This is an industry disruptor podcast for florists who want to create consistent 5k Months through hotel partnerships WITHOUT depending on unstable wedding and event income.
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Welcome to "Kim Talks Resilience," the podcast that brings you inspiring stories and valuable insights from female founders, authors, coaches, and entrepreneurs. Join your host, Kim Hayden, as she tackles the challenges women face in business and explores their stories of resilience. Through candid conversations, Kim and her guests share personal journeys, strategies for success, and the transition from corporate to entrepreneur life. Kim Hayden, a resident of Calgary, Alberta, with roots in ...
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When You Don’t Want to Invest in Flowers Simply to Post
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Hey flower friends! Welcome to today’s episode, where we’ll start by exploring why feeling the need to always be busy reflects our self-worth and how our passion drives us to excel. I’ll share ideas on what to post when you don’t have flowers in your shop and discuss letting go of the shame and guilt when investing in our business doesn't yield imm…
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Who to Speak to on Social Media and How to Show the BTS Before You Have a Hotel Account
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Hey flower friends! Welcome to today’s episode, "Who to Speak to on Social Media and How to Show the BTS Before You Have a Hotel Account." We’ll start by discussing who you’re really talking to on Instagram and how to build authority in your city and niche. Next, we'll dive into why focusing on an in-person relationship with General Managers is so …
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How To Do Something You Have No Clue About
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Hey everyone! Welcome to today's episode, "How To Do Something You Have No Clue About." I'll start by sharing my own experience of being asked to do something completely outside my expertise and how I managed it for my clients. We'll talk about how I gathered the necessary information to create a detailed proposal and the conclusions and solutions …
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Hey everyone! Welcome to today's episode, "Prostitute Energy vs. Lover Energy." We're diving into some intriguing concepts today, starting with what exactly prostitute energy is and how it differs from lover energy. We'll help you understand which energy you’re operating in when pitching yourself to clients, and explore the shadow side versus the i…
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How to Speak to Hotels on Instagram When You’re Not A Hotel Florist, Yet
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Hey flower friends! Welcome to today’s episode, where we’ll kick things off with a strategy to grab a hotel’s attention online and I’ll also explain why hotels usually don’t work with wedding florists. We'll also talk about the importance of prioritizing consistent income while adding wedding and event income on top. Plus, I'll share some creative …
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Welcome to today's episode where we dive into what it means to build brand equity in your floral business. We start with the humble origins of my brand and how you can excel by leveraging what's already within your reach. We discuss the importance of aligning your actions with your business goals and why I focused on luxury clients to build brand e…
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How to Value Your Values When Working With New Clients
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Hi Flower Friends, in this episode, we explore the importance of valuing your values when working with new clients. We'll start by discussing why I believe kitchen gardens will be a hot trend in the floral industry. I'll share how I added value to a hotel while outsourcing work and why having a large team doesn't necessarily mean you're successful.…
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If You Catch Yourself Saying “They Already Have a Florist…”
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In this episode, I share personal challenges faced in my business during 2022 and how I protect my peace during difficult transitions. I recount a valuable lesson learned from a conversation with a General Manager and emphasize the importance of building strong relationships for long-term success). I also discuss the unpredictability of contracts a…
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Unleash Your Resilience: The Destroyer with Larissa Soehn
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How do you turn personal struggles into fuel for success? In this episode of *Kim Talks Resilience*, I sit down with Larissa Soehn, CEO of NextPage Publishing, to discuss her inspiring journey of resilience and growth. After facing challenges with a vanity press, Larissa turned her negative experience into a business that empowers authors to write …
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If You’re Worried About Needing a Team First - Listen to This
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In this episode, we tackle the myth that you need a team before you can start pitching your services. Learn how you might be sabotaging yourself and your business and why it's crucial not to let fear dictate your actions. We discuss why the belief that you need a team first is actually counterproductive and why you should focus on landing clients f…
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Welcome to today's episode! If you're an entrepreneur ready to step up your game, this one's for you. We'll dive into why you can't play small anymore and what you have to lose—and gain—when you ask for the sale. We'll explore the crucial role of mindset, how your thoughts impact your feelings, actions, and ultimately, your results. Plus, we'll dis…
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How to Plan Your Designs for the Hotel
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Welcome to today's episode where we are diving into the art of planning your designs specifically for hotels. We'll start by exploring how your relationship with a hotel differs from working on events. I'll share my creative design process for hotels and explain how your consistent income benefits wholesalers and flower farmers. We'll also talk abo…
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Allowing Yourself to Be Supported and How to Manage Teams
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In today’s episode, we will talk about how important it is to let yourself be supported and how to manage your team effectively. We'll talk about why having a team is essential if you want to grow beyond just yourself, and I'll share some tips on what to keep in mind when bringing new members on board. Plus, we'll cover what to do when things aren’…
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Debunking the Myth That Being a Hotel Florist Increases Sales
