Smart Man…Smarter Woman is a podcast for entrepreneurs by entrepreneurs. The co-hosts, Juliet Aurora and Steve Loates are business partners, authors, speakers and business owners. They are also husband and wife which makes for a very interesting dynamic in each show. 🙂 Most episodes will feature a guest speaker who will share insights and learnings from their own journey as an entrepreneur. All small business-related topics will be on the table from marketing, leadership, strategic planning, ...
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Episode 53: Sandy Dedeian - The Two Most Important Assets For Successful Marketing Are...
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Gold Nuggets in this Episode: Time is going faster for Juliet. Is it because she’s been stuck in the house with Steve for a year during lockdown? “No matter how much we know, we still fail sometimes.” “There is no such thing as a failure. There are victories and there are learnings. Sometimes what become victories later resulted from our greatest l…
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Episode 52: Tracey Bissett - Know Your Numbers To Achieve Your Success
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Gold Nuggets in this Episode: Steve didn’t ask how Juliet was doing. She’s going to tell us anyway because she prepared an answer. “I don’t think any business owner can really hit their goals unless they understand the financial position of the company.” “I don’t think you need to do your numbers yourself. I think it’s really important to get a qua…
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Episode 51: Dennis Moseley-Williams - How To Design A Customer Experience Like No Other
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Gold Nuggets in this Episode: “Time is the ultimate status symbol.” “Clients measure value differently. What we too often call customer experience, when we’re working on customer experience, we’re actually working on customer service.” “Service is designed to save clients time and effort. Experience is about creating time well spent.” “What do the …
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Episode 50: Nicholas Prouten - Startups: Stop Making These Mistakes
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Gold Nuggets in this Episode: Juliet will never get tired of being called the Smarter Woman. “With some entrepreneurs there’s this sort of internal process that goes on of wanting to be a ‘self-made person’. Often times this can lead to people feeling like they have to do everything themselves, but that is such a fallacy. No man is an island.” “Whe…
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Episode 49: Brady Dahmer - Say Yes to Everything and Then Succeed
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Gold Nuggets in this Episode: “Keep saying ‘yes’ whether you know how to do it or you dont know how to do it. At some point you will make it if you just keep saying ‘yes’ and faking it.” “To be an entrepreneur, you’ve got to have that persistence, and you’ve got to have those multi-skills and be able to get through a lot of different things.” “Entr…
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Episode 48: Kris Ward - Winning The Hour So You Can Win The Day
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Gold Nuggets in this Episode: Today is an almost perfect day for Juliet. Steve wants the credit, but only for the good days... “I believe that your business should support your life, not consume it.” “More often than not, you’re doing a lot of repetitive admin work.” “Start with a virtual assistant, but you want to be purposeful and keep that lane …
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Episode 47: Joseph Sudhip - How To Create, Capture and Deliver Value In Your Business
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Gold Nuggets in this Episode: “A business model is nothing but how an organization creates, captures, and delivers value. How they join together these different pieces in a business is the business model.” “Most entrepreneurs, what happens is they think there is a gap in the market, but they never look whether there is a market in that gap.” “Do bu…
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Episode 46: Cheryl Cappellano - Does Your Business Have the "IF" Factor
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Gold Nuggets in this Episode: “Interestingly” is, in fact, a word. Juliet is interestingly excellent. “The only thing that people really respond to in the mail, is something you could eat.” “We guarantee our customers that we will delivery them a 10% success ratio.” “There’s a misconception among entrepreneurs that you only go out of business becau…
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Episode 45: Karlana Pedersen - Successfully Mixing Art-Media, Life and a Career
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Gold Nuggets in this Episode: Steve hasn’t had much sleep, but with some extra caffeine, the show goes on! “It’s great that I have a business acumen, and it’s great that I love sales, but I have to have a plan.” “People think it’s so easy to go and sell your art, or your photography, without really sitting down and saying ‘what does that mean, and …
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Episode 44: Tracy Lamourie - How To Get The World To Hear Your Voice
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Gold Nuggets in this Episode: “If you’re not out there getting in the media, getting on podcasts, getting quoted in the Star, somebody else in your industry is.” “If you don’t know the art of the pitch and you don’t understand what you’re doing you can burn more bridges than you can build.” “Whatever it is you do, you have expertise, you have knowl…
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Episode 43: Matt Rouse - The Secret To Helping Your Customers
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Gold Nuggets in this Episode: Steve didn’t ask Juliet how she was today. She’s having a hard day today, and she wants to be at the fireplace with a glass of wine and the dog lying next to her. “Do you know why people think email marketing doesn’t work? One reason is, they are terrible at copywriting. The other is the corporate side of marketing.” “…
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Episode 42: Laurent Notin - How To Be The Best Version Of Yourself
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Gold Nuggets in this Episode: Sarcasm isn’t part of Juliet’s vocabulary. It’s also her and Steve’s anniversary. “There are as many companies as there are entrepreneurs’ personalities.” “Successful entrepreneurs have a purpose.” “Once your purpose is clear, everything else becomes easy.” “Most entrepreneurs want to change the world. That is because …
