Is it just us or.....is marketing getting a little dull? We are a bit over hearing the same old voices selling us the same old spin about how they’re going to drive awareness, build reach… but not doing anything for client business. Where creativity used to dominate, it just feels… well… kinda predictable. Ads have lost their jazz, data drives creative and media plans… Google, Facebook, Amazon, Linkedin - rinse and repeat. It’s time for marketing to get a hustle on .....and that is where the ...
…
continue reading
Afriquan Film is a series in which we shall explore our continent’s cinematic landscape through film recommendations, as well as conversations with pertinent practitioners working within this creative industry. Join us over these next 13 episodes as we speak to filmmakers, sales and distributions agents, streaming representatives, festival directors, commentators and more.
…
continue reading
1
S3, Episode 1 - Steven Adams & his experience with Talent Management and growing within African Market
39:57
39:57
Na później
Na później
Listy
Polub
Polubione
39:57
Afriquan Film is a podcast series in which we shall explore our continent’s cinematic landscape through film recommendations, as well as conversations with pertinent practitioners working within this creative industry. Our Season 3 premiere finds us talking with Alta Global Media's Steven Adams. Within this episode we find out a bit about his journ…
…
continue reading
1
Building Brand through the Customer Experience with Verity Rowe, Lululemon
25:24
25:24
Na później
Na później
Listy
Polub
Polubione
25:24
Can performance drive brand? And how can lower funnel tactics enhance the brand experience? In the final episode of the season, host Michelle Lomas speaks to Verity Rowe, the Marketing Manager at Lululemon. They discuss how Lululemon has managed to build and grow their sales, without promotion or couponing - no easy feat in today’s climate. And how…
…
continue reading
1
Personalising the Shopping Experience with Julie Stevanja, Wrapd (Formerly Her Black Book)
20:59
20:59
Na później
Na później
Listy
Polub
Polubione
20:59
In this special publisher spotlight episode of Flex Your Hustle host, Michelle Lomas sits down with Julie Stevanja, the co-founder of Wrapd.ai, formerly Her Black Book. Julie and her twin sister founded the original Her Black Book with a mission to make shopping easier and more personalised, and to help consumers discover new and exciting brands. A…
…
continue reading
1
The Future of Affiliate Marketing with Matthew Lloyd, MySale
28:45
28:45
Na później
Na później
Listy
Polub
Polubione
28:45
Curious about what the future may hold for affiliate marketing and how to tap into this exciting channel to build customers and brand? In this episode of Flex Your Hustle host, Michelle Lomas sits down with Matthew Lloyd. Matthew has been working in the affiliate marketing space since the early 2000’s and has seen a lot when it comes to the evoluti…
…
continue reading
1
S2, Episode 8: Sustainability within the South African Film Industry navigated by Head of Operations at the NFVF, Onke Dumeko
1:15:47
1:15:47
Na później
Na później
Listy
Polub
Polubione
1:15:47
Afriquan Film is a podcast series in which we shall explore our continent’s cinematic landscape through film recommendations, as well as conversations with pertinent practitioners working within this creative industry. Welcome the season finale of Afriquan Film Season 2. Our final guest is a champion of the arts who knows how to set the bar. Her ca…
…
continue reading
1
Social Commerce & How Creators are Influencing the Way We Shop, with Scrunch
36:38
36:38
Na później
Na później
Listy
Polub
Polubione
36:38
In this special webinar of Flex Your Hustle, we feature a recent compelling panel discussion on the growth of Influencer marketing and how creators are impacting change in the way we shop - and the way we market our products. This panel is hosted by Danielle Lewis from Scrunch. She is joined by guests Isabella Cavallaro, who is a Key Account Manage…
…
continue reading
1
Data-Driven Innovation for Purpose with Sam Wood, Azura Fashion Group
25:23
25:23
Na później
Na później
Listy
Polub
Polubione
25:23
