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The Agile Brand with Greg Kihlström®
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1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Polubione28:17![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Episode 76: Emergency podcast on The Miami FC's move to USL Championship
Manage episode 247924923 series 1261887
Treść dostarczona przez Magic City Soccer. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Magic City Soccer lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
In this episode of the Magic City Soccer podcast, Matt and Lee sound the siren and discuss The Miami FC's shocking move to USL Championship. Join us, won't you?
…
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109 odcinków
Manage episode 247924923 series 1261887
Treść dostarczona przez Magic City Soccer. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Magic City Soccer lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
In this episode of the Magic City Soccer podcast, Matt and Lee sound the siren and discuss The Miami FC's shocking move to USL Championship. Join us, won't you?
…
continue reading
109 odcinków
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1 Episode 101: Miami Soccer Can Be Very "Messi" 1:00:41
1:00:41
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Polubione1:00:41![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
Matt and Omar are joined on the pod by Joel to discuss the recent soccer matches in the local soccer landscape. The crew discuss Miami's big Round of 16 win against Nashville SC and the upcoming schedule clog ahead for Messi and Company. The crew also reflect on a surprising Week 1 win for Miami FC in the USL. Also... it wouldn't be Magic City Soccer if we didnt touch on the Open Cup. Its alot, but a lot has happened. Join us, won't you?…
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1 Episode 100 - Inter Miami CF Kickoff 2024 With A Bang 1:04:27
1:04:27
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Polubione1:04:27![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
Well well well, episode 100 is finally here and it's a mix of the old guard and the new guard. Franco, Matt, and Omar discuss Inter Miami's first win of the 2024 season, all the U.S. Open Cup shenanigans, and whats to come for Inter Miami and Miami FC. We'll ask but you should anyway.... join us, wont you?…
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1 BONUS EPISODE - This Day in Miami History: Inter attempts to avenge Miami Fusion in the Open Cup 31:48
31:48
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Polubione31:48![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
Magic City Soccer co-host Matthew Bunch hosts a separate podcast, entitled This Day in Miami History. In today's bonus episode, Matthew talks to Joe Shaw of "25 for 25: The story of the Miami Fusion from those who lived it," about the team that preceded Inter Miami CF in Major League Soccer and its 2000 attempt to win the trophy that the Herons are competing for tonight. We also talk about family, loss, and preserving memories.…
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1 Episode 99: Inter Miami takes Leagues Cup, Miami FC splits key games, and a great World Cup Final 55:03
55:03
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Polubione55:03![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
Matt, Lee, and Joel Delgado discuss the dramatic Leagues Cup Final between Inter Miami CF and Nashville SC (and how the club's U.S. Open Cup semifinal might be impacted), The Miami FC losing to Indy Eleven but rebounding against Hartford Athletic, and Spain claiming the 2023 Women's World Cup title. Join us, won't you?…
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1 Episode 98: USWNT out of Women's World Cup, Inter Miami CF drama and The Miami FC keep on winning 1:02:49
1:02:49
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Polubione1:02:49![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
Matt, Lee, Franco and Joel Delgado discuss the the U.S. Women's National Team being knocked out of the World Cup, Lionel Messi again carrying Inter Miami CF, and The Miami FC continuing its winning ways. Join us, won't you?
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1 Episode 97: Leo Messi shines in Inter Miami CF debut, The Miami FC pulls out surprise victory 1:06:41
1:06:41
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Polubione1:06:41![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
Matt, Lee and Omar discuss the debut of Leo Messi, the future of Inter Miami, The Miami FC's surprise result, the Women's World Cup and all things lower-level soccer. Join us, won't you?
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1 Episode 96: Miami selected to host 2026 FIFA World Cup 58:49
58:49
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Polubione58:49![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
Matthew and Omar discuss Miami's selection as one of 16 host sites for the 2026 FIFA Men's World Cup. We also discuss the other sites, and consider those left out of the bid. Join us, won't you?
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1 Episode 95: The Open Cup of Our Dreams! 1:12:37
1:12:37
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Polubione1:12:37![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
The boys are back after a long hiatus (hooray parenthood) to discuss the U.S. Open Cup matchup of our dreams. Matt, Omar, and Franco breakdown Miami FC and Inter Miami CF run of form heading into the cup draw and the match that will decide who moves on in the cup tournament. Join us, won't you?
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1 Episode 94: Bolu Akinyode & Callum Chapman-Page - Post Season Miami FC Fireside Chat 37:53
37:53
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Polubione37:53![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
Lee has an in depth talk with midfielder Bolu Akinyode and defender Callum Chapman-Page of The Miami FC.
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1 Episode 93: A Chat with Miami FC CEO Michael Williamson 54:53
54:53
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Polubione54:53![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
Omar and Lee catch up on the local soccer action and have a chat with Miami FC CEO Michael Williamson. They discuss the plans for the 2021 season, Miami FC Academy, Community Outreach, and Miami FC's strategic partnerships. Join us, won't you?
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1 Episode 92: Inter Miami CF hammered by DC United and MLS, Miami FC rolling along 52:24
52:24
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Polubione52:24![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
On this Magic City Soccer Podcast, Matthew, Lee and Franco discuss The Miami FC and its victory over Charlotte Independence, as well as Inter Miami CF and its struggles on and off the field. Join us, won't you?
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1 Episode 91: Inter Miami Squeak by Cincinnati, Miami Handle NYRB2, Two Big Games Up Ahead 38:39
38:39
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Polubione38:39![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
Matt and Omar discuss last week's pair of wins for both Inter Miami CF and The Miami FC. The duo look ahead at this weekend's fixtures between Chicago and the Tampa Bay Rowdies respectively. Oh and there is a bit of Kit Talk! Join us, won't you?
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1 Episode 90: Inter Miami CF Open The Season With A Loss & European Super League 1:16:16
1:16:16
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Polubione1:16:16![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
Matt and Omar are joined by a new member of Magic City Soccer, Franco, to discuss Inter Miami CF's opening game of the 2021 MLS season. The guys look ahead and discuss next week's fixture against the Philadelphia Union. The trip also discuss the short-lived European Super League. Join us, won't you?
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1 Episode 89: We're Back! Inter Miami Off-Season, Miami FC Additions, NCFC (For Some Reason) 53:51
53:51
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Polubione53:51![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
Matt and Omar discuss the whereabouts of the crew during the disaster that was 2020. They also discuss the changes at Inter Miami CF and Miami FC. Matt also decides to irritate Omar with some North Carolina FC talk. Join us, won't you?
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1 Episode 88: Miami FC's Coach Vargas & Sebastian Velasquez, and MLSisBack Recap of Inter Miami 1:18:55
1:18:55
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Polubione1:18:55![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
Lee, Matt, and Omar have a very candid conversation with Miami FC's head coach Nelson Vargas about their return to play in the USL Championship and his Screen Actor's Guild card. Lee catches up with Sebastian Velasquez about the return to play and the upcoming USL schedule. The guys also discuss Inter Miami's MLSisBack performance and the future of Miami Freedom Park. Join us, won't you?…
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