Najlepsze podcasty z kategorii: Joe Crump (2024)

1
Fantasy Football Meets Business Strategy 30:19

4d ago30:19

30:19

In this episode of Create Like the Greats, with the new Fantasy Football season upon us, Ross revisits an old episode about Fantasy Football and draws parallels between fantasy football strategies and business success. Ross explores how decision-making in the game mirrors the strategies used in the business world. He talks about building your dream…

1
Exploring Prompt Engineering in Marketing Strategy with Ethan Crump 38:51

11d ago38:51

38:51

In this special episode of Create Like the Greats, Ross is joined by Ethan Crump, a Senior Content Marketing Specialist at Foundation, to unveil the concept of prompt engineering and its significance in leveraging innovative tools like ChatGPT, Claude, and Perplexity. The conversation delves into how prompt engineering is shaping marketing strategi…

1
The Key to Better Content 1:04:48

18d ago1:04:48

1:04:48

In this episode of Create Like the Greats, Ross shares an engaging conversation from his appearance on The Copywriter Club Podcast with Rob Marsh. They explore how content creation is evolving, especially in light of new technologies, and discuss what this means for writers moving forward. The episode dives into the importance of storytelling, the …

1
Content Repurposing 101: The Masterclass 30:04

25d ago30:04

30:04

In this episode of Create Like the Greats, Ross shares valuable insights on how to effectively repurpose your content. He emphasizes the importance of constantly thinking about how to repurpose content within your library and highlights the power of turning words into visuals. Ross also discusses the repurposing process, from conducting an audit to…

1
How The Content Game Has Changed + My Video Bet 9:49

1M ago9:49

9:49

In this episode of Create Like the Greats, Ross delves into the evolving landscape of video marketing, particularly within the B2B realm. Drawing from his experience with the Cut30 program, he explores how these insights have shaped his approach to crafting impactful video content. Ross discusses the power of targeted audience outreach and the need…

1
The Impact of AI on Marketers: Insights from Ross Simmonds and Joe Glover 1:00:40

1M ago1:00:40

1:00:40

In this episode of Create Like the Greats, Ross shares an engaging conversation with Joe Glover from The Marketing Meetup. They discuss the impact of AI on the marketing industry, focusing on various tools and their practical uses. The conversation highlights how AI can enhance efficiency while emphasizing the irreplaceable value of human creativit…

1
OpenAI Partnerships: What They Mean For Marketers 18:47

2M ago18:47

18:47

Ross dives deep into the fascinating world of OpenAI and its recent partnerships, exploring how these collaborations are reshaping the landscape of content creation and the implications for marketers. Ross also touch upon some controversial aspects related to OpenAI and shed light on the potential long-term effects on various creative industries. K…

1
How MasterClass Built a $2.8 Billion EdTech Empire in 7 years 56:10

2M ago56:10

56:10

In this special reupload episode of Create Like the Greats, Ross dives into the impressive success story of MasterClass and its winning formula. He dissects MasterClass's innovative content strategy, their mastery of video and animations, their focus on search intent, and their success in generating backlinks. Ross underscores the critical importan…

1
Insights from Chris Meabe: How Dialpad Generates Massive Organic Traffic Using Programmatic SEO 43:05

2M ago43:05

43:05

In this episode of Create Like the Greats, we delve into the secrets behind how Dialpad, generates an impressive 500,000 visits in organic traffic every month. Ross is joined by Chris Meabe, a Senior Content Specialist from Foundation Marketing, who shares invaluable insights on Dialpad's success. Ross and Chris explore the unique and special appro…

1
Reddit Is Dominating SEO Right Now 21:27

2M ago21:27

21:27

In this episode of Create Like the Greats, Ross discusses the significant shift in the business landscape over the past year and how Reddit has emerged as a major beneficiary of this change. He delves into the Google and Reddit partnership, the importance of creating a subreddit, leveraging ads within subreddits, and the value of cross-referencing …

1
How To Create Content Based on Google Leak 33:20

2M ago33:20

33:20

In this episode of Create Like the Greats, Ross unpacks the recent Google leak with expert precision. Discover how the leak's revelations can transform your approach to content creation and SEO. From diving deep into the nuances of crafting quality content to enhancing user experience and leveraging Google’s resources, Ross provides a treasure trov…

1
ChatGPT For Keyword Research & Marketing Research: Why You Shouldn't Trust It (Experiment) 15:14

3M ago15:14

15:14

In this episode of Create Like the Greats, Ross delves into the intersection of AI and SEO, exposing the misinformation spread by major media publications within the industry. He discusses recent articles by journalists and experts that misleadingly advocate for the use of ChatGPT in keyword research, keyword difficulty estimation, and subreddit se…

1
Mastering Digital Marketing: AI, SEO, and Content Diversification 15:34

3M ago15:34

15:34

In this episode of Create Like the Greats, Ross shares valuable insights into the world of marketing, SEO, and content creation. He discusses how businesses can boost their online presence, attract new customers, and foster growth by integrating these strategies. He talked about the fundamentals of marketing, utilizing AI-driven tools, optimizing c…

1
Jason Barnard on Marketing at Kalicube, SEO and Brand SERPs 50:03

3M ago50:03

50:03

In this episode of Create Like the Greats, Ross sits down with Jason Barnard, CEO of Kalicube to delve into the fundamentals of search engine optimization (SEO) and and Google's evolving understanding of search engine results pages (SERPs). They talked about the importance of educating Google to represent your brand, the role of content in SEO, bui…

1
Gregory Kennedy on Unlocking B2B Marketing with AI