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Episode 41: Dylan Ogline - Focus On Essentials And Delete The Rest
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Gold Nuggets in this Episode: Juliet wants to retire in the Caribbean. “You need to focus on the essential few and let go of the trivial many.” “A little bit of progress across 15 things isn’t really moving you forward to accomplish what you want to accomplish because you’re not moving forward far enough in any of the areas.” “There’s an entreprene…
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Episode 40: Shaun Whynacht - Advice From The Doer of Cool Marketing Stuff
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Gold Nuggets in this Episode: Shaun attended an entrepreneurial conference in grade 9. Shaun didn’t see a blue cow that inspired the name of his company. If you have a business, you have some understanding of what marketing is. “Digital marketing is just using a different means to do that type of marketing.” “Instead of running newspaper ads or rad…
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Episode 39: Vernon Brown - Find Your Happi Place And Change Your Life
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Gold Nuggets in this Episode: “Your brain is not designed to keep you happy; it’s designed to keep you alive.” “When you have more energy because you’re doing your HAPPI, all of a sudden things start making sense.” “Shifting your state of being gives you more energy to do all the things that you really want to do.” “KISS – Keep It Simple Stupid. Yo…
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Episode 38: Karen Swyszcz - How Being An Entrepreneur Is Like Rock Climbing
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Gold Nuggets in this Episode: If you have a set vision or plan in your head, you tend not to pay as much attention to external factors. Karen didn’t have a plan when starting her blog or her podcast, and her philosophy was “start it, try it, and then decide”. This meant she could be more adaptive to the environment. “If 2020 has taught us anything,…
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Episode 37: David Peck - Be The Pebble, Create The Ripples, Effect The Change
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Gold Nuggets in this Episode: “Everybody is changing the world just by existing and going through their day. It’s whether you’re changing it for the positive, whether you’re changing it for the negative, or you’re just kind of maintaining status quo.” “Of course I need to make a living, and I want to make some money, but I think we need to do it in…
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Episode 36: Richard Maloney - Activate and Engage Your Team For Success
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Gold Nuggets in this Episode: “A business is a commercial, profitable enterprise that works without you.” “Companies and leaders need to go beyond traditional training methods to truly engage with their employees.” “Knowledge-dumping is important, but when it comes to culture, leadership, creating influence, and mass movements, it’s the culture tha…
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Episode 35: Juliet Aurora and Steve Loates - Reflections and Plans
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Gold Nuggets in this Episode: “As an entrepreneur, no matter what your business industry was, you had some kind of a challenge last year.” “Being an entrepreneur is always a rollercoaster – these past nine months even more so.” Steve has no words to describe the past year. “What 2020 has showed us is the resilience of the entrepreneur, the ingenuit…
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Episode 34: Jan Cavelle - The Journey of an Accidental Entrepreneur
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Gold Nuggets in this Episode: Juliet took their puppy for a walk at 4:30am. She thinks the puppy had mixed feelings about that. “A lot of people don’t always share the tough moments; they kind of gloss over it and say ‘it was a struggle in the beginning, but look at where I am now.’” “Entrepreneurs need to hear that it’s not all perfect, and it’s n…
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Episode 33: Marco Robert - Do You Fit the Profile of an Entrepreneur
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Gold Nuggets in this Episode: “The differentiating factor between success and failure in business comes down to systems.” “But you have to remember that businesses are first built on a foundation of human beings.” “There’s always been a difference between being an entrepreneur and being a businessperson. You start a business; you’re a businessperso…
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Episode 32: Luke Fuller - Lead by Example and Just Go For It
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Gold Nuggets in this Episode: “With a good team you can be anywhere.” “The important lesson for all of us as entrepreneurs: it’s always a work in progress.” “It’s not about technical skills. It’s obviously important to have a qualification to do what we do, and the knowledge and some experience with the body, but really it’s all about the soft skil…
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Episode 31: John Laurito - How To Be A Great Leader
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Gold Nuggets in this Episode: “Most people don’t like to step outside their comfort zone, but when you do, it opens your eyes to different things.” “Leaders in any type of organization that are large and effective, they somehow make their people feel a different feeling of importance, attention, that they matter – that it’s not just the numbers.” T…
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Episode 30: Jeff Paikin - Building Your Business One Brick at a Time
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Gold Nuggets in this Episode: Juliet was stressed out by planning and organizing Steve’s birthday dinner. Steve doesn’t recall being stressed at all – he does, however, remember the good wine. “If I were to crystalize what I consider to be my most important challenge, it was the ability to do what my parents did for me – to provide that unbelievabl…
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Episode 29: Boni & John Wagner-Stafford - How To Build Your Business While Sailing The Ocea
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Gold Nuggets in this Episode: Boni and John now live in Mexico – sometimes on land, and sometimes on a boat. All while running a successful business. “We do not like to stay in one place for very long.” “While we were driving to our corporate jobs in downtown Toronto, I did the math on how much time we were spending in the car in our commute to wor…