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Welcome to today's episode where we debunk the myth that being a hotel florist automatically increases your sales. We'll explore the common misconceptions, set realistic expectations, and discuss the real factors that influence business growth. Plus, we'll dive into the importance of marketing and share alternative strategies to boost your sales. G…
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Building a Resilient Life: Strategies for Success with Franceska McCaughan
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In the latest episode of Kim Talks Resilience, host Kim Hayden engages in a heartfelt conversation with Franceska McCaughan, a remarkable woman who transformed her life by overcoming childhood trauma. Franceska shares her deeply personal journey, revealing how she turned her pain into a life filled with purpose and joy through the power of personal…
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You Get to Decide How Life Gets to be For You
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In this episode, we're diving into the powerful idea that you get to decide how life unfolds for you. We’ll explore how to prevent burnout by staying true to your values and reclaiming your power. I'll discuss the red flags that signal you're not walking in your power and share creative ways to offer services that align with your values. Plus, we'l…
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Looking for Stability but Lack Confidence? Here’s How to Tackle This
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Welcome to today's episode. If you're looking for stability but struggling with confidence, this one's for you. We'll start by talking about why stability isn’t something you achieve, but something you build. I'll explain how confidence and stability go hand in hand and share how staying committed, even in the smallest areas of my life, helped me g…
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Emotional Intelligence: Navigating Difficult Conversations with Dr. Christine Cooper
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In this episode of Kim Talks Resilience, host Kim Hayden sits down with Dr. Christine Cooper, a licensed pharmacist and author of "Finding Value: A Reforming Mean Girls Guide." Dr. Cooper shares her inspiring journey of resilience, focusing on the importance of emotional intelligence and navigating difficult conversations. She discusses the impact …
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How to Transition From Holiday Cash Injections to Sustainable Flower Bars for Events
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In this episode, we're talking about transitioning from those holiday cash injections to creating sustainable flower bars for events. We'll start by discussing the differences and benefits of flower bars versus one-off deliveries. I'll share my specific sales strategy for pitching flower bars and where I find contacts to pitch holiday flower bars t…
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Welcome to today's episode! We'll be discussing the differences between freelancers and employees and what that means for your floral business. We'll start by explaining the distinction between a freelancer and a contracted employee. I'll share how I used freelancers in my own floral business and why hiring contracted employees can be so important.…
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What Does Being an “In-House” Florist Mean?
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In today's episode we're talking about what it means to be an "in-house" florist and how you can make it work for you. We'll start by explaining what it means to be an in-house florist or artist in residence. I'll share how I saved a hotel a lot of money by pitching myself as their in-house florist, and also how I initially failed at pitching this …
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What if You See That The Hotel Already Has a Florist?
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In today's episode, we're talking about what to do if you find out a hotel already has a florist. We'll start with some key questions you can ask to get the information you need. Then, I'll share what to do if they're happy with their current florist and don't want to work with you right now. We'll also discuss why their loyalty to their current fl…
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Answering Top Questions on Insurance, Budgets, and Exclusivity Rights
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Hi Flower Friends, welcome to today's episode. We're diving into some of the top questions I get about insurance, budgets, and exclusivity rights in the floral industry. We'll start by easing your worries about what kind of insurance you need. Then, I'll explain why General Managers know their floral budget and how the budgeting process works in a …
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Proposals That Convert Part 2 + 5 Clauses You Need in Your Hotel Floral Contract
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In today's episode of The Hotel Florist Podcast we're continuing our deep dive into creating proposals that convert and adding in the five essential clauses you need in your hotel floral contract. We'll start by breaking down what goes into a proposal versus a contract. I'll share how I decide on weekly and monthly flower installations and what hot…
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In today's episode, where we're going to chat about crafting proposals that convert. I'll start by sharing the number one thing I've learned on my journey and from working with clients. We'll talk about what makes hotel proposals different from weddings and event proposals, and the type of proposal that converts a lot faster. I'll also cover what y…
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Empowering Women in Business: Grit and Grace with Stephanie Sarka
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Welcome to another inspiring episode of Kim Talks Resilience! In this episode, host Kim Hayden interviews Stephanie Sarka, founder of 1 Atelier, a company dedicated to creating custom sustainable handbags and accessories. Discover how 1 Atelier reduces waste and environmental impact by producing on demand and avoiding traditional wholesale methods.…
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How to Close a Hotel and What to Prepare in Your Contract
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Hey there flower friends, in today’s episode we're diving into the essentials of closing a hotel deal and what to prepare in your contract. We'll kick things off with a step-by-step overview of the hotel closing process. I'll share what can set you apart when pitching your floral services and how to get the decision-maker to do a walkthrough with y…
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Hey Flower Friends, in today's episode, we're going to explore the three key places you should be online to connect with hotel decision-makers. We'll start with where General Managers and Directors of Operations hang out online. I'll dive into what your LinkedIn profile communicates about your floral business and what you should share on it. We'll …
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GM vs. Hotel Manager: What's the Difference?
