Josh Becerra and Shinhee Son share insights on ways to prioritize learning over metrics and connect digital marketing to your business’s bottom line. Join us each episode as we explore data, strategy, communication, and processes to help you drive results with clear accountabilities that your whole company can get behind. Learn from experiences shared by the hosts and special guests who’ve gone from scrappy to scalable.
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Welcome to the ‘Small but Mighty Marketing Moment‘ where our CEO, Josh Becerra, shares short messages designed to help you cultivate the strength, wisdom and mindset necessary for having confidence in your work and in the world. Each one of these messages is based on years of working with marketing leaders from small but mighty marketing teams. Music by Sergio Prosvirini From Pixabay
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Grounded Confidence: Navigating Slower Growth at Augurian
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In this episode, I dive into how Augurian has been navigating slower-than-expected growth over the past 18 months. Drawing on insights from Brené Brown's Dare to Lead, I discuss the importance of grounded confidence—staying true to your values, learning from challenges, and adapting to change. We also explore three major trends affecting our indust…
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The Complexity of Winning and Losing: Lessons from the MN Lynx and Marketing KPIs
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In this episode, we dive into the recent WNBA Championship, where the Minnesota Lynx fell short against the New York Liberty, and explore how this game got me thinking about the concept of winning and losing. Society often pushes us to see things in binaries—either you succeed or you fail—but the reality is far more complex. Drawing parallels to ma…
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In this episode, I take a personal look at the story behind Monkey Island Ventures and the unique business partnership I’ve built with my lifelong friends, Colin Hirdman and Zack Steven. We’ve been in business together since 2005, and our company’s name pays tribute to Monkey Island, a park from our childhood. I share why our purpose is to “Build r…
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Lessons Learned From Living Overseas For 10 Years
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In this episode of the "Small but Mighty Marketing Moment," I share the life-changing lessons I learned from a decade spent living and working in Montevideo, Uruguay, South America. Discover how embracing the art of leisure and redefining success can lead to a more fulfilling and balanced life. Whether you’ve lived overseas or not, I believe these …
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Time Flies—Don’t Miss the Moments That Matter Most
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In this episode of the Small but Mighty Marketing Moment, I take a step back and reflect on how quickly life moves—both personally and professionally. Whether it’s raising kids or building a business, the moments that shape us often pass by in a blur. I'll explore the importance of being present, appreciating the small moments, and finding balance …
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Stop Letting Data Own You - Small But Mighty Marketing Podcast Ep 5
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Send us a text Join hosts Josh Becerra and Shinhee Son as they discuss the real impact of broken analytics. Imagine reporting on your revenue, only to find that it all drops to zero after an update. We discuss: Why analytics often fail during migrations Common mistakes marketers make with tracking How to get alignment on your KPIs with leadership T…
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Proper Planning Prevents Poor Performance
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In digital marketing you need equal parts hustle, creativity and fresh ideas, but without a good plan, you're sunk. In this episode of the Small but Mighty Marketing Moment, I talk about the power of the "5 P's"—Proper Planning Prevents Poor Performance. Discover how effective planning can elevate your campaigns, align your team, and instill confid…
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Is your data driving decisions or derailing them? 🌟 The right data can fuel your marketing like nothing else—but only if it's clean, accurate, and everyone’s on the same page. In this episode, I share how to get your whole team seeing the same numbers and asking the right questions. Tune in to make your data your secret weapon. #MarketingTips #Data…
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In this episode I dive into a crucial element of marketing success—getting everyone in your organization aligned with your marketing process. The most successful teams are those who ensure that everyone, from top leaders to supporting departments, understand and buy into their marketing approach. I’ll discuss the importance of clear communication a…
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Trust, Support, and a Willingness to Embrace Change
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My daughter is taking a gap year to hit the road with her dog and live the "Van Life." 6 months of upgrading an ambulance and a reminder to support our children's dream even when they may be defying convention. Our role as parents is to protect and empower.Autor: Josh Becerra
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Saying yes all of the time leads to building habits and expectations that become difficult to uphold. Today we're talking about strategies to say no, align on plans, and keep expectations in place.Autor: Josh Becerra
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Radical candor in small but mighty marketing teams; breaking down the four communication styles and specific marketing examples.Autor: Josh Becerra
