Hook & Chance is a Dungeons and Dragons advice and game enrichment podcast for players and Dungeon Masters full of entertaining ideas for incredible games!
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We are CADAS, a nonprofit alcohol & drug abuse treatment facility in Chattanooga, TN, offering a compassionate & supportive full continuum of care, regardless of one’s ability to pay. This podcast will share the mission of CADAS through insightful interviews, engaging conversations and relatable stories of recovery. We wish to empower listeners, promote self-acceptance and share our hearts, our voices & an abundant amount of love with all those affected by the disease of addiction. Your Host ...
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Emily Harrington, here! Mom, wife, retired communications liaison and Champaign, IL native bringing you a podcast from kitchen table studios in the ever evolving sometimes- boring-flatlands of Champaign-Urbana. HyperLocal(s) is a weekly pod where townies and transplants share their tales of tears and triumphs, losses and wins. The podcast was born out of a dormant journalism background mixed with genuine curiosity and the ability to listen without judgement. With two sons now in school, it’s ...
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You will learn all of the secrets you will ever need to build or scale your dream online business.No matter how successful you are, you will learn more higher level concepts here than anywhere else...
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In this podcast series, we break down the complex game that is elite college admissions and the strategies and pitfalls students need to adopt or beware of if they hope to win admission to one of America’s top colleges. “The Game” is hosted by Sam Hassell and brought to you by Great Minds Advising. Sam is a published scientist, having spent four years as a neuroscience researcher at Columbia University. Building upon his experiences in research and academia—as well as over a decade in educat ...
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111 - Product road maps and why you need them
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Click here to tell me what i should talk about next! 111 - Product road maps and why you need them. https://secretmarketingpodcast.comAutor: Derek Soto
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110 - Hooking your customers to close high ticket
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Click here to tell me what i should talk about next! 110 - Hooking your customers toclose high ticket https://secretmarketingpodcast.comAutor: Derek Soto
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Elizabeth (Lizzy) Galaras. A Woman Gave Birth in the Parking Lot and the Patient She Will Never Forget.
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59:03
A reunion, an interview a reflection on the moment I want to forget and the moments she will never forget. Working in the Emergency Department is full of the good, the bad and the ugly. The heroes that work the floor deserve more accolades than this podcast could possibly provide. Still, thank you. Thank you for all you do. Listen as this Champaign…
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10 Ways To Build An Admissions Hook
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In this episode, we cover ten primary ways students can build their admissions hooks to differentiate their applications at top colleges, the pros/cons of each activity type, and several highly common activities that tend to contribute minimally to—and even potentially jeopardize—a student’s odds of acceptance. “The Game” is hosted by Sam Hassell a…
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Courtney McKay. My Day is Not My Own and the Stolen Recipe.
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More than a year ago I emailed this local business owner. Since the inception of HyperLocal(s) I wanted her to come on the podcast. I wanted to tell her what an imprint her family's business made on my childhood. Thankfully, my email made it to the top of her inbox, and we were able to sit down and talk shop. Listen as this Urbana made mother of tw…
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Episode 16 — Do The PSAT & National Merit Matter?
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In this episode, we break down the timeline and significance of the PSAT and various National Merit awards that are associated with strong PSAT scores: PSAT for students in grades earlier than 11th (e.g. PSAT 8/9 + PSAT 10) The PSAT/NMSQT exam in 11th grade Score ranges for juniors who might be in play for National Merit awards connected to their P…
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Michelle Stallmeyer. A Stomach the Size of a Banana and the Secret to a Happy Marriage.
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Articulate and sweet and obviously loved, Michelle has been through it. However, she has been through it with her high school sweetheart by her side. Listen as this Centennial High School graduate talks not having prescription coverage during kidney failure, a close circle raising more than $70,000 to help pay for prescriptions, undergoing three ki…
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Episode 15 — Should You Contact Admissions Officers?
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In this episode, we dive into the many different types of “demonstrated interest” and the particular case of contacting admissions officers: Why “demonstrated interest” is generally overrated and over-discussed compared to other candidacy-building factors for students targeting highly selective colleges “Strong” vs “weak” demonstrated interest: def…
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Ellen Hook. Caring for the Barn Before the House and Marrying an Abercrombie Model.
