What's the secret to scaling a business? Hello, I'm Jo, I'm a marketing copywriter and mum of two. I've had a small business for 7 years, but always wondered how some founders managed to grow agencies to hundreds of thousands of pounds. I've decided to go and ask them all the important questions: 🔴 How do you grow a business, get funding, become well-known and stay sane? 🔴 How do you know when it's working, how do you pivot when it isn't? 🔴 How can you grow a fanbase for a product or service ...
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Ever wondered how some freelancers build incredible, niche businesses from scratch? How did they figure it all out? Well, I've asked them. Do you fancy listening to expert guidance, real-life stories, and gritty tips from people who've seen it ALL? With the help of some brilliant guests, let's go back in time with people who spent years carving out a niche business. This is a place for you to find inspiration, guidance, tips, and advice from experienced freelancers. Let's Niche Upon A Star!
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Hoopsfix Podcast - British Basketball with Sam Neter
Sam Neter: British Basketball Advocate, Blogger & Thinker
The Hoopsfix Podcast is the hub of British basketball discussion. Hosted by Sam Neter, founder of British basketball website Hoopsfix.com, and featuring guests ranging from players, to coaches and key influencers within the UK basketball community, it is one of the few places to get accurate, topical and thought provoking information on the British basketball landscape.
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3. Tom & George / Winbox - How to win at LinkedIn
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Hello again! It's Scale and Polish episode 3, here this week with Tom Sandford and George Terry from Winbox. Winbox is a LinkedIn ads agency, and it's growing fast. This episode is packed full of useful stuff if you're: Wanting to package up what you do as a service Want to improve your LinkedIn presence Interested in creating a close relationship …
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4. Tom & George / Winbox - Navigating the cashflow rollercoaster
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Hi again! We're back with episode 4, our second 'snippet' short episode for busy listeners. This week, we're talking to Winbox co-founders Tom Sandford and George Terry. This episode's right up your street if you: Are navigating peaks and troughs in your income Want to package up your service to maximise revenue Links: Find out about Tom and George…
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Launching a new professional basketball league in 10 weeks - with Vaughn Millette - Ep. 117
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For episode 117 of the Hoopsfix Podcast, we sit down with Super League Basketball (SLB) interim Chair and Sheffield Sharks and Hatters new owner Vaughn Millette. Vaughn discussed his journey into British basketball, his role as interim chair of the league, and the challenges faced in revitalising the sport after a tumultuous summer. He shared insig…
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2. Nick Farrar / Shaped By - 3 Key Things Every Agency Owner Needs To Know
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Hello! It's episode 2, the first Scale + Polish snippet, a shorter quick takeaway if you don't have time to listen to the full episode right now. We're chatting again to Nick Farrar, founder of Shaped By, an independent creative agency for the B2B world. This snippet's for you if you're interested in: Choosing between your vision and your customer'…
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1. Nick Farrar / Shaped By - Finding What You're Great At
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Welcome to Scale + Polish, episode one. We're speaking to Nick Farrar, founder of Shaped By, an independent creative agency for the B2B world. Nick's taken Shaped By on a journey, rebranding and niching into a specific sector. He retained his team, grew his business and kept creativity at the centre of his mission. Nick's also just a lovely human b…
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20. Harvey Morton - Putting yourself forward
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Welcome back! This week, we're talking to Harvey Morton. Harvey is a freelancer who specialises in the entertainment industry, with a reputation for being a fantastic social media manager. He's adept and bright, honest and very inspiring to talk to. Lucky us! This episode's for you if you: Struggle to put yourself 'out there' or apply for grants, c…
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19. Phil Shorland - Finding your inspiration and voice
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Welcome back! This week is an episode I couldn't wait to share. We've got Phil Shorland, better known as Content with Phil, talking about the moment he decided to go freelance. That origin moment for Phil was an advert, with words so chilled, so friendly, it inspired him to leave teaching for good. Phil also talks about how he built a network onlin…
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18. Giada Nizzoli - Getting clarity on what makes you unique