Think you are up to date on ‘what’s next’ in business? How about creating a data-driven engine that powers your business, by anticipating customer demand at a local level to make an environmental impact and support the circular economy… In this episode of Flex Your Hustle host, Michelle Lomas sits down with Sam Wood, the dynamic founder and CEO of …
…
continue reading
1
Adapting to the Customer Journey(s) with Sam Viney, Lounge Lovers
34:35
34:35
Na później
Na później
Listy
Polub
Polubione
34:35
Sometimes the customer journey is clear. Simple needs state, followed by quick research and then the decision is made. But what happens when the journey is not so clear, and the variables that make up a decision are too many to plan? In this episode of Flex Your Hustle, Michelle Lomas speaks to Sam Viney, CEO at Lounge Lovers. The company was found…
…
continue reading
1
How to Make Positive Change When Your Chips Are Down with Dave Simmons, Jucy
34:42
34:42
Na później
Na później
Listy
Polub
Polubione
34:42
Covid was a time of flux for every business. While some businesses flourished and scaled to new heights, others were landlocked (literally) by lockdowns. So how do you future proof a business, when the future is unclear? In this inspiring episode of Flex Your Hustle, Michelle Lomas speaks to Dave Simmons, Strategic Advisor at Jucy. Jucy was founded…
…
continue reading
1
Making Cashback Frictionless with Alex Short, PerformID
17:44
17:44
Na później
Na później
Listy
Polub
Polubione
17:44
In this week's special publisher spotlight we profile one of the most exciting publishers making waves in affiliate marketing - PerformID. PerformID delivers frictionless card-linked shopping for leading financial institutions including American Express. Their world-first, award-winning fintech solution unifies customer loyalty with near real time …
…
continue reading
1
S2, Episode 7: The Making of Music is My Life and getting into Documentaries with Mpumi Mbele
56:21
56:21
Na później
Na później
Listy
Polub
Polubione
56:21
Afriquan Film is a podcast series in which we shall explore our continent’s cinematic landscape through film recommendations, as well as conversations with pertinent practitioners working within this creative industry. This episode finds us exploring the relationship between music, film and history with a director that has a storied history that ha…
…
continue reading
1
Leveraging the Passion for the Hustle with Anthony Nappa, Oz Hair & Beauty
34:51
34:51
Na później
Na później
Listy
Polub
Polubione
34:51
Ever wondered what the secret of a successful hustle is? Hard work, obsession, and infinite energy to test and learn if our next guest is anything to go by! In this episode of Flex Your Hustle, Michelle Lomas speaks to Anthony Nappa, CEO/Chief Customer Officer of Oz Hair & Beauty. Oz Hair and Beauty started as a family business hair salon 35 years …
…
continue reading
1
Making Customers Your Lead Marketing Channel with Joel Leong, ShopBack
38:10
38:10
Na później
Na później
Listy
Polub
Polubione
38:10
If trusted referrals are a consumers number one channel for making a purchase decision, how do we tap into the scale of that influencer to be a brands number one marketing channel too? In this episode of Flex Your Hustle, Michelle Lomas speaks to Joel Leong, Co-Founder of ShopBack. ShopBack is the leading shopping rewards and payment platform in As…
…
continue reading
1
S2, Episode 6 - The World of Commissioning Editing and Channel Programming with Mark Madai
1:00:30
1:00:30
Na później
Na później
Listy
Polub
Polubione
1:00:30
Afriquan Film is a podcast series in which we shall explore our continent’s cinematic landscape through film recommendations, as well as conversations with pertinent practitioners working within this creative industry. This episode finds us diving into the world of commissioning editing and African programming with executive producer Mark Madai. As…
…
continue reading
1
Pivoting at Break Neck Speed with Irene Falcone, Sans Drinks
53:22
53:22
Na później
Na później
Listy
Polub
Polubione
53:22
