Daily 4-minute tips from experts to elevate your business. Each week we will talk about one of our 40 Strategies. Launching June 2024.
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This is the Measure Success Podcast, which features top leaders on how they measure success in their business and life. We talk with CEOs, entrepreneurs, authors, and extraordinary high achievers. The host, Carl J. Cox, is the CEO of 40 Strategy. 40 Strategy guides leaders to take their organization to the next level by designing world-class strategic plans and keeping them accountable to get it done. Go to 40strategy.com to learn more. As an entrepreneur and executive, Carl has been with 7 ...
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Professor-turned-entrepreneur, and founder of nine companies, Jothy Rosenberg talks with business leaders and personal achievers. A companion to his book Tech Startup Toolkit, the “Designing Successful Startups” podcast tells the stories of Jothy's guests as they took on the challenges of building a new startup. The lessons conveyed come from both things done right and things done wrong that can help listeners learn the best way to design their own startups to be successful. Along the way th ...
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The ReWild Group founder and Leaders of Lasting Impact podcast host, Matthew Pohl, owned a small business for more than a decade. After 12 years of painstaking work, Matthew hoped to sell the business and retire but was shocked at the valuation he received. It was then he discovered the Stages of Growth Methodology and began applying those principles to the company. Three years after Matthew implemented the Stages of Growth Methodology, he was able to sell his company for 10x what it previou ...
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Overcoming CEO Struggles: The Need for Strategic Planning with Carl J Cox
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Summary Carl J Cox, founder of 40 Strategy, shares his journey from being a CFO to starting his own strategic planning company. He emphasizes the importance of strategy in guiding a company's direction and increasing its value. Cox introduces the Captain Strategy Methodology, which focuses on de-risking a company and maximizing its potential. He al…
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Elevate Your Brand's X Factor For New Growth
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In this episode of $4M Strategies™, Isabelle Mercier, CEO of LeapZone Strategies, dives deep into the importance of a strategic culture in business success. Isabelle explains how a clear brand foundation can align your team, enhance productivity, and lead to market leadership. Whether you're an entrepreneur or executive, this episode offers valuabl…
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Uplifting Success: Mark J. Silverman’s Secrets
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In this episode of Measure Success, we explore the incredible journey of Mark J. Silverman, who went from being homeless to becoming a successful entrepreneur and executive coach. Mark shares how he overcame significant challenges and built a thriving career. This episode offers valuable insights into resilience, leadership, and strategic growth. D…
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In this episode of the $4M Strategies™ podcast, we’re excited to introduce 40 Accounting, Inc., a new entity focused entirely on providing top-tier financial services. We discuss why having accurate financial reporting and a global team is essential for strategic growth. Whether you need help with bookkeeping, tax preparation, or financial analysis…
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Suvojit Ghosh on the Customer: The Key to Startup Success
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Summary Suvojit Ghosh, founder of FYELABS, discusses his product development shop that is purpose-built for startups. FYELABS offers development services under fixed price and fixed timeline contracts, making the development process more predictable for startups. Ghosh emphasizes the importance of the customer in the startup journey and the need to…
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Top Hiring Tips For Building A Strong Culture
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In this episode of $4M Strategies, we’re joined by Kris Ward, CEO of Win The Hour, Win The Day, to discuss the importance of strategic culture. Kris explains how even small teams can create a powerful culture by hiring for personality and fostering leadership from day one. Tune in to learn actionable strategies that can transform your team’s dynami…
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How To Mitigate Cyber Risks: Rick Jordan
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In this episode, Rick Jordan, CEO of Reach Out IT, shares his journey from startup to public company by prioritizing cybersecurity. He discusses why he chose to go public, the challenges of scaling an IT business, and the importance of cybersecurity training for small and medium-sized businesses. Rick’s insights offer valuable lessons for anyone lo…
