Timeless advice for running a successful massage practice.
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#031: Going into business with others with Leslie Clapp, LMT
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Whatever stage you're in with building your private practice, the idea of being in business with others can be very attractive. Today's episode covers some of the considerations you'll want to keep an eye out for in this kind of endeavor. My guest Leslie Clapp, LMT is currently one year into her co-ownership of The Amma Therapy Collective in Portla…
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#030: Sales and Your Massage Practice with Laura Allen, MT
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Today's episode presses on that ever-present button of sales. For some of us that's a word as "bad" as any. For others, it's more of a mystery. Either way, we need sales to make sure our massage practices are thriving! I interview Laura Allen, a massage therapist of 20 years (13 of those years as an owner of a successful wellness clinic) about what…
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#029: Don't let your insecurities mess with your practice!
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It's inevitable. We ALL have insecurities in running our businesses. And the faster we can see them and start to work with them when they arise, the better our practices will do. In today's episode I break down two rough categories of insecurities, how they affect our massage business, and give you real-life HOW TO's to work with each kind. As alwa…
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#028: Handing Out Business Cards - Effective Marketing?
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Do you find yourself handing out tons of business cards for your practice but not getting any new clients from it? Today's episode comes out of a great question from a listener! All of our marketing materials can help us grow our massage practices - but only if we use them well. In today's episode I start by making sure you understand your marketin…
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#027: Isabel & Amber Talk Business: TIME MANAGEMENT!
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Time management is an essential and often difficult aspect of being a successful practice owner. In today's episode, we follow up with Amber about how it's going with selling her long-time practice. Then we dive into HOW TO's on time management! Find Amber Cook at HealingWaze.com. Find Isabel's blog posts and programs at yourmassagepractice.com.…
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#026: Isabel & Amber Talk Business: Selling your massage practice
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When it's time, having all the pieces in place to sell your practice makes a difference. Listen to Amber Cook and Isabel Spradlin discuss the process and major considerations of selling your massage practice. And don't worry if you're not anywhere near that time yet! What they discuss helps make your practice stronger no matter what. Find Amber Coo…
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#025: Going from part time to full time in your private practice
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What is it like to go from part time to full time in your massage practice? We hear from Abby Meyers of Abby Meyers Massage about what it was like for her in making that transition. I also review a CE on fascial therapy and give you a foundational checklist of things you should be keeping in mind as you are growing your practice. Thank you to our e…
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#024: Q&A Episode: Selling products, reluctant client reviews, chatty clients going over session time
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Today's episode is all about listeners' questions! I answer: How to decide whether to sell products in your practice (MLM and otherwise) How to respond if clients are reluctant to write a review for you because they don't want your schedule to fill (so it's easier for them to get in) How to manage session time if clients are pushing time boundaries…
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#023: Isabel & Amber Talk Business: Amber interviews Isabel about her work plus questions from listeners!
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It was Isabel's turn to be interviewed! Amber Cook got the lowdown on how Isabel ended up specializing in post-surgical abdominal work. Then they had a chance to talk about how Your Massage Practice came about. And they answered a lot of listeners' questions as well! If you want to ask us questions next time, you can join us as we record our episod…
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#022: Isabel & Amber Talk Business: Setting Goals and Intentions in the New Year (or any time!)
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Setting goals and intentions is a really important aspect of any long-term practice. In this episode, Isabel and Amber talk about the entire process each uses to set their goals for the New Year. We love that we each do this a bit differently but still end up in the same place! What process do you use to set your goals and intentions in your practi…
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#021: Isabel & Amber Talk Business: It's work to run a practice!
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There are tons of ways to find inspiration while growing your massage business. But if we're going to be successful, we need a lot more than just inspiration! We need to know we're not alone in all of the work it takes to really make a business grow. In today's episode, Isabel and Amber talk about what it's like to do the work of growing a successf…
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#020: Isabel & Amber Talk Business: Customer Service & Client Relationships
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Whew! We got deep with this one. Amber Cook (of healingwaze.com) and I talked about our massage practice thoughts on "customer service" and "client relationships". And it got real, real fast. To have a full practice for the long term, it's essential to retain clients at a very high rate. What we talk about in this episode is meant to help you under…
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#019: The excitement of a fast-growing business
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In today's episode I interview Tiffany Ryan and Katherine Parker of yomassage.co. These ladies are working their tails off to keep up with their new business. I talk to them about what specific tools they're using to build a healthy business, their work as business partners, how they're figuring out their message and marketing, and more! All of the…
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#018: Isabel & Amber Talk Business: Money in each stage of your practice
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In our first episode together, Isabel and Amber talk about how money went (very differently) for each of us in the early years - and what it's like once your business is stable. Building a healing practice is no joke and we are here to offer as much help as we can! If you want to ask us questions next time, you can join us as we record our episode …
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#017: Taking the Leap into Your Practice!