Sometimes in business, we need to pivot fast. If you wait too long, you might lose your chance. But if you move too quickly, are you seeing the whole picture? What makes a founder confidently move when they know their entire business is on the line? In this special double episode of Flex Your Hustle, Michelle Lomas speaks to Irene Falcone, Founder …
…
continue reading
1
S2, Episode 5: Transitioning Behind The Scenes and His Journey as Dick d’vLz Reubïn with Richard Lukunku
1:12:43
1:12:43
Na później
Na później
Listy
Polub
Polubione
1:12:43
Afriquan Film is a podcast series in which we shall explore our continent’s cinematic landscape through film recommendations, as well as conversations with pertinent practitioners working within this creative industry. Our first guest of the 2023 is a multi-faceted filmmaker who has racked up multiple SAFTA nominations and even an African Academy A…
…
continue reading
1
S2, Episode 4 - Curating Conversations and Cultural Programming with Durban Filmmart and Engage's Mitchell Harper
1:10:15
1:10:15
Na później
Na później
Listy
Polub
Polubione
1:10:15
Afriquan Film is a podcast series in which we shall explore our continent’s cinematic landscape through film recommendations, as well as conversations with pertinent practitioners working within this creative industry. Season 2, Episode 4 finds us talking with cultural curator and journalist Mitchell Harper. The activist and decolonial creative bri…
…
continue reading
1
BONUS: Marketing with Podcasts with Zane McIntyre, Commission Factory
27:16
27:16
Na później
Na później
Listy
Polub
Polubione
27:16
Been thinking about using podcasts as a marketing tactic to scale your business? Ever wondered what a podcast that works as a lead gen or a lead closing tool sounds like? Well you're in luck -- we've recorded a bonus episode of the Flex Your Hustle podcast that asks "the client" why they made their podcast, Flex Your Hustle. If you hadn't worked it…
…
continue reading
1
What's Next in Digital Performance Marketing with Gai Le Roy, IAB Australia
41:58
41:58
Na później
Na później
Listy
Polub
Polubione
41:58
Want to know what's next in digital media, affiliate marketing and performance marketing? Well this is the episode for you. In the season finale of Flex Your Hustle, Michelle Lomas speaks to Gai Le Roy, CEO of IAB Australia. The IAB is is the peak trade association for online advertising in Australia. In their own words, their role is “to support s…
…
continue reading
1
S2, Episode 3 - Exploring Film Ecosystems & The Value of Film Markets like The Durban Filmmart with Neil Brandt
46:58
46:58
Na później
Na później
Listy
Polub
Polubione
46:58
Afriquan Film a podcast series in which we shall explore our continent’s cinematic landscape through film recommendations, as well as conversations with pertinent practitioners working within this creative industry. Season 2, Episode 3 finds us diving into the world of film markets and various financial models with a veteran and venerated filmmaker…
…
continue reading
1
How to Thrive When the Market is Down with James Taylor, Particular Audience
27:06
27:06
Na później
Na później
Listy
Polub
Polubione
27:06
Pandemics, recession, inflation.... let's face it - anything could happen with the economy next! That's why being prepared is important, and having strategies that can bend and flex as the market does. Listen in to this special 'Podinar) as James Taylor from Particular Audience discusses how to keep growing when the marketing around you is in flux.…
…
continue reading
1
Selling Cocktails to the Tik Tok Generation with Kahrissa Bell, Mr Consistent
29:36
29:36
Na później
Na później
Listy
Polub
Polubione
29:36
TikTok marketing feel like a mystery to you? Why does some content work so well, while others fail spectacularly? Well this may be the episode for you. This week, Michelle Lomas sits down with Kahrissa Bell, Chief Brand Officer at pre-made cocktail mixer brand Mr. Consistent to talk about successful marketing to the Gen Z audience - when you are Mi…
…
continue reading
1
Innovating the Influencer Marketing Model with Michael Elschenbroich, Stylink
16:36
16:36
Na później
Na później
Listy
Polub
Polubione
16:36