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Hello again! This week, the lovely Giada Nizzoli, of Crafty Copy, is on the podcast. Giada is a former generalist copywriter, who with the right support and a dose of confidence, pivoted her business into brand messaging. Giada started charging for things she enjoyed so much, she'd previously done them for free. This episode is for you if you're in…
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17. Ayo Abbas - Pick a niche and stick to it
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Welcome back, this week we're talking to Ayo Abbas. Ayo is a built environment specialist, with a marketing agency that works with a very particular target audience. She talks about how she set up her business, worked on making a name for herself within a niche, and how to thrive in a more 'traditional' sector. This episode is for you if you're int…
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16. Mark Masters - Routine, practice and community growth
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Hello again! This week we've got Mark Masters, founder of You Are The Media. Mark's enthusiasm, willingness to try anything and all-round inclusive spirit is infectious. He's a ball of energy, telling the story of how he spent 10 years growing a newsletter into a giant freelancer community. This episode is great if you want to: Learn how deliberate…
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15. Robin Waite - Getting 1500 leads from a single partnership
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Welcome back to Niche Upon A Star! Let's get bonkers. This week it's Fearless Business coach Robin Waite. Robin is a super-successful business coach who achieves mind-boggling results. He's number one on Google for 'business coach,' he runs a six-figure business and has another six-figure side hustle. Before you think 'Wait a minute, this all sound…
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14. Emmelie Coulson - Fear and putting your prices up
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Welcome back to Niche Upon A Star! This week we've got the lovely brand designer and illustrator, Emmelie Coulson. Emmelie is known for her bright, bold designs, all-singing social media presence and sold-out networking events in Glasgow. But behind all this marvellous confidence, is a person who has to work hard to overcome imposter syndrome and a…
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13. Jo Watson - Dealing with trolls and bumps in the road
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It's Jo Watson, everyone! Another one of my heroes ticked off. Jo is known for her pithy tone of voice, she's a hilarious copywriter with a big online following. And this episode didn't disappoint: Dealing with trolls Jo goes into depth on how she's tackling internet criticism, and (like Jo would do) she's turning it into gold. Her clever replies a…
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12. Lizzie Davey - Six figures and diversification
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What does it feel like from the top of Mount Freelance? Nice view, mate. This week's guest on Niche Upon A Star is none other than Lizzie Davey. Lizzie's the mastermind behind Freelance Magic, as well as running her own top-notch content business. She not only serves some of the best known clients in her niche, but she also leaves the ladder down -…
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11. Mel Barfield - Personality and self belief
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Welcome back, this week we've got Mel Barfield. Superstar copywriter, queen of LinkedIn, and person with 'near dangerous levels of self-belief.' You're going to love this episode. I did because it's jam-packed with solid gold advice. Some of the highlights: Self-belief and personality overlapped for Mel, to create unstoppable momentum from day one …
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How the Milton Keynes Breakers took the NBL by storm - with Pete Taylor & Josh Merrington - Ep. 116
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In episode 115 of the Hoopsfix Podcast, we sit down with Pete Taylor (Chair) and Josh Merrington (GM) of the Milton Keynes Breakers basketball club. Over the past seven years, Breakers have gone from 40 kids to over a 1000, while adding a Senior National League side that has got promoted every year and will be in Division 1 next season. Not only th…
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10. Kayleigh Hall - Investing in yourself
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This week we're speaking to Kayleigh Hall, a fantastic brand designer and founder of Hall Creative. And we're all about being ON PURPOSE. Kayleigh shares the challenges she faced in her early years, and the impact of burnout. But she spun all this into gold! Through coaching, Kayleigh shifted her services to strategy-led brand design. This allowed …
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9. Jonathan Wilcock - How to keep growing throughout your career
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On this week's episode, we're talking to the loveliest brand copywriter on earth. The wonder that is Jonathan Wilcock. He's had 40 years experience in the creative industries, so Jonathan knows a thing or two about freelancing. Jonathan talks openly about his family, his creative ambition, and career peaks and troughs: How to take breaks and work a…
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8. Faye Dicker - Creating a community that fits perfectly
