5: Why asking for favors is a trap

Merchant Method

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Dodano nine lat temu

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Insights Unlocked

1
How Anthropologie gets omnichannel right (and what to learn) 27:29

14 dni temu27:29

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Polubione

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

9 lat temu 9:59

M4A•Źródło odcinka

I explain why it is essential to be clear about what we expect or need from our employees rather than asking them to do us favors and describe how to communicate more directly to avoid the favor trap. This is the first episode of four on the theme of retail management communication, and will be followed by episodes on differences of opinion, the dangers of thinking out loud, and minimizing feelings of overwhelm.

23 odcinków

#Business #Entrepreneurship #Leadership #Professionaldevelopment #Retail #Smallbusiness #Merchant Method #Makers

5: Why asking for favors is a trap

Merchant Method

published 9 lat temu

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M4A•Źródło odcinka

23 odcinków

#Business #Entrepreneurship #Leadership #Professionaldevelopment #Retail #Smallbusiness #Merchant Method #Makers

Все серии

1
The Breadth of Consumer Spending During the Holiday Season 10:50

7 years temu10:50

10:50

Consumer holiday spending spans occasions from early November through well after the New Year. You can make selling easier and more profitable by responding to the full breadth of consumer spending during the entire holiday season. Show Notes: The full, detailed chronological timeline of the holiday season A consumer’s varying spending considerations along the holiday timeline Examples of effective inspirational and aspirational fourth quarter marketing and merchandising Effective real-time messaging that aligns seller retailing with shopper reality Three steps to market and merchandise across the full breadth of consumer spending For related resources visit merchantmethod.com…

1
Selling the Job 13:33

8 years temu13:33

13:33

Interviewing is a two-way street. Candidates are selling themselves and you, as the hiring manager, are selling the role, your leadership capacity, the company culture, and the value of the brand. Interviewers are being interviewed by candidates. They study your words and your actions. How you make them feel is an important part of the recruiting and hiring process. In this week’s episode I share how to sell the job while you’re interviewing potential employees! Have a listen as I speak to the seller inside you. Summary of Field Notes: Offering employee perks as a small business owner The parallels between what candidates want from their interview experience and what customers want from their shopping experience Simple oversights and misconceptions about interviews being a one-sided process Selling the job to another retail seller Creating a narrative about what it’s like to work for you and your company Selling the job during your next round of interviews For more information on this and related retail insights visit MerchantMethod.com .…

1
Making Your Most Important Hire 13:27

8 years temu13:27

13:27

My forte is working on experimental retail projects. I love using my skills in innovative ways, stretching and growing along the way. Most of these projects have gone well, but not all of them. Looking back, in the projects that fizzled, I was trying to do too many things that were out of my wheelhouse. By focusing a bit more on my strengths and getting a little complementary help, those ventures could have accelerated faster. In this week’s episode I share how to make your most important hire as the leader of an entrepreneurial venture—yourself! Have a listen as I speak the recruiter and hiring manager inside you. Summary of Field Notes: Organizing personal employment paperwork Rejoining the workforce after a year and a half as a stay at home mom Self-assessing if you’re a good fit for the role you have Frequency of performance self-assessments For more information on this and related retail insights visit MerchantMethod.com .…

1
Most Likely to Become a Teacher 14:35

8 years temu14:35

14:35

When I graduated high school I was voted Most Likely to Become a Teacher. Back then it seemed like a bad prediction. I was bound for business school and focused on becoming an entrepreneur and a retailer. It took me years to realize that the most beloved retailers (of all sizes) are just that—teachers. In this week’s episode I share how my skills as a teacher and as a retailer are interdependent. Have a listen as I speak to the teacher inside you. Summary of Field Notes: Early leadership roles that shaped my critical thinking, public speaking, and advocacy skills Teaching microentrepreneurship as a college student and returning to classroom teaching 20 years later Retailers, Makers, and Merchants impart knowledge and shape behavior, even when they don’t realize it Valuable teacher tips for your own team, to help you with hiring, training, and retaining top retail talent For more information on this and related retail insights visit MerchantMethod.com .…

1
Try ,Try Again 11:38

8 years temu11:38

11:38

Securing my first professional role in corporate retail was no easy task. After one, two, three failed attempts I came to learn that there are multiple ways to get what you want. In this week’s episode I share my first job-seeking process and what I learned about going after what you want. Summary of Field Notes: Being dedicated to creating your dream business and dream job Remaining focused on achieving what others said you couldn’t do Finding multiple ways to reach your goal Committing to the long game, rather than dwelling on the immediate grind. For more information on this and related retail trends visit MerchantMethod.com .…

1
Introduction to Retail Shift 11:06

8 years temu11:06

11:06

This week I’m excited to launch Retail Shift: Field Notes of Retail Success . This new weekly podcast series complements our retail trend reports with qualitative notes about success in the retail industry. In each installment, I’ll share professional lessons I’ve learned, milestone career moments, meaningful customer connections, and more. I’ll also be answering listener questions, so please reach out and join the conversation! Summary of Field Notes: Retail Shift is the companion field guide to our retail trend reports Field notes are qualitative notes recorded in the course of practical experience Some early influences that shaped my understanding of entrepreneurship My early retail experience, from microentreprise to global fashion What you can expect from this series and how to submit questions The events that inspired me to share more about my professional experiences For more information on this and related retail trends visit MerchantMethod.com .…

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Three Tips for Successful Business Planning 14:17