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She's a mom at my school, and I didn't even know it! Maybe I need to open my eyes more, look up in the hallway and make an effort to know the parents around me. Many of us are so much more than what we see on the surface. Not only are we balancing the biggest job of raising kids, but some of us are keeping massive companies thriving, a family legac…
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Clearing Skies: A Weatherman’s Story of Recovery
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In this inspiring episode of "Clearing Skies: A Weatherman’s Story of Recovery”, we sit down with a beloved meteorologist, Bill Race, who bravely shares his journey through the storm of alcoholism to find the bright horizon of sobriety. With heartfelt honesty, he discusses the challenges he faced, the pivotal moments that led him to seek help at CA…
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Dalitso Sulamoyo. Transplanted from Africa to Middle America and Surviving on the Kindness of Strangers.
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Unexpected. This interview was an honest conversation about what I take for granted. It's a luxury for most—growing up in a place where opportunity is abundant. Dalitso came to the states for an education with few directions and not enough money to house and feed himself. Listen as this born Malawian moves himself from Africa to the Midwest in sear…
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"Cold Steel to Creative Steel: How Life Behind Bars Forged a Masterpiece"
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"Cold Steel to Creative Steel: How Life Behind Bars Forged a Masterpiece" chronicles the transformation and journey of Michael Brandt. Once faced with the cold steel of federal agents’ gun barrels during his arrest for drug trafficking, Michael now creates art out of steel. Through his experiences, he discovers the true value of family and friends,…
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Sarah Bloomstrand. Falling in Love in an Ambulance and Working in the ER.
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This gal is 100 percent good, authentic and sweet. She is a ray of light. If you come in contact with her in or outside of the Emergency Department, consider yourself one of the lucky ones. I do! Listen as this Galesburg transplant made her way slowly but surely to Champaign-Urbana where she has planted her roots and grew her family. Married to a p…
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Episode 14 — Application Red Flags To Avoid
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Admissions Masterclass Registration (8/7 via Zoom) In this episode, we cover the much more strategic attitude—versus a purely “instructions-following” mindset—students should take into the application process for each and every piece of information admissions officers will view, including components that might seem like pure “data entry.” We highli…
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Episode 13 — The Truth About Summer Programs
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1:25:49
Admissions Masterclass Registration (8/7 via Zoom) Think college summer programs are helping your case for admission to highly selective schools? Think again. In this episode, we pull back the curtain on the widely popular—and vastly overrated—college summer programs in which so many high school students enroll and why almost all of them fail to ac…
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Claire Pritchard. NICU Noises and Removing All the Barriers.
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Most teachers don't get a unanimous vote of AWESOME from all their students. This one, however, does. Mrs. Pritchard appreciates that all kids learn differently, all kids ARE different, school should be fun and experienced through projects. Listen as this Chicago suburb transplants to our town of CU with her townie husband and young son. This mom f…
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Episode 12 — An Extraordinary Applicant?
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Admissions Masterclass Registration (8/7 via Zoom) In this episode, we dissect the candidacy of a student from the Wall Street Journal piece, "To Get Into The Ivy League, Extraordinary Isn't Always Enough These Days." The piece spotlights Kaitlyn Younger, a Texas high school senior with a 3.95/4.0 unweighted GPA in 11 AP courses, 1550/1600 SAT, top…
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The Bumba Brothers: Adonai & Peace. Keep the Main Thing the Main Thing and Make Some Shake.
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These two absolute shining stars taught me a lot. When they left Kitchen Table Studios, I was in a better mood than when we started. Wise beyond their years, these brothers should be so proud of their accomplishments. I'm excited to see them soar in the upcoming years. Listen as these Urbana brothers explain their parent's journey from the African …
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Episode 11 — “What Are My College Chances?” & Other Student Qs
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In this episode, we respond to real questions in the popular online forum Reddit from students across the country. In particular, we cover answers to the following: Which letters of recommendation do I send? How important is course rigor freshman and sophomore year? How do you come up with your college essay topic? Which GPA do colleges use? What a…
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Kaitlyn Cornell. Fat Chance and Weight-Loss Drug Talk.
