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Marketing to Millennials & the AI Generation with Somi Arian
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Manage episode 237857233 series 1061827
Treść dostarczona przez Through the Line with Andy Bargery. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Through the Line with Andy Bargery lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
You've probably heard about as much about 'millennials' as you can take, right? You've heard for years how the world is changing because of millennials, how they think and act differently, and what this means to you as a marketing professional. TV no longer works, radio's old fashioned and outdoor, well, forget about it. Millennials don't look at adverts. Well, yes and no. Millennials are interested in adverts, just not the feature led product promos we're all churning out these days. If you want to connect with millennials, you need to understand them and to do that you need to listen to Somi Arian. Somi and her Smart Cookie Media team have been exploring and understanding this world and what it means to marketers for years. Millennials have grown up as digital natives, and the next generation will be AI natives. This access to digital means they've had more choice, available more quickly, with more information than ever before. It's time to evolve or die, as traditional marketing approaches will soon go the way of Blockbuster, or Topshop, or HMV, or any brand that hasn't changed quickly enough to advances in digital. Resources mentioned in the podcast: The Millenial Mindset Documentary https://smartcookiemedia.com/the-millennial-mindset/ The 10 Factors that Drive Millennials' Consumer Behaviour https://smartcookiemedia.com/the-millennial-mindset/ Ray Dalio's Principles https://www.youtube.com/watch?v=B9XGUpQZY38 To contact Somi: https://www.linkedin.com/in/somiarian/ https://smartcookiemedia.com/ https://www.youtube.com/channel/UC9k0Dn01-ZQ3xaHA8b1l6oQ
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78 odcinków
MP3•Źródło odcinka
Manage episode 237857233 series 1061827
Treść dostarczona przez Through the Line with Andy Bargery. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Through the Line with Andy Bargery lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
You've probably heard about as much about 'millennials' as you can take, right? You've heard for years how the world is changing because of millennials, how they think and act differently, and what this means to you as a marketing professional. TV no longer works, radio's old fashioned and outdoor, well, forget about it. Millennials don't look at adverts. Well, yes and no. Millennials are interested in adverts, just not the feature led product promos we're all churning out these days. If you want to connect with millennials, you need to understand them and to do that you need to listen to Somi Arian. Somi and her Smart Cookie Media team have been exploring and understanding this world and what it means to marketers for years. Millennials have grown up as digital natives, and the next generation will be AI natives. This access to digital means they've had more choice, available more quickly, with more information than ever before. It's time to evolve or die, as traditional marketing approaches will soon go the way of Blockbuster, or Topshop, or HMV, or any brand that hasn't changed quickly enough to advances in digital. Resources mentioned in the podcast: The Millenial Mindset Documentary https://smartcookiemedia.com/the-millennial-mindset/ The 10 Factors that Drive Millennials' Consumer Behaviour https://smartcookiemedia.com/the-millennial-mindset/ Ray Dalio's Principles https://www.youtube.com/watch?v=B9XGUpQZY38 To contact Somi: https://www.linkedin.com/in/somiarian/ https://smartcookiemedia.com/ https://www.youtube.com/channel/UC9k0Dn01-ZQ3xaHA8b1l6oQ
…
continue reading
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