8 years temu14:17

14:17

Do you think that quarterly realignment of strategic initiatives with long-term goals is just for big businesses? Done well, a structured quarterly business plan can serve as a silent, well-informed, and influential business partner to help keep independent retailers on track and accountable. In this week’s trend report I share three tips to help ensure the successful execution of your thoughtful business planning exercise, as well as three pitfalls to avoid. Trend report topics: Basing business priorities around your business values The importance of long-term goals to maintaining big-picture perspective Using short-term goals to ensure frequent accomplishments and support momentum Prioritizing function over form in a planning system Leaving room in the plan to maintain both your momentum and your calendar itself Setting yourself up for success with structured goals For more information on this and related retail trends visit MerchantMethod.com .…

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Take Stock of Your Year to Date 9:12

8 years temu9:12

9:12

Both professionally and personally, I find it valuable to pause and reflect on the recent past, both the things that have happened around me and the things that I have done. As we approach the middle of the year, it’s a perfect time to do just that. In this week’s trend report I share my favorite ways to review the business year to date before addressing plans for the second half of the year. Trend report topics: The importance of looking back to inform movement forward Reminding yourself of your original goals Reviewing your efforts — what worked and what didn’t? What are your takeaways from the year so far? How will you approach the next 90 days? Use this review to assess each area of your business Involving a trusted business partner or high-level leader in the process For more information on this and related retail trends visit MerchantMethod.com .…

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Surprise & Delight in Retail Marketing 31:26

8 years temu31:26

31:26

We talk a lot about small retailers needing to stand out, but our customers are saturated with influencers, expectations are at an all time high, and our competitors are all hustling too. To help deal with all this noise, I’d like to share how surprise & delight can be built into small business practices to help you rise above it all. I recently facilitated a conversation about this topic during one of our in-person events, and in this week’s trend report I share my personal takeaways from that discussion. Trend report topics: How to catch customers off guard in a memorable way through your marketing How surprise & delight can turn customers into lifelong fans and brand lovers The spectrum of surprise & delight that ranges from wow to wonder Inducing a fear of missing out vs. sparking a sense of inclusion Using training and resources to elevate and bring consistency to surprise & delight experiences Low or no cost surprise & delight retail marketing strategies For more information on this and related retail trends visit MerchantMethod.com .…

1
Using Green Business Practices To Get Ahead in Retail 16:00

8 years temu16:00

16:00

Green business practices are more available to independent retailers than ever, providing new opportunities to build value. Decreasing material consumption is good for its own sake and many customers like to see businesses acting responsibly. On top of that, reducing waste also cuts operating costs, which increases bottom line profit. For small businesses, this method to improve experiences, operations, and finances is too important to ignore. This week’s trend report highlights current practices and tools that you can use to optimize customer experience, grow profits, and strengthen brand equity. Trend report topics: Reusing materials in store planning and for store fixtures Types of modern store fixtures worth investing in Cloud based applications that can help you streamline your business Optimizing your point of sale technology to fully leverage its benefits Educating customers about e-receipts and bagless cash wrap transactions Reconsidering packaging for online orders For more information on this and related retail trends visit MerchantMethod.com .…

1
Loss Prevention that Builds Top Line Revenue, Bottom Line Profit, and Brand Equity 17:42

8 years temu17:42

17:42

Retailers use all of their business acumen and intention to develop an excellent shopping experience, maintain brand value, and grow customer relationships; these same skills can be applied to building and maintaining a comprehensive loss prevention program. With accountability and a consistent, long-term commitment, you can decrease loss and also see growth in your top line revenue, bottom line profit, and brand equity. Join us for this week’s trend report as we wrap up our four-part series on loss prevention for independent retailers. Trend report topics: Examples of human error that lead to preventable losses Consistency and accountability are key to loss prevention Retail loss problems are entrepreneurial opportunities in disguise Three categories of common operational errors The connection between loss prevention, strong brand behaviors, and excellent customer care For more information on this and related retail trends visit MerchantMethod.com .…

1
Preserve Profit by Preventing Internal Loss 12:39

8 years temu12:39

12:39

Internal loss is the leading cause of profit loss for small businesses and retailers, which often surprises business owners. Types of internal loss range from employee abuse of credit cards, refunds, and discounts, to simple theft by employees of physical products and supplies. Join us for this week’s trend report and learn how to humanize the prevention of internal loss and shape your current business practices to support those measures. Trend report topics: Internal Loss - The #1 contributor to preventable loss for most retailers Employee discount abuse and other types of internal loss People-centered approach to preventing employee theft and other internal loss Maintaining confidentiality during investigations Tips for reshaping your current operational practices For more information on this and related retail trends visit MerchantMethod.com .…

1
Learn Why Shoplifting Happens and How You Can Prevent It 21:00

8 years temu21:00

21:00

Shoplifting happens for a number of reasons but do you know the most common and important elements of external theft? Learn more about these underlying problems and what to do about them in this week’s trend report, "Learn Why Shoplifting Happens and How You Can Prevent It." Merchant Method provides independent retailers and makers with consulting and training services to build retail profit with ease. Founded by retail veteran Christine Guillot, Merchant Method brings over 17 years of industry success in retail, manufacturing, product development, and store leadership to product-based businesses in the U.S.…

1
10: As employers, we’re always being watched 36:09

9 years temu36:09

36:09

We talk about working as a leader under the spotlight and how to address the challenges of having our employees watching not just our words but also our actions, the choices we make, and how we treat people. This is the second of two episodes on the theme of retail leadership and was preceded by an episode on becoming a leader.…

1
Retail Leadership – Part 1: The Origins of Leadership 46:19

9 years temu46:19

46:19

An interview and conversation about early experiences in leadership If you're interested in developing your leadership skills, join us for a live workshop in Seattle, WA: http://www.merchantmethod.com/leadership.html

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