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In today’s episode, we're diving into the world of hotel management and clearing up some common confusions. We'll start by breaking down the differences between a General Manager and a Hotel Manager, then explore the unique responsibilities of each role. We'll also discuss who’s really making the decisions behind the scenes and what you need to kno…
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Pivot, Move, and Thrive: Embracing Radical Accountability with Lia Bliss
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Welcome to the latest episode of Kim Talks Resilience! Join host Kim Hayden as she interviews Lia Bliss, a dynamic speaker and coach, about embracing radical accountability and thriving in today's fast-paced world. In this episode, Lia Bliss delves into: Understanding LinkedIn algorithms and leveraging social selling. The significance of showcasing…
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What Happens if the GM “Won’t See You”?
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In this short, but impactful episode, we're tackling a common challenge: what to do if the GM "won't see you." We'll start with what to say when they tell you the GM isn't available. I'll explain why doing your research is crucial when approaching a hotel for the first time and share tips on keeping your foot in the door. Plus, we'll discuss how pr…
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Why I Don't Agree With Giving Away Free Flowers
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Hey flower friends! Welcome to today's episode. We're tackling a hot topic: why I don’t agree with giving away free flowers. I'll share why giving things away for free doesn’t bring the exposure you might expect and how it affects your energy and mindset. I'll also dive into what I did in my business to gain real exposure without compromising my va…
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Empower Artists: Share Your Talent with Peshah Galen
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Join host Kim Hayden on Kim Talks Resilience as she interviews Peshah Galen, founder of Swanky Genius and A1213 Jewelry. This episode delves into empowering artists to succeed financially and connect with their communities, breaking the "starving artist" stereotype. Peshah shares her journey, emphasizing the importance of networking, community proj…
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Award-Winning Fiction: Inspiring Stories of Hope and Redemption with Kay Oliver
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Welcome to Kim Talks Resilience, where we interview resilient women from around the world! In this episode, host Kim Hayden sits down with Kay Oliver, an inspiring author who has triumphed over cancer, divorce, and gender bias in Hollywood. Kay Oliver shares her journey of standing her ground and advocating for equal pay in the entertainment indust…
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Empowering Women Through Sustainable Style with Rachel Gallagher
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Welcome to Kim Talks Resilience! In this episode, host Kim Hayden is joined by Rachel Gallagher, a former teacher turned model and fashion writer, to discuss the empowering world of sustainable style. Rachel shares her inspiring journey in sustainable fashion, emphasizing the importance of conservative spending and modifying vintage clothing. Throu…
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The Art of Virtual Business: Strategies for Success with Gwendolyn Young
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Welcome to Kim Talks Resilience! In this episode, host Kim Hayden is joined by Gwendolyn Young, a successful business owner and author, to discuss the art of building a successful virtual business. Gwendolyn shares her inspiring journey of leaving a corporate career to start her own company, Your Virtual Admin Expert, due to health reasons. She emp…
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Exploring Meaning and Purpose: A Journey of Resilience with Linda Coussement
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Welcome to Kim Talks Resilience! 🎙️ In this episode, host Kim Hayden is joined by Linda Coussement to explore sustainability, personal growth, and the journey of writing a novel. Linda, author of "Contrast" inspired by the Syrian refugee crisis in Europe, shares her insights on creating meaningful relationships and work environments, and finding on…
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Building A Resilient Life: Strategies for Success with Chiara Mason
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Welcome to Kim Talks Resilience! Host Kim Hayden interviews resilient women worldwide, and in this episode, she sits down with Chiara Mason, founder of Chiara Goes Global. Chiara, a writer, blogger, and podcast host, shares her journey of funding her travels through ads, affiliate partnerships, and her poetry book. Her book explores themes of grief…
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Uncovering Health Disparities: A Physician's View with Mauvareen Beverly
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Welcome to Kim Talks Resilience! In this powerful new episode, host Kim Hayden sits down with Dr. Mauvareen Beverly, an executive-level physician with over 20 years of experience advocating for patient engagement and cultural competence. Join us as Dr. Beverly shares insights from her upcoming book on healthcare disparities and the impact of histor…