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The business never ensured that they had administrative access to their Google Ad accounts..... a cautionary tale.Autor: Josh Becerra
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Finding Purpose, Hidden Talents, and Boosting Energy with Laura King
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Send us a text In this episode of the Small But Mighty Marketing Podcast, we chat with Laura King from Skywater Search Partners about cracking the code to solving customer problems. We'll uncover why asking the right questions is crucial and how to avoid spreading your efforts too thin. Laura shares her thoughts on the power of psychological safety…
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Don't Let Things Outside of Your Control Bite You
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Discussing the questions to ask to help manage stakeholder expectations and establish what you can influence within the situation.Autor: Josh Becerra
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Ride or Die KPI Chasing Organizations Lose
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We hit 70% of our KPIs, BUT, here's what we learned about our product, our customers, our platform, our strategy and ROI, etc. Build learning organizations, where business insights are valued as much as the KPIs.Autor: Josh Becerra
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How to Fully Commit to Your Marketing Strategy EP61
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Send us a text Today, we're talking about how to do things the right way and how to fully commit to your marketing strategy. Discussing topics like ICP research, marketing budgets, educating stakeholders, Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas. Wan…
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Alignment, Accountability, and Agency Responsibility
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Send us a text In this episode, Shinhee Son and Josh Becerra explore how to achieve company alignment beyond just focusing on keywords. They delve into the dynamics of agency-client relationships, emphasizing the importance of high accountability for a successful partnership. Plus, Josh explains what he considers an "expensive order taker" and why …
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Hey leaders, we need to be out and volunteering in our communities. It is super rewarding. Hear where I volunteer my time, how I chose my cause and how much of a blessing it has been for me.Autor: Josh Becerra
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Small But Mighty Marketing Teams: Podcast Evolution
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Send us a text Podcast Update - moving from "How I Work" to "Small But Mighty." Josh Becerra and Shinhee Son share insights on ways to prioritize learning over metrics and connect digital marketing to your business’s bottom line. This episode discussion revolves around the importance of having a structured framework for marketing, highlighting stra…
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Stop The Frenzied Activity and Exhausted Scrambling
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Stop jumping from one set of strategies or tactics to another too quickly. Do fewer things, manage expectations, quality over quantity.Autor: Josh Becerra
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Leaders of small but mighty marketing teams should think about creating an environment of psychological safety and gratitude to encourage team engagement. Gritty teams and leaders are winning teams and leaders.Autor: Josh Becerra
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Freelance, Consultant, or Fractional CMO? Mastering Marketing: EP58 W/ Terra L. Fletcher
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Send us a text Terra emphasizes the pivotal role of communication and collaboration between marketing and sales teams, highlighting their significance in driving effective lead generation and customer engagement. Moreover, Terra's advice on selecting external vendors underscores the importance of aligning expertise, values, and organizational goals…
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2024 The Era of Disruption: EP57 W/ Debbie Schwake
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Send us a text Full Interview and Transcript: Welcome to our latest How I Work episode featuring Debbie Schwake and Josh Becerra! In this insightful discussion, we delve into the challenges of leadership amidst disruption, exploring topics such as generational behaviors, organizational vision, and effective marketing strategies. Debbie shares her e…
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A Fractional CMO's Guide to Business Growth: EP56 W/ Barb Bertsch (Authentic)
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Send us a text Barb Bertsch from Authentic sits down with Josh Becerra in episode 56 of How I Work. Barb is a Fractional CMO with over 20 years of experience in the marketing industry. She emphasizes the value of collaboration and learning from other marketing professionals. At the core, she highlights the holistic nature of marketing and it's role…
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Business Partnership Alignment Both Internally and Externally EP55: An Interview W/ Wendy Sorquist
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Send us a text Podcast Interview and Transcript: https://augurian.com/how-i-work-wendy-sorquist/ In episode 55, Josh Becerra interviews Wendy Sorquist, the Director of Marketing over at Blaine Brothers, Inc who shares her wealth of experience and wisdom with us. Wendy's journey is a testament to the power of strategic thinking, innovation, and effe…
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Mastering Demand Gen: ‘How I Work’ EP54 w/ Stephanie Alles (Uponor)
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Send us a text Full episode at: https://augurian.com/blog/how-i-work-stephanie-alles/ In this episode, join Josh Becerra and Steph Alles, the Director of Demand Generation at Uponor, as they dive into topics like demand generation, content marketing, and navigating challenges in the B2B manufacturing space. Steph shares insights on building a marke…