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1:01:59
Disordered eating and eating disorders have changed in terms of language, scope and target demographic. What used to be a common topic in library books and after school specials is now talked about less as other mental health topics take center stage. However, more than ever with social media, weight loss drugs and misinformation, disordered eating…
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From the Frontlines: A TBI Agent's Journey Through the Devastating Drug Epidemic and His Pursuit of Justice
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From the Frontlines: A TBI Agent's Journey Through the Devastating Drug Epidemic and His Pursuit of Justice In this powerful episode, we have the privilege of sitting down with Tom Farmer, a dedicated TBI agent, who has spent years combating the devastating effects of drugs in our communities. Through a candid and gripping conversation, we delve in…
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Episode 10 – How To (Actually) Interpret Acceptance Data
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Many students and families heavily rely on the college acceptance data (GPA/test scores vs. college outcomes) of past applicants from their high school to make high-stakes decisions about their school list, selection of early decision colleges, and likely overall college outcomes. In this episode, we break down how past college acceptance data is r…
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Austin Beaty. Fishing Over Hunting Philosophy and the GOAT of Quote.
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Insurance is supposed to be dry. Not a lot of flair, color and charisma involved. Austin bucks that stereotype. His education in communications and creative outlets bring a fresh perspective to the industry, and sales, in general. Listen as this Southern Illinois boy meets even more southern girl and builds a family and a business here in C-U. By d…
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Episode 9 — Rejected Premed Case Study
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In this episode, we review the profile and applications of a premed student who was rejected from both of their early decision schools, roughly top-25 to top-35 national universities. This student attended a top-1% US high school, possessed a 3.9 unweighted GPA, 99th percentile test scores, took 15 AP/honors courses, and had what many would conside…
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Andrew & Emily Harrington. We’ve Run Out of Content and What’s the One Thing We Don’t Know About Each Other.
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This pod is an oldie but a goodie. We pushed this episode back to release the Boston ep for timeliness reasons. When we have nothing left to talk about, we play a game. Art imitating life. We do this sometimes when walking or waiting impatiently for something. Listen as my husband and "Tales From Two Townies" segment star talk "bringing the funk, u…
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Give the lead magnet before asking for their email
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Click here to tell me what i should talk about next! Give the lead magnet before asking for their emailAutor: Derek Soto
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Give your email list a chance to miss you
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Click here to tell me what i should talk about next! Give your email list a chance to miss youAutor: Derek Soto
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Character of customer and community building
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Click here to tell me what i should talk about next! Character of customer and community buildingAutor: Derek Soto
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Reverse number lookup for coaching applicants
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Click here to tell me what i should talk about next! Reverse number lookup for coaching applicantsAutor: Derek Soto
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Episode 8 — School List Mistakes & Myths
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In this episode, we cover many factors—including costly mistakes, myths, and traps—related to students’ school selection. In particular, we address the following: School Visits Why it doesn’t make sense to visit highly selective colleges before mid-11th grade Prioritization of best and best-fit colleges for visits, especially schools that offer bin…
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Jennifer Shelby. Finding Love at a Tailgate and Bringing Hollywood to Central Illinois.
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Another That's What She Said cohort visits Kitchen Table Studios. She is smart, powerful, commanding and confident in her abilities and talents. Jen is no stranger to business, grief and going after what she wants. Listen as this Arizona born, Champaign raised, fixture in our community shares her opinion of our little-big community, her love of ani…
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Click here to tell me what i should talk about next! Advanced follow up techniques Follow upAutor: Derek Soto
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A better way to follow up without being annoying
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Click here to tell me what i should talk about next! A better way to follow up without being annoying or creepy. The short version. More cool marketing stuffAutor: Derek Soto
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Click here to tell me what i should talk about next! Establishing a referral pipeline Here's some good internet marketing stuff, enjoy!Autor: Derek Soto
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Episode 7 — Building An Admissions “Hook”
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In prior episodes, we’ve determined that top colleges seek not only students with excellent grades, course rigor, and test scores but also students with compelling admissions “stories” or “hooks” related to their academic/intellectual passions and how they will contribute to their future college—and hopefully, the world—in some specific, unique way…
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Connor Block. Breeding the Horse and Falling off the Bull.
