This podcast will help you grow your B2B company, quarter over quarter, and year over year. In each episode, you'll get strategies, frameworks, and insights that help you drive predictable, consistent growth, and improve your GTM strategy. Seasoned B2B leaders share how they use data, forecast growth, set & hit goals, grow revenue, and more. The best B2B companies use a combination of data, experience, and gut to grow. This show will help you do the same.
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Just a few guys and a dog that want to live long and healthy lives. Kickback Science with Dr. Luke is an educational yet entertaining podcast where the team kicks back and breaks down the science related to the hottest topics in the world of health, fitness, nutrition and more. Through engaging conversations and a chill atmosphere, "Kickback Science" aims to empower listeners with the knowledge and tools needed to navigate the often confusing landscape of health and wellness. Whether you're ...
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159: Crafting a Marketing Plan to Hit Revenue Goals
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Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Learn how to craft a marketing plan that aligns with your company’s revenue goal, and helps ensure you hit your marketing targets. We’ll cover everything from working with sales and other teams to identifying the “lever…
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158: Creating Extremely Accurate Sales Plans (w/ Dougie Loan, SourceWhale)
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27:37
Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode of Metrics & Chill, Dougie Loan, CRO at SourceWhale, shares his simple, but powerful, formula for crafting an accurate sales plan to help you hit your annual revenue goal. Follow Dougie Explore SourceWha…
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157: Building a Profitable Marketing Program (w/ Adam Goyette, Growth Union)
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54:18
Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode of Metrics & Chill, Adam Goyette explains how your company can use data to measure campaigns and attribution to ensure they're building a profitable marketing program that brings the best return on inves…
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BTB: Driving Business Growth with Strategic YouTube Content (w/ Jamar Diggs & Germeen Guillaume)
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49:43
Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode of "Metrics & Chill," Pete Caputa, CEO of Databox, chats with Jamar Diggs, a YouTube consultant, and Germeen Guillaume, an expert in nonprofit accounting. They explore how Germeen’s focused content strat…
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Debunking the "Fat Burning Zone" Myth
1:10:52
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1:10:52
Send us a text! We'd love to hear what you think of the podcast! Have you ever been told that exercising at lower intensities will burn more fat? Or that you shouldn't do high intensity exercise if you're stressed out, because the added stress isn't good for your body? These claims are pretty common in the fitness industry.. BUT THEY ARE SO WRONG!!…
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Metabolism, Muscle, Hormones, and so much more, with Zack Roloff PhD - ABD
2:56:23
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2:56:23
Send us a text! We'd love to hear what you think of the podcast! On this week's episode we have Zack Roloff, PhD - ABD at the University of Minnesota. Zack shares his expertise and ongoing research in muscle physiology and metabolism. DISCLAIMER: we do deeeeep into the molecular biology at the beginning of the episode, so if you aren't interested i…
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STRENGTH: How to increase it, and why everyone should be doing it
1:12:41
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1:12:41
Send us a text! We'd love to hear what you think of the podcast! This week we break down the science related to strength training. We discuss the research on how to optimize your training to increase strength. We talk about the reps, sets, rest, frequency, type of workouts, recovery, progression, intensity, and supplements to get you as strong as p…
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How to get JACKED! The science of building muscle
1:07:34
1:07:34
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1:07:34
Send us a text! We'd love to hear what you think of the podcast! Hopefully we've convinced you that muscle is the most important organ in the body after listing to last week's episode. This week we discuss the science of HOW to build muscle. There is a little bit of something for everyone in this episode, whether you're just beginning your fitness …
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MUSCLE MANIA! Why Muscle is The Most Important Organ in Your Body
1:09:52
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1:09:52
Send us a text! We'd love to hear what you think of the podcast! Thanks for tuning in! Don't forget to like, subscribe, leave a review, and follow our social media pages @kickbackscience! In this week's episode, we discuss why muscle is the most important organ in your body!! If you think of muscle as an organ that just helps us move and lift heavy…
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GO BACK TO BED!! The Incredible Health Impacts of Sleep, Part 2!