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Dan Cosgrove Reveals How to Attract and Retain Top Talent with Wellness Programs
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Summary Dan Cosgrove, founder of Wellness for the Workforce, discusses his journey in creating a wellness program for small businesses. He explains how he discovered a way to increase employee benefits while increasing profits for his own company, and how he has since helped other businesses do the same. Dan addresses the controversy surrounding we…
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More Sales Psychology With Expert Nicole Cramer
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In this episode of the Measure Success Podcast, we explore the fascinating journey of Nicole Cramer, who transitioned from a 15-year career as a high school math teacher to becoming a leading sales coach. Nicole dives deep into the concept of relationship selling and why it’s more effective than transactional approaches. She offers actionable insig…
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Failure To Victory: Winning in The Business World
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In this episode of "$4M Strategies," we discuss how to win in business by focusing on what really matters—closing deals and growing your business. We share simple steps to help you create more opportunities, attract leads, and turn them into sales. If you want to take your business to the next level, this episode is for you. Tune in now and learn h…
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Joe & Stephanie of Diadem Capital on the Changing Landscape of Venture Capital and Fundraising
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Summary In this conversation, Jothy Rosenberg interviews Joe Hammill and Stephanie Rieben about their backgrounds and their work in the venture capital industry. They discuss the state of venture capital and fundraising, highlighting the challenges faced by both founders and investors. They also share insights on what founders often get wrong about…
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Transform Your Business: Proven Strategies for Growth
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In this episode of Measure Success, host Carl J. Cox sits down with Zach Carlin, a former athlete who transitioned into a successful entrepreneur. Zach discusses his journey from professional sports to mastering gym ownership and consulting for top companies. Key Takeaways: The power of intentional responsibility. Leveraging customer feedback for g…
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Robert Fojo Teaches That Consistency and Diligence are the Keys to Success in Career Pivots
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Summary Robert M. Fojo, VP of Sales at Max Value Processing, shares his journey from being a lawyer to joining a startup in the merchant services space. He discusses his background growing up in Miami as the son of Cuban immigrants and how it shaped his values and appreciation for freedom. Fojo explains the compelling ideas behind Max Value Process…
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What Happens With Being 'We' Leaders: Kyle McDowell
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In this episode of the Measure Success Podcast, Carl J Cox interviews Kyle McDowell, former senior executive and best-selling author of "Begin with We." Kyle discusses his "10 We's" principles that drive cultural transformation. Key Takeaways: Embed the "10 We's" in your corporate culture. Foster a collaborative environment using Kyle's practical t…
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YouTube Growth Strategy: From 100 To 2000 Subscribers Fast
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In this episode, we reveal how our YouTube channel exploded from under 100 to over 2000 subscribers in just three weeks. Discover the strategies that drove this success, including leveraging YouTube Shorts, optimizing thumbnails, and engaging consistently with our audience. Key Takeaways: Daily content creation Effective use of YouTube Shorts Impro…
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From Golf to Marketing: Adam Packard's Journey and the Importance of Long-Term Vision
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Summary Adam Packard, founder of Ninja Prospecting, discusses his journey from the golf business to starting his own marketing and business development company. He shares his experience with using LinkedIn for prospecting and explains his manual approach to avoid automation and LinkedIn restrictions. Packard also talks about his long-term vision fo…
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Annika Lundström is leading the development of a diagnostics tool for mental health
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Summary Annika Lundström, the founder of Reminded, a medical technology startup, discusses her journey and the development of a diagnostics tool for mental health. She talks about her experience participating in a Finnish entrepreneurship program in San Francisco and the challenges and opportunities she encountered. Annika explains the focus of her…
