It's like Which Test Won but for ads! After auditing $1,000,000,000 in ad spend we're pulling back the curtain to help advertisers scale. Join us each week as we teardown today's most elite advertisers ad campaigns to discover Which Ad Won! Sharpen your advertising skills each week and build your swipe file of campaigns that are making these advertisers RICH!
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Welcome to Per My Last Promo, the podcast where marketing pros, founders, and creators get real about their biggest wins—both the expected and the surprising. I’m your host, Danielle Klemm, a Conversion Rate & Funnel Optimization Strategist. Where each week we dive into the strategies and data-backed decisions behind milestone-smashing results. Whether you’re leading a wellness brand or growing your business as a course creator, you’ll leave with actionable insights you can use to grow your ...
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You can’t do epic shit with basic branding. Well, maybe you could. But it would be 10x more difficult and suck the joy out of entrepreneurship. Because here’s the thing about branding: it should be fun, it should reflect your personality, and, above all, it should make you look expensive. And I’m here to help you build a brand that checks all those boxes. I’m Nadine Hanafi, award-winning branding expert and professional hype woman for entrepreneurs who want to make big things happen. Brand P ...
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15 Minutes to Freedom is an unfiltered daily dive into the life lessons and mistakes of Ryan. Using his life experiences as an unfiltered guide, Ryan puts his experiences in perspective to help you expand your own life. Topics range from the importance of owning your truth, tapping into your own spirituality, and much more. The sole purpose of this daily show is to offer relatable guidance, provide information, and inspire you to re-align and take action!
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B2B Marketing, the If You Market podcast is a long form conversation on B2B marketing with industry experts and thought leaders. Topics include: content marketing, account-based marketing, social media, leveraging data, Marketing Technology, branding, demand generation, marketing automation, Email Marketing, sales and marketing alignment, SEO, CRM, and other great acronyms.
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From Low Conversions to 30%: How Testing the Right Traffic Can Transform Your Lead Gen
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18:57
In this solo episode of Per My Last Promo, Danielle dives into why your funnel might not be converting as expected and how testing it with the right traffic source can make all the difference. Using a client case study, she highlights the importance of not jumping to conclusions about your lead magnet or messaging until you’ve properly tested it wi…
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From PDFs to Live Workshops: Mariah’s Playbook for Scaling SEO Products | Mariah Magazine
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In this episode of Per My Last Promo, Danielle sits down with SEO expert Mariah to discuss how she turned her SEO expertise into scalable products and workshops. From launching live educational sessions to running an evergreen SEO course, Mariah shares the lessons she’s learned from trial and error and how she’s created a business that aligns with …
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Why Your Customers Aren't Upselling Or Repeating: Advice From A Sales Conversion Expert
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14:33
In this solo episode of Per My Last Promo, Danielle breaks down the five most common mistakes that stop your leads from becoming loyal, long-term customers. If you’ve ever wondered why people drop off after a single purchase or why they aren’t engaging the way you’d like, this episode is for you. Key Takeaways: • Mistake #1: How false urgency damag…
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From Facebook Groups to Strategic Partnerships: Ashley Mason's Playbook for Relationship-Driven Growth | Dash of Social
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In this episode of Per My Last Promo, Danielle sits down with social media strategist Ashley Mason, founder of Dash of Social, to discuss how building relationships is a core marketing strategy that transcends platforms. From the golden age of Facebook groups to the power of strategic partnerships in 2024, Ashley shares the lessons she’s learned al…
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Welcome to Brand Party, with your host Nadine Hanafi! In this trailer episode, I’m diving into my vision behind this workshop-style business and branding podcast and giving you a tiny glimpse of what amazing things are to come! In this episode you’ll hear: • 0:38 - My thoughts on fears and perfectionism when it comes to starting something new. • 1:…
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The Future of This Podcast (what's coming in the fall)
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Fellow podcast listener, I wanted to share with you a personal update on the state of this podcast and where it will be moving to in the fall. It's final form if you will. In this episode I share the changes we're making, the upcoming intent of the podcast and what to look out for. You can check out the description of the new evolution, upcoming po…
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202#: Killer Buyer Personas, with Jim Kraus
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On this episode of the If You Market podcast Jim Kraus talks with us about buyer personas and their ‘5 Rings of Insight’ process. Jim is the President of Buyer Persona Institute (BPI) and a leading authority on buyer personas and buying insights. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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201#: Build a Brand from Scratch, with Tim Partasevitch
