Treść dostarczona przez Legal Marketing Studio and Michael N. Meyer. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Legal Marketing Studio and Michael N. Meyer lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
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Good Photography is Vital in Effective Legal Marketing with Michael N Meyer
Manage episode 178746470 series 1037069
Treść dostarczona przez Legal Marketing Studio and Michael N. Meyer. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Legal Marketing Studio and Michael N. Meyer lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Good photography echoes and amplifies your marketing messages while effectively boosting engagement with written content. In this episode, I encourage attorneys (and marketers working with attorneys) to expand their concept of how they can and should use photographs or other visual content in their marketing. It is no longer enough to have a mediocre attorney portrait; nor is it enough to have only one's attorney portrait. At the very least that portrait should be built around the firm brand; ideally it will be built around the firm brand, support its marketing strategies and exist within a library of like images that can be repurposed across the full range of communications that an individual attorney or larger firm is making use of. The images discussed in the podcast can be viewed at "legalmarketing.studio." (That is the full URL; please copy it into a new browser window. It isn't a live link as SoundCloud doesn't allow links.)This episode is an adaptation of a presentation I made to the New York County Lawyers Association as part of a panel discussing Digital Marketing for Attorneys. I spoke on the topic of photography specifically and visual communication more broadly as a component of any digital marketing strategy. Visual communication is not only central in the digital realm but vital.
…
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62 odcinków
Manage episode 178746470 series 1037069
Treść dostarczona przez Legal Marketing Studio and Michael N. Meyer. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Legal Marketing Studio and Michael N. Meyer lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Good photography echoes and amplifies your marketing messages while effectively boosting engagement with written content. In this episode, I encourage attorneys (and marketers working with attorneys) to expand their concept of how they can and should use photographs or other visual content in their marketing. It is no longer enough to have a mediocre attorney portrait; nor is it enough to have only one's attorney portrait. At the very least that portrait should be built around the firm brand; ideally it will be built around the firm brand, support its marketing strategies and exist within a library of like images that can be repurposed across the full range of communications that an individual attorney or larger firm is making use of. The images discussed in the podcast can be viewed at "legalmarketing.studio." (That is the full URL; please copy it into a new browser window. It isn't a live link as SoundCloud doesn't allow links.)This episode is an adaptation of a presentation I made to the New York County Lawyers Association as part of a panel discussing Digital Marketing for Attorneys. I spoke on the topic of photography specifically and visual communication more broadly as a component of any digital marketing strategy. Visual communication is not only central in the digital realm but vital.
…
continue reading
62 odcinków
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In this episode I turn the host's reins over to author and marketing consultant Carol Schiro Greenwald and her guest Roger Barton, Managing Partner of Barton LLP. Carol and Roger discuss the evolution of his networking as he grew his practice and grew his firm. Roger describes how he has used networking externally and internally to the firm to form strong relationships, develop business, help train associates in building their practices, foster a culture of cross selling (in combination with innovative compensation policies), and encourage forward movers to join Barton LLP. Carol's most recent book is Strategic Networking for Introverts, Extroverts and Everyone In Between, available through the ABA website.…
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