The 7% Club podcast is for business founders, CEOs and leaders of companies on the path from 7 to 8 figures. It is also for those aspiring to make the shift from 6 to 7 figures, providing helpful insights about business growth and strategy, and how to upscale in a manageable and profitable way.
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Award-winning comedy panel show hosted by Danielle Ward, with team captains Margaret Cabourn-Smith and Michael Legge and amazing special guests. In it, two teams work out the right thing to do in strange scenarios and scary situations which range from the everyday to the weird and extreme. Don't feel you have to start at the beginning - we'd suggest you start with the most recent series then work backwards! Hosted on Acast. See acast.com/privacy for more information.
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Episode 33: Strategies for Better Leadership with Janine Sudbury
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In this episode of The 7% Club Podcast, Jenny Stilwell speaks with Janine Sudbury, a former broadcast journalist for BBC and National Radio. Janine has transitioned from a career in media and politics to creating one of the most unique leadership training centers in New Zealand. She developed Impact Leadership, a groundbreaking program that uses ho…
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Episode 32: Growth from Zero to 9 figures & Being a Force for Good with Nicola Taylor
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In this episode of the 7% Club podcast, host Jenny Stilwell interviews Nicola Taylor, a pioneering tax tech entrepreneur and co-founder of Tax Traders and Taxi. Nicola shares her journey from a challenging start, including selling her home and bootstrapping her business while raising three young children, to building a thriving company focused on e…
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Episode 31: How to Double Your Lead Gen with the Right Website & Digital Marketing with Heather Porter
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In this episode of the 7% Club podcast, Jenny Stilwell sits down with Heather Porter, a seasoned digital marketing expert and founder of Website Love. Heather shares her journey from working with Tony Robbins to establishing her own agency, building over 600 websites that have significantly boosted lead conversions. She discusses the importance of …
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Episode 30: How are businesses valued & what could yours be worth with Mike Williams
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In this episode, host Jenny Stilwell sits down with Mike Williams, CEO of Exit Value Advisers. With over 20 years of experience in SME business valuation and exit strategy development, Mike has valued more than 500 businesses and assisted many in crafting successful exit strategies and succession plans. He delves into the intricacies of business va…
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Episode 29: How dashboards transform your business results with Paul Seagar
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In this episode of the 7 Percent Club podcast, host Jenny Stilwell sits down with Paul Seagar, a seasoned chartered accountant with over 25 years of experience in various industries. Paul shares his extensive background, including his work during the global financial crisis and his role in turning around a scaffold company in Auckland. The discussi…
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Episode 28: Do you have a Capability Gap in your business?
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In this episode, Jenny discusses the importance of addressing the 'capability gap' in small businesses. This gap refers to the difference in experience and capability between the owner and their team, which can hinder growth. Stilwell explores the fears and challenges owners face when considering hiring more experienced staff. She emphasizes the ne…
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Episode 27: Healthy Profits: How 2 Doctors Built a Successful Online Company with Dr Lucy Burns
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In this episode, Jenny Stilwell interviews Dr. Lucy Burns, co-founder of Real Life Medicine, discussing the journey to sustainable health and weight loss through a real food lifestyle. Dr. Lucy shares her personal story of overcoming obesity, fatty liver, and prediabetes by adopting a real food approach. Together with Dr. Mary Barson, they offer ho…
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Episode 26: Driving success in small business strategy with Tom Ricca-McCarthy
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In this episode, Jenny Stilwell sits down with Tom Ricca-McCarthy, CEO and founder of GetLucidity, to discuss effective strategy execution. Tom shares insights from his tech background and explains how his passion for strategy led him to create GetLucidity. They explore the importance of continuous strategic planning and companies' common challenge…
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Episode 25: Talking to Robine Stephenson about Practical ways to use AI to get ahead
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In this episode, Jenny Stilwell interviews Robine Stephenson, a seasoned expert in digital transformation and technology, with over 20 years of experience. Stephenson shares insights into practical ways toleverage AI effectively, drawing from her background in strategic service design and her involvement in setting up Geelong's first regional AI hu…
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Episode 24: Become Your Own PR Machine with Trevor Young
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In this episode, Jenny Stilwell interviews Trevor Young, a seasoned PR and communication strategist, offering valuable insights into business growth and marketing strategies. Trevor shares his journey and emphasizes strategic planning and experimentation in business. He discusses the evolving landscape of PR, stressing the importance of deepening c…
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Episode 23: Talking to Allan Dib about The 1-Page Marketing Plan
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In this episode, Jenny Stilwell interviews Alan Dib, the founder of Lean Marketing and author of the 1-Page Marketing Plan. Alan shares insights from his journey, transitioning from an IT geek to a successful entrepreneur focused on empowering others in marketing. They also dive into the core principles of strategic marketing outlined in Alan's glo…
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Episode 22: Talking to Marianne Page about using Systems to Enter The 7% Club
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In this episode, host Jenny Stilwell welcomes Marianne Page to discuss the importance of establishing effective processes and systems within businesses, drawing on Marianne's extensive experience at McDonald's. Marianne emphasizes the need for clear processes, particularly in hiring, training, and feedback, before businesses consider expanding thei…
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Episode 21: Talking to Louise Brogan about building a business with Linkedin
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In this episode, Jenny Stilwell interviews Louise Brogan, founder of a boutique marketing agency specializing in LinkedIn. Louise shares her journey from social media training to becoming an expert in LinkedIn marketing, highlighting its effectiveness, particularly during the pandemic. They discuss the importance of LinkedIn profiles for individual…
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Episode 20: When is the right time to bring on more people?