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Am I Empowering or Micromanaging? EP53 W/ Jennifer Jones, CMO
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Send us a text Full podcast and transcript: https://augurian.com/blog/how-i-work-jennifer-jones/ Jennifer Jones, VP of Marketing at TIDI Products LLC, draws from her two-decade medical devices career in a compelling interview. She highlights her passion for leadership development, advocating team empowerment. In episode 53 of "How I Work," Jennifer…
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Discovering Your Passion: Journey from Corporate to Freedom | EP52 W/ Heather Boschke
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Send us a text In episode 52 of "How I Work," host Josh Becerra interviews Heather Boschke, a strategic marketing leader with over 20 years of experience that spans Fortune 20 companies to nonprofit organizations. In 2021, she left the corporate world and started her own marketing organization called Vogel Venture with the mission to help small org…
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Building a Life of Purpose, Resilience, and Growth: EP51 W/ Colleen Kranz
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Send us a text In Episode 51 of "How I Work," host Josh Becerra delves into an enlightening conversation with Colleen Kranz, a dynamic and innovative strategic marketing and growth leader. Colleen's career journey serves as an inspiring testament to the pivotal role of resilience, purpose, and meaningful connections in achieving professional succes…
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Unlocking Success: Susan Rylances's Key Insights for Business Growth EP50
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Send us a text Josh Becerra from Augurian interviews Susan Rylance, a business marketing growth strategist with a track record of helping SMBs and Fortune 500 companies build their marketing and digital teams. Susan's expertise has empowered businesses to focus on their overarching strategies and goals while maximizing revenue and profitability. Di…
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Unlocking Leadership Wisdom: Dena Mayne's Journey from 3M to Keystone EP49
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Send us a text Full blog and podcast: https://hubs.la/Q01N4jJ40 In this episode of How I Work, our host, Josh Becerra from Augurian, sits down with Dena Mayne, the Chief Operating Officer of Keystone Group International. Prior to her role at Keystone, Dena enjoyed a remarkable 25-year career in large corporate environments, including renowned compa…
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Career Coach Shares: From Debt to Millions Ep48 W/ Jeanne Omlor
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Send us a text In this exclusive interview, Josh Becerra meets with Jeanne Omlor, a business strategist and online coach. At 54, she turned her life around, going from a single parent in debt to organically creating a multi-million-dollar business in four years. Jeanne emphasizes the importance of soul-to-soul connection in networking and discusses…
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Real Estate Success and Tech-Centric Growth EP47 W/ Greg Sax
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Send us a text Full Blog: https://augurian.com/blog/how-i-work-greg-sax/ Welcome to the captivating world of real estate growth and innovation! In this exclusive interview, we sit down with the brilliant mind behind decades of experience and success in the industry—Greg Sax. As the Director of Growth Management at RESO (Real Estate Standards Organi…
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Explore the Universe of Earth Observation & Geospatial Analytics EP46 W/ Andrew Mullin
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Send us a text Join us in this captivating episode of 'How I Work' as Josh Becerra sits down with Andrew Mullin, VP of Marketing of EarthDaily Agro, a pioneering #EarthObservation #GeospatialAnalytics growth stage company. Discover the wonders of space science, cutting-edge technology, and how EarthDaily Agro leverages satellite data for environmen…
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Emotional Intelligence at Work and Understanding Your Emotions EP45 w/ Ryan O'Keeffe
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Send us a text Full Blog and Transcript: https://augurian.com/blog/how-i-work-ryan-okeeffe/ In this informative video, join Josh Becerra from Augurian in an insightful interview with Ryan O'Keefe as they explore the topic of emotional intelligence and its relevance in the workplace. Discover what emotional intelligence is and how it impacts various…
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Entrepreneur Motivation: Scaling a Digital Marketing Startup EP44 W/ Molly Lopez
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Send us a text Full Blog & Podcast: https://augurian.com/blog/how-i-work-molly-lopez/ In this episode of How I Work, join host Josh Becerra as he interviews Molly Lopez, a successful entrepreneur and owner partner of Hite Miami office. Molly shares her journey of starting her own digital marketing agency and scaling it to seven figures in under thr…
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Finding Job Satisfaction & Changing Careers EP43 W/ Dr. Benjamin Ritter
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Send us a text Welcome to "How I Work" Episode 43 with Dr. Benjamin Ritter, where we delve into the realm of self-development and positive thinking to help you transform your mindset and find happiness and fulfillment at work. In this episode, we tackle topics such as job satisfaction, attitude at work, burnout, stress management, mental health, an…
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Copywriting in 2023: 10 Tips, Examples, and AI's Intrusion: EP42 w/ Sara Rosinsky