Looking for a new model to market to influencers that is performance based but fair to all? Meet Stylink. Stylink was founded in 2017 and has since become one of the largest end-to-end content monetisation platforms worldwide during the past few years. They are an online affiliate influencer platform that connects online shops and content creators.…
…
continue reading
1
How to Seal the Deal With Personalisation with Revlifter
28:31
28:31
Na później
Na później
Listy
Polub
Polubione
28:31
Why are personalised deals are so important? What kind of brand loyalty can it generate? Are consumers becoming more willing to share their data in exchange for tailored experiences? In this Flex Your Hustle Podinar, the team at Revlifter will examine these questions and more. RevLifter is on a mission to make every eCommerce deal intelligent. Its …
…
continue reading
1
Marketing for Good with Elliot Midalia, Boody
31:48
31:48
Na później
Na później
Listy
Polub
Polubione
31:48
Does Marketing with purpose really work? And what does it really take to become a true brand for good? This week Michelle Lomas sits down with Elliot Midalia, the Co-Managing Director of Boody to discuss just this. Boody is a global powerhouse with sales in over 15 markets worldwide, and Australia's first B-Corp certified underwear brand. But it ha…
…
continue reading
1
Creating a New Niche with Sam Brett, Naked Sundays
28:53
28:53
Na później
Na później
Listy
Polub
Polubione
28:53
Ever wondered what it takes to create a cult following with a beauty brand? In this episode of Flex Your Hustle, Michelle Lomas sits down with Sam Brett, the founder of cult sun care brand Naked Sundays. Sam is the founder of the business and author of two books as well as being an ex-Sunrise (Seven Network) reporter with a high profile within medi…
…
continue reading
1
S2, Episode 2 - Reframing The Lens on Melanin within Cinema, with Ndumiso Mnguni
52:10
52:10
Na później
Na później
Listy
Polub
Polubione
52:10
Afriquan Film a podcast series in which we shall explore our continent’s cinematic landscape through film recommendations, as well as conversations with pertinent practitioners working within this creative industry. Season 2, Episode 2 finds us diving into the film technology and how it captures and relays African skin. Our guest is Ndumiso Mnguni,…
…
continue reading
1
Why Coupon is not a Dirty Word with Uniqodo
30:38
30:38
Na później
Na później
Listy
Polub
Polubione
30:38
The coupon code is a well-known marketing tool, but it’s had a bad rep in the past. It’s been perceived as not delivering value, eating into profit margins and cheapening brands. But can’t that be true of any marketing channel when not used optimally? What if we thought about coupons more creatively? Imagine using coupons to solve a business proble…
…
continue reading
1
Marketing Against the Tide with Pascale Helyar-Moray, Super Rewards
33:37
33:37
Na później
Na później
Listy
Polub
Polubione
33:37
When a fantastic business idea is fuelled by an ardent purpose, you have something pretty special. But what do you do when consumers tune out your message? You pivot. Join Michelle Lomas as she sits down with Super Rewards founder Pascale Helyar-Moray to talk about a cashback rewards program that is changing people's super. Pascale, a passionate an…
…
continue reading
1
Reinventing PR for Performance with Adrian Fagerlund, Linkby
14:55
14:55
Na później
Na później
Listy
Polub
Polubione
14:55
What's the best way to get your product seen and trialled? Through trusted recommendations. But what happens when you can't afford the lengthy and costly PR programs to generate the editorial coverage you need? Meet Linkby who are merging traditional publisher referrals with performance for more accountable editorial placement. Linkby is a global p…
…
continue reading
1
S2, Episode 1 - Character Adaptation in The World of Biopics with Thabo Rametsi
28:51
28:51
Na później
Na później
Listy
Polub
Polubione
28:51
Afriquan Film a podcast series in which we shall explore our continent’s cinematic landscape through film recommendations, as well as conversations with pertinent practitioners working within this creative industry. Our Season 2 Opener finds us diving into the world of biopics through the eyes of one our acclaimed thespians and filmmakers, Thabo Ra…
…
continue reading
1
