Salutations friend! 👋🏾 Ruth-Joy Connell here, and welcome to the podcast for consultants and consulting firms looking to scale their revenue! My specialty is creating sales systems and strategies to help you secure, serve, and keep business-to-business clients! So whether you're a one-person show or a Sales Leader with a team of 100, here's what you need to know about this show. 1. Listening to this podcast will help you and your team close more clients consistently and sustainably! 2. We te ...
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Mastering Your Messaging with Nikki R. Jones - Ep. #43
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🎯 Top Takeaway from Today's Episode Messaging helps you whisper in the ears and speak to the hearts of the people who need you most. 📌 Key Points from the Episode Allow your messaging to reflect your prospect’s language. The stories you share help you stand apart, and attract the right people to you. Speaking your prospect’s language is not a matte…
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4 Lessons I Learned from the Co(i)nversations Conference - Ep. #42
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🎯 Top Takeaway from Today's Episode The fear you feel when you’re doing something new is not an indication that you’re doing something wrong. It’s a signal that you are operating outside of your comfort zone. Don’t let that fear stop you, let it encourage you. 📌 Key Points from the Episode Here are the 5 takeaways from today's episode: Lesson #1: I…
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Pioneering Her Own Path: Bringing Style to the B2B Marketplace with Evonya Easley - Ep. #41
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🎯 Top Takeaway from Today's Episode How you show up matters. It tells people what you think about yourself, and how you want them to think about you. 📌 Key Points from the Episode Dress how you want to be addressed. People like people who are authentically themselves. Do the research to figure out where your possible entry point into the B2B market…
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From Data to Deals - How to Use Research To Capture a Prospect’s Attention - Ep. #40
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🎯 Top Takeaway from Today's Episode The ability to conduct effective research is an underrated sales skill that gives you small business owners a significant advantage in getting a prospect’s attention over larger organizations. 📌 Key Points from the Episode There are three critical questions to ask and answer before you hire any kind of sales supp…
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Building Relationships with Buyers Through Thought Leadership with Tania Bhattacharyya - Ep. #39
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🎯 Top Takeaway from Today's Episode Our approach to social media and content creation should not be one-size-fits-all. You are unique and so is your audience. It's important to show up in a way that is authentic to who you are and the community you seek to create space for. 📌 Key Points from the Episode Thoughts that we can keep in mind while we en…
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Should You Hire a Sales Rep to Help With Your B2B Sales? - Ep. #38
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🎯 Top Takeaway from Today's Episode Hiring sales support is a big step for your business and requires some preparation ahead of time. Whether you hire part-time or full-time or you delegate a part of your sales process to other team members, these questions will help you prepare for success. 📌 Key Points from the Episode There are three critical qu…
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Pioneering Her Own Path: A Journey to Corporate Success with Ebonye Gussine Wilkins - Ep. #37
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🎯 Top takeaways from today's episode: Ebonye was able to turn her skill and passion for publishing into a thriving business. There is no shortage of business opportunities or ideas - the world is your oyster! There are multiple ways of doing business - find what works for you! Like Ebonye discussed in the episode, she found working with individuals…
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3 Ways to Market to B2B Clients Without Using Social Media - Ep.# 36
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🎯 Top takeaways from today's episode: Social media is not the only way to market your business and may not be the most effective way for you. 3 ways to market your business offline are: Having conversations with your network Being featured in publications Attending live events Educate the people around you on what you do and who you serve. Equip th…
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How to Find and Navigate Corporate Sales Opportunities with Katherine Isaac - Ep. #35
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🎯 Top takeaways from today's episode: The prospect is the one that defines value — take the time to understand what value means for them. Network, network, network! B2B opportunities are created by expanding and deepening your relationships and network. Make it a priority. When reaching out to decision-makers, be clear on why you’re reaching out, a…
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The #1 Thing You Must be Doing to Secure Corporate Clients - #34
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🎯 Top takeaways from today's episode: Prospecting is not about making the sale. It’s about working the process that will eventually lead you to one. In the world of B2B, sales happen through conversations. There are two steps to prospecting: Step 1: Research potential clients Step 2: Nurturing a relationship with them 🔗 Resource Links 📝 Use These C…