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Episode 28: Salma Burney - How To Work Off The Grid And Love It
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Gold Nuggets in this Episode: Juliet loves the part of the show when Steve calls her the Smarter Woman. “Do what you do best. Outsource the rest.” You’re not in competition with others in your industry. “We work together. We’re not in competition. I can only help so many people, and another person can only help so many people.” You don’t have to us…
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Episode 27: Nicole Santer - How To Pivot Your Business In A Pandemic
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Gold Nuggets in this Episode: “Sometimes when you’re young and in business, you’re a bit naïve to the whole process of starting up a business and how difficult it is to win customers.” “Try to recognize your strengths, and play on your strengths. If you know you don’t do something well, then get someone else to do that, and you focus on what you do…
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Episode 26: Mike and Gaby Grinberg - Partners Mixing Business with Pleasure
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Gold Nuggets in this Episode: “When you are business partners, it’s almost like you’re married. You’re both trying to grow something together.” On running a business remotely: “It’s not for everybody, and it’s not just a matter of technology. In terms of being successful, one of the biggest things is operationalizing asynchronous communication.” – …
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Episode 25: Victoria Marshman and Dani Kagan - Embrace Your Weirdness and Go For It
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Gold Nuggets in this Episode: In a partnership, you have to make sure that your partner brings something to the table that you don’t have. “When you go into business together, it’s a marriage and it’s for the long haul.” “The biggest lesson is, we did not wait. I think that’s a big differentiator for any entrepreneur who’s getting by to thriving. W…
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Episode 24: Travis Bell - Separate Your To-do list From Your Bucket List
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Gold Nuggets in this Episode: “A bucket list is a tangible life plan, where our career or business plan should fit in to our life plan – not the other way around.” “What is the point of having a bucket list if we’re not going to try to do some of it?” “There is no someday. There is no perfect time. We don’t know how long we have left. What are you …
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Episode 23: Rebecca Mountain - How To Make An Impact First Then Money Will Follow
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Gold Nuggets in this Episode: “You don’t have to be a millionaire to be wealthy.” Entrepreneurs need to find the balance between income and impact. “Learn and help learn.” Rebecca went through the learning process herself, learnt from it, and experienced it, and she is now helping others go through that transformation as well. Many entrepreneurs ar…
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Episode 22: David Childs - How To Align Yourself, Your Team and Your Business
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Gold Nuggets in this Episode: Many entrepreneurs think that because they haven’t been to college that they can’t be successful. It’s the grit and the belief more than anything else that will get you to where you want to be. David facilitates executive teams with his HSDO (High School Drop Out) designation. David isn’t interested in studying your co…
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Episode 21: Laura DiBenedetto - How To Break Old Habits And Build Your Dreams
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Gold Nuggets in this Episode: We are all misled about what the real definition of success and happiness is. The truly happy and successful people are those who are content with how much they have. They’re great leaders, and they inspire others. Many people go through life, get to the finish line, and realize it’s the wrong finish line – that everyt…
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Episode 20: Grace Gong - Plan Your Venture So You Can Get The Capital
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Gold Nuggets in this Episode: “If you never ask the question, the answer will always be ‘no’, and if you never knock on the door, it will never open.” If you’re looking for a venture capitalist or an investor, it’s important to not only focus on the monetary side of what they can offer you, but also the resources in their network that could add to …
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Episode 19: Brenden Kumarasamy - How to be a Great Public Speaker
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Gold Nuggets in this Episode: The art of presentation is always fundamental to business owners. The first step to mastering public speaking is to shift the conversation about why the fear of public speaking exists. We’ve been conditioned to view public speaking as a responsibility, a chore, and as something we don’t enjoy, as opposed to using publi…
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Episode 18: Andrew Brown - It’s All About Planning for the Long Game
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Gold Nuggets in this Episode: Juliet, the smarter woman, used the word “lawyerly”, and Steve remembers getting into trouble for using the term. They’re going to have to resolve this off air. Andrew says you need a team. It’s not about you. The culture of an organization matters. Culture is not easily transferable, or purchased. You can’t just take …
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Episode 17: Jeff Bullas - How to Build a Tribe of 850,000 Followers
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Gold Nuggets in this Episode: Jeff’s experience around the world includes social media, marketing conferences (including digital), and influencer conferences How organic growth is going to be at the whims of an algorithm and the algorithms could be a Google SEO algorithm. The trend that organic reach of social media is becoming very low. The need t…
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Episode 16: Elaine Slatter - This is the Difference Between Male and Female Entrepreneurs
