In this episode, Brian and Liz Fullerton sit down for a candid conversation about their recent life changes, from personal milestones to business growth. They share insights on balancing family and entrepreneurship, lessons learned from running their lawn care business, and how they’re navigating the ups and downs of life. Tune in for an authentic …

In this episode, we dive into the Equip Expo 2024, sharing five essential tips to help you make the most of your visit. From planning your schedule and networking with industry leaders to exploring the latest equipment and tech, we cover everything you need to know to navigate the event efficiently and walk away with valuable insights. Whether you'…

Today we're delving into the 80/20 principle and what it means to prune to create room for growth! We talk about how less is more, not necessarily so we can do less, but so we can do MORE with that bandwidth that we open up. Lawntrepreneur Academy LIVE 2024 Purchase The Whole Ball of Wax Get Brian's Free Newsletter https://www.lawntrepreneuracademy…

Get ready to plow through the midweek grind with today’s exciting episode! We’re diving into everything you need to know as fall turns to winter—snow plowing strategies, smart pricing, securing profitable contracts, and gearing up for the busy season ahead. Plus, we’ll talk about Lawntrepreneur Academy tickets and why you don’t want to miss out. Wh…

Today, we’re excited to welcome Kory Ballard, the visionary founder of Perficut Site Management and Ballard Products. Kory reveals some remarkable untold stories behind the growth of both businesses and shares his deep passion for success. He offers a candid look at the dedication, hard work, and sacrifices required to excel at the highest levels. …

Today, we're joined by Zach Blakey, owner of Green Visions LLC, out of Columbia, MO. Listen in as Zach shares his entrepreneurial journey of growing a business, losing it all, and building it back up in a 5-year period. Zach has his legs under him again and has his sights on good growth for the coming years. Lawntrepreneur Academy LIVE 2024 Purchas…

Today, we're phoning Keith Kalfas and Caleb Auman to hear their best power moves and transitions to close a sale. While "not selling, selling" is my approach to the sales process, we still need to learn the art of the pivot and how to close to get the job. Part 2 of 2. Lawntrepreneur Academy LIVE 2024 Purchase The Whole Ball of Wax Get Brian's Free…

Today, we're phoning a few peers in the industry to hear their best power moves and transitions to close a sale. While "not selling, selling" is my approach to the sales process, we still need to learn the art of the pivot and how to close to get the job. Lawntrepreneur Academy LIVE 2024 Purchase The Whole Ball of Wax Get Brian's Free Newsletter ht…

Today, Tanner Kenison, owner of Greenspace Lawn Care, joined us today out of Waxhaw, North Carolina. Tanner is 27 years old but built an incredible team of over a dozen guys, leading to six full-time maintenance crews. Listen in as he shares his story of getting into the green space and his building blocks to capture revenue twelve months a year. L…

Today's podcast is about having compassion on your fellow man, and while this community is special to me. If you're feeling led to give to this individual who was down on his luck and had a terrible fire, please do so with the link below: https://tinyurl.com/5b3nc97r Lawntrepreneur Academy LIVE 2024 Purchase The Whole Ball of Wax Get Brian's Free N…

Today, we're discussing the importance of niche services and how they can help to create a profitable business and stir future growth. The riches are in the niches, they say, and there are a bunch of niches in this industry that can help you to command top dollar and become highly profitable. Lawntrepreneur Academy LIVE 2024 Purchase The Whole Ball…

In today's episode we share the audio from 2 of Brian's most powerful Snow Removal Pricing videos on the Brian's Lawn Maintenance YouTube Channel. Get ready to learn how to better price snow removal services and what tools are available to help you better understand how to adjust pricing based on the market and client needs. How WE Price SNOW REMOV…

Today, we're joined by Brandon King, director of product development at Billy Goat Industries! Listen in as Brandon helps us understand the products and tools they offer can grow with us as our businesses evolve. From debris loaders to leaf blowers and so much more, Billy Goat is with you every step of the way. https://www.billygoat.com/na/en_us/ho…

Today, we're discussing tips for bidding and pricing snow profitably in 2024 and the strategies we're implementing to ensure a successful winter season. Many of these tips come from personal experiences, and mindset shifts over the years with how we operate our snow removal business. Lawntrepreneur Academy LIVE 2024 Purchase The Whole Ball of Wax G…

Today, we're sharing about the growth of our private peer group, LINK, and the new milestone of reaching 200 members! This has been one of the most rewarding experiences and accountability groups I've ever participated in. Consider joining a peer group today and unleash your full potential as you grow with a growing group that cares about your succ…

Today we're joined by returning guest and crowd favorite Kris Kiser of the OPEI, sharing with us the latest and greatest from Equip Expo. In this interview, we hear some insights from Kris about the power of networking and how it can open doors for you to help you grow your career and your business. Lawntrepreneur Academy LIVE 2024 Purchase The Who…

Today, we're sharing our best tips and strategies about how to work with the modern customer and the best way to sell. The customer's options, education, and choices have been revolutionary over the last few years, and there is a new way to earn their business that is the most effective strategy I've come across. Lawntrepreneur Academy LIVE 2024 Pu…

