Najlepsze podcasty z kategorii: Adexchanger (2024)

1
Context Vs. Cookies With Dotdash Meredith's D/Cipher Lead 44:49

4d ago44:49

44:49

Dotdash Meredith’s Lindsay Van Kirk says the cookie-based buying tools she helped develop in her early career at AppNexus placed too much value on unreliable third-party audiences. But contextual tools like DDM’s D/Cipher, which she now oversees, can build a better ad ecosystem for buyers and sellers.…

1
Is The Trade Desk A Hero Or Villain To Independent Ad Tech? 29:20

2d ago29:20

29:20

As The Trade Desk grows more powerful, it’s attracting more attention – and frustration – from independent ad tech. Plus: an update on Google Chrome’s user choice mechanism.

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The US v. Google Witnesses Have Spoken – Now What? - E312 32:41

9d ago32:41

32:41

It’s a wrap on the US v. Google antitrust case, at least for now. Then, behind the IP infringement claim on the OpenRTB spec that ruffled feathers at the IAB Tech Lab.

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Oracle Memories, With Omar Tawakol 51:17

11d ago51:17

51:17

Omar Tawakol is a serial entrepreneur. He sold two companies in five years, including BlueKai to Oracle in 2014. But he’s in no rush with his new virtual product placement startup Rembrand. He says he’s having too much fun. Plus: Meditating on the end of Oracle Advertising.

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Waiting On A Judge And The Polls - E311 39:40

15d ago39:40

39:40

Hear what the ad tech industry is saying about Google’s antitrust trial. Then, a rundown on how the election is playing out for political advertisers and news publishers.

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Ari Paparo, On The Ground In Virginia 52:55

18d ago52:55

52:55

Covering Google’s ad tech antitrust trial in Virginia is surreal for anyone who’s been in ad tech as long as Ari Paparo. He knows most of the people on the stand.

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View From The US v. Google Trial Press Box - E310 42:30

23d ago42:30

42:30

After eight days of the antitrust trial, who’s in the lead: the DOJ or Google? Details on the most gripping testimony so far with guest Arielle Garcia, director of intelligence for Check My Ads.

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Adam Heimlich, Ad Tech Time Traveler 52:08

25d ago52:08

52:08

If Adam Heimlich could travel back in time to alter the future of online advertising, he would go to Google’s acquisition of DoubleClick in 2007, but not necessarily to stop it.

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An Interview With A Star Witness In The Ad Tech Trial Of The Century - E309 41:51

30d ago41:51

41:51

Index Exchange CEO Andrew Casale, fresh off the witness stand for US v. Google, and AdExchanger’s courtroom reporter, Allison Schiff, join us to analyze the ad tech trial of the century.

1
Talking Advanced Audiences With NBCU’s Alison Levin 46:23

1M ago46:23

46:23

Advanced audience targeting is perhaps the most significant change in TV ad buying structures, says Alison Levin, NBCUniversal’s president of advertising and partnerships, on this week’s episode of AdExchanger Talks.

1
Uncloaking A New Programmatic Scam - E308 39:39

1M ago39:39

39:39

Inside a cloaking scam that funneled ad spend to piracy websites. Then: your AI agency assistant is here, and it’s ready to build your media plan.

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An AMA With Reddit’s New VP Of Ad Product 52:36

1M ago52:36

52:36

It’s a misconception that Redditors categorically dislike advertising, says newly hired VP of Ad Product Management Jyoti Vaidee. In fact, 60% of Reddit users want brands to participate in communities, she says, so long as their interactions are relevant and respectful.

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Google’s Header Bidding Countermeasures Go On Trial - E307 35:07

1M ago35:07

35:07

Just two weeks before Google’s antitrust trial, we discuss revelations from a cache of documents released in advance of the trial – plus, a primer on what’s ahead as header bidding goes to the stand.

1
Gopuff Goes In-House 56:36

2M ago56:36

56:36

Have we finally reached peak retail media, or is the recent explosion of RMNs the sign of a healthy and thriving marketplace? “It’s the right question to be asking, especially at this time,” says Gopuff’s SVP of business, Daniel Folkman, who helped spearhead the company’s advertising business.

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The VC POV - E306 42:22

2M ago42:22

42:22

Special guest and prolific ad tech investor Eric Franchi of Aperiam Ventures discusses his firm’s recent bet on attention metrics startup Adelaide. Plus: What’s up with Meta’s new third-party attribution partnerships?

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Let’s Live In A Data Democracy 56:25

2M ago56:25

56:25

Serial ad tech entrepreneur Kamakshi Sivaramakrishnan founded two startups roughly a decade apart, both for a similar reason: making data available across the enterprise in a way that’s also respectful of the consumer.

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Agency Ad Tech - E305 46:06

2M ago46:06

46:06

Inside Publicis’ play to be both an agency and an ad tech company. Plus: the dissolution of GARM and what it means for the future of brand safety.