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Gold Nuggets in this Episode: Easy and Powerful Steps to Branding Your Company The way to conceptualize and create the best ever online platform Easy Ways to Create Video Content and How to Share It. Essential ways to get your business online especially in the age of COVID19 Essential, Powerful Tips to Maximize LinkedIn For Business Elaine Slatter …
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Episode 15: Christel Wintels - Networking is About Giving Now So You Can Gain Later
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Gold Nuggets in this Episode: Appreciating the opportunity to serve the community and meet with so many different people and successful business owners is a blessing. The level of independence would be someplace that be lot more comfortable Women tend to much more create collective groups of other women. So it's easier to ask for help. How Christel…
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Episode 14: Charles Matthews Jr. Talks About Being Confident In Your Craft
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Gold Nuggets in this Episode: A lot of people don't plan on doing a certain entrepreneurship. It just drops into your lap. Appreciating the opportunity to serve the community and meet with so many different people and successful business owners is a blessing. Mentors love to help you.The importance in dealing with the questions that we usually don’…
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Episode 13: Rick Goldring - Make Sure You Ask Yourself These Hard Questions
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Gold Nuggets in this Episode: Being an entrepreneur is great because you often do have control of your time and your actions. Appreciating the opportunity to serve the community and meet with so many different people and successful business owners is a blessing. Why Rick’s focus is on wealth and risk management planning for business owners, includi…
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Episode 12: Juliet Aurora and Steve Loates - Season 1 Recap and Highlights
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Gold Nuggets in this Episode: When building a team, your new team member should be someone that you would invite over to your house for dinner. Just because you’ve heard someone say something previously, doesn’t mean if you hear them say it 10 months from now that it won’t resonate with you. You can get something different out of it because you’re …
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Episode 11: James Mulvany - How To Grow Your Audience Through Podcast and Radio
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Gold Nuggets in this Episode: When you're running a business, as shallow as it sounds, you need to look at the financials. You've got to keep trying new things and pick yourself up, brush yourself down and just get on with the next project. You're not ready to go fully and start your own podcast to begin with appearing as a guest or an expert on ot…
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Episode 10: Nir Bashan - How To Unleash Your Creativity And Increase Sales
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Gold Nuggets in this Episode: All the analytics in the world cannot tell you what to do when you're trying to sell something, and yet the market is buying something else. I think that sometimes when we get stuck it's because we have learned either in school or through experience to look at that problem in one way and one way only, and sometimes jus…
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Episode 9: Blaine Bertsch - How To Avoid And Cure Cash Flow Challenges
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Gold Nuggets in this Episode: Businesses need to understand where they're going, understand their numbers, keep an eye on things, and get help from pros like you guys, that is how you can thrive long-term and how you can make decisions that make sense. Growth is one of the most dangerous times for a business, extreme growth, especially, because you…
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Episode 8: Vincent Valeri - How To Avoid Conflict In A Family Business
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Gold Nuggets The best job you can have in your life may be working for mom and dad, but the toughest job you're probably going to have in your life is working for mom or dad. In order for a family business to succeed, you must plan with the family, not for the family. If the family can unite and build a shared vision that everybody contributes to, …
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Episode 7: Michael Ly - You Don’t Need Resources Or Skills. Just Hunger And Desire.
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You don’t need a lot of resources to start your entrepreneurial journey. You can literally start with nothing. Your desire to succeed must be self-created. It will not be given to you. Facing adversity is a strength in your life, and so we shouldn’t spend our lives trying to get that adversity to go away. Our guest, Michael Ly, is a serial entrepre…
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Episode 6: Bob Izsak - Pivot And Adapt Your Way To Success
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Gold Nuggets It’s not about the answer. It’s about the process. If you don’t nurture your network you’re not going to survive. The best book to read is the one closest to you. Read everything you can Our guest, Bob Izsak, Founder of Izsak Consulting, a 20-year-old boutique consulting firm that helps to build and grow professional services firms. So…
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Episode 5: Clayton Oates - How To Create A Business And Design A Life
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Gold Nuggets It is not enough to be passionate and do what you love. The world must also want what you are offering. Entrepreneurship is about helping others by adding value or creating value where there was none before. Everything we do has a price. It is either moving you towards your goal or away from it. If you are open to hearing and listening…
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Episode 4: Rachel Fisch - Not Your Typical Entrepreneurial Journey
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Gold Nuggets You need to ask yourself, how can I give value, use my intellect and help people The entrepreneurs that are most successful are the ones that if they don’t know the answer, they at least are vulnerable enough to say “I don’t know, but let me ask somebody.” Don’t do the stuff you hate to do. Get somebody else to do that, because there i…
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