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Taking that big first leap into owning your practice can seem so daunting! In this episode, Rosa Saidel of Rosa's Natural Healing Center shares her story of how she found the strength to do it and where that first big step has led her. Rosa's openness and honesty about her journey gives us all a reminder of why it's worth it to do the work to make …
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#016: Engaging Your Community Through Your Full Practice
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In this episode, I interview Benjamin Eli Eichenhauer of Prime Vital Health and Revive Community Commons in Portland, OR. Eli talks about the deep ways he has increased his community engagement both as a method of growing his practice and as a way of continuing to expand his work in the world! Additionally, I answer the Question of the Day, review …
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#015 (short): Isabel & Amber Talk Business - Sneak Peek!
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Isabel Spradlin (yours truly) and Amber Cook (of HealingWaze.com) give you a little peek into their upcoming podcast episodes that will run the gamut of what, exactly, it's like to be a small business owner in the health and wellness field. The first full episode will arrive on September 7, 2018!Autor: Isabel Spradlin
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#014 (short): Sole Proprietorship or LLC? And, what’s the deal with loans?
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One of the first things we work on in the OYP program is about the nitty gritty of starting a business. That can include registering your biz with your Secretary of State, arranging your bank accounts, and making sure your “back-end” stuff is in good order. In this podcast I talk about my personal experience with these processes as I was starting m…
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#013: The Freedom of a Full Practice
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Just how good can it be to have a full massage practice? And what, exactly, does it take to get there? In this episode I talk to Dana Davis, LMT of Midnight Sun Massage in Portland, OR. She has had a bursting-full practice for well over a decade and she shares with us a huge amount of detail about what she did to get there . . . as well as what it'…
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#012 (short): Risk Taking Is a Skill to Learn
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I get frustrated when I hear business owners being advised to take big risks based on their gut feelings. Yes, gut feelings are super important. But when you’re running a business, you need to develop a more robust way of assessing risk. That way, you don’t end up closing down your practice for the wrong reasons. Finessing our way out of our comfor…
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#011 (short): Why isn't practice building info more free?
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I know when you're starting out it can seem impossible to find the money to get the professional help you need to grow your massage practice. . . and what's with everyone charging for this information anyway?! In this podcast I talk about the two biggest components to this topic. The first involves the actual breadth and depth of work it takes to g…
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#010 (short): Cosmic Money Laundering
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Being financially stable in your massage practice doesn't have to come at an ethical cost. If you struggle with money or pricing in your practice, you're not alone. In this podcast, I share with you how to make sure you're not compromising your values system as you grow your practice. I share how I perceive money - and how it's worked for me for th…
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What happens when your successful massage practice births a whole new business? Amber Cook, LMT founder of HealingWaze.com talks about how she has managed this big growth and expansion process beyond her full-time massage practice. Additionally, I answer 'The Question of the Day,' review Derek Thompson's Hit Makers, and much more! This podcast is t…
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#008 (short): What To Do With Time On Your Hands
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So many massage therapists I’ve talked to think they’re “bad with time management,” which is not the case. If you find yourself with time on your hands and mostly what you do in that time is worry, twiddle your thumbs, or get sucked into social media . . . it has nothing to do with your time-management skills. See the full post here: https://yourma…
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#007 (short): Reliable Self-Care for Massage Therapists
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This is a take on self-care as a massage practitioner and business owner that you may not have heard before. With the right kind of reliable self-care, you can keep your entire business strong. For more information, and your free (no email required) worksheet click here.Autor: Isabel Spradlin
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#006 (short): The #1 Dirty Little Secret of a Successful Massage Practice
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If I had to guess, I would say that this is the number one thing most business owners (including us massage therapists!) miss. This one detail can make your practice feel like a roller coaster rather than a stable business. And rememeber to get your free worksheet here (no email adress needed).Autor: Isabel Spradlin
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#005: Intuitive vs. Nuts & Bolts in Running a Massage Practice
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How do you manage the hands-on (and often very intuitive side) of being a massage therapist when there is so much nuts and bolts work that goes into running a succesful practice? Angela Severson, LMT in Portland, OR talks about how she has managed this tension in growing her own successful, full-time private practice. Additionally, I answer 'The Qu…
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#004 (short): Don’t Overcomplicate It - Your Marketing
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It’s so important to know that ‘marketing’ is not a dirty word – and that as a massage therapist, there are some very specific ways of marketing that will grow your practice fastest. This episode is the audio version of the 3rd video in the Don't Overcomplicate It series at yourmassagepractice.com.Autor: Isabel Spradlin
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#003 (short): Don’t Overcomplicate It - Your Website
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You have enough to do. Don’t waste your time over-designing or over-building your website. Here, I talk about the most essential things your massage website needs in order to reliably bring in your ideal clients. This episode is the audio version of the 2nd video in the Don't Overcomplicate It series at yourmassagepractice.com.…
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#002 (short): Don't Overcomplicate It - The Biz Plan
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It is so tempting to spend a ton of time on business-building efforts that feel productive, but that are not serving the long-term prospects of your business. This short, three-part series is meant to help you break it down and get started with just the most essential things that are going to immediately start building the long-term stability of yo…
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What are the possibilities once you've grown your full massage practice, you ask? Rebecca (Becki) Ward, LMT of Massage Solutions of McDonough talks about her experience of growing her private practice so big that it turned into a thriving clinic! Additionally, I answer 'The Question of the Day,' review Michael Stanborough's Direct Release Myofascia…
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