Najlepsze podcasty z kategorii: Interview Valet (2024)

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Unlocking the Introvert's Edge in Podcasting with Matthew Pollard 35:01

5d ago35:01

35:01

Host Tom Schwab is joined by the acclaimed author and expert, Matthew Pollard. Known for his groundbreaking work, "The Introvert's Edge," Matthew challenges the typical stereotypes about success in marketing and podcasting. Contrary to the popular belief that only the loudest voices succeed, Matthew sheds light on why introverts possess a unique ad…

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Maximize Your Podcast Interviews By Mastering Promotion 33:58

12d ago33:58

33:58

There’s podcast guesting and then there’s podcast interview marketing. Getting maximum results isn’t only about doing more guest appearances, but about actively promoting and repurposing your interviews. This is one of the primary things we advise our clients on and what differentiates Interview Valet from podcast booking agencies. Two Interview Va…

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Podcast Interviews Will Not Work For Your Business If... 40:40

19d ago40:40

40:40

Podcast guesting works for everyone! If you’ve been sold this line by a booking agency then you’ve been lied to. Podcast interview marketing has helped countless businesses grow and connect with their targeted audiences but it isn’t for everyone. Interview Valet founder Tom Schwab and Senior Client Success Manager Lasina Jensen examine podcast gues…

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Don't Say That: How To Avoid Violating FTC Guideliness 53:24

26d ago53:24

53:24

What happens when the very thing that drives your success puts you in the crosshairs of the Federal Trade Commission (FTC)? Anik Singal is a powerhouse in digital marketing, with two decades of experience building multimillion-dollar businesses. But with great power comes great responsibility and his success caught the attention of the FTC. Anik sh…

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Harnessing Generative AI Into Your Lead Referral Source with Language Model Optimization 39:37

1M ago39:37

39:37

The idea of harnessing the power of generative AI to supercharge your referral network and expand your business is revolutionizing traditional marketing. AI is transforming how our target audiences discover us, shifting the focus from SEO to LMO—or Language Model Optimization. Consumers are no longer relying solely on search engines for information…

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Adversity to Opportunity: Integrating Podcast Guesting Into Your Business 25:42

1M ago25:42

25:42

Everyone faces adversity and challenges in life and business. But it’s our reaction to those obstacles that determine success or failure. In this episode, Interview Valet’s Kristen Nolan talks with Award-Winning Business Leader Chad E. Foster about integrating a podcast interview marketing strategy into your already full schedule. Despite losing hi…

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How To Stand Out: Becoming Unignorable In A Crowded Marketplace 37:07

2M ago37:07

37:07

One of the biggest obstacles business owners face today is obscurity. In a climate where everyone is vying for attention and we’re all saturated with noise, how are brands successfully standing out in a crowded marketplace? Host Tom Schwab talks with Peter Levitan, author and global advertising agency consultant, about not only positioning your bus…

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Behind The Curtain: Preparing For Your First Podcast Interview 32:39

2M ago32:39

32:39

Interview Valet team member Kristen Nolan is put in the hot seat with Tom Schwab with a podcast interview walkthrough interview. Together they show a behind-the-scenes look at a mock interview so that first-time guests can go into their first guest appearance fully prepared. They reveal what every guest should know before going into their first int…

1
Optimizing for IMPACT: Debunking The Top 1% Ranking For Podcasts 32:28

2M ago32:28

32:28

This conversation with Interview Valet Founder Tom Schwab and Operations Manager Jessica Morgan hits on a sensitive topic in podcasting – the coveted 1% ranking and why it doesn’t mean what you think it means. Podcast interview marketing is multifaceted. You should be optimizing your strategy for IMPACT, not inflated ego numbers. Tom describes the …

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How To Transform Your Book Into 18 Streams of Income 35:46

2M ago35:46

35:46

What return on investment should you expect from writing a book? Many authors believe landing a book deal is the answer to all your financial concerns. But the biggest misconception is that it isn’t the publisher’s responsibility to market your book. So, how can you turn your book into a revenue-generating machine and transform your business? We tu…