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57:15
Send us a text! We'd love to hear what you think of the podcast! In this week's episode, we discuss various sleep disorders, and talk more about how alcohol, caffeine, marijuana, and other substances impact sleep. We also touch on sleep medications and some crazy cool research on how sleep can impact literally every component of your life. You won'…
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BTB: Proven Strategies for Growth in Healthcare Marketing (w/ Jennifer Christensen, Beacon Media + Marketing)
54:31
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54:31
Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode of "Metrics & Chill," Jennifer Christensen, founder partner at Beacon Media and Marketing, shares the agency's journey from a content and inbound marketing firm to a national leader in marketing for ment…
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GO TO BED!! The Unbelievable Health Benefits of Sleep: Part 1
1:12:32
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1:12:32
Send us a text! We'd love to hear what you think of the podcast! Tune in to the latest Kickback Science Episode where we talk all about SLEEP!! There is soooo much to discuss in this episode, so we broke it into 2 parts. For part 1, we discuss what sleep is, why it's important, how much sleep you need, how to determine if you're getting enough, and…
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V02max, The Single Most Important Metric of Your Health!
1:14:04
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1:14:04
Send us a text! We'd love to hear what you think of the podcast! In this weeks episode, we discuss VO2max. If you haven't heard of it before, I encourage you to listen. VO2max is the single greatest tool we have to determine someone's overall health. Knowing your VO2max will tell you more about your risk of disease and mortality than any other metr…
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Cardiovascular Medicine with Dr. Salah Sharif
1:59:19
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1:59:19
Send us a text! We'd love to hear what you think of the podcast! Our first guest on the Kickback Science podcast!! Dr. Salah Sharif, PhD Research Fellow in the Department of Cardiovascular Medicine at the Mayo Clinic Dr. Sharif joins our show to talk about his experience working as a Physician in Benghazi, Libya. He shares what it was like to live …
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156: Implementing an Outcomes-Led Strategy (w/ Alli Blum, Hypothesis Department)
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Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode of Metrics & Chill, Alli Blum talks about implementing an outcomes-led strategy to boost product growth and customer retention. You'll learn how to estimate project impact, align your team with clear goa…
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Listen to Your Gut! All Things Gut Health
1:15:35
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1:15:35
Send us a text! We'd love to hear what you think of the podcast! Let's talk about gut health!! Tune in while we break down the importance of your gut, and how it can influence virtually EVERY aspect of your health. We talk about the role that the gut plays in immune function, metabolic health, cognitive function, mental health, and more! We also ta…
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BTB: Building Purpose-Driven Marketing Strategies (w/ Andi Graham, Big Sea)
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Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode of "Metrics & Chill," host Pete Caputa, CEO of Databox, chats with Andi Graham, CEO and Founder of Big Sea, about scaling a marketing agency and success in the purpose-driven space. Find out: How Andi tr…
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What's Worse, SUGAR or FAT? Low Carb Vs Low Fat Debate!
1:31:33
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1:31:33
Send us a text! We'd love to hear what you think of the podcast! Tune in as we break down the science related to a low carbohydrate and a low fat diet. We compare and contrast the research and pick a winner at the end! During the episode we talk about the history of nutritional research, the anti-sugar community (as well as the anti-fat community),…
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THE ULTIMATE DEBATE: Exercise vs Nutrition
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Send us a text! We'd love to hear what you think of the podcast! This is a fun one!! The title is Exercise vs Nutrition, where we debate which intervention is MORE IMPORTANT and impactful on overall health and longevity. This is simply a debate for fun, as obviously they are BOTH extremely important, and should be done in combination. BUT there is …
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BTB: Mastering Data-Driven Legal Marketing Success (w/ Guy Alvarez, Good2BSocial)
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27:07
Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode, Guy Alvarez, founder of Good2bSocial, shares his journey from lawyer to marketing expert and dives into successful digital marketing strategies for law firms. You'll learn: How Guy built a thriving digi…
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Fasting and Time Restricted Eating! Diet series edition!
1:19:30
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1:19:30
Send us a text! We'd love to hear what you think of the podcast! Tune in for part 2 of the Kickback Science Diet Series matchup featuring Calorie Restriction and Intermittent Fasting/Time Restricted Eating. This week we cover the science related to ALL THINGS FASTING! We then pick a winner! REFERENCES: Media making people think time restricted eati…
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Diet Series Matchup #3: Calorie Restriction vs Intermittent Fasting PART 1
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58:11
Send us a text! We'd love to hear what you think of the podcast! Tune in to part 1 of the latest Kickback Science Diet Series Matchup featuring Calorie Restriction vs Intermittent Fasting. This week's episode is Part 1, where we cover all the science related to Calorie Restriction. We take a deep dive into the research on overconsumption, obesity, …
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Lets Get Chilly! The Science of Cold Water Immersion
1:24:31
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1:24:31
Send us a text! We'd love to hear what you think of the podcast! Kick back and listen as we dive in (pun intended) to the science surrounding Cold Water Immersion. The trendy new health hack that everyone and their mother seems to be trying. We talk all about the benefits, potential risks (yes it's true, cold water immersion will NOT solve all the …
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Diet Series Matchup #2: Vegetarian vs Flexible Dieting!