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On this episode of the If You Market podcast Tim Partasevitch talks with us about building a brand story and taking your customer on a journey where they are the hero. Tim leads the marketing and growth teams at Juggl where he connects to ensure mutually-beneficial partnerships. Having a startup-mind, he's a huge fan of flexible remote work, networ…
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A Transparent Dive into Neurodivergent Business Building with Jess of Backbone Business
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On today's episode, we have Jess of Backbone Business. She is a business coach who helps neurodivergent entrepreneurs create 50 percent more revenue in 12 months just by streamlining their client experiences, selling a high ticket offer, and hiring their first team member. This is a really cool episode because she gets honest and vulnerable about w…
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199#: A LinkedIn Paid Advertising How to, with Tanner Stolte
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On this episode of the If You Market podcast Tanner Stolte shows us how to setup and win at LinkedIn advertising. He talks with us about click bidding, impressions, cost per lead, LinkedIn Lead Generation services, Hashtags phasing out, the LinkedIn Insight Tag, and much more. Tanner Stolte is a certified marketing insider with LinkedIn. He focuses…
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200#: Creating Marketing Funnels with AI, with Tina Lorenz
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On this episode of the If You Market podcast Tina Lorenz talks with us about using AI to create copy for email marketing funnels. Tina Lorenz is an unlikely success story: a purple haired grandmother who created a 7-figure business with no previous experience, when she was already past 50. Now she is known as the preeminent copywriting mentor, mind…
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198#: The 2023 Los Angeles B2B Marketing Expo, Best of Show Booths
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On this episode of the If You Market podcast we interview booths we found to be the best at the B2B Marketing Expo in Los Angeles. Out criteria for a good booth was whether it was effective at drawing traffic that was likely to convert into business. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Listen to this when doubt, low sales, or future uncertainty creeps into your business
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This is probably one of my favorite episodes in recent since it's the pep talk I know I needed in times of low or stagnant sales/post engagement making me feel uncertain about business. Or seeing all that's happening externally that begins to shake you. This episode will ground you back into the truth you need to hear before you take another action…
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Beyond Data: The Sneaky Clarity Exercise I Assign My Clients
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22:40
In this illuminating podcast episode, Danielle takes a deep dive into a critical yet often overlooked aspect of entrepreneurship – the emotional connection to your offer. That influences sales more than most data points. Through personal anecdotes, industry examples, and actionable insights, she unveils the profound impact this connection has on sa…
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'Nobody's Buying' Solution [Real Life $1M Client Case Study]
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In this episode, Danielle dives deep into the changing landscape of business in 2023/2024 and beyond. She explores the common feeling of "nobody's buying" and the challenges many entrepreneurs face when it comes to scaling their businesses. Drawing from her own experiences and a case study of a successful client, she highlights the importance of al…
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Healing & Scaling aren't linear...here's what to do instead
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In this episode, we explore the nuances of growth in both business and personal healing. Danielle challenges the conventional idea of linear progress, emphasizing the need to embrace uncertainty and non-linearity. Drawing from a personal experience with a chronic illness, they highlight the pitfalls of expecting predictable outcomes from consistent…
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197#: 3 Step Process to Emotional Audience Connection, with Ian Baer
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On this episode of the If You Market podcast Ian Baer talks with us about the foundation of all successful marketing... audience connection. Emotional connection is key and Ian has a 3 layer Patent Pending process that applies to any brand that intends to be in business for a while. Ingest data, screen for psychographics with AI, align with the 10 …
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The Thank You Page Slip-Up...When Perfectionism Meets Reality
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Today, we've got a lesson that even the most seasoned marketing veterans can learn from. Resources Mentioned: FREE Workshop Show & Sell: https://www.danielleklemm.com/show Kajabi Page Template Etsy Shop: https://pagedesignsbydk.etsy.com Instagram: https://www.instagram.com/danielleklemmm/Autor: Danielle Klemm
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Breaking Free from 'Magic Pill' Marketing & Understanding Strategy with Kristina Knapp, founder of Elixir Media Co.