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Morgan Templar on Overcoming Personal Challenges and Building Resilience
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Summary Morgan Templar, founder of First CDO Partners, shares her journey from starting as a secretary to becoming a successful entrepreneur. She discusses the importance of data governance and the role of a chief data officer (CDO) in organizations. Morgan emphasizes the need for good data management and governance, especially in the era of AI. Sh…
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Marco Ciaffi and the challenges and lessons he and Jothy learned from the Dover experiences
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Summary In this conversation, Jothy Rosenberg and Marco discuss their backgrounds, their experiences working together at Dover, and their current endeavors. They touch on topics such as the importance of culture and communication in building a successful company, the challenges they faced at Dover, and the lessons they learned from those experience…
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Prof Frank Chindamo’s Story of Laugh MD and the Power of Bringing Laughter to Hospitals
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Summary Professor Frank shares his journey from growing up in Queens to working at Saturday Night Live and starting his own company, Laugh MD. He discusses how his love for comedy helped him navigate a tough neighborhood and how he found his passion for film and writing. He also talks about the challenges he faced in the entertainment industry and …
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Mary Voss on the importance of having the right talent, a cohesive leadership team, and a strong company culture
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Summary In this conversation, Jothy Rosenberg interviews Mary Voss, an experienced HR professional, about the importance of human resources in startups. They discuss the factors that contribute to the success of early-stage companies, such as having the right talent, a cohesive leadership team, and a strong company culture. They also touch on the i…
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David Verrill and the Angel investing model and process for early stage financings
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Summary In this conversation, Jothy Rosenberg interviews David Verrill about angel investing in startups. They discuss the role of angels, the evolution of angel investing, and the benefits of a fund structure. They also touch on the importance of supporting first-time CEOs and the criteria for making successful investments. David shares his passio…
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Navigating the Complexities of Go-to-Market Strategy with navigator Peter Brumme
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Summary The conversation explores the complexities of go-to-market strategy and the critical importance of product market fit. It delves into the stages of product development, the role of a lighthouse customer, and the significance of a well-orchestrated go-to-market plan. The discussion also highlights the pitfalls of not having a solid go-to-mar…
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Jothy's Story Part II: The Who Says I Can’t mindset — Memoir, TEDx talk, TV show, Foundation, Book, and this Podcast
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Summary In part II of Jothy's story, he explains his theory on why people with disabilities tend to overachieve, highlighting traits such as insecurity, exceptionalism, and discipline. Jothy's motto, 'Who says I can't', has become a rallying cry for him and inspired a book, a TV show, and a non-profit organization. Jothy Rosenberg shares his experi…
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Jothy's Story Part I: From Childhood Cancer and Amputation to Startup Grit
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Summary In Part I, Jothy shares his personal story of grit and resilience after losing his leg to bone cancer. He discusses how his grit developed through overcoming challenges and setbacks, such as learning to walk on crutches and eventually climb mountains on crutches. Then he had to deal with the other shoe dropping as the cancer spread three ye…
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Interactive Team Exercises For A Better Culture
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Join host Carl J. Cox as he welcomes Mark S. Lewis, author of Give a Damn, for an insightful conversation on creating a vibrant and effective company culture. Mark shares practical strategies for engaging employees and aligning them with the company's core values. What You’ll Learn: Analyzing Team Dynamics: Understand the importance of distinguishi…
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In this insightful episode, Carl J. Cox is joined by JM Ryerson, an expert in transforming organizational culture. They dive into the critical topic of defining and simplifying a company's strategic culture to enhance cohesion and clarity across the board. What You’ll Learn: The Power of Clarity: Discover the importance of defining your company’s c…