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Send us a text Join Josh Becerra as he interviews renowned copywriter Sara Rosinsky as they discuss copywriting for beginners in 2023. Gain valuable insights and master the art of persuasive writing with the top 10 tips and tricks shared by Sara. Explore the fundamental concepts of copywriting, learn from the best copywriting examples, and discover…
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How The Rise of AI Will Affect Jobs and the Economy in 2023: EP41 W/ Steven Rothberg
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Send us a text Full blog and transcript: Welcome to "How I Work" Episode 41 with Steven Rothberg, where we dive into the impact of artificial intelligence (AI) on jobs and the economy in 2023. Join us as we explore the insights of Steven Rothberg, an accomplished entrepreneur and Chief Visionary Officer of College Recruiter. With over 27 years of e…
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B2B Demand Generation or Lead Generation in 2023? Ep 40 W/ Deanna Shimota
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Send us a text Revamp your demand generation strategy with Deanna Shimota, CEO of GrowthMode Marketing. Learn how to map customer journeys, create behavioral campaigns and more. Discover the difference between demand and lead gen. Tune in to How I Work and boost sales with expert insights. Explore more content from leaders in the marketing communit…
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How to see SaaS Startup Success and Avoid Web Dev Mistakes: EP39 ft. Ken Vermeille
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Send us a text Are you looking to increase your productivity and avoid common web dev mistakes? Look no further than this How I Work interview with Josh Becerra and Ken Vermielle! In this video, we'll discuss the biggest developer time wasters and mistakes that SaaS founders make. From productivity mistakes to programming time wasters, Ken shares t…
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Workplace Diversity, Recruitment, and Retention in 2023
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Send us a text Full transcript and blog Madeline joins Josh Becerra to discuss DEI in the workplace and discuss recruitment and retention tips in 2023. Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas. Want to learn more about Augurian? Reach out to speak wi…
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Podcasts, Micro-Content, and Video Marketing: EP37 W/ Tamara Thompson
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Send us a text Tamara joins Josh Becerra in episode 37 to share her story of turning her passion for video production into a successful podcast and video marketing agency. Her expertise ranges from idea generation to podcast SEO and Youtube optimization, and she touches on the main points to acknowledge throughout the process. Plus: What is Micro-C…
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Turning Pain Points into Startups: EP36 w/ Jenna Zeng
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Send us a text Jenna Zeng is a serial entrepreneur that specializes in business optimization through automation. She is the co-founder of a SaaS company, StaffNet, that allows business owners to focus on the things they’re truly passionate about while keeping their business organized. Jenna joins Josh Becerra to share how her experience in the indu…
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Brand building in a Post-Truth World: EP35 w/ Scott Baradell
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Send us a text Scott Baradell is a writer, entrepreneur, and seasoned c-suite executive with experience in journalism and PR. Scott is the CEO of his agency, Idea Grove, and is the author of “Trust Signals: Brand building in a post-truth world.” Scott joins Josh Becerra in episode 35 to discuss building brand trust in a world of fake news and gatek…
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7 Tactics of Successful Leaders: EP34 W/ Karan Ferrell-Rhodes
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Send us a text Full podcast and transcript: https://augurian.com/blog/how-i-work-karan-ferrell-rhodes/ Karan Ferrell-Rhodes is the founder of Shockingly Different Leadership, a global human capital professional services firm that helps organizations quickly locate trusted expertise to get their “people projects” done. She is also the best-selling a…
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Leading With Confidence: EP33 W/ Ramona Shaw
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Send us a text Ramona Shaw has expertise in leadership and executive coaching, and is a former VP of a global private equity firm, she leverages her experience to help new managers become leaders. She is a best-selling author, podcast host, and has developed a 12-week curriculum on the foundations of leadership. Ramona and Josh dove into the founda…
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Unifying Your Marketing Channels & MarTech Consolidation: Ep 32 W/ Zeze Peters
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Send us a text Zeze Peters is the founder and CEO of Beam.city, a unified advertising automation platform that uses artificial intelligence and algorithms to help businesses plan and optimize their ads, automatically. How I Work, Episode 32 with Zeze Peters (Beam.city) Zeze Peters is a rocket-scientist turned CEO who joined Josh Becerra to share ho…
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Showing Up: Professionally and Authentically: EP31 W/ Nikki Bradley
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Send us a text Nikki Bradley is a brand strategist and authentic messaging expert who helps businesses and individuals build their brands, which she says, is simply your reputation. With over 20 years of experience in marketing, she founded Nichely, LLC a brand strategy and business growth advisory firm. Nikki sits down with Josh Becerra to challen…
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