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How To Position Your Business For B2B Success in 2023 - Ep. #33
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🎯 Top Takeaway from Today's Episode Believe that you belong in the room, there is space for you. 📌 Key Points from the Episode Characteristics of a Corporate Client There's usually more than one person involved in the decision making process. The contract length tends to be longer — on average, about three months. B2B organizations usually have a p…
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A Reintroduction to B2B Sales: Selling With Integrity - Ep. #32
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🎯 Top Takeaway from Today's Episode Sales can be based in integrity, characterized by conversations, steeped in mutual value and welcomed and appreciated by your prospects. 📌 Key Points from the Episode Corporate Buyer’s Ecosystem Redefining your relationship with sales will require you to be proactive, intentional and willing to lead the process. …
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How to Tap into the Mind of Corporate Decision Makers - Ep. #31
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🎯 Top Takeaway from Today's Episode Your marketing strategy should be in alignment with your target clients. 📌 Key Points from the Episode Corporate Buyer’s Ecosystem This is a framework to help you identify the key roles involved in the decision-making process, as well as the type of information that is most relevant to each role at each stage. Th…
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How to Find Your First Corporate Client - Ep. #30
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🎯 Top Takeaway from Today's Episode The root of what helped me to be successful were three simple traits. A belief in myself and my capabilities A willingness to put myself out there, say, "Yes, I can help you solve this problem," and a willingness to experience rejection A commitment to showing up 📌 Key Points from the Episode The Alternative Meth…
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Different Types of Corporate Revenue Streams - Ep. #29
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🎯 Top Takeaway from Today's Episode Whether you're a candle maker, a personal finance coach, chef, Diversity, Equity and Inclusion (DEI) consultant, or anything in between, there is a corporate contract available for you. 📌 Key Points from the Episode Three Major Categories of Revenue Streams Services: are anything that requires your labor and expe…
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Price Like a Master Using the Pillars of Pricing™ Framework - Ep. #28
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🎯 Top Takeaway from Today's Episode When all four Pillars of Pricing™ are in alignment, you can confidently price for the full value you create and the value your prospects want to experience. 📌 Key Points from the Episode The Four Pillars of Pricing™ Profile: an in-depth representation of your target client's problems, challenges, or goals. Positi…
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What's Required to Attract High-Value, High-Paying Clients - Ep. #27
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🎯 Top Takeaway from Today's Episode One of your greatest assets is the ability to address your desired clients high-value problem. 📌 Key Points from the Episode A high-value client is a client that makes a significant impact on your revenue, a positive impact of course. A high-paying client is someone who spends five-figure plus or more ($10,0000+)…
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Strategic Leadership: 3 Questions You Need to Ask and Answer This Quarter - Ep. #26
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🎯Top take away from today's episode: It’s important to understand how changes in the consulting industry affect our everyday business strategies, systems, and operations, so we can adapt to remain relevant and position our firms for continued success. 📊 Statistics you need to know: Research on 2021 Consulting trends, shows that in 2021 and beyond, …
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Lack of Systems Has you Dropping Coins, huh? 5 Areas to Put Systems in Place Today - Ep. #25
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Top take away from today's episode: "Systems help scale personalization and increase the speed with which you're able to connect with new prospects and win new business". Statistics you need to know: 40% of organizations didn’t meet their sales targets for the year 2020, while 38% of organizations not only met but exceeded their targets. Of that gr…
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5 Ways To Know If You Should Add A Corporate Income Stream To Your Business - Ep. #24
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Salutation, friend! Today’s episode is brimming with NEW things. CHANGE IS COMING! We’re going to talk about some exciting things to look forward to this season of the podcast, as well as 5 key indicators to know if you're ready to step into your next level of business. Whether you're looking to serve corporate clients or just looking for what's ne…
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Should You Be Serving Corporate Clients? - Ep. #23
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Salutations, friend! Today’s episode will give you an insight into my career—how I shifted from the medical into the entrepreneurial field, and some guidance on how to price your services and whether you should be serving corporate clients or not. Links RJC Consulting: Work with us Leave a review and a 5-star rating for us: The Profit Scale podcast…