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They Ask, You Answer: Buyer Centric Sales & Marketing with Podcasts 44:05

2M ago44:05

44:05

If you've heard of inbound marketing, you've probably heard of this week’s guest. Marcus Sheridan. Known for his groundbreaking work with HubSpot and his influential book "They Ask, You Answer," Marcus has transformed how businesses engage with their audiences. In this discussion with host and Interview Valet founder Tom Schwab, they dig into the e…

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What Is A Podcast Interview Pre-Call and Why Are They Valuable? 25:37

3M ago25:37

25:37

What is a pre-call and why do I need to do it before my interview recording? This is one of the most common questions we hear from our guests. Not all shows require them but they offer a host of benefits. It creates a great opportunity for both the host and guest to make the best out of the interview. They allow you to get acquainted with one anoth…

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Control Your Conversation With Podcast Interview Marketing: Part 3 33:34

3M ago33:34

33:34

In this final installment of an impactful series, we hear from Interview Valet founder Tom Schwab and Marketing Manager Tiffany Meenk on how to control your conversations with podcast interview marketing. Building on our earlier discussions, we've explored how to pinpoint and engage your ideal audience and effectively turn listeners into active lea…

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Control Your Conversions With Podcast Interview Marketing: Part 2 35:46

3M ago35:46

35:46

In this second installment of a three-part series, we hear from Interview Valet founder Tom Schwab and Senior Client Success Manager Lasina Jensen on the ways that podcast interview marketing allows you to command control of your conversions. Guesting on targeted podcasts gives you a unique opportunity to control the variables that drive impact in …

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Control Your Crowd With Podcast Interview Marketing: Part 1 23:01

3M ago23:01

23:01

In this first installment of a three-part series, we hear from Interview Valet founder Tom Schwab and Operations Manager Jessica Morgan on the ways that podcast interview marketing allows you to command control of your audience, thereby controlling your lead generation pipeline with sales qualified leads. This episode sets the stage for understandi…

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Lessons Learned From AM Radio For Podcast Guests 15:23

4M ago15:23

15:23

Too often in podcasting, we want to believe this is all entirely new. While the platform is fairly new, the foundation of why it works has been done before. It’s more evolutionary than revolutionary. Our guest Chris King brings an intriguing perspective on the enduring insights from AM radio that are still applicable to podcast guests today. Joined…

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How Podcast Interviews Build Trust and Credibility for Health and Wellness Brands 19:35

4M ago19:35

19:35

Interview Valet’s Evette Langham sits down with Jennifer Orechwa of Salt Marketing as she dives deep into the power of podcast interviews for health and wellness practitioners. Jennifer, an experienced podcast host and StoryBrand certified marketer, discusses leveraging genuine conversation through podcasts to connect you with your ideal listeners.…

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Expand Your Knowledge and Curiosity: The Social Benefits of Podcasting 31:37

4M ago31:37

31:37

Join two Interview Valet podcast guesting experts, Claudia Maye and Chloe Williamson, in this conversation into the unexpected social benefits of podcasting. Together they explore how podcasts serve as a tool for exploring innovative ideas from leading industry thought leaders, thus exposing you to new ideas, people, topics, and strategies. Listeni…

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Build Your Business Toward Freedom With Podcast Interview Marketing 34:06

4M ago34:06

34:06

Join Chloe Williamson as she talks with Interview Valet founder and CEO, Tom Schwab, in this deep dive discussion about aligning your business endeavors with the end goal in mind. Go behind the curtain to explore the intentional details of building Interview Valet based on personal aspirations, reassessing goals to construct a resilient business fr…

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Legal Considerations Around Podcast Guesting with The Podcast Lawyer Gordon Firemark 27:32