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In this podcast episode, Jenny explores the strategic considerations for businesses contemplating new hires. She advises evaluating existing roles and optimizing processes before deciding to add personnel. Jenny also emphasizes the importance of calculating the total cost of hiring, considering competitive salaries and associated expenses. Assessin…
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Episode 19: The Story of Planet Cake from Startup to Sale with Paris Cutler
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In this podcast, Jenny Stilwell interviews Paris Cutler, founder of Planet Cake, sharing her unique journey from strategic entry into the cake business to navigating the Global Financial Crisis (GFC). Paris discusses pivoting during the downturn, emphasizing leadership lessons and the importance of quick decisions. Paris also talks about her post-P…
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Episode 18: Smart & Easy Ways To Increase Client Revenue
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Join Jenny Stilwell on today's episode as she dives into five powerful strategies to elevate your client sales revenue. Drawing from her wealth of experience and successful business ventures, Jenny shares practical insights that have fueled her enterprises and transformed the bottom line for numerous clients. In this episode, Jenny discussed the fo…
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Episode 17: Recruiting your A-Team with Paula Maidens
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In this episode, Jenny Stilwell interviews Paula Maidens, a hiring strategist and leadership coach, on building and managing high-performing teams in growing businesses. Paula shares insights on hiring, retaining talent, avoiding common pitfalls, and handling performance issues with curiosity. She emphasizes efficient systems and processes to enhan…
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Episode 16: Case Study - From 2M to 5M in two years!
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In this podcast episode, Jenny Stilwell shares a client case study where a business owner transformed their company from 2 million to 5 million in two years. They overcame growth challenges through improved structure, a capable team, and a strategic focus on sales growth. Eventually, they became an eight-figure global business. The key lesson is th…
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Episode 15: 5 Benefits of Content Marketing with Nicki Osbaldiston
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In this podcast episode, Jenny Stilwell interviews Nicki Osbaldiston, a marketing strategist and LinkedIn consultant, as they dive into the world of content marketing. Nicki introduces a comprehensive visibility framework encompassing vision, values, value proposition, voice, and visuals, offering a strategic approach to content creation. In this e…
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Episode 14: 3 Essential Steps for Creating a Compelling Strategy Roadmap
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In this episode, we delve into the core elements of creating a successful strategy roadmap for business growth. I outline three indispensable steps: the acquisition of pertinent information about your business and clientele, the implementation of a strategic decision framework for confident decision-making, and the crucial task of providing clarity…
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Episode 13: Trials & Triumphs of Building a Professional Services Firm
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Sarah Rey co-founded Justitia in 2005, an award-winning, innovative legal practice specialising in employment, discrimination, labour relations and governance advice. In her 30 years as a lawyer, Sarah and her team have worked in many sectors partnering with clients to create workplaces where people can thrive, and develop alternative strategies to…
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Episode 12: The Gating Process™ - what it is and why you can't upscale without it.