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B Randall Willis has Seen and Influenced the Evolution of Digital Media
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Summary In this conversation, Jothy Rosenberg interviews B Randall Willis, discussing topics such as the importance of a name, their backgrounds in Detroit and Boston, the evolution of digital media, the characteristics of successful startups, the role of processes in startups, and the importance of storytelling and grit in entrepreneurship. Takeaw…
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In this must-listen episode, Carl J. Cox sits down with Trey Taylor, author of A CEO Only Does Three Things, to discuss the pivotal role of strategic culture in a company’s success. Trey dives deep into why culture is fundamentally the CEO’s responsibility and shares actionable strategies for shaping and sustaining it effectively. Key Insights: CEO…
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Unlocking Strategic Culture with Antoni Lacinai
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Join host Carl J. Cox as he delves into the art of building a strategic culture with global speaker and motivational expert, Antoni Lacinai. In this enlightening episode, Antoni unpacks the essence of workplace culture and provides practical advice on cultivating an environment where employees thrive and excel. What You’ll Learn: Understanding Cult…
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From Small Business To Big Success: Gino Barbaro's Story
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Join us on this invigorating journey on the Measure Success Podcast as our host, Carl J. Cox, engages with the multifaceted entrepreneur and investor, Gino Barbaro. Gino brings a treasure trove of insights from his expansive career in real estate and his philosophical approach to business and life. 🔑 Key Highlights: Real Estate Ventures: Dive into …
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Data Protection: The Focus of James Oliverio and his IdeaBox
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Summary James Oliverio, founder of IdeaBox, shares his journey from working on Wall Street to starting his own company in the cybersecurity industry. He discusses the importance of separating the roles of CIO and security officer, and the need to quantify cyber risk. Oliverio explains how his company, IdeaBox, focuses on data protection and offers …
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Culture Vs. Strategy: New Secrets To Fortune
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In this episode, we dive deep into a famous quote by Peter Drucker: "Culture eats strategy for breakfast." What does this really mean for your business? And where does strategy fit in? Carl J. Cox, a seasoned C-level executive and four-time startup founder, shares his unique perspective on balancing culture and strategy. With experience in leading …
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Do you have the right strategic Vision? Lydia Sugarman
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Join host Carl J Cox as he dives into the importance of creating a strategic vision with special guest Lydia Sugarman, a seasoned entrepreneur and CEO of Venntive. With over 25 years of experience, Lydia shares her journey from an independent contractor to a visionary entrepreneur, offering invaluable insights into the development and significance …
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Carl J. Cox on Boosting Business Growth with Strategy
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In this episode of the $4M Strategies™ Podcast, Carl J. Cox, a business growth expert and author of "Lost at CEO," dives into the importance of strategic planning for businesses of all sizes. Learn how a written plan can increase your success by 42%, how to create a detailed three-year vision, and the power of focusing on high-impact strategies. Ca…
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ViziSmart is going after the $3.9B property management software market
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Summary Bianca and Mirna, co-founders of ViziSmart, discuss their journey in creating an AI-powered property management solution. Bianca, originally an artist, became a property manager and experienced the stress and lack of work-life balance that came with it. She saw an opportunity to use AI to streamline communication and coordinate maintenance …
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Want Explosive Growth? Carl J. Cox & Cameron Herold
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🎙️ Dive into a transformative conversation on the $4M Strategies™ podcast where Carl J. Cox and Cameron Herold unlock the secrets of exponential growth through vivid visioning and strategic planning! 🚀 In this episode, Cameron shares an electrifying story of how setting a bold vision led from a $4M to a $106M revenue leap. Discover the power of rev…
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Proven Strategic Tips from Norman Wolfe – Listen Now!