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Welcome back to Niche Upon A Star, this week we've got the brilliant Faye Dicker! Faye, the founder of Freelance Mum, shares her journey of creating a community. She talks about the challenges she faced as a professional transitioning into motherhood. Faye explains the growth and evolution of Freelance Mum, including the impact of COVID-19 and her …
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7. Ange Lyons - Discovering variety and taking time out
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Ange Lyons of Lyons Creative is well known for her amazing graphic designs. In this episode, she shares her journey to becoming a freelance designer. She talks about how she transitioned from publishing to freelancing, the challenges of being a mum and running a business, and the importance of taking breaks. Ange also is keen to talk about saying n…
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6. Freya Swenson-Costello - Neurodivergence and empowerment
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How can you balance your time and your sanity when freelancing? Don't worry, Freya can help. And funnily enough, that's the name of her business! Freya Swenson-Costello is an inspiring business owner, full of positivity. Her journey to developing her business has been empowering, enabling her to balance being a mum and having control and direction …
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5. Glenn Fisher - Anxiety and dedication
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This week we're speaking to the brilliant Glenn Fisher, founder of The Fix, author of The Art of the Click, and general all-round badass. Glenn is known to many of us as a super experienced copywriter. But there's more to him than his reputation. He overcame self-doubt, and (with a lot of hard work) built a brilliant community around himself. Glenn…
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Sometimes you get to meet your actual heroes! This was one of those days for me. It's Sophie Cross, founder of Freelancer Magazine and creator of one of the best online courses for mastering social media, LinkedIn for Humans. Sophie's very open about things that I think we can all relate to: - Burning out after working too hard - Constantly trying …
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3. André Spiteri - Getting clients and knowing your worth
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What an episode! André Spiteri talks openly about the grit and determination it took to set up Maverick Words. Packed full of gems. What a great interview! We look at early freelancing challenges: André struggled to find clients in his first year as a freelancer, taking on many low-paying jobs and working long hours just to build confidence and a p…
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Welcome back to Niche Upon A Star! Let's crack on with episode 2: Megan Rose Douglas, or simply Megan Rose, is known for being a talented, authentic brand copywriter. Megan is inspiring because she has such unique clarity and focus. Megan set up her business and grew it organically, with a clear focus on her online ideas, her ideal clients, and her…
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1. Gareth Hancock - Discovering your authentic voice
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Welcome to Niche Upon A Star, episode one! Let's get going: Gareth Hancock is a distinctive, friendly, and warm voice in freelancing. He got his start on freelancing websites, taking small writing jobs to build his skills and portfolio. It took years for Gareth to refine his niche, which is now creative copywriting. By being himself online, Gareth …
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The realities of running a WBBL franchise - with Len Busch - Ep. 115
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For episode 115 of the Hoopsfix Podcast, we sit down with Sevenoaks Suns coach and owner Len Busch. The Suns, one of the most successful WBBL franchises and at the forefront of youth female basketball development pulled out of the top-flight this off-season due to ‘untenable’ costs. In this hour long episode we go in depth with Len on the behind th…
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Big picture thinking at the Caledonia Gladiators - with Steve Timoney - Ep. 114
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For episode 114 of the Hoopsfix Podcast, we sit down with Caledonia Gladiators owner Steve Timoney. Timoney and his wife Alison – who also own the Gladiators’ WBBL franchise – took over the BBL club just before the start of this season and are self financing the project they consider to be part of their legacy. With a net worth estimated at anywher…
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The task of unifying the sport as Chair of the BBF – with Chris Grant – Ep. 113
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For episode 113 of the Hoopsfix Podcast we sit down with new Chair of the British Basketball Federation (BBF), Chris Grant. Having been announced in September and officially starting the role in November, Grant joined the organisation following a tumultuous summer for the Great Britain national team programmes, underscored by the men’s disastrous s…
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Taking the helm of the BBL as CEO - with Aaron Radin - Ep. 112