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In this episode, Jenny Stilwell delves into the significance of the "gating process" through a real-world example. Sharing insights from her experience with a fast-moving consumer goods (FMCG) client facing operational challenges due to rapid growth, Jenny introduces the concept of the gating process as a solution to streamline complex business ope…
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Episode 11: 9 factors that will stop or propel growth beyond 2-million
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In today's discussion, we uncover nine game-changing factors for business growth beyond the 2 million-dollar mark: Visionary leadership The paradox of growth Strategic business models Optimized products and services The business owner's mindset Fostering a strong company culture Effective people management Streamlined business structure The art of …
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Episode 10: Talking with Ingrid Maynard about a Sales Revolution
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In this episode, host Jenny Stilwell interviews Ingrid Maynard, the founder of The Sales Doctor, as they delve into the transformative world of sales. Ingrid discusses her mission to reshape the perception of sales, highlighting its potential for mutual enrichment and meaningful relationships. She explores the evolving landscape of sales, from its …
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Episode 9: Why The CEO Lens is essential to growth
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In this episode, we discuss the importance of the CEO lens for business growth. As business owners transition to CEOs, they need to delegate operational tasks and focus on leadership, strategy, culture, and relationships. The CEO lens helps CEOs lead their teams, make strategic decisions, nurture culture, and build key connections. Adopting the CEO…
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Episode 8: Defining and Measuring Culture: A Conversation with Shane Hatton, Leader Communication Specialist
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In this episode, we talked about: Culture should be understood and defined to effectively take action and shape organizations. Four key elements of culture include its collective nature, unseen elements like beliefs and values, observable elements like behaviors and practices, and the shared learning experience within a team or organization. Making…
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Episode 7: 3 Big Challenges that get in the way of Growth
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In this episode, I dive into the significant hurdles that hinder business growth. Based on Australian business statistics, it's startling to discover that only 7% of Australian businesses surpass 2 million in sales turnover. However, there is a subset of businesses below this threshold that are eager to grow but uncertain about the path ahead. I id…
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NOT A NEW EPISODE but... here's Margaret's podcast Crushed!
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Hello! This isn't a new episode of Do The Right Thing (sob!) but we thought you might like to sample Margaret's new(ish) podcast Crushed! - and in particular the latest episode in which she chats to Danielle about her crushes and unrequited loves in all their intense and embarrassing glory. Within there is plenty of discussion of why stand ups make…
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In this episode of the 7% Club podcast, I discuss the four key roles of a CEO. Many founders of seven-figure companies haven't had executive roles before, and as such, don't have any reference points as they navigate from seven to eight figures. This episode is all about stepping into that leadership role and understanding what the CEO role entails…
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Episode 5: 6 Questions to Recharge Your Strategy in a Changing Market
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We’ve all experienced a lot of changes in the last few years, with some businesses being more impacted than others, and some wondering how they are going to recharge and get going again. Other companies have taken off. Regardless of how your company is tracking, it is always sound business practice to revisit your strategy, at least annually, and t…
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Episode 4: Cash is King but Margin is Queen
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Whilst sales revenue is a critical part of growing your business, margin is the variable that will make your company profitable or become cash-strapped over time. Upscaling must be profitable in order to be manageable, and the only way to ensure you run at a profit is to focus on margin. Margin overall is critical to monitor, but when you drill dow…
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Episode 3: CEO vs Business Owner - is the difference important?
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Are you a CEO or a Business Owner? There are two aspects to this question: one is your title and actually seeing yourself as the CEO; the other is your approach to business growth and leadership. This shift in attitude to your role means you step up and acknowledge that you are the leader of a team now. They need your guidance and direction. There …
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Episode 2: 3 Strategies for Managing Your Direct Reports
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As the CEO, you don't want to micro-manage your team. But 'set and forget' isn't the right strategy either. You need to know what's going on, so having a strategy for how you work with your direct reports will benefit them, and you, and ultimately the business. Here are my top 3 tips for how you work with your direct reports.…
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Episode 1: How to Get to the Gold with Client Feedback
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Feedback from your clients and customers on an ongoing basis is essential for several reasons: - When done the right way, it is seen as a positive thing by your clients as an indicator of your intent to improve and perhaps expand on the products and services you deliver - As Dan Kennedy says, “Inspect what you expect”. Even if you think your client…
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...something that might be of interest. DTRT's very own Michael Legge - the especially angry one - has a book coming out VERY SOON. 'Strawberries To Pigs' is a collection of his writing from 2008 to 2020, and is also his way of apologising for inventing online anger and wrecking all our lives. Stories of romance, success and bravery are not include…
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2019 Christmas Special (Chris Addison & Anna Mann)