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Hyundai’s New Marketing Direction 1:03:01

2M ago1:03:01

1:03:01

Last month, Hyundai eliminated the chief marketing officer role and split the function in two: creative and performance. The move makes sense because two brains are better than one, says Angela Zepeda, Hyundai’s former CMO and now its chief creative officer. But there are critics to this approach.

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Inside The Ruling That Deemed Google Search A Monopoly - E304 42:46

2M ago42:46

42:46

Google is a monopolist. We bring on a guest that’s both a lawyer and a CEO of a search ad business to offer his perspective on the antitrust ruling, and what happens next for Google in light of this decision.

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The Move Toward Better Measurement 53:17

2M ago53:17

53:17

There’s only so much you can do to measure earned media, says Najah Ayoub, CMO of Piece of Cake Moving & Storage. That’s why the brand invests so much in the customer experience. Plus: Piece of Cake’s hybrid MMM/MTA approach to attribution.

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The Looming Question Of Cookie Consent 44:29

2M ago44:29

44:29

What will Chrome's third-party consent look like? We offer our best guess based on existing information (which is thin). Plus, we spotlight the controversy around ID bridging. The tactic supplies IDs for cookieless inventory through a spectrum of approaches, and not all of them are buyer approved.

1
The Skeptical Technologist 54:27

2M ago54:27

54:27

AI-powered systems should make the humans that use them smarter, says WPP CTO Stephan Pretorius. “It has to be people first, not technology first.” Plus: why “technology doesn’t destroy jobs, it destroys tasks.”

1
The Third-Party Cookie Pardon - E302 36:02

3M ago36:02

36:02

Keep the cookies; hold for consent. We unpack Google’s reversal on third-party cookies and what it means for the ad industry, which was preparing for a cookieless future.

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Three-Ply Vs. One-Ply Programmatic 49:36

3M ago49:36

49:36

What does programmatic media have in common with toilet paper? A lot more than you might think, says Sherine Ebadi, managing director of forensic investigations at Kroll. It’s a question of quality (or the lack thereof).

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A Refresh On The DOJ’s Upcoming Antitrust Trial Against Google 24:12

3M ago24:12

24:12

We set the scene for Google’s upcoming antitrust trial in September, including details from the recently released witness list, a who’s who of the ad tech world.

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Antitrust Soul Searching 55:04

3M ago55:04

55:04

With Judge Amit Mehta’s ruling expected this fall, Adam Epstein, co-CEO of adMarketplace, breaks down the DOJ’s search-focused antitrust case against Google. Plus: why Google’s Performance Max has some search advertisers hopping mad.

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Episode 300: The End of Oracle’s Advertising Era 39:51

3M ago39:51

39:51

For our 300th episode, we do a post-mortem (don’t do a brand safety block on us for using this term!) on Oracle’s ad business. Then, we go through the ins and outs of reaching LBGTQ+ audiences online, a category that requires extra attention to data privacy.

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Brand Safety Is Critical – But Don’t Overdo It 49:15

3M ago49:15

49:15

It’s time for advertisers to get more nuanced with their approach to brand safety, says Mia Libby, The Wall Street Journal’s SVP of enterprise. It’s okay to be cautious, but excluding all news from programmatic media plans isn’t the answer.

1
Travelers Just Want To Spend 56:41

3M ago56:41

56:41

Once consumers are ready to travel, they’re often ready to spend on almost everything, from beauty and booze to electronics and streaming services. And that creates a unique opportunity for advertisers to reach a new audience with high intent, says Christine Maguire, global VP of commercial business at TripAdvisor.…

1
The PET Project That Mozilla Acquired - E299 41:31

4M ago41:31

41:31

This week, we bring on the CEO and CTO of privacy tech startup Anonym, which was acquired by Mozilla, to talk about PETs (privacy-enhancing technologies) and how Mozilla plans to use its tech to create a more private internet.

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MediaMath (By Infillion) Rides Again 45:16

4M ago45:16

45:16

It’s been almost one year since MediaMath went out of business. Two months later, Infillion acquired the assets out of bankruptcy. Now it’s time for the next phase, says Infillion CRO and CMO Laurel Rossi.

1
Cannes Lions, Generative AI Edition 40:19

4M ago40:19

40:19

At the Cannes Lions, generative AI applications for advertising were out in force. Plus: takes from the Croisette on retail media and cookie conspiracies.

1
Measure Me This 51:22

4M ago51:22

51:22

Shoppable TV ads may encourage sales, but they lack the measurement and performance benchmarks advertisers expect. Buyers must create their own benchmarks – and can only do so by actually testing these new ad units, including with their upfront budgets, says Mike Fisher, executive director of investment innovation at GroupM US.…

1
Nope, We Haven’t Hit Peak Retail Media Yet - E297 43:05

4M ago43:05

43:05

The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail media plays. Plus: what the DSP Madhive saw in advertising sales software company Frequence.

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