5M ago27:32

27:32

Have you considered potential legal issues in podcasting around intellectual property? When you do a podcast interview who “owns” that episode and what rights do you have as a guest? No matter which side of the microphone you’re on, these are things you should be aware of in case a situation gets tricky. Interview Valet founder Tom Schwab talks wit…

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Making The Shift From Podcast Guest to Podcast Host 18:42

5M ago18:42

18:42

Should I be a podcast guest or a host? We get this question often and the answer depends on where you are now and where you plan to go. The charismatic host of the Midlife Mavericks podcast, Alison Jacobson is here to share her fascinating journey from being a public relations expert and on-camera spokesperson to becoming a podcasting powerhouse. G…

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Navigating Tough or Uncomfortable Conversations on Podcasts 27:03

5M ago27:03

27:03

In the United States Memorial Day is a day we remember those service members who gave their lives. This was a perfect opportunity to speak with Major General (Ret.) Gregg Martin, author of The Bipolar General. His story is an awe spiring, powerful message on the destigmatization of mental illness. In this candid discussion on the effects of bipolar…

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Positioning Your Podcast Interviews To Reach A Global Audience 27:43

5M ago27:43

27:43

Interview Valet’s Louise Buckley talks with the insightful business coach Sarah Greener, a renowned business coach from New Zealand. Sarah discusses how she has effectively used podcast interviews as a vital tool for global outreach. Despite being based in a small community, she strategically positions herself as a thought leader, skillfully naviga…

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Establish Thought Leadership and Credibility With Podcast Interviews 22:19

6M ago22:19

22:19

This enlightening episode features special guest Carla Fowler on how guests can effectively establish thought leadership and credibility with podcast interviews. An MD and PhD who founded THAXA out of a passion for performance science, using a multidisciplinary approach to strategy, execution, and mindset to assist business leaders with elite execu…

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The Missing Link To Getting Results From Your Podcast Interviews 39:56

6M ago39:56

39:56

Whether you’ve tried podcast guesting in the past and didn’t see any results, or you have considered trying it out but are concerned it won’t be worth the investment - this discussion is for you. Tiffany Meenk talks with IV founder Tom Schwab on the missing link between podcast guest appearances and achieving tangible results in your business, prov…

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How To Leverage AI To Maximize Your Podcast Interviews 27:38

6M ago27:38

27:38

AI is a shiny new object for many. It’s a powerful tool that marketers are using but how can it help podcast guests? There are a lot of new experts on the subject out there, but we wanted to talk to someone who understands the history and evolution of AI on the transformative role of AI in Podcast Interview Marketing. Host Chloe Williamson talks wi…

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The Art of the Anecdote with Dr. Adrian McIntyre 44:57

6M ago44:57

44:57

Storytelling and communication expert Dr. Adrian McIntyre talks about the art of the anecdote with host Tom Schwab. This insightful conversation is the root of why podcast interview marketing is a powerful channel for connecting with your ideal audience. Dr. McIntyre, drawing on his background in radio, anthropology, and humanitarian work, shares h…

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Podcast Guesting is NOT Podcast Interview Marketing 29:32

6M ago29:32

29:32

Podcast guesting isn’t marketing, just like posting meme videos on your social media channels isn’t social media marketing. Showing up to a podcast interview, talking for 45 minutes, and walking away isn’t podcast interview marketing. Podcast guesting represents an activity and podcast interview marketing is a strategy. It is a plan and system buil…

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Digital Marketers Have It Wrong When It Comes To Podcast Guesting 19:00

7M ago19:00

19:00

There’s nearly a consensus in marketing that you should only have one call to action (CTA). The idea is, that if you give leads too many choices they won’t make a decision you will lose them entirely. But our data for nearly a decade and 75,000 podcast interviews has shown that isn’t the case with podcast interview marketing. IV Marketing Manager T…

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The Podcast Guesting Manifesto with Paul Colligan 44:51