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46:22
Send us a text! We'd love to hear what you think of the podcast! Welcome to another matchup of the Kickback Science Diet Series! This week's matchup is; Vegetarian vs Flexible Dieting. In this episode, we talk a lot about the research surrounding meat intake. Is meat good/bad? Is red meat better/worse? Why the nutrition industry has failed you when…
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BTB: Using YouTube to Drive Sales & Crafting Marketing Strategy (w/ Ali Schwanke, Simple Strat)
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47:58
Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Ali Schwanke, CEO of Simple Strat, shares her insights on using YouTube to demonstrate expertise and act as a continuous, silent salesperson, the necessity of an experimentation mentality in your marketing efforts, the …
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Send us a text! We'd love to hear what you think of the podcast! Lets talk protein! Kick back and tune in as we discuss all things PROTEIN! What is protein? can protein be utilized for fat loss? how much protein do we need? Is there such thing as too much protein? Can our body only utilize a certain amount? AND MORE!! 3rd party testing site used by…
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What's With This "Carnivore" Diet?! PART 2 of Vegan vs Carnivore!
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Send us a text! We'd love to hear what you think of the podcast! Tune in as we discuss the science (or lack thereof) related to to the trendy new "carnivore diet". This is part 2 of the Kickback Science Diet Series featuring our first matchup: Vegan vs Carnivore. At the end of the episode, we will pick our winner!! The winner of the matchup is base…
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Is a Plant Based Diet Healthy?!! DIET SERIES MATCHUP #1!! Vegan vs. Carnivore!
1:04:00
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1:04:00
Send us a text! We'd love to hear what you think of the podcast! Tune in for part 1 of a science showdown between the Vegan diet and the Carnivore diet. In this episode, we explore all the research related to the vegan diet. We cover the benefits, risks, protein intake, dairy consumption, and A LOT MORE!! Next week we will do the same for the carni…
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LETS GET HOT! The health implication of SAUNA use with Dr. Luke!
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46:32
Send us a text! We'd love to hear what you think of the podcast! Kickback as we break down the science related to sauna utilization! Learn the incredible health implications that come from heat exposure. We discuss the beneficial effects of the dry sauna, infrared sauna, and hot tub. You’ll be amazed at the amount of positive (and he lack of negati…
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BTB: Driving Growth with Data Insights and Adaptable Leadership (w/ Adam Lewis, BBD Boom)
43:08
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43:08
Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Adam Lewis offers insights into his 25-person team's strategies in system design and re-engineering work and the importance of proper training for sales teams. You'll learn: How Adam's agency employs benchmarks to measu…
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BTB: Growing a Technical Consulting Firm (w/ Connor Jeffers, hapily)
55:35
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55:35
Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode, we go behind the benchmark data as Connor Jeffers shares insights on building a successful technical consulting firm. You'll learn about their approach to demonstrating expertise through workshops and r…
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BTB: The Power of Niche & Focus (w/ Joe Sullivan, Gorilla 76)
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55:48
Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Pete Caputa chats with Joe Sullivan to learn how he grew Gorilla 76 by offering focused, specialized services for a specific niche. Links: Follow Joe Check out Gorilla 76…
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155: How To Run a Lean ABM Program (w/ Mason Cosby, Scrappy ABM)
51:15
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51:15
Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode, Mason Cosby - founder of Scrappy ABM, shares the importance of aligning marketing and sales strategies for business growth. If want to learn more about ABM or want a way to start small and run a "lean A…
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154: Turning Proprietary Data Into Killer Content (Rachel Whitehead, ChartMogul)
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39:45
Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Learn how Rachel Whitehead (VP Marketing, ChartMogul) and her team leveraged internal data to create valuable content that drove brand awareness, traffic, and signups. Links Follow Rachel Try ChartMogul…
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BTB: The Power of Co-Creating Content With Your Customers (w/ James Robert Lay, Digital Growth Institute)
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42:30
Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more James Robert Lay, founder and CEO of Digital Growth Institute, shares his journey of building a successful consulting practice focused on helping banks and credit unions improve their sales and marketing efforts. Links:…
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BTB: How Top Performing Agencies Market Themselves (w/ Karl Sakas)
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51:23
Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Get insights from our recent survey with Karl Sakas, to learn how 200+ agencies are marketing themselves. Links: Sakas & Company Follow KarlAutor: Databox
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BTB: Becoming a Successful Marketing Solopreneur (w/ Lauren Ryan, Coastal Consulting)
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Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more We go behind the benchmarks to learn how Lauren Ryan, owner of Coastal Consulting, transitioned from managing a team to serving as a niche solo marketing consultant who booked more than $300k in revenue this year. Links…
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153: Using Leading Indicators to Forecast Ad ROI (Kevin Lord Barry, Right Percent)
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28:23
Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Kevin Lord Barry shares how to track leading indicators in your paid ads to more accurately know what results you'll see when the deals finally close months later. Links Follow Kevin Hire Kevin (or learn more)…
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152: Growing Revenue With Less Budget (w/ Sam Kuehnle, Loxo)
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Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Sam Kuehnle shares a 3-step plan for marketers who need to drive more growth, with less budget and resources.Autor: Databox
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Lessons Learned Growing from $1M to $10M (w/ Pete Caputa and Yoram Wijngaarde)
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46:55
Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Pete Caputa and Yoram Wijngaarde share lessons they learned, building companies from $1 to $10 million in ARR.Autor: Databox
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151: 3 Pillars for SaaS Growth (w/ Pasha Irshad, Shape & Scale)
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Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Pasha Irshad unpacks how he helps SaaS companies drive growth through customer-centric marketing, data-driven RevOps, and agile demand generation. Links Hire Shape&Scale Follow Pasha…
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150: Driving GTM Alignment (w/ Kyle Lacy, Jellyfish)
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38:51
Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Kyle Lacy shares a powerful framework to drive alignment across go-to-market team, so they aim at the same target together. Links Follow Kyle Visit JellyfishAutor: Databox
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149: Using Email to Improve Activations (w/ Casey Hill, ActiveCampaign)
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Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode, Casey Hill shares a 6-step framework to help you use email to improve activations during the onboarding phase. Links: Follow Casey Try ActiveCampaignAutor: Databox
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BTB: Offering the right services to the right customers (w/ Jen Spencer, SmartBug)
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Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Jen Spencer (CEO of SmartBug) shares how they've grown by serving the right clients, with the right services, managed by the right team. Learn how this segmentation has been a huge factor in their success, and get insig…
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148: Building an Efficient Paid Program (w/ Blake Strozyk, Bull Media)
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50:35
Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Blake Strozyk shares a 3-step framework you can use to test, build, and scale an efficient paid ad program for your business. Links Follow Blake Hire BlakeAutor: Databox
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Growing 3x by Going After Bigger Contracts (w/ Doug Davidoff, Lift Enablement)
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Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode, Pete Caputa interviews Doug Davidoff, CEO of Lift Enablement, to learn how he grew revenue by 3x by going after bigger contracts from bigger companies. Links: Follow Doug Lift Enablement The HubSopt ben…
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147: Finding Your Best Customers (w/ Mary Keough)
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Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more You probably have a niche group of customers who love your product or service. Mary shares how to identify who they are, and how to attract more of them, to grow your business year over year. Links Follow Mary Map My Cu…
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146: Collaborative Growth (w/ Pete Caputa, Databox)
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Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Learn a better way to do marketing and sales, by partnering with your target customers. Links: Create your own private benchmark group Read the "Collaborative Growth" article…
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145: Orchestrating Full-Funnel Growth (w/ Alina Vandenberghe, Chili Piper)
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Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode, Alina Vandenberghe (Co-Founder and Co-CEO of Chili Piper) shares how she drives predictable growth by using a framework she calls “predictable orchestration” - the idea that GTM is not 1 motion, from 1 …
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144: How to Reduce Churn (w/ Asia Orangio, DemandMaven)
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Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Learn a step-by-step strategy you can use to reduce churn at your B2B company.Autor: Databox
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