Today, we’re joined by Nick Carlson and his dad, Craig Carlson, who are sharing about developing a champion mindset and what winning trophies means to them! These guys have a tremendous company they’ve built over the last eight years; seeing it all coming together is truly inspiring. Lawntrepreneur Academy LIVE 2024 Purchase The Whole Ball of Wax (…

Today, we're joined by Tab and Trevor Pawley of TnT Premier Landscapes out of beautiful Jenks (Tulsa), Oklahoma! These guys have been a tremendous lawn care empire in their city with a focus on quality work and incredible customer service. Lawntrepreneur Academy LIVE 2024 Purchase The Whole Ball of Wax (use code LAL2024 to receive $250 off and one …

Today, we're joined by Alex Mendez, owner of ARM Landscaping in Grand Rapids, MI. Listen in as Alex shares about their business success over the last three years, including their approach to pricing lawn and landscaping work profitably. Lawntrepreneur Academy LIVE 2024 Purchase The Whole Ball of Wax (use code LAL2024 to receive $250 off and one fre…

Today, we're sharing about a must-attend event list this fall that is guaranteed to provide you with the tools and resources you need to grow! With these incredible networking opportunities, from Equip Expo, LAL 2024, and the LMN Masterminds with Mark Bradley, your future is at your fingertips. Lawntrepreneur Academy LIVE 2024 Purchase The Whole Ba…

Today we're joined by twin 18 year olds Jack and Brad Freeman, owners of Southern Stripes lawn and landscaping down in beautiful South Carolina. These young guns have hustled their way to almost 10 employees and a 7 figure business, quickly becoming a major player in their local market! Lawntrepreneur Academy LIVE 2024 Purchase The Whole Ball of Wa…

Listen in as Mason Hills, owner of Landgreen Landscaping, shares with us his inspiring journey in business while also pursuing a college degree. Mason shares some practical tips about networking and growth, and his passion for the green industry. Lawntrepreneur Academy LIVE 2024 Purchase The Whole Ball of Wax (use code LAL2024 to receive $250 off a…

Today we’re discussing weekly wins from friends that follow on Instagram and are part of our LINK membership! It’s exciting seeing the growth that so many folks are experiencing, and the mental shifts in their business. These small changes can lead to big profits, which is what it’s all about! Lawntrepreneur Academy LIVE 2024 Purchase The Whole Bal…

Today we're joined by Dan Archbold, owner of Archbold Landscaping down in Decatur IN! Listen in as Dan shares his inspiring lawn care business journey, including his recent growth where he expanded into multiple crews. Lawntrepreneur Academy LIVE 2024 Purchase The Whole Ball of Wax (use code LAL2024 to receive $250 off and one free ticket to LAL 20…

Today, we’re sharing a LINK Membership Live session where we dive into member questions, celebrate wins, and tackle the challenges we all face as business owners. We cover price increases, route density, and prepping for winter. Tune in for some great tips and a fun chat to help keep your business on track! Lawntrepreneur Academy LIVE 2024 Purchase…

Today, we're joined by Samantha Heald, a great friend of the show and returning guest representing Postcard Mania! Today's conversation focuses on an offensive marketing campaign for fall and winter and how you can create a streamlined approach with Postcard Mania and Lawntrepreneur Academy's help! www.PostcardMania.com/Brian Lawntrepreneur Academy…

Today we're joined by Trevor and Nate, owners of Wilson Brothers Lawn & Landscape! These young hustlers are growing a great foundation as they scale their business into multiple locations while staying focused on their mission to serve people. Lawntrepreneur Academy LIVE 2024 Purchase The Whole Ball of Wax (use code LAL2024 to receive $250 off and …

In today's episode of Fullerton Unfiltered, we bring you an exclusive clip from our weekly LINK Membership call, where lawn care business owners share their recent wins and proven strategies for success. Discover actionable tips on ensuring your company gets chosen when bidding for jobs and learn what you can do to set your business apart from the …

Today, Liz and I are joined by Caleb and Brittany Auman. We dive into a debrief from the Together In The Trades marriage event. We had an incredible time hosting over two dozen couples on a Celebrity Cruise to the Bahamas while learning about and strengthening our marriages and relationships. Lawntrepreneur Academy LIVE 2024 Get Brian's Free Newsle…

In this interview, 18-year-old Justin Gonzalez shares the inspiring story of how he started and grew his lawn care business from humble beginnings at age 15 to a thriving operation with multiple trucks and equipment. Justin discusses his business strategies, equipment upgrades, and plans for future growth, as well as the importance of family suppor…

Today, we're having an upbeat discussion on team training and "tailgate talks"! The topics of training and equipping your team are incredibly personal and relevant to us as we strive to add new talent and team members to our company, just like you. Lawntrepreneur Academy LIVE 2024 Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ L…