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In this episode, we dive into the crucial mindset shift required for successful marketing strategies for any stage of business you’re in. With today’s guest Kristina Knapp of Elixir Media Co., an Expansive 7-figure Marketing + Business Coach, shares her insights on how to approach marketing as a partnership and collaboration rather than a magic pil…
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CEO's Inner Compass: Navigating High-Stakes Decisions Intuitively + [Bonus Meditation] with Spiritual Consultant, Grace Emmons
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In this episode, we delve into the transformative power of intuitive wisdom and energy healing for entrepreneurs & CEO's. Our guest, Grace Emmons comes on who is is the founder of Forward With Grace, the first spiritual consultancy of its kind facilitating transformations for CEOs, celebrities, and high-powered individuals from Silicon Beach to Mal…
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195#: Email Content Customers Love, with Monica Badiu
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When was the last time you saw and email that made you say, "Wow, that's good"? On this episode of the If You Market podcast Monica Badiu talks with us about email copywriting, email sequences, and the importance of writing copy that the customer might even enjoy. Email copywriting is a ever moving target with 'best practices' changing every week a…
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193#: Clone the Owner, with Dean Mercado
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Are you replaceable, should you be? Do you find yourself saying "If I only had 10 of me"? On this episode of the If You Market podcast Dean Mercado talks with us about the "Clone the Owner Methodology" and techniques for replacing yourself piece by piece for better growth and a better life. Dean Mercado is the Founder and CEO of Online Marketing Mu…
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The Marketing Permission Slip You Need to Hear During a Summer Slowdown
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In this episode, I dive into into the concept of a "summer slowdown" and how it affects entrepreneurs both in sales and output. And how seasonal changes affect collective behavior and societal activities. The Rhetoric of Steady Growth Emphasizing the pressure for continuous monthly growth in business. Highlighting the need for a sustainable approac…
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The Goldilocks Sales Copy Theory: Are high converting sales emails just a learned skill?
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The reason your pages & emails won’t convert… even after hiring a copywriter or DIY Youtube course. Inside this episode you’ll hear an excerpt of a voice memo I sent to a client earlier who mentioned the struggle with getting sales emails out.. and what I shared with her might surprise you. I share how I see sales emails & messaging after 5+ years …
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Youtube Shorts & Strategy for Healers/Intangible Entrepreneurs with Jamar Diggs [Part 2]
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In this exciting episode of the podcast we welcome back Jamar Diggs back for Part 2 of their discussion on YouTube Shorts, lead generation, and strategies for healers/intangible entrepreneurs. Including topics on: Importance of Video Topics and Overall Message: Choosing the right video topics is crucial for capturing the target audience's attention…
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From Views to Revenue: YouTube's Secret Sauce for Entrepreneurs with Jamar Diggs [Part 1]
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In today's episode, we dive into the world of YouTube and its incredible potential as a lead generation tool for entrepreneurs. Our guest, Jamar Diggs of Diggs Media, a YouTube management and strategy agency for online businesses. They help businesses turn their YouTube channels into evergreen conversion machines using their signature YouTube funne…
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191#: 5 keys to Funny and Effective Social Media Video Ads, with Kristina Clifford and Shelby Dash
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What's your favorite commercial? On this episode of the If You Market podcast Shelby Dash and Kristina Clifford share their 5 keys to making social media ads that work. It's all about videos and comedy as we discuss their techniques and process to create funny social ads. Shelby Dash & Kristina Clifford, both professionally trained comedic actresse…
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How to Rekindle (or Re-engage) Your Leads' Interest in What You're Selling
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In this episode, I'll reveal the 3 things you need to check and change to spice up your sales pitches and transform those leads into new customers. 🎥 Here's the original video & youtube channel If you're ready to sell more of your life-changing offers, don't miss out on our 🧊Ice Cold to I'm Sold🔥 Freebie: https://www.danielleklemm.com/cold Dive int…
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This Type of Sales Funnel Turns Away 50% of Your Potential Buyers & Here's What to Do Instead
