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The Agile Brand with Greg Kihlström®
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1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
24: Recap of The Star Sailors League, Part 2
Manage episode 196294749 series 1393461
Treść dostarczona przez Dennis Conner. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Dennis Conner lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Dennis Conner and Josh Whittaker do a quick recap of The 2017 Star Sailor League.
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41 odcinków
Manage episode 196294749 series 1393461
Treść dostarczona przez Dennis Conner. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Dennis Conner lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Dennis Conner and Josh Whittaker do a quick recap of The 2017 Star Sailor League.
…
continue reading
41 odcinków
Wszystkie odcinki
×Dennis Conner is back to talk about the Star Sailor's League, along with three-way photo finish between three separate teams!
Dennis answers questions from listeners on FaceBook as his producer Danielle reads them off.
Bill Trenkle, Inductee to the National Sailing Hall of Fame, joins Dennis live in studio!
Dennis Conner talks about The Route de Rhum; the transatlantic single-handed yacht race that takes place every 4 years in November.
Join Dennis Conner with guests Ken Miller and Michael Brown of The Pirate's Lair Inc, and CF Koehler of Koehler Kraft as they give some of the latest updates in the sailing world, along with a few details about San Diego's upcoming 29th Annual Wooden Boat Festival! Koehler Kraft: https://www.koehlerkraft.com/ The Pirates Lair, Inc: https://store.pirateslair.com/ Dennis Conner: https://www.dennisconner.com/…
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1 36: The Best Sailor No One’s Ever Heard Of 18:19
18:19
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Dennis Conner brings on Eric Doyle, multiple winner of the Star World and North American Championships along with a recent win at the Bacardi Cup.
Dennis gives a recap on his trip to Nassau, chats with 40-year sailing veteran Greg Stewart (aka the "Ancient Mariner" himself) about the 8 new potential challengers for the Star Sailor's League along with other big news.
Vince Brun inducted to the National Sailing Hall of Fame. Plus, an update on Route du Rhum - destination Guadeloupe.
Guest Michael Dorgan of Dorgan Yachts talks with Dennis about the San Diego Yacht Club and the Star Boat World Championship. http://www.DorganYachts.com
A preview of the 2018 Star World Championship in Oxford, MD.
Summer 2018 recap; Plus the upcoming March 2021 race in New Zealand.
Recap of the Volvo Ocean Race / AC News.
Update on Volvo Racing with Dave Servais of San Diego Boat Works.
Technology with traction
Latest America's Cup News
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