Today, we're discussing the rookie mistake and self-employment sin we all make in our initial entrepreneurial journey. Too often, we are quick to judge others on how they run their businesses without realizing that perhaps they may have a better perspective on what to charge and how to grow profitably. Lawntrepreneur Academy LIVE 2024 Get Brian's F…

Today we're joined by Riley Murray, owner of Riley's Lawn & Landscape in Hudsonville, MI! Riley is 18 years old and has an incredible business with almost 110 weekly clients! Lawntrepreneur Academy LIVE 2024 Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ LINK Membership Brian's Lawn Maintenance On YouTube Brian's Lawn Maintenanc…

Today, we're joined by Kadin Thompson of Edwardsville, IL, who shares his entrepreneurial journey as a landscaper and lawn pro. Listen in as Kadin talks about the evolution of his landscaping business, his equipment, and how he manages to work part-time while mowing a dozen lawns of his own. Lawntrepreneur Academy LIVE 2024 Get Brian's Free Newslet…

Today, we're joined by Adam Fullerton, Co-Founder of Branded Bull, who has some exciting announcements in the works! Listen in as Adam briefly discusses the importance of an offensive marketing strategy this summer and also reveals the big news about a new weekly podcast of their own that launched today. Lawntrepreneur Academy LIVE 2024 Get Brian's…

Today, we're talking about what could be the wildest and most extreme political act of my entire lifetime. Sunday evening, Donald J Trump was shot by a gunman in an attempted assassination. What can we learn about this event, the dialogue leading up to it, and the impact our words have in the marketplace? Lawntrepreneur Academy LIVE 2024 Get Brian'…

Today, I'm joined by my amazing wife, Liz, as we discuss the real conversations we're having inside of our business and how they affect company growth. What we've done in the past may not be the same as what we're doing today, and what we may do today doesn't mean how it will always be done in the future. Lawntrepreneur Academy LIVE 2024 Get Brian'…

Today, we’re sharing where we’re at as a growing landscape company and the challenges we face through this process! Liz and I share candidly about revenue growth, future shop purchases, and a little of everything in between. Lawntrepreneur Academy LIVE 2024 Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ LINK Membership Brian's L…

Today, we're sharing about two must-attend events this fall: Lawntrepreneur Academy LIVE 2024 and Equip Expo! These two industry events are the best for equipment shopping and peer-led education. Lawntrepreneur Academy LIVE 2024 Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ LINK Membership Brian's Lawn Maintenance On YouTube Br…

Today we're joined by Jorge Sanchez of Texas Twins, a landscaping and masonry business located in Austin Texas! Listen in as Jorge shares how he's grown his business over the last 36 months and his team of amazingly talented individuals! Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ LINK Membership Brian's Lawn Maintenance On Y…

Today, we're discussing whether or not we're running profitable businesses and what we can do to ensure that we are. Whether you run LMN or another software, I highly encourage you to dial in your numbers so you're certain you are! Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ LINK Membership Brian's Lawn Maintenance On YouTube…

Today, I am sharing my experience about our recent trip to Pittsburgh, PA, and our attending SIMA 2024! The show was my first one and, honestly, a very good learning experience. Between networking with peers and learning more about equipment at the trade show, it was a worthwhile investment and one that will help us to scale into larger snow work i…

Today, we're sharing about charge cards on file and why implementing a system for auto-payments is one of the best things you can do for cash flow. We talk about the different approaches we've had for multiple CRMs and how you can fix your cash flow issues tomorrow, no matter the software you're working with. Get Brian's Free Newsletter https://www…

Today, I am discussing the evolution of our lawn equipment, namely the adoption and use of stand-on mowers for our fleet. The gains in the last few years for stand-on mowers have been a game changer, making them the primary mower of choice for our current and future fleet. Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ LINK Memb…

Today, we're sharing a few examples of commercial site experiences and how they relate to growing your business. Sometimes, the issues are on your end; sometimes, they're with the customer, and other times, with the property management company. There are a lot of angles to these types of sites, the biggest thing I can encourage as a takeaway is thi…

Today, we’re discussing a quick pulse and update on our company, and reminding everyone that you’re still in the driver's seat for your business. Perhaps the first half of the year hasn’t been as profitable or exciting as you’d like, but that doesn’t mean you can’t finish strong in the second half of the year. Let’s hit the reset button, regroup, r…

Today, we're going to share a few candid moments about being a Father and what this special Father's Day weekend looks like to us. I hope all of you Fathers and Dad's out there had an amazing day. Just know that I wish you guys all the best, through and through, and know what you're going through while being a dad, and I am proud of you for what yo…

Today, Liz and I are recapping the last week or two of our lives and sharing what we’re excited about. As we head up north on vacation for a few days we’re always grateful to have another spring rush under our belt and have made it to the other side. ISO Tunes (Brians20) Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Law…

Today, we're discussing bidding, quoting, and pricing tips to help you streamline your sales process. We look at this through the lens of the business owner and the customer. We play devil's advocate to help you understand both sides of a transaction and why sometimes less is more when it comes to our bids and quotes. ISO Tunes (Brians20) Get Brian…