Creating A Data Driven Marketing Organisation with Ashleigh Gardiner, My Muscle Chef
29:44
29:44
Na później
Na później
Listy
Polub
Polubione
29:44
It is every brands goal to become a more data-driven organisation, but true organisational change requires a shift in mindset and process, not just the introduction of new products. This episode, Michelle Lomas is joined by Ashleigh Gardiner, the Head of Data of meal delivery success-story My Muscle Chef. A change in mindset in 2018 to move from be…
…
continue reading
1
How to Have Fun with Marketing With Rob Godwin, Lovehoney
29:29
29:29
Na później
Na później
Listy
Polub
Polubione
29:29
Ever wondered how Lovehoney became the number one sex toy retailer in the country, without paying a single cent in Facebook marketing? This week, Michelle Lomas sits down with the highly-awarded and respected Rob Godwin, the Director and Head of Operations at Lovehoney. Lovehoney is a $1.2 Billion global business and one of the fastest-growing sexu…
…
continue reading
1
Create Great Content that Also Sells with Jody Allen, Stay At Home Mum
24:09
24:09
Na później
Na później
Listy
Polub
Polubione
24:09
Driving performance through content requires a strong understanding of your audience, not just a great product. Join us on our very first episode as host Michelle Lomas sits down with Jody Allen, founder and Editor in Chief of publishing powerhouse Stay At Home Mum. With over 1 Million+ Australian parents heading to the Stay At Home Mum website eac…
…
continue reading
We know why you are here. You think some of the ideas out there in modern-day marketing land are a bit flat, a bit dull, and you are looking to hear something different, something original, something with a bit of passion and soul. Well, we have just the group of people for you in this series. Where creativity used to dominate, it just feels… well……
…
continue reading
1
Episode 12 - Multichoice's Talent Factory, A Generation of African Filmmakers with Bobby Heaney
1:27:48
1:27:48
Na później
Na później
Listy
Polub
Polubione
1:27:48
Afriquan Film a podcast series in which we shall explore our continent’s cinematic landscape through film recommendations, as well as conversations with pertinent practitioners working within this creative industry. Our twelfth episode finds us diving into a programme that's developing a wealth of African filmmakers, Multichoice's Talent Factory [p…
…
continue reading
1
Episode 11 - The World of Story Development with Tracey-Lee Rainers
55:47
55:47
Na później
Na później
Listy
Polub
Polubione
55:47
Afriquan Film a podcast series in which we shall explore our continent’s cinematic landscape through film recommendations, as well as conversations with pertinent practitioners working within this creative industry. Our eleventh episode finds us diving into world of story development with script consultant, Tracey-Lee Rainers. Our conversation expl…
…
continue reading
1
Episode 10 - The Business End of Film, Exploring Sales and Distribution with Pascal Schmitz
1:02:54
1:02:54
Na później
Na później
Listy
Polub
Polubione
1:02:54
Afriquan Film a podcast series in which we shall explore our continent’s cinematic landscape through film recommendations, as well as conversations with pertinent practitioners working within this creative industry. Our tenth episode finds us diving into the sales and distribution end of the film industry with film producer and agent, Pascal Schmit…
…
continue reading
1
Episode 9 - African Film Accessibility, Uganda's Film Culture with Sharon Rwakatungu
1:10:49
1:10:49
Na później
Na później
Listy
Polub
Polubione
1:10:49
Afriquan Film a podcast series in which we shall explore our continent’s cinematic landscape through film recommendations, as well as conversations with pertinent practitioners working within this creative industry. Episode 9 finds us exploring how accessible African Cinema is for the casual viewer with Ugandan film enthusiast and podcaster Sharon …
…
continue reading
1
Episode 8 - The State of South African Film Culture with Nqanawe Shangase
1:23:11
1:23:11
Na później
Na później
Listy
Polub
Polubione
1:23:11
