a thought leader and innovator in the area of Customer Success, with over 20 years of experience helping a diverse list of clients from small business to Fortune 100 customers. Resources: The 11 Pillars of Customer Success The Operations of Customer Success Your First 90 Days as a Customer Success Leader Customer Success Evolves Connect: LinkedIn Twitter…

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IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email

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094 - IMPACT16 Tuan Pham and Gabby Cevallos 5:14

8 years temu5:14

5:14

In this episode, we chat with Tuan and Gabriella from Colony American Finance to talk about their experience at IMPACT16, their roles at Colony American Finance, and whether or not they'll attend IMPACT17. Guests: Tuan Pham, SVP with Colony American Finance Gabriella Cevallos, Marketing Associate with Colony American Finance…

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IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email

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093 - IMPACT16 Women's Leadership Group Petra Neiger 9:07

8 years temu9:07

9:07

Notable Sections: About Petra and Red Pantz [1:20] Petra's advice to young women who want to lead [3:55] Petra's favorite thing to do when she needs a laugh [4:50] How Petra battles the 3:00pm slump [6:12] Notable Quotes: "You can't be upset when you're smiling."

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IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email

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092 - IMPACT16 Content Across Platforms All 57:48

9 years temu57:48

57:48

Notable Sections: Why cross-channel Content Marketing is important for the future of content marketing [3:02] How to "make it rain" content [4:04] How to better reach your audience [5:30] Why you need to dedicate "inventory" to storytelling [13:40] Why the "place to be" is video [16:35] Why marketing is difficult [26:45] Beginning of Q&A [35:00] Notable Quotes: "Don't Stop Learning, Always Be Testing" "You have to market through people, not platforms."…

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IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email

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091 - IMPACT16 IMPACT16 Women's Leadership Group feat. Briana Ramos 11:40

9 years temu11:40

11:40

"There are so many things to what makes a great leader but one of the most often overlooked is your character." - Briana Ramos In This Episode: What makes a great leader? [2:11] Briana's biggest advice to young women [3:40] Briana's background as a teacher in the nonprofit world [4:15] How Briana has used networking to solve specific problems [7:20] Resources: podcast@imanetwork.org www.thebuzzbrand.com…

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IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email

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090 - IMPACT16 | Content Across Platforms feat. Dominick Sirianni 14:49

9 years temu14:49

14:49

"Your entire content creation and marketing strategy should be based on capturing the content in the way that is most effective for you." - Dominick Sirianni In This Episode: How education and Hollywood are similar [3:25] Why video is the place to be [4:15] How you may be losing more than a quarter of your webinar registrants [6:45] How to approach content creation [8:11] Top three takeaways [9:30] Resources: podcast@imanetwork.org…

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IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email

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089 - Managing a Marketing Organization Without a Marketing Background with Titina Ott 46:37

9 years temu46:37

46:37

In This Episode: Titina's background and how she got into her current field [2:22] What it was like transitioning from growing up in a small community to leading a team that affected over 400,000 people [5:15] Her views on mentorship [10:11] The uncommon thing her mentor taught her [14:12] The difference between leading and managing [15:48] The story behind Oracle Women's Leadership [17:12] Her role at the Oracle Marketing Cloud [23:30] How she manages her role without a marketing background [24:20] What it's like to be an engineer in an organization like Oracle [29:43] The advice she'd give to a recent college graduate [32:12] How she stays relevant in her industry [37:20] Resources: IMPACT16 September 19th-20th Oracle University Oracle Women's Leadership…

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IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email

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088 - Behind the Scenes Creating the Hottest, Newest Vegas Venue with Keith Conrad 29:01

9 years temu29:01

29:01

In This Episode: What Keith is working on at Enclave for the Las Vegas area [3:09] Why Vegas is a faster growing music destination than Nashville [4:50] The opportunity he saw that lead to creating Enclave [6:10] How technology has affected the music industry [8:08] One of the biggest issues he faces when setting up venues [12:08] The preparation required to build Enclave's team prior to launch [16:27] The differences and challenges working in Vegas [17:31] The technology required to create brand experiences in Vegas [20:25]…

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IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email

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087 - The Art and Science of Conversion Optimization with Justin Christianson 21:31

9 years temu21:31

21:31

In This Episode: How he created Conversion Fanatics The major problem he sees company’s facing with their conversion Why getting more “eyeballs” isn’t necessarily the best option How to sell a focus on “conversion” up the ladder Why conversion rates aren’t always the important metric Quote: “We typically find that most companies are spread too thin.” - Justin Christianson…

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IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email

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086 - Charlie Kirkconnell, Sinan Kanatsiz, and Why Cayman Might Make Sense for Your Business 24:41

9 years temu24:41

24:41

In This Episode: The recent IMPACT16 event in the Cayman Islands How the IMA and Cayman Enterprise City started working together How the IMPACT conference has evolved over time Why starting a business in the Cayman Islands doesn’t work the way Hollywood shows it Why digital is so important in growth Resources: http://imanetwork.org/ima-and-cayman-enterprise-city/…

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IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email

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085 - Storytelling, Changes to Twitter, and How to Become an Author with Christoph Trappe 22:19

9 years temu22:19

22:19

In This Episode: The common thread between all of the roles he plays. Why pop ups are annoying and what you can do about it. His thoughts on the upcoming Twitter changes. What he’s putting together for his next book. His best piece of advice for becoming an author. Quote: “I write my books in pieces through the blog posts I create.” - Christoph Trappe…

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IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email

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084 - Deriving Value from Instagram with Curalate and Christoph Trappe 3:38

9 years temu3:38

3:38

In This Episode: How to convert digital imagery into real value and dollars. Why your landing pages need to be optimized for mobile when marketing on instagram. Why getting on Instagram today will benefit you in the long term. Why visual marketing is about two way interactions. Why you need to make your images work as hard as they can for you. Watch the Webinar: http://bit.ly/imaleadervideo…

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IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email

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1
083 - Three Ways to Drive Revenue With Images Webinar 5:55

9 years temu5:55

5:55

Watch the webinar: http://bit.ly/imaleadervideo

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IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email

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082 - The State of Visual Commerce in 2016 and Beyond [Available on Video] 6:10

9 years temu6:10

6:10

Watch the presentation: http://bit.ly/imaleadervideo

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