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Salutations, friend! Today’s episode will give you an idea of how we, in Team RJC, are improving things to serve you better and to provide you industry-leading information and strategy. Links RJC Consulting: Work with us Leave a review and a 5-star rating for us: The Profit Scale podcast Facebook Group: The Coin Culture Collective: BIPOC Entreprene…
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Pricing—Myths, Mistakes and Mindset - Ep. #21
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Salutations, friend! Today’s Coin-versation is yet another insightful discussion where we talked about the pay disparity between women and men, as well as its prevalence amongst BIPOC entrepreneurs, and demystified some of the pricing myths, mistakes and mindsets. As you listen to this episode, we urge you to think about how this topic applies to y…
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The Framework for Scaling Your Business - Ep. #20
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Salutations friend! It’s RJ here, and in today’s conversation, we’re talking about gearing your business towards scaling, and not just growing. We’ll try to determine what stage of business you are at right now, what your probable challenges and goals are, as well as the things you need to consider to catapult your business into scaling. The three …
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Empty-Handed and Empty-Pocketed - Ep. #19
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Salutations friend! It’s RJ here, and in today’s conversation, we’re talking about decision-making criteria to help you decided which programs are the best fit for your business. Between the online courses, the coaching programs and hiring a consultant, there are a lot of options out there. Today’s conversation will help you better evaluate which o…
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Generational Wealth Through Entrepreneurship - Ep. #18
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To start out our Coin-versations strong, we delved into creating generational wealth through entrepreneurship. We talked about the difference between rich and wealthy, the challenges entrepreneurs face attaining wealth as part of the BIPOC community, how culture can sometimes clash with coins and so much more. As you listen to this episode, we enco…
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A Q.3 Update: Behind the Scenes at RJC Consulting Headquarters - Ep. #17
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Salutations, friend! Welcome back to another episode of The Profit Scale podcast. Today's episode is going to be a short one, a mini-sode we call it, where we are going to talk about Quarter 3 update and the few changes that will happen here in RJC Consulting now that we completed the first half of the year. We'd be starting this mini-sode by shari…
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The 6 Most Common Corporate Objectives That You Need to Know - Ep. #16
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Salutations, friend! Welcome back to another episode of The Profit Scale podcast. In today’s conversation, we are going to talk about the most common corporate objectives that will help you reposition your service so that it becomes a “need” for your prospects, not just something “nice.” We will focus on helping you to align your service not only a…
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3 Critical Mistakes That Are Keeping Your Pitch From Getting A "Yes" - Ep. #15
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Salutations, friend! Welcome back to another episode of The Profit Scale podcast. Today we’re diving into pitching and we’ll be discussing about the 3 critical mistakes that are keeping you from getting a “yes” when you pitch. Today’s episode takes a different approach to pitching –– instead of focusing what to do, we’re focusing on what not to do.…
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Part 2 - The Difference Between Corporate and Online Entrepreneurship - Ep. #14
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Salutations, friend! Welcome back to another episode of The Profit Scale podcast. In today's discussion, we will talk about the Part 2 of "The Difference Between Corporate and Online Entrepreneurship" series. In the last episode, we showed the difference of corporate and online entrepreneurship while covering the 4 principles that you need to consi…
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Part 1 - The Difference Between Corporate and Online Entrepreneurship - Ep. #13
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Salutations, friend! Welcome back to another episode of The Profit Scale podcast. In today's discussion, we will talk about corporate and online entrepreneurship. This will be a 2-part series and today we are about to dive into part 1 of the series. If you are planning to make the switch between the two, it is very important to understand them firs…
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Preparing Your Mindset For Corporate Contracts - Ep. #12
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Salutations, friend! Welcome back to another episode of The Profit Scale podcast. In today's discussion, we are going to touch base with pricing your services for your corporate clients. If you run a business that sells services B2B or business to business, then today’s conversation will give you a more solid strategy that will serve you and your b…
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How Much Money Is Enough Money? - Ep. #11
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Salutations, friend! Welcome back to another episode of The Profit Scale podcast. In today's pisode, we are going to talk about the importance of knowing your numbers before making a decision or turning your ideal situation into a reality. If you have doubts about pursuing something because you are not sure if you're financially stable to do it, th…
