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I help life science companies accelerate product adoption and make marketing work. On Lifesci Continuum we explore the unbroken sequence of innovation, strategy, and growth in the life sciences industry. Just as life is a continuous, interconnected process, so is the journey of growing a successful life sciences company. Join us as we explore the insights and experiences of founders, product managers, commercialization leaders, and marketing pros in the life sciences field. Discover the stra ...
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Making Paid Ad Campaigns Actually Work for Life Science Companies | Marc Frechette
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1:01:50
Follow Bill: https://www.linkedin.com/in/founderandcdo/ Contact Bill: https://meshagency.com/lets-connect/ Video Podcast: https://www.youtube.com/@BillSchickFCMO Audio Podcast: https://www.buzzsprout.com/2380430 Follow Marc: https://www.linkedin.com/in/digitalmktggeek/ About Marc: Marc is a veteran digital marketing and communications professional …
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Using Omnichannel Marketing to Launch Your Digital Health Product | Kathleen Mitchell
34:38
34:38
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Follow Bill: https://www.linkedin.com/in/founderandcdo/ Contact Bill: https://meshagency.com/lets-connect/ Video Podcast: https://www.youtube.com/@BillSchickFCMO Audio Podcast: https://www.buzzsprout.com/2380430 Follow Kathleen Mitchell: https://www.linkedin.com/in/canadiankate/ About Kathleen: She is a Strategic marketing executive with 20+ years …
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Tackling The Biggest Life Science Product Marketing Challenges | Bill Schick
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Follow Bill: https://www.linkedin.com/in/founderandcdo/ Contact Bill: https://meshagency.com/lets-connect/ Video Podcast: https://www.youtube.com/@BillSchickFCMO Audio Podcast: https://www.buzzsprout.com/2380430Autor: Bill Schick FCMO
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How to Build a Culture of Leadership in Your Life Sciences Company | Dr. Russ Ouellette
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Today we talk to @RussOuellette and learn how to work with smart people, build strong leadership teams, and turn strong contributors into strong leaders. Follow Bill: https://www.linkedin.com/in/founderandcdo/ Contact Bill: https://meshagency.com/lets-connect/ Video Podcast: https://www.youtube.com/@BillSchickFCMO Audio Podcast: https://www.buzzspr…
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The 2 Keys for Building High Performance Life Science Teams | Kate French
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Without two important team traits, your team might be missing their mark. On this week's episode, Kate French joins us to talk about her experience working with engineering and what goes into building effective, high-performing teams in your life sciences company. Follow Bill: https://www.linkedin.com/in/founderandcdo/ Contact Bill: https://meshage…
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Preparing for your Life Science Product Launch | Christi Unger
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Launching a product is a rollercoaster for product managers and marketers. But jumping in right before the finish line is a different type of ride. In this episode, we are joined by Christi Unger as we discuss her experience launching life-science products and the lessons she learned. Follow Bill: https://www.linkedin.com/in/founderandcdo/ Contact …
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Forecasting your Exit (as a Life Science Company) | Dave Iannetta
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When it comes to product launches, we tend to hyperfocus on just simply getting everything to launch and we tend to leave the exit strategy to the end. On this episode of LifeSci Continuum, we are joined by David Iannetta as we learn that it is truly never too early to start preparing for your exit. Follow Bill: https://www.linkedin.com/in/foundera…
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Develop a Business Case for your New Life Science Product | Kate French
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Whether you are conceptualizing a new product, rolling out a new feature, or thinking about that next acquisition, the first step is developing a business case. On this episode we are once again joined by Kate French as we discuss her experiences developing business cases from the ground up within the Life Science industry. Follow Bill: https://www…
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Welcome to LifeSci Continuum with Bill Schick | Podcast Introduction
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Kicking off the LifeSci Continuum, we are going to cover almost every aspect of Commercialization and product life cycle stage. From Launch to Exit, we go deep with expert interviews, tips, shortcuts, and best practices to help you level up. Follow Bill: https://www.linkedin.com/in/founderandcdo/ Contact Bill: https://meshagency.com/lets-connect/ V…
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Product Management Basics (for Life Science Companies) | Jim Dembkoski
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On this episode, we are joined by Jim Dembkoski who is bringing 15 years of product management advice to the table. Join us as we discuss how Jim got into Product Management and the key lessons he learned along the way. Follow Bill: https://www.linkedin.com/in/founderandcdo/ Contact Bill: https://meshagency.com/lets-connect/ Video Podcast: https://…
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Go Above & Beyond with Your Next Medical Device Launch (or Exit) | David Iannetta
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46:56
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You might be thinking about highlighting the features and benefits of your medical device. Well, David Iannetta joins us to talk about how looking past the status quo could be the X-Factor for your next Product Launch (or Exit). Follow Bill: https://www.linkedin.com/in/founderandcdo/ Contact Bill: https://meshagency.com/lets-connect/ Video Podcast:…
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