Afriquan Film a podcast series in which we shall explore our continent’s cinematic landscape through film recommendations, as well as conversations with pertinent practitioners working within this creative industry. Episode 8 finds us exploring the state of South African film culture with filmmaker, photographer and film pundit Nqanawe Shangase. Ou…
…
continue reading
1
Episode 7 - A Zulu Christmas and Navigating Film Production during Co-Vid with Xolani Nhlapo
1:06:29
1:06:29
Na później
Na później
Listy
Polub
Polubione
1:06:29
Afriquan Film a podcast series in which we shall explore our continent’s cinematic landscape through film recommendations, as well as conversations with pertinent practitioners working within this creative industry. Episode 7 finds us talking with Eccentric Circus Producer, Director and thespian, Xolani Nhlapo about his experiences navigating the n…
…
continue reading
1
Episode 6 - The State of Film Law and the Importance of Advocacy with Adwoa Ankoma
1:14:54
1:14:54
Na później
Na później
Listy
Polub
Polubione
1:14:54
Afriquan Film a podcast series in which we shall explore our continent’s cinematic landscape through film recommendations, as well as conversations with pertinent practitioners working within this creative industry. Episode 6 finds us talking with Creatives Represented film advocate, Adwoa Ankoma about the current landscape with which law exists wi…
…
continue reading
1
Episode 5 - Drive Thru Cinema & Running Events with Linda Ginya
51:44
51:44
Na później
Na później
Listy
Polub
Polubione
51:44
Afriquan Film is a podcast series in which we shall explore our continent’s cinematic landscape through film recommendations, as well as conversations with pertinent practitioners working within this creative industry. Episode 5 finds us talking with Linda Ginya, broadcaster, filmmaker and veteran events organizer of initiatives like Drive Thru Cin…
…
continue reading
1
Episode 4 - The Art of Casting, Exploring the Actor's Space with Ayanda Sithebe
1:07:32
1:07:32
Na później
Na później
Listy
Polub
Polubione
1:07:32
Afriquan Film is a podcast series in which we shall explore our continent’s cinematic landscape through film recommendations, as well as conversations with pertinent practitioners working within this creative industry. Episode 4 finds us talking with Ayanda Sithebe, the SAFTA-Award winning founder of Actors Spaces and festival director of The Afric…
…
continue reading
1
Episode 3 - The Value of Film Festivals with Lebo Motaung
1:01:23
1:01:23
Na później
Na później
Listy
Polub
Polubione
1:01:23
Afriquan Film is a podcast series in which we shall explore our continent’s cinematic landscape through film recommendations, as well as conversations with pertinent practitioners working within this creative industry. Episode 3 finds us talking with Lebo Motaung AKA DJ Soso, the festival director of The Cherry Film Festival, on the value of film f…
…
continue reading
1
Episode 2 - Softie and Exploring the Documentary Landscape with Sam Soko
50:04
50:04
Na później
Na później
Listy
Polub
Polubione
50:04
Afriquan Film a podcast series in which we shall explore our continent’s cinematic landscape through film recommendations, as well as conversations with pertinent practitioners working within this creative industry. Episode 2 finds us talking with award-winning film-maker Sam Soko about his journey making the Sundance-winning documentary Softie. Th…
…
continue reading
1
Episode 1 - African Film in the Streaming Age with Kevin Kriedemann
1:06:47
1:06:47
Na później
Na później
Listy
Polub
Polubione
1:06:47
Afriquan Film a podcast series in which we shall explore our continent’s cinematic landscape through film recommendations, as well as conversations with pertinent practitioners working within this creative industry. Episode 1 finds us talking with Showmax Publicist and africa.film founder, Kevin Kriedemann about streaming trends surrounding African…
…
continue reading
Afriquan Film a podcast series in which we shall explore our continent’s cinematic landscape through film recommendations, as well as conversations with pertinent practitioners working within this creative industry. Join us over these next 13 episodes as we speak to filmmakers, sales and distributions agents, streaming representatives, festival dir…
…
continue reading