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When Should You Work For Free? - Ep. #10
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Salutations, friend! Welcome back to another episode of The Profit Scale podcast.In today's episode, I am going to touch base about how offering your services gives exposure to your rising business. I'll discuss here the right time to offer your products in exchange for testimonials and even referrals. Here are the topics that we're going to cover …
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How to Roll Out a Price Increase Without Losing Existing Clients - Ep. #9
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Salutations, friend! Welcome back to another episode of The Profit Scale podcast. In today's discussion, we're going to talk about increasing your prices without losing your current clients. If you want to scale up your business without fearing to lose your current income stream then this episode is just what you need. Here are the topics that we'r…
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What to Do When You are Faced with Rejection? - Ep. #8
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Salutations, friend! Welcome back to another episode of The Profit Scale podcast. In this episode, we are going to help you figure out why your potential clients are rejecting your services. If you are having a hard time dealing with rejections from your clients right now, then this episode might be a perfect fit for you. Here are the major topics …
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Why You Need a Vision For Your Clients and Your Business - Ep. #7
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Salutations, friend! Welcome back to another episode of The Profit Scale podcast. In today’s episode, we’re discussing why vision is such an important part of growing a successful business! If your business hasn’t been growing either in the direction or speed you would like, despite your best efforts, today’s conversation about vision might be what…
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How Charging More Will Actually Allow You To Serve Your Clients Better! - Ep. #6
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Salutations friend and welcome to episode 6 of The Profit Scale! In this episode, we are going to talk about how charging more will actually allow you to offer a higher-level experience for your clients, and ultimately, serve them better! There are some great real-life examples in today's conversation to help demonstrate this point. We're going to …
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Working as The CEO vs The Employee in your business - Ep. #5
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Salutations, friend! Welcome back to another episode of The Profit Scale podcast. For today's episode we will start off by defining the role of the CEO and the role of an employee. After that, we’re going to break down key differences between the two roles to help you identify which role you fall into. I am also going to breakdown the process on ho…
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Feeling Overworked and Underpaid? This one's for you! - Ep. #4
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Salutations, friend! Welcome back to another episode of The Profit Scale podcast. But before we proceed with the discussion of today's episode, I would like to know if you ever felt the following in handling your business: Overwhelmed Overworked Hopeless and cannot see a way to get off the hamster wheel of late nights and early mornings Resentful (…
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Is Your Business Revenue Rich But Profit Poor? - Ep. #3
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Salutations, friend! Welcome back to another episode of The Profit Scale podcast. For today's episode, I'm going to discuss one of the biggest problems that every businessman and woman undergoes and how to deal with it. And to make sure I properly get the message across, I'm going to cover these 4 major topics. Tracking your expenses. Adjusting Exp…
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Three Common Misbeliefs About Profit - Ep. #2
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Salutations, friend! Welcome back to another episode of The Profit Scale podcast. I’m so glad that you’re here for our weekly chat. For today’s conversation, we’re going to talk about profit, but more importantly, we’re going to focus on the three commonly held misbeliefs about it. Who knows? These may be some of the things that are holding you bac…
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The Top 3 Pricing Mistakes You Might Be Making (And How to Fix Them) - Ep. #1
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Salutations friend! 👋🏾 In today's conversation, we're going to discuss the 3 biggest and most common mistakes that most service-based entrepreneurs make when it comes to pricing. After listening to this podcast, you'll be able to re-think your pricing strategy and see if you're also making these mistakes. Don't worry, I won't leave you hanging! I'm…
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Coming Soon: The Profit Scale With RJ Connell! #NoCoinLeftBehind
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Salutations friend and welcome to THE podcast you've been searching for! If you're an online coach, consultant or creative, then let me tell you what you can expect from The Profit Scale, so you know how this podcast is going to help you collect #allthecoins! Around here, we talk about pricing, profitability, client retention and scaling your busin…
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