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This podcast episode discusses the importance of understanding your specific audience's different types of buyers and creating a personalized and intentional approach to sales funnels. Chatting about the reasons why customers and leads leave and encourage YOU to look for mile markers and understand what your customers need. The north star is to hel…
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My birthday gift to you: The 2 Life-Altering Shifts I've Been Experiencing in the last 365 Days
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In this car-chat episode, I get open and honest about the two significant shifts that have profoundly impacted my life, both personally and professionally in the last 365 days Join me as we explore the unexpected health issues that forced my to adapt my business practices and the transformative process of prioritizing real-life experiences on the Q…
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189#: Speaking IS Marketing, with Orly Amor
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Does public speaking scare the crap out of you? It could do wonders for your marketing and career. On this episode of the If You Market podcast we talk with Orly Amor about using public speaking as marketing, how to make it work for you and your company, and the process and benefits of making it a reality. Orly Amor is the CEO of The Global Mentori…
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Embracing Neurodiversity in Entrepreneurship: A Conversation with Jennifer Alumbaugh
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In today's episode, we have a special guest, Jennifer Alumbaugh, an Expansive Mindset Coach, Consultant, and Creator. Jennifer is passionate about transforming culture for late-identified Autistic and ADHD adults through entrepreneurship, connection, and opportunity. Join us as we delve into the world of late-identified neurodivergent adults, the c…
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188#: First Party Data and Events, with Jonathan Kazarian
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How's your event game? Are you getting quality info that helps you sell? On this episode of the If You Market podcast we talk with Jonathan Kazarian about the importance of 1st party data from events. This is actual direct interaction with your clients and prospects. We talk virtual events, in person events, the role of technology, and of course ev…
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The Art of Conscious Scaling & Soft Funnel Creation for Low on Time Entrepreneurs
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This episode is one I hope is a turning point for you when you think about approaching bettering your messaging/marketing or even creating a funnel. I get how overwhelming it can all feel and I truly believe the way talked about in this episode which is intentional and built on your current capacity level is the way to go. If you want to find out y…
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Consent, CARE, and Coaching: Elevating Your Practice with Lee Chaix McDonough
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Today’s guest is Lee McDonough, CEO and Founder of Coach With Clarity, a training and education company for life and business coaches. She is also the host of the Coach with Clarity podcast and author of the #1 Amazon bestseller, ACT On Your Business: Braving the storms of entrepreneurship and creating success through meaning, mindset, and mindfuln…
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Your Season of Selling & Other Intangible Sales Factors
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Let's go under the hood and talk about the factors of sales you can't see through the naked eye. Chatting about seasons of selling, your capacity and non-metric conversion indicators. Resources Mentioned: InstagramAutor: Danielle Klemm
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Where I’ve failed & What I’m changing [mid launch thoughts]
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All the inner workings of a new offer launch and what I'm committing to. Let's chat further @danielleklemmmAutor: Danielle Klemm
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[1% Sales Checkpoint- Ep. 3] More Sales at ANY Audience Size: Case Study Series
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Episode 3 is about seeing how those 2 and the rest of the 5 Key Conversion Indicators are put into practice with 3 different examples at various audience sizes, offers, etc. SO Helpful for anyone who wonders how these numbers actually help with sales. @danielleklemmmAutor: Danielle Klemm
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183#: Marketing Thunderdome!!! Performance vs Brand, with Kamil Rextin
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Does your marketing focus on brand or performance? On this episode of the If You Market podcast we talk with Kamil Rextin about developing and promoting a brand vs marketing that results in Sales Qualified Leads and revenues. Kamil is the General Manager of 42 Agency, a B2B Agency that helps SaaS companies scale Demand Generation & build RevOps inf…
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Why Time Blocking or Notion Planners Won't Fix Your Lack of Biz System Issues with Mary Williams of Sensible Woo
