Strategy and design form the cornerstones of both the personal and the professional relationship between Justin and Emily Nardone, founders and partners at Los Angeles-based creative agency Bellaluca. In this episode, the Nardones share how they came together to evolve their individual work to a new place -- both literally and figuratively -- creat…

WAR’s Brien Holman discusses how the agency creates compelling visuals for audio-only content and why sound and music are so important in all types of marketing.

19th and Park Co-Founders Tahira White and Whitney Headen – president and CEO, respectively – discuss how they created and launched the New York City-based agency and its newly launched production company, 1Park9. They share what the two entities’ unique positioning is in the marketplace, why they felt the need to launch a division that’s entirely …

12 years ago, David Jeffers suffered a spinal cord injury that left him paralyzed from the chest down. But through his recovery process, the mechanical engineer launched a new career based on one of his oldest passions: music and sound. And his old friend, Ricardo Roberts, executive producer at Los Angeles-based inclusive motion-graphics studio Bie…

Late last year, Rick Lewchuck, former senior vice president of creative marketing and brand standards at CNN Worldwide and former Promax board member, departed his post amid deep cost-cutting at CNN owner Warner Bros. Discovery. Lewchuck had been at CNN for a decade, following a 32-year career at Canada’s CTV. While at CNN, Lewchuk and his team wer…

As head of Fubo Sports Network and original programming, Pamela Duckworth brings 30 years of production, marketing and branding experience together to oversee Fubo Sports Network as well as Fubo Movie Network, Fubo Latino Network and soon, Ryan Reynolds’ Maximum Effort Network. On Tuesday, Fubo announced that it was launching Fubo Sports Network on…

From NFTs to virtual influencers, augmented reality and crypto, the metaverse may feel like the Wild West, but for brands who embrace data-driven planning and are willing to iterate and evolve, it’s the biggest opportunity out there. And it’s coming fast, so it’s something all brands will want to take into consideration as they plan for the future.…

Earlier this year, two veteran creative directors – Ryan Summers and Brian Eloe – joined Denver-based creative agency Spillt, working with Owner and Executive Creative Director Ed Rhine. Summers comes from a motion-graphics background, while Eloe’s work has mostly been in live action, but together, the team takes on all sorts of projects as they lo…

As Loyalkaspar Co-founder and Chief Creative Officer Beat Badenbacher hunkered down, like everyone else, during the pandemic, he began to think. He thought about how brands define the world around them and how people turn to brands – or familiar symbols – in times of strife. And then he turned those thoughts into a book. “Somewhere Yes: The Search …

Today’s episode is a replay of an interview from August 2020 with leadership consultant Esther Weinberg, developer of a program called The Ready Zone. Weinberg has more than two decades of experience working with executives to help them evolve their careers – particularly in the entertainment space. Esther, in collaboration with Promax, is getting …

Boulder, Colo.-based agency Human Design lives by the motto “do well by doing good,” and it carries that over to its clients – whether that’s helping SmartWool return to its roots of keeping people warm while they play outside or Land O’ Lakes get the message out that the company is much more than just butter. In today’s episode, Human Design found…

When Black News Channel, now BNC, came to SmithGeiger Group and its in-house creative agency, Vivid Zero, to conduct a top-to-bottom rebrand, much like Dorothy and her ruby slippers everything they needed was there from the start. It just took many hours of meetings and many people staring at design and copy and sketches for the synchronicities to …

For this year’s holiday gift, Troika Media Group sent out a different kind of offering: A non-fungible token, or NFT, created by Venice, Calif.-based artist Claire Salvo. Recipients could quickly and easily sign up for their own crypto wallet on Troika’s marketplace, Redeeem, and then download Salvo’s unique NFT, which is a realistic drawing in pen…

Trollbäck + Company's Elliott Chaffer and Bo Bishop join to discuss ABC's recent rebrand -- why the team made the choices they did, how they evolved the logo to make it function better across today’s many platforms and how and why they tweaked the palette. They also talk about their work with Brooklyn, N.Y.-based music production company YouTooCanW…

Fox Entertainment Music’s new executive vice president, Mamie Coleman, joins the conversation to discuss all things music at Fox-owned FEM, Tubi and Bento Box and how the team uses music to tell stories and drive revenue across all of Fox’s platforms. Part of Coleman’s oversight is turning Fox’s original music into revenue creation. Now that Fox ha…

On September 15, Inspiration4, the first all-civilian mission to space, will blast off in a SpaceX Dragon capsule to spend three days orbiting around the Earth. Creative agency Known worked with mission commander Jared Isaacman and his company, Shift4 Payments, to brand the mission, produce a docuseries for Netflix and lead the marketing. Known Co-…

Since 2005, Robb Wagner, through his creative studio, Stimulated-Inc., has produced high-level creative solutions for global brands such as Disney, ViacomCBS and YouTube, among many others. These solutions include raising the giant head of Peter Dinklage up through a virtual lake for the Spike Scream Awards and creating live music videos in real ti…

When the pandemic hit, Alibi Music was already set up for success. The music production company operates out of different offices across the country and makes its music available for clients via its website, which recently incorporated a powerful search engine into its interface. But the company has not only been able to survive over the past 18 mo…

Creating art that sparks conversations is the driving force behind The Love Project, a non-profit launched by CNBC Marketing VP and Promax Thriver Robert Poulton. In the heated summer of 2020, Poulton took his art to a new level, drawing pictures as a kind of personal therapy fueled by the deaths of Ahmaud Arbery and George Floyd as well as by the …

In the past few years, Los Angeles-based brand performance company Troika Media Group has made some big moves. In 2018, it acquired Mission to add to its international public relations and experiential marketing capabilities. In April, it went public. And in May, it acquired fintech platform Redeeem, which will help the company enter the burgeoning…

From crypto to blockchain to minting, Create's Jonathan Gitlin offers a 101 explanation of everything NFT.

About a month ago, music production company Man Made Music announced it was changing its name to Made Music Studio. As part of that move, it released its anti-racism manifesto and launched a partnership with global community disrupter Decolonize Design. The change at Made Music isn’t a facelift, but a wholesale shift within the organization to thin…

Customer experience agency Definition 6 joins the podcast to discuss why all entertainment services need to dive deeply into the world of data-driven performance marketing.

Garen Van de Beek and Lori Shefa worked together for 23 years marketing and promoting hit shows at CBS. When both were leaving the company last spring, they decided they would prefer not to leave each other. So they launched new agency RM 15 (pronounced “room 15”) after the basement office they shared for years at CBS TV City in Los Angeles. Van de…

Linda Ong and Sarah Unger have joined forces to launch Cultique, which will craft custom cultural insights for forward-looking businesses. In this episode, Ong and Unger discuss their vision for the venture, which becomes its own boutique brand under the Civic umbrella.