Brand Growth Heroes ranks in the top 1.5% of ALL podcasts globally. With +25 years' experience working for brand giants and as coach to over 400 challenger brand founders, Fiona Fitz asks the questions you need the answers to from the founders of wildly successful consumer goods brands driving transformational growth.
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Ep73: Founder Ruby Raut on FemTech brand WUKA, Empowering Women & Redefining Period Care.
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In this latest episode of Brand Growth Heroes, Fiona sits down with the inspirational human being Ruby Raut, the founder and CEO of WUKA (Wake Up, Kick-Ass), to discuss her remarkable story from growing up in Nepal, where menstruation was shrouded in taboo, to creating a brand that is revolutionising the Fem Care category, and giving dignity back t…
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Ep72 How to Grow from £0 - £20m in JUST 5 YEARS with Child's Farm Joanna Jensen
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Listen and learn from Joanna Jensen, the founder of Child's Farm! This multi-award-winning natural skincare brand was founded (like 99% of businesses born to female founders) from Joanna's own need for something that didn't exist in the category at the time: a bath time solution for her child with medically diagnosed eczema. Created in 2010, Childs…
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Ep71 $500M: OLIPOP *Explodes* the USA Soda Market
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$500M: OLIPOP explodes the USA Soda Market Join us for Fiona Fitz’s recent conversation with OLIPOP Co-Founder & President David Lester, recorded live at the Bread and Jam Festival. OLIPOP Co-Founders David Lester and Ben Goodwin landed on the foundational recipe for “a new kind of soda”, redefining how consumers perceived the category. OLIPOP has …
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Ep70 Sauce Shop Secrets Unveiled: What DOES it take to manufacture in-house?
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Sauce Shop Secrets Unveiled: Pam & James Digva on everything from building their own factory to getting a national listing in Tesco If you’re ever wondering what it takes to own and run your own manufacturing facility, then this episode is for you. Brand Growth Heroes host Fiona Fitz has been tasting packaged food and beverage products as part of h…
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Ep69 How to Hit a £10M Run-Rate in Just 3 Years: Freja Bone Broth
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Episode 69: Freja Foods, Founder Ed Armitage How to Hit a £10m Run Rate in 3 Years! In this latest episode, Fiona talks to Ed Armitage, founder of Freja Bone Broth, who shares the secrets behind his award-winning, digital-first, scaling food business. With a vision to become Europe's No. 1 bone broth brand, you'll hear how husband and wife team Ed …
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Ep68 (Part 2) Fuel10k Sells to Behemoth Premier Foods - The Week Before the Sale
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Founder Barney Mauleverer describes Fuel10k as 'a 12 year overnight success' In Part 2 of our two part series covering the growth journey & sale of the protein breakfast brand Fuel10k to Premier Foods, learn: The three reasons that Fuel10k was the perfect fit for Premier Foods already impressive national brand portfolio It Fuel10K 10 years to get t…
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Ep67 (Part 1) Fuel10k: Build a £Multimillion Protein Breakfast Brand & Then Sell It
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Are you curious to know what it's like for a founder in the week before a sale of their business? ➡ If you're building your consumer packaged goods business with the hope of one day selling it, and if you've ever wondered what it would be like to sell your branded business, then you've got to listen to this. Last week, FUEL10K (protein breakfast ra…
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Ep66 How COOK Grew to £130M With NO External Investment
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COOK is an award winning frozen meals company based in the UK. It’s impressive turnover of £130M comes from its it 98 retail stores and 1000 concessions that it supplies from its own manufacturing facilities. Yet some 28 years from inception, the business STILL doesn’t sell to any major UK grocery retailers! Founder Ed Perry tells me how he has man…
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Ep65 Brand Building Masterclass with Rude Health Co-founder Camilla Barnard
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I've been in love with the bright, punchy and delicious Rude Health brand since it launched in 2006. Originally a muesli business, Rude Health's revenue now comes predominantly from alt. milks, although this is something Camilla never would have imagined when they first launched them! A well-known and much-loved brand in 4 major markets, Rude Healt…
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Ep64 How to Create Content that SELLS & Drives GROWTH, with Dan Knowlton
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"What is Susan who's 40 talking about with her friends when she picks the kids up from school? Or what is Dave who's 50, who's a builder, sharing in his WhatsApp group? What kind of videos are you sharing that you're seeing online? Or what kind of TV shows are they watching and talking about with their friends?' Subscribe now by hitting the followb…
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How ODDBOX Grew to £32M: Dig Deep into their D2C Journey
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ODDBOX is a D2C (Direct-to-Consumer) BCorp business with a bold vision: a world where all food grown is eaten. Husband & wife team Deepak Ravindran and Emilie Vanpoperinghe founded the business 8 years ago, and have allowed their passion for sustainability to design their clever business model. ODDBOX delivers boxes of fruit, vegetables, and other …
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Founders' Hotline: Bold Bean Co's Viral Mistake
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Get ready for a dose of entrepreneurial truth bombs as the vivacious trailblazer, Amelia Christie-Miller, spills the beans on one of the blunders she made whilst venturing towards business triumph! Bold Bean Co. YOU too can be featured on Brand Growth Bloopers! Just send me a WhatsApp on +447418605547 and tell me the following: Your name Your brand…
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Nurture Brands: Co-conquering your Costs with Other Brands. Ben Arbib.