7M ago44:51

44:51

There are probably more untruths about podcast guesting than there are truths about podcast guesting. After reading Paul Colligan’s Podcast Guest Manifesto, Interview Valet founder Tom Schwab had to sit down and dive into the thought-provoking proclamation. Together they dissent common misconceptions surrounding podcast guesting and discuss strateg…

1
How to SIPHON Other Audiences Into Your Own with Stephen Woessner 33:07

7M ago33:07

33:07

One of the pillars of podcast interview marketing is the concept of moving people from being a passive listener to an active visitor to an engaged lead. Where you take other people’s audiences and turn them into your sales-qualified leads and clients. This conversation between Interview Valet founder Tom Schwab and Stephen Woessner, CEO of Predicti…

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Grow Your Brand And Business By Leveraging Other People's Audiences 31:53

7M ago31:53

31:53

This week Louise Buckley talks with international speaker and bestselling author Carrie Wilkerson about leveraging other people’s audiences to amplify your brand presence. Carrie underscores the unique power of tapping into existing audiences to accelerate brand growth effectively with a targeted podcast interview marketing strategy. She emphasizes…

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The 2024 State of Podcast Guesting: Beyond The Data 22:06

8M ago22:06

22:06

On this special episode, our founder Tom Schwab shares the findings from the 2024 State of Podcast Guesting. For nearly a decade we have collected data on everything we do and are proud to share those findings every year in what has become our most anticipated and requested resource. This report reveals the current state of podcast guesting, plus e…

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How To Choose The Right Podcast For Your Interview 15:52

8M ago15:52

15:52

Podcast guests often place emphasis on the wrong considerations of what a “good” podcast is. There is a substantial difference between a good podcast, meaning one that gets tens of thousands of monthly listens and features celebrity guests, and a good-for-you podcast, one that aligns with your brand and whose listeners are your ideal clients. Join …

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Elevate Your Communication With Vocal Awareness with Arthur Joseph 34:41

8M ago34:41

34:41

World-renowned speech coach, Arthur Joseph, shares practices from his Vocal Awareness program he has used to train Hall of Fame athletes, A-list actors, and famous keynote speakers. Arthur invites us to explore the transformative power of voice. During his discussion with Tom Schwab, he emphasizes the importance of intentional speech and using a di…

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708: Dissecting The Works of Walter Isaacson 31:40

8M ago31:40

31:40

Our podcast is designed to provide you with top business insights, fresh perspectives from world-class guests, and the tools you need to lead better than before. On this episode of Better Than Before, It's time for Tony to discuss his Leadership Book Of The Month. This month, he's taking a look at author Walter Isaacson, and the many fantastic and …

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How To Be A Great Guest On Podcast Interviews 18:23

8M ago18:23

18:23

Today’s episode shares a culmination of knowledge we have collected over the last decade to answer the question – what does it take to be a great podcast guest? We have collected feedback from guests and hosts from tens of thousands of podcast interviews over the last 10 years and two of Interview Valet’s Podcast Interview Marketing experts share w…

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707: How to Spot Leaders You Can Trust 34:22

8M ago34:22

34:22

Our podcast is designed to provide you with top business insights, fresh perspectives from world-class guests, and the tools you need to lead better than before. In this episode of Better Than Before, Tony discusses the Super Bowl, the quote that he's pondering this week, three big ideas, and some important thoughts from Amazon's Jeff Bezos. Then, …

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Podcast Guesting To Write Your Next Book 30:55

9M ago30:55

30:55

Zander Sprague, author of "Epic Begins with One Step Forward," shares his innovative approach to book writing. Talking with host Louise Buckley, he shares how he reverse-engineered the writing process through a series of strategic podcast guest appearances. A process that allows a unique opportunity to adjust your book before publishing based on au…

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706: How To Have Quality Conversations, With Tom Schwab of Interview Valet 30:14

9M ago30:14

30:14

Our podcast is designed to provide you with top business insights, fresh perspectives from world-class guests, and the tools you need to lead better than before. This week on Better Than Before, on the C-Suite Radio Network, Tony's special guest is Tom Schwab. Tom is a podcasting entrepreneur and founder of Interview Valet. Learn more about your ad…