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For episode 112 of the Hoopsfix Podcast, we sit down with recently named CEO of the BBL, Aaron Radin. Announced last week as the new face and boss of the league, the American joins the league after a 30-year professional career where he has held senior level positions at a multitude of sports, media and tech organisations such as the NBA, The Walt …
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Becoming unanimous Ivy League Player of the Year - with Tosan Evbuomwan - Ep. 111
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For Episode 111 of the Hoopsfix Podcast, we sit down with Princeton Tiger and unanimous Ivy League Player of the Year, Tosan Evbuomwan. The 21 year old out of Newcastle is fresh off a breakout season with Princeton, and is coming to London next week for the London Basketball Classic to play in front of a home crowd with his college team. The former…
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Retiring as a GB all-time great - with Dan Clark - Ep. 110
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For Episode 110 of the Hoopsfix Podcast, we sit down with GB all-time great Dan Clark, who announces his retirement from playing professional basketball. The London 2012 Olympian, whose final season has ended up being his only one playing domestically - with the Manchester Giants in the BBL - is fresh off becoming GB men’s all-time caps leader duri…
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Retiring on top – with Jo Leedham-Warner – Ep. 109
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For episode 109 of the Hoopsfix Podcast, we do a special with British basketball legend Jo Leedham-Warner, who has announced her retirement from playing professional basketball. An 11-year career that reads like a fairytale, Leedham-Warner is coming off an undefeated season in the WBBL where she was named MVP after returning to play following givin…
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Preparing to be the next Brit in the NBA – with Jeremy Sochan – Ep. 108
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With less than 2 weeks until the NBA draft, we sit down with projected lottery pick Jeremy Sochan to discuss how his preparation is going and ask him questions submitted from the fans via our Instagram page. Sochan is set to become the first Brit drafted since Ryan Richards in 2010, and only the second to go in the lottery, following on from Luol D…
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Why 777 invested millions into the BBL - with Lenz Balan - Ep. 107
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For episode 107 of the Hoopsfix Podcast, we sit down with Lenz Balan, Vice President of 777 Partners and new owners of the BBL and London Lions. Following on from the announcement that 777 have invested £7million into the BBL for a 45% stake (though their ownership of the Lions takes it to 50%), we thought it was necessary to get a look into who is…
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How to transform your local basketball court - with Malvern Hoops - Ep. 106
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For Episode 106 of the Hoopsfix Podcast we sit down with Jon May and Tom Bennett from the Malvern Hoops campaign, who have recently transformed their local basketball courts. The five year campaign came to an end in August, after the brand new courts at Victoria Park, in Malvern, Worcestershire, were officially opened. Not purely aesthetic, the cou…
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Making an easy transition into retirement from pro ball - with Joe Ikhinmwin - Ep. 105
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For episode 105 of the Hoopsfix podcast, we sit down with England international and nine year pro, Joe Ikhinmwin. In this two hour bumper episode, the former London Lions captain exclusively reveals he is retiring from basketball, with a smooth transition to The Cyber Nerds, the business he set up with three friends to review movies, comics and gam…
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Getting a BBL & WBBL franchise off the ground - with Jay Marriott - Ep. 104
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For episode 104 of the Hoopsfix Podcast we sit down with Jay Marriott, CEO of Gloucester Sport, responsible for new WBBL franchise Gloucester Queens and potential BBL franchise Gloucester Kings. A former pro player and Head Coach of the Plymouth Raiders, Marriott was brought in by long-term friend Alex Petheram - 100% owner of the new Gloucester op…
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How the love of the game keeps you playing into your 40's - with Jason Swaine - Ep. 103
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For episode 103 of the Hoopsfix Podcast, we sit down with former England senior international and BBL pro, Jason Swaine. Swaine, known to be one of the great all-time shooters, picked up 24 caps for England, is a three-time BBL title winner and 12-time National League Division 1 title champion. Starting his professional career with the Sheffield Sh…
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Developing a performance pathway for British basketball - with Warwick Cann - Ep. 102
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For episode 102 of the Hoopsfix Podcast, we sit down with Warwick Cann, the former Performance Pathways Co-ordinator and National Teams Director for GB and Basketball England. Warwick, an Australian, was hired in 2009, and had a number of different roles through to 2016 focused around performance pathways and the national teams, as he sat between b…