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In this part two episode of the podcast, Mary comes on to dive into the topic of productivity and finding ways to increase productivity without sacrificing one's life force. (cough cough all those calendar blocking tutorials you watched that ended up never working) Mary discusses productivity and ways to increase it while also honoring one's need f…
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182#: Belonging to the Brand, with Mark Schaefer
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Do you have a brand community? This week on the If You Market podcast we talk with the great Mark Schaefer about his latest book "Belonging to the Brand", value based communities, Chat GPT, and much more. Mark Schaefer is the executive director of Schaefer Marketing Solutions and COO for B Squared Media. He is the author of several best-selling dig…
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Client Spotlight: Her Open Rates Skyrocketed After Creating ‘Disgustingly Obvious’ Messaging with Mary Williams
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Today is a special and long episode with a 1:1 Client, Mary Williams of Sensible Woo. On her experience working together elevating the Incubator sales page & message. We don't hold anything back (including why hiring a DFY copywriter won't save your launch) so make sure you catch this before you do your next launch or sales push! Mary was seeking w…
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Have Your Testimonials Make YOU Money with these 2 Optimization Techniques (Yes Really)
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This podcast episode is truly one of my most-value packed solo episodes in a while. It discusses the strategy of utilizing testimonials to increase sales by using the "Heroine's Journey" framework. The framework involves understanding the before, middle, and after of a person's experience with a product or service and using this to create a story t…
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We're on vacation, but just in case your worried or miss the sound of our music.... Learn more about your ad choices. Visit megaphone.fm/adchoicesAutor: Sky Cassidy (CEO) of MountainTop Data
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Why "Un-Niche"-ing is the Most Lucrative Business Move You Can Make with Madison Tinder
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Madison is a multi passionate marketing & business mentor who serves multi passionate creatives, visionaries and entrepreneurs to help them scale & expand their businesses. She also has an e commerce shop called Soulful Scrunchies and hosts retreats! We dive into this value-packed episode on: - The Process of Un-Niche-ing - How to make sure your au…
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My 'Low Energy, High Return' Launch Strategy
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It’s wild how well this ‘strategy’ worked… like double the projected sales well for Money-Making Bulletpoints Early Bird Launch. This is for all my busy, overworked, burnout, NS recovery, low energy or neurodivergent entrepreneurs who the idea of doing a BIG HIGH ENERGY launch sounds like the farthest thing from fun for you. The reason this strateg…
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Become a Prolific Writer that Converts Your People [Audio Exercise]
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~You are now listening to an exercise inside Money-Making Bulletpoints~ This was created to help prime your brain to be in the most receptive and creative state to write that next post, email or DM about your offer. Take a spin by listening in and if you’re ready to have *new sale text notification* quickly becoming your most played ringtone then t…
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180#: Nurture Campaign Copy That Doesn't Suck, with Nick Poninski
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52:43
How do you feel about the copy in your email campaigns? This week on the If You Market podcast we talk with Nick Poninski about how to write emails for nurture campaigns. Nick gives advice on different techniques he has found to be particularly successful for ongoing cold email campaigns and loads of tips. Nick Poninski is a Copywriting Expert for …
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What to Know When a Launch Doesn’t Go Your Way (Low/No Sales)
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This is one of my favorite solo episodes I've recorded in a way that came from inspiration from a past client who didn't have a launch hit their 'best' goal. Part strategy, part reminder, part soul soothing, its what you need to hear whether you just finished a launch/promo period. About to go into one or smack dab in one. DM "head" on IG to get a …
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Rebirth in Business & Life…A Topic Bending Episode with Kaila O’Connor Part 2
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This isn’t ‘Out of the Box’…The Box Does Not Exist feels like the best explanation of this episode. It’s raw, unfiltered and truly a conversation between hearts who happen to be business owners. Listen in while I give Kaila a LIVE cashflow channeling session on her offers to see what it has to say to her in order to sell more. Along with diving int…
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