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In this episode of the $4M Strategies™ Podcast, Carl J. Cox speaks with Norman Wolfe, author of The Living Organization, about the essentials of strategic planning. Norman shares his philosophy that strategic planning is a journey, where understanding the impact you want to make and the reasons behind it are crucial. Key Takeaways: Defining your st…
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Cody Adent Reveals Secrets to Business Triumph
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Join us on this episode of the Measure Success Podcast as we talk with Cody Adent, entrepreneur and author of "Winning the Moment." Cody shares his journey from skipping college to founding his first business at 19, and now leading as the president and CFO of Vibrant Management. In our discussion, Cody reveals the pivotal experiences that shaped hi…
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Simplifying Logistics in the E-commerce Industry with founder Hugh Sinclair
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Summary Hugh Sinclair, the founder of Commerce Blitz, discusses the challenges of logistics in the e-commerce industry and how his SaaS company provides a solution. He explains the importance of managing inventory and distribution to avoid missing sales and losing inventory. Sinclair emphasizes the need for simplicity in logistics software and how …
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How to Create Winning Strategies with Jim Huling
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Join Carl J. Cox as he sits down with Jim Huling, author of The Four Disciplines of Execution, to explore the essential elements of successful strategic planning. Jim shares three crucial insights: understanding the purpose of your strategy, ensuring its executability, and creating winnable goals. 👉 Perfect for leaders ready to elevate their strate…
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Radiance Of Love In Strategy With Norman Wolfe
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🎙️ Listen the latest episode of $4M Strategies™ with your host Carl J. Cox! Today, we're thrilled to welcome Norman Wolfe, author of "The Living Organization." Norman shares invaluable insights on strategic execution that can redefine how you approach your business goals. 🔍 Discover key strategies on: Establishing a solid plan as your foundation Pr…
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How to Foster Team Engagement in Strategic Execution
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In this episode of $4M Strategies™ Carl J Cox teams up with Jim Huling, author of The Four Disciplines of Execution, to unravel the secrets of effective strategic execution. Jim outlines four essential steps for success: focusing on the most critical goals, clarifying key actions, engaging your team, and fostering horizontal accountability. Whether…
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Nick Kepler on the Challenges and Importance of Semiconductor Startups
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Summary In this conversation, Jothy Rosenberg and Nick Kepler discuss various topics related to Silicon Valley, semiconductor startups, and the importance of grit. They touch on the history and evolution of Silicon Valley, the challenges faced by semiconductor startups, and the role of incubators like Silicon Catalyst. They also explore the persona…
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Strategic Execution: Serve Your Clients Better
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In this episode of $4M Strategies, we dive into the essential aspects of strategic execution with expert Divya Parekh. Discover how to optimize customer experiences and foster strong relationships with your clients. Divya shares practical tips on staying connected with your audience and turning satisfied customers into brand advocates. Listen now t…
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Build A Winning Culture With Proven Leadership
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🎙️ In this episode of Measure Success, we sit down with David Kitchen, founder of Edge Leadership Academy, to explore the 5 Cs of leadership: Character, Consistency, Commitment, Creativity, and Communication. David explains how these principles can simplify high performance and help you build a strong, trust-driven culture. Whether you're a small b…
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Strategic Execution: How to Stay Accountable and Agile
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In this episode of $4M Strategies, we dive into strategic execution with Paul Menig, CEO of Business Accelerants. Paul discusses how to keep your strategic plan active and adaptable, emphasizing the role of peer advisory councils and the power of weekly sprints. These strategies can help you stay accountable, focused, and ready to pivot when necess…
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The Power of Networking and Building Connections for Steven Hudspeth
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Summary Steven Hudspeth shares his entrepreneurial journey, starting with his upbringing in Arkansas and his military experience. He discusses the importance of resilience and not quitting, which he learned from his family and military training. Steven then talks about his transition into the restaurant industry and his rapid rise to managing multi…
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Make Your Strategic Plan A Roadmap to Success
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Welcome to today's episode of $4M Strategies™ with your host, Carl J. Cox. In just four minutes, dive into the practical steps to transform your strategic plan from a mere document into a dynamic roadmap leading to success. This session unveils three crucial steps to ensure your strategic initiatives are set up to thrive from day one. What You’ll L…
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Divya Parekh On Balancing Life And Breakthrough Business Goals
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3:35
In this episode of the $4M Strategies™ podcast, we welcome Divya Parekh, author of "Expert to Influence." Divya discusses the importance of a holistic strategic vision, integrating personal and professional goals for small to mid-sized businesses. Key Takeaways: How to incorporate long-term life aspirations into business strategies. The need for a …
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