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Career pathways for British coaches - with Tim Lewis - Ep. 101
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For episode 101 of the Hoopsfix Podcast we sit down with British coaching trailblazer Tim Lewis. Lewis, who most recently was an advanced scout for the Toronto Raptors, left the UK in 2006 to pursue his coaching dream, starting at CBA in Spain, before returning to set up Essex Pirates in the BBL as a pathway for young British talent. A former junio…
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What happened to the London 2012 Olympics basketball legacy? Ep. 100
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For Episode 100 of the Hoopsfix podcast, we do a deep dive into the London 2012 Olympic legacy, interviewing 8 different people who were in and around the British basketball programme. We wanted to do something a little bit different for hitting the century mark and after a suggestion on Twitter from @auld_jethart to look at the Olympic legacy, we …
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Having over six decades on the sidelines coaching - with John Collins - Ep. 99
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For Episode 99 of the Hoopsfix Podcast, we sit down with British coaching legend John Collins. Collins, awarded an MBE in 2009 for his services to basketball, has been coaching for over six decades and done it at every level. He was at the helm of Sutton for the first ever National League game, and again when they became the first ever English team…
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Using your pro career to give back to your community - with Orlan Jackman - Ep. 98
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For Episode 98 of the Hoopsfix Podcast we sit down with Solent Kestrels forward and England and GB Senior international Orlan Jackman. Originally out of Hackney, Jackman started out with the Hackney White Heat before heading to the US to prep school in California. Unable to get the NCAA Division 1 offer he was looking for, he returned to the UK for…
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Being a late bloomer on his way to a successful pro career - with Taiwo Badmus - Ep. 97
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For Episode 97 of the Hoopsfix Podcast we sit down with 3-year pro and Ireland Senior international Taiwo Badmus. Badmus did not start playing until he was 16 years old, under the legendary Mike Cartey in South London, before attending Hackney Community College. After struggling to get to the US, and enrolling at the University of West London, Badm…
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Carving out a career in the pros in Japan – with Ben Lawson – Ep. 96
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For Episode 96 of the Hoopsfix Podcast, we sit down with Toyotsu Fighting Eagles Nagoya big man, Ben Lawson. The 7’1″ centre originally out of Oaklands College, turned pro in 2017-18 after a four year career at NCAA Division 1 school Western Kentucky University where he finished up as their fourth all-time blocked shots leader, starting his career …
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Leading GB to EuroBasket 2022 qualification - with Marc Steutel - Ep. 95
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For Episode 95 of the Hoopsfix Podcast we sit down with GB Senior Men's Acting Head Coach Marc Steutel, who has just led the team to EuroBasket 2022 qualification. An assistant with the squad since 2018, Steutel was given the reins of the team for the February 2020 window when the British Basketball Federation became aware Nate Reinking would be un…
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Taking the US high school route – with Sam Alajiki – Ep. 94
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For Episode 94 of the Hoopsfix podcast, we sit down with St Benedicts prep wing and Cal commit, Sam Alajiki. Alajiki left the UK in January of 2020, where he had started the season with Barking Abbey having initially been developed by Kent Crusaders, to attend Beckley Prep in Virginia. After a half season there – which was cancelled due to COVID – …
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What the BBL can learn from the growth of the Australian NBL - with Jeremy Loeliger - Ep. 93
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For Episode 93 of the Hoopsfix Podcast, we sit down with Commissioner of the Australian NBL, Jeremy Loeliger. Loeliger has overseen an unprecedented growth period of the NBL across the past 5 years, as the league has gone from on the verge of bankruptcy to one of the most prominent leagues globally with arguably the closest product as a game day ex…
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Heading overseas to pursue a coaching career - with Chris Mayes - Ep. 92
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For Episode 92 we sit down with Chris Mayes, Technical Director of BC Triple Threat in Haarlem in Holland. Mayes, who grew up on the South East coast near Worthing, started out playing before turning his eye to coaching between Worthing and Solent Kestrels under the tutelage of the legendary Jimmy Guymon Whilst trying to build his experience at a c…
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