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Personalized Learning for Career Growth with Juliette Denny
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Welcome to Kim Talks Resilience! In this episode, host Kim Hayden sits down with Juliette Denny, a pioneer in gamification and the founder of Iridescent Technology. Discover how Juliette's AI learning company is revolutionizing personalized learning for career growth, including tailored support for learners with dyslexia. Learn about the future app…
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Welcome to Kim Talks Resilience, the podcast that shines a light on the resilience of women worldwide! In this latest episode, join host Kim Hayden for an inspiring conversation with the incredible Freya Casey, also known as the Single Mom CEO. Discover the remarkable journey of Freya Casey, a mother of three and a highly successful business owner.…
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Unlocking Life's Miracle with June Edward
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Welcome back to Kim Talks Resilience, the podcast where we dive into the stories of resilient women and uncover the secrets to overcoming life's challenges! In this latest episode, host Kim Hayden brings you an enlightening conversation with the remarkable June Edward. Join Kim and June as they explore the fascinating topic of unlocking life's mira…
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The Alarm Method: A Path to Emotional Freedom with Jennie Potter
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Welcome to Kim Talks Resilience, where we delve deep into the journeys of courageous individuals who have triumphed over adversity! In this brand-new episode, host Kim Hayden is joined by the remarkable Jennie Potter for an enlightening conversation on overcoming self-sabotage and trauma. Join Kim and Jennie as they explore Jennie's journey of risi…
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A Resilient Voice for Breast Cancer Survivors and Women Everywhere with Christine Handy
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Welcome back to Kim Talks Resilience, the podcast that amplifies the voices of resilient women from across the globe! In this encore episode, host Kim Hayden brings you an inspiring conversation with Christine Handy, a beacon of strength and resilience. Join Kim and Christine as they delve into Christine's remarkable journey as a breast cancer surv…
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Resilient Wealth: Conversation on Money and Emotions with Maura Shaftoe
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Welcome to another insightful episode of Kim Talks Resilience, the podcast series that celebrates resilient women from all corners of the globe! In this episode, your host Kim Hayden delves into a topic that touches all our lives: money. Joining her is the esteemed financial expert Maura Shaftoe. Listen in as Kim shares her personal journey with mo…
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Empower Your Life: Align Thoughts, Intentions, and Actions with Samantha Kozuch
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Welcome back to Kim Talks Resilience, the podcast where we explore the journeys of resilient individuals who have transformed their lives! In this empowering episode, host Kim Hayden sits down with Samantha Kozuch, the visionary founder of the Manuscripting Journal. Join Kim and Samantha as they delve into Samantha's entrepreneurial journey and her…
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The Connect Framework: Strategies for Resilient Living with Irma Goosen
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Welcome to Kim Talks Resilience, the podcast that celebrates the strength and resilience of women worldwide! In this latest episode, host Kim Hayden engages in a powerful conversation with author and speaker Irma Goosen, shedding light on her invaluable work assisting Canadian permanent residency seekers. Join Kim and Irma as they explore Irma's in…
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Passion Over Easy: Choosing A Path of Passion with Beverly Smirnis
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Step into the world of resilience and passion with Kim Talks Resilience! In this captivating episode, host Kim Hayden sits down with the inspiring Beverly Smirnis, a journalist, author, and advocate for following your passions. Join Kim and Beverly as they delve into Beverly's journey, from her impactful work in journalism to her ventures in publis…
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Positive Psychology: Transforming Your Relationship with Money with Marin Laukka
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Welcome to Kim Talks Resilience, where we dive into empowering conversations on personal growth and resilience. In this latest episode, host Kim Hayden welcomes Marin Laukka, a triple-certified expert, for an enlightening discussion on transforming your relationship with money through positive psychology. Join us as Marin shares insights into the p…
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Resilience and Advocacy: A Mother's Quest with Michelle Cleveland
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Welcome to Kim Talks Resilience, where we highlight the stories of resilient women who inspire us with their courage and determination. In this latest episode, host Kim Hayden sits down with the remarkable Michelle Cleveland for an empowering conversation on resilience and advocacy. Join us as Michelle shares her extraordinary journey as a mother a…
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