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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Leinster Division 2b Season Preview
Manage episode 224435834 series 47452
Treść dostarczona przez Knockon Rugby. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Knockon Rugby lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Rob Murphy is joined by Niall Moran to discuss the season ahead in Leinster's Division 2b. We've had plenty of discussion on the site around this Division, many people's favourites appear to be Railway Union but Edenderry, Guinness, North Kildare, Athy, Arklow, Balbriggan and Swords will all have their say.
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Manage episode 224435834 series 47452
Treść dostarczona przez Knockon Rugby. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Knockon Rugby lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Rob Murphy is joined by Niall Moran to discuss the season ahead in Leinster's Division 2b. We've had plenty of discussion on the site around this Division, many people's favourites appear to be Railway Union but Edenderry, Guinness, North Kildare, Athy, Arklow, Balbriggan and Swords will all have their say.
…
continue reading
40 odcinków
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Knockon Rugby's Podcast
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After watching his side win their opening game in the All Ireland Junior Cup on Saturday, Coolmine RFC committee member and former president Gordon Wood spoke to Rob Murphy of KnockOn.ie about the club, the future and the win over Westport in the national competition's first round.
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Knockon Rugby's Podcast
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Sean Duignan Monivea Coach after his sides 26-24 loss to Castlebar on October 5th.
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Seamus King Castlebar coach talks to KnockOn.ie after his sides 26-24 win over Monivea on October 5
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Knockon Rugby's Podcast
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We caught up with Richard Mulligan of the Belfast Newsletter last weekend to discuss the current state of play in Ulster Senior rugby and what we can expect from their clubs in this season's All Ireland league. Ballynahinch are back in the top flight and looking to make an impact, Malone, Dungannon and Belfast Harlequins prepare for another season in Division 1b and we look at who could make some noise in the other two divisions.…
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Knockon Rugby's Podcast
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Tuam RFC Manager Rory Murphy spoke to KnockOn.ie after his side's opening game of the 2013/14 season, a one point loss to Westport.
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Knockon Rugby's Podcast
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After Connemara's loss to Castlebar in round 1 of the 2013/14 Connacht Junior League we caught up with head coach Eddie Walsh.
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We caught up with Westport director of rugby Joe Corcoran after his side's one point win over Tuam in round 1 of the 2013/14 Connacht Junior League.
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Knockon Rugby's Podcast
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After Castlebar's comfortable opening day victory over Connemara last Saturday we caught up with head coach Seamus King to find out how he felt about his side's seven try performance. Castlebar are back in the top flight after a one year absence and after their 41-24 win here, signs suggest this young side are ready to kick on.…
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Knockon Rugby's Podcast
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After their first game as a Senior Club on Sunday KnockOn.ie Editor Rob Murphy caught up with Tullamore RFC Manager Tom Moloney to chat abut how the Offaly club are shaping up ahead of the new season and some of the injuries that have hampered their early season progress including during their 44-12 loss to NUIM Barnhall on the day.…
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Knockon Rugby's Podcast
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KnockOn.ie Editor Rob Murphy caught up with NUIM Barnhall Head Coach Denis Bowes after their opening game of the 2013/14 season in Tullamore which Barnhall won 45-12.
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Knockon Rugby's Podcast
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The Munster Junior League season saw Richmond crowned champions and subsequently book their place in the All Ireland league thanks to a play off win over Clonakility. Host Rob Murphy is joined by KnockOn.ie's Munster Junior league man Stephen Collins to review the season and look at all the clubs with who made headlines during the campaign including Kanturk, Kilfeacle, Skibbereen. They also look ahead to next season to discuss a new look division that will include three new Cork sides Muskerry and Mallow promoted from Division 2 and Clonakility coming down from the AIL.…
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Knockon Rugby's Podcast
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In a week when the IRFU launched their blueprint for sustainable clubs, we have decided to re-run our interview with former, Skerries, Leinster and Irish second row Jim Glennon who spoke to us about the future of club rugby back at the start of this season. Rob Murphy caught up with the Irish sports council member at the launch of the Claremooris RFC pitch fund launch in Mayo.…
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Knockon Rugby's Podcast
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Full review of the Towns Cup through audio gathered on the pitch at Edenderry RFC on Sunday. First of all we spoke to Leinster Juniors Head Coach Dave Mahon to get his thoughts on the 38-6 win for Tullamore RFC over Longford RFC which completed a clean sweep of trophies. We then spoke to the ever present Tullamore scrum half Richie Hughes before catching up with Longford Forwards coach Niall Moran. Finally we chatted to Tullamore RFC manager Tom Moloney and one of their two coaches John Moylan.…
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Knockon Rugby's Podcast
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In advance of Sunday's Provincial Towns Cup final between Longford and Tullamore in Edenderry, Rob Murphy and regular pundit Dave Mahon look ahead to the 2013 final with Tullamore looking to end a run of three defeats in finals and Longford looking for a first ever title and a major upset.
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Knockon Rugby's Podcast
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Our Longford Towns Cup special was recorded at CPL park before training as the club prepare for a first Towns Cup final since 1932. Host Rob Murphy sat down with player coach Colm Glynn, Captain Derek Farrell and forwards coach Niall Moran to talk Longford rugby and to look ahead to Sunday's huge challenge in Edenderry as the underdogs look to upset the odds.…
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