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Turn Passive Listeners To Active Leads: The Podcast Interview Welcome Page 22:59

9M ago22:59

22:59

Have you ever wondered why your podcast interviews aren’t converting? You guest on a podcast, have a great engaging conversation with the host, and then hope to see conversions from the audience. But how are you bridging the connection between that show and your lead? IV Operations Manager Jessica Morgan talks with IV Marketing Manager Tiffany Meen…

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705: 4 Affirmations for When You Feel Along on Your Journey 20:29

9M ago20:29

20:29

Our podcast is designed to provide you with top business insights, fresh perspectives from world-class guests, and the tools you need to lead better than before. This week on the show, Tony shares the quote that he's pondering this week, four affirmations for when you feel alone in your journey, three big ideas, and the importance of dreaming. It's…

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How To Answer The First Foundational Question "Tell Me About Yourself" 31:51

9M ago31:51

31:51

Kristen Nolan talks with Story Greenlight founder Jeff Bartsch on how to answer the first foundational question of every interview, “So, tell me about yourself…” Applying his knowledge from more than two decades of experience consulting leading brands on building a personal storybrand to elevate their communication and drive results in their busine…

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704: Hidden Potential Review 25:17

9M ago25:17

25:17

Our podcast is designed to provide you with top business insights, fresh perspectives from world-class guests, and the tools you need to lead better than before. Coming up today on the show, Tony shares the quote that he's pondering this week, 3 Big Ideas, and discusses his thoughts about the Leadership & Business Book Of The Month. This month's bo…

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Should Your Podcast Include Video: Weighing The Pros And Cons 44:15

9M ago44:15

44:15

This week Chloe Williamson and Cristina Marcello discuss a polarizing topic: should a podcast include video? Both sides have compelling arguments for the why or why not. But regardless of your viewpoint, as a podcast guest, it’s your job to show up prepared to deliver an engaging conversation with the host no matter the format. Make the most out of…

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703: Is Inflation Really Under Control? 42:37

9M ago42:37

42:37

Our podcast is designed to provide you with top business insights, fresh perspectives from world-class guests, and the tools you need to lead better than before. On today's episode of Better Thank Before, Tony discusses the topic: Is inflation here in the US really under control?. He'll also share the quote that he's pondering this week, what he's …

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Sales and Podcast Interview Marketing: The Right Approach 36:08

9M ago36:08

36:08

Leading sales expert and Founder & CEO of FortyFive.io David Bonney sits down with Interview Valet’s Lasina Jensen to discuss how many marketers are using the wrong approach when it comes to sales. Oftentimes the breakdown occurs because too much emphasis is placed on the product and not enough on the customer’s problem. Real results occur when you…

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702: The Future Of The Work Space 47:13

10M ago47:13

47:13

Our podcast is designed to provide you with top business insights, fresh perspectives from world-class guests, and the tools you need to lead better than before. In today's episode of Better Than Before, Tony shares his quote that he's pondering this week, what he's reading and watching, and three big ideas. Then, he'll welcome his special guest Re…

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Incorporating A Virtual Book Tour For Your Next Launch 23:26

10M ago23:26

23:26

Kate DiLeo, Chief Brand Architect at Kate DiLeo Branding and international bestselling author talks with Interview Valet Client Account Manager Kristen Nolan on the strategic use of podcast interviews to drive a successful book launch. Kate shares her successes with the effectiveness of podcast interview marketing to launch her book, Muting The Meg…

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Why Your Podcast Interviews Aren't Converting 30:01

10M ago30:01

30:01

This episode features two of Interview Valet’s key team members, Lasina Jensen and Tiffany Meenk. Bringing perspectives from their roles as the Senior Client Success Manager and Marketing Manager, respectively they address common podcast guest concerns and identify what it means to incorporate a successful podcast interview marketing strategy. The …

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