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Unfiltered. He warned me. This sweet guy isn't afraid to speak his mind, speak the truth and raise a little hell once in a while. Please excuse the MIC sounds, we did our best with the remote location. Listen as this proud Villa Grove born-and-raised seasonal farmer, horseman and new business owner talks about his family farm, "Team Block," assisti…
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A Statesman’s Triumph: A Sobering Path to Congressional Greatness
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52:59
A Statesman's Triumph: A Sobering Path to Congressional Greatness In this powerful episode, we pay tribute to a remarkable United States Congressman whose journey is nothing short of awe-inspiring. Join us as we delve into the life of a true leader who has dedicated himself to public service and has left an indelible mark on so manyOur guest, the H…
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Episode 6 — Rejected Valedictorian Essay Analysis
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She was the Valedictorian of her high school. Perfect GPA in over twenty advanced classes, taking Calculus BC by 10th grade and college math courses by 11th grade. All perfect or near-perfect test scores, tennis captain, multiple leadership positions, a scholarship to a prestigious math program, and state math champion. To boot, as a female applyin…
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311 - Granularity brings clarity and builds your brand
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Click here to tell me what i should talk about next! Granularity brings clarity and builds your brand. Here's where I post the good internet marketing stuff, enjoy!Autor: Derek Soto
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Click here to tell me what i should talk about next! 312 - Selling the happy meal. This is where I post the good internet marketing stuff, enjoy!Autor: Derek Soto
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Bridgett Evenson-Laird. Big Changes Cause Big Breakdowns and Taking off the Mask.
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58:15
Authentic, sweet, vulnerable and warm. She is everything you'd want in a teacher, her first vocation. She is everything you'd want in a realtor, her career now. Listen as this townie talks about switching careers, her ultimate purpose of helping people, building the life that you want, low level anxiety and spells of sadness turning into debilitati…
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Adolescence Interrupted: Straight Talk on Teen Addiction & Recovery
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A powerful episode on teen recovery with Melanie Berg, Director of the Scholze Center at CADAS. Melanie provides insights and advice for teens struggling with addiction and the people who love them. Join us as we discuss the unique challenges of teen addiction, explore effective recovery paths and offer a message of hope for building a fulfilling f…
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Episode 5 — The Biggest College Essay Mistake
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Summer is upon us, and many rising seniors—if they haven’t already—are turning their attention to college applications. Among the most important components they will be tackling is the Common Application “Personal Essay”, often simply called “the college essay.” For almost all students, this will be the most important essay colleges read, and for s…
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Patrick Stokes. A Different Kind of Interview and Seán’s Fight Against Tragedy.
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25:19
Because of sound quality and the irreplaceable connection that comes with face-to-face interviews, I avoid Zoom and phone interviews at all costs. However, if something or someone’s message trumps those variables, I make an exception. That’s the case for Patrick Stokes and his son, Seán. Listen to a recall of May 17, 2024 when Patrick got a call no…
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Episode 4 — What Top Colleges Look For & How To Build It
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College admissions has never been more competitive: high GPAs, strong test scores, and a well-rounded resume—once sufficient for an acceptance—are now common features of most applications to highly selective colleges. In this episode, we reveal what top colleges nowadays seek: students with compelling admissions stories centered around a focused ac…
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SoeYun Song. Using Humor to Heal and Toxic Positivity.
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I met SoeYun during the 2024 That's What She Said (TWSS) rehearsals. She was well spoken and full of good advice and thoughtful observations. Then came the humor. Her storytelling was second-to-none, sandwiched with takeaways and pearls of wisdom. Listen as this now midwesterner explains how she went from Seoul, Korea to the tiny town of Tolono! Sh…
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Click here to tell me what i should talk about next! Perfectionism with podcast content https://secretmarketingpodcast.comAutor: Derek Soto
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AI predictions that will shock you and how to use them
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39:02
Click here to tell me what i should talk about next! AI predictions that will shock you and how to use them. This is where I post the good internet marketing stuff, enjoy!Autor: Derek Soto
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Click here to tell me what i should talk about next! This is a break or make it in business. This is where I post all the good internet marketing stuff, enjoy!Autor: Derek Soto
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Click here to tell me what i should talk about next! Selling bargain vs. Quality. Here's where I post the good stuff for internet marketing, enjoy!Autor: Derek Soto
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