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As the founder or leader of a grocery brand, have you ever thought it would be GREAT to pool your central costs with other brands like yours? Follow Brand Growth Heroes here on Instagram, Tiktok, Linkedin I certainly considered it when I was launching GU Chocolate Puds in France years ago, and as a result, I created a shared field sales team with I…
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Renée Elliott: Rescuing Planet Organic. Empowering Women.
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Renée Elliott is the original founder of much-loved UK organic retailer Planet Organic...and now she's back: to rescue the business out of administration. At the time of recording, we are 3 weeks into this rescue deal. All the latest insider info is right inside this episode, along with some invitations to suppliers to join Planet Organic on their …
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Founders' Hotline: Nojo London's Big Screw Up
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Have you ever messed up and felt like you were the only founder in the world to make such a stupid mistake? Simona Deifta, female powerhouse and founder of the brilliant sauces and dressings Nojo London, shares one of the biggest brand growth bloopers she's made along the way to getting national listings with Ocado, Co-Op, Wholefoods and Amazon. YO…
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Founders' Hotline: Perfect Ted's Manufacturing Disaster
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Hear how Marisa and Teddy learned from their big-green-explosion-mistake, whilst preparing for their first-ever show - the London Coffee Festival! If you'd like the chance to be featured on Brand Growth Bloopers, please send us a WhatsApp on +447418605547 and tell us the following: Your name & email address Your brand website and instagram handle A…
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How Perfect Ted Grew From £0-5M in Just 18 months
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Perfect Ted, the natural energy drinks brand powered by matcha green tea, has taken the UK food and drink industry by storm. Despite launching just 18 months ago, Marisa, Teddie, and Levi have grown their business to a run-rate of £5M, secured a national listing with Tesco UK across three different in-store categories, and even won offers from all …
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Mid-Day Squares: How to Disrupt the $8Billion Healthy Snacking Category
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Mid-Day Squares is the Canadian functional chocolate sensation that EVERYONE in the food and drink industry is talking about. Click the subscribe or 'bell' button beside Brand Growth Heroes on your podcast app to make sure you get the latest from Brand Growth Heroes podcast Follow Brand Growth Heroes on Instagram, Tiktok, Linkedin Launched in 2018,…
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Verlinvest: The *3 Secrets* that Founders Looking for *Investment* NEED to Know
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Click the subscribe or 'bell' button beside Brand Growth Heroes on your podcast app to make sure you get the latest from Brand Growth Heroes podcast Follow Brand Growth Heroes on Instagram, Tiktok, Linkedin CPG Founders: Want to know the secret *three NEW must-haves* that investors are insisting on in the current economic climate? Verlinvest is the…
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Veganuary, Vegan Fried Chick*n, Veg Capital & Sentient Ventures with Matthew Glover
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As the founder of Veganuary, Veg Capital, Vegan Fried Chick*n or VFC, and most recently a new venture capital fund called Sentient Ventures, Matthew Glover is a business activist and a serial founder whose initiatives have contributed significantly to the changes we are all experiencing in how we eat today. (Follow Brand Growth Heroes on Instagram,…
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Healthy Soil, Healthy People, Healthy Planet: How Wildfarmed Can Change How We Eat.
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If you work in the food industry, you need to start swotting up on this subject area: **Regenerative Agriculture** (Follow Brand Growth Heroes on Instagram, Tiktok, Linkedin) Wildfarmed is a regenerative food brand bringing together farmers, food businesses and consumers to build the largest soil and biodiversity restoration programme on British ar…
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How to Build a $100M Beverage Business in Under 5 Years
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waterdrop® is the $100M insurgent beverage brand that may not yet be on your radar...at least if you're based in the U.K. But you need to be all over it...here's why: What is waterdrop®? (Follow Brand Growth Heroes on Instagram, Tiktok, Linkedin) waterdrop® is a 'microdrink' company that offers dissolvable cubes of flavour that you can carry with y…
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How to Get a Retail Buyer's Attention with Scott McCulloch, Founder of The Vegan Kind Supermarket
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Scott McCulloch and his wife Karris started their vegan subscription box from the living room of their flat in 2013. Nine years later, The Vegan Kind Supermarket is a multi-million pound UK online vegan grocer, the first and largest of its kind. Follow Brand Growth Heroes here on Instagram, Tiktok, Linkedin. In this episode - our first with a groce…
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Why Your DTC Business Isn’t Working & How to Fix it!
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Follow Brand Growth Heroes on Instagram, Tiktok, Linkedin. Serial founder and bestselling author Mike Stevens talks to Fiona about his new book 'The Direct-To-Consumer Playbook', and shares his learnings from 20 years in consumer packaged goods - and from being one of the first challenger food brands to sell directly to consumers. Hear how Mike and…
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The Cheeky Panda is Changing How We Wipe
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The Cheeky Panda is on a mission to transform the type of paper products we all use across Household, Beauty, and Baby products. By using surplus bamboo instead of trees as their raw material, The Cheeky Panda makes products that are kinder to your skin as well as to the planet. In this episode, founders Chris and Julie tell us how and why they set…
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