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Chris Addison and Anna Mann are the gifts that keep on giving in the 2019 Christmas Special! It is a very traditional affair, with all the usual festive ingredients you'd expect, including squirrels, gimp masks, sword fighting, an abbatoir and Danke Jonathan. Expertise is provided by the overwhelmingly brilliant, lovely and Panto-tastic Joe Tracini…
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Series 7, Episode 12 (Aisling Bea & Miles Jupp)
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Aisling Bea and Miles Jupp are the guests for the final show of this mammoth series - and we go out with a bang in an episode that considers how to commit the perfect murder, how to behave on public transport, what to do if you sext your ex and then they start blackmailing you, how to deal with flatmates whose onanism is too noisy and a few new-lif…
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Series 7, Episode 11 (Rufus Hound & Tawny Newsome)
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Rufus Hound and Tawny Newsome guest at the London Podcast Festival in a show that considers calming down angry people, surviving a freefall without a parachute, how to cope with a dog who wants to join in when you're having sex, the whys and wherefores of getting a second date (featuring possibly the worst advice ever given in the course of an Agon…
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Series 7, Episode 10 (Bethany Black & David Reed)
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Bethany Black and David Reed join the gang in glorious York for the first ever recording outside London or Edinburgh (yes, we know you've already heard the Birmingham recording, but that was recorded three days after this one). Anyway, the subjects covered include jellyfish stings, interrogation techniques, whether honesty is the best policy when i…
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Series 7, Episode 9 (Rachel Fairburn & Neil Edmond)
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Rachel Fairburn and Neil Edmond are the perfect guests for a show that considers runaway horses, meeting strangers from the internet in real life, unwanted matchmaking, secret tattoos and aggressively smelly bosses. There then follows a frankly delightful chat with expert cruise ship entertainment and hospitality director Peter Gibbs. You seem like…
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Series 7, Episode 8 (Vivienne Acheampong & Glenn Moore)
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Vivienne Acheampong and Glenn Moore join Danielle, Margaret and Michael to discuss rioting, parents embarrassing you on social media, the rights and wrongs of weeing in the sink and dirty housemates. There's then a disconcerting amount of talk about fists with expert guest materials scientist Anna Ploszajski. If you want to support the show, then l…
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Do The Right Thing and support #PODSTRIKE on Friday September 20th 2019. This week will be historic. In over 150 countries, people are stepping up to support young climate strikers and demand an end to the age of fossil fuels. The climate crisis won’t wait, so neither will we. Young people have woken up much of the world with their powerful Fridays…
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Series 7, Episode 7 (Bridget Christie & Sara Barron)
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Bridget Christie and Sara Barron are the guests for a joyous romp through subjects including talking about the birds and the bees with your kids, sandstorms, disowning family for motorcycling reasons, a boyfriend who won't move out of a flat, an awful cow skin rug and an eye-popping discussion with expert Human Resources professional Colleen Cheeth…
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Series 7, Episode 6 (Lou Conran & Benjamin Partridge)
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Lou Conran and Benjamin Partridge are on board for discussions about being indoors for an earthquake, shaking hands, sucking thumbs, dead rats (and badgers), kids eating food off the pavement plus an awful lot about worms with expert guest professor Dr Jonathan Pettitt. If you'd like to support the show, do click here to find out how you can do so …
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Series 7, Episode 5 (Caroline Mabey & William Andrews)
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Caroline Mabey and William Andrews are the very fun guests for this earliest recording of series 7 (back in February 2018). It covers vital subjects such as the correct way to deal with a snake bite, how to cure hiccups, what to do if you've told your partner you have a terminal disease when that isn't strictly true and the correct etiquette when s…
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Series 7, Episode 4 (Lucy Porter & Rick Edwards)
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Lucy Porter and Rick Edwards are on the guest list for our WEDDING SPECIAL, recorded earlier this year as the hen do for Danielle ahead of her then-impending nuptials. And what bride-to-be could want for more? With brilliant tips on how to impress your future parents-in-law, what to do if the caterers poison the Wedding Breakfast, how to deal with …
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Series 7, Episode 3 (Heidi Regan & Darren Harriott)
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Heidi Regan and Darren Harriott are the guests for an eventually rather filthy show which which covers the genteel subjects of breaking down a door and getting on with people you dislike at work before taking a turn with a neighbour's dirty doggy, a quick detour via tall people at music gigs, a bizarre trip into Creme Eggs before a surprisingly bod…
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Series 7, Episode 2 (Richard Herring & Deborah Frances-White)
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Richard Herring and Deborah Frances-White are the guests for a very fun show which covers gas leaks, the art of persuasion, extreme ghosting, taking your mother out on a date, the etiquette of watching TV with your partner and the world of Dominatrix-ing with former Dominatrix Miranda Kane - which includes a truly brilliant and bizarre story about …
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Series 7, Episode 1 (Sarah Millican & Joe Lycett)
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Sarah Millican and Joe Lycett join Danielle, Margaret and Michael for a show recorded at the 2019 PodFest at Birmingham's echoey but lovely Town Hall. Subjects covered include falling down, dealing with exam stress, coping with the fact your ex - who you ghosted 10 years ago - is now your new boss, what to do if your other half is addicted to socia…
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Ahead of the impending new series, we asked you what clips we should include in a 'Best Of' episode. You told us. We had a think. And the result is THIS - a 'Best of?' episode covering series 1 to 6. This is the PERFECT EPISODE to share with your friends, neighbours, putative in-laws, bosses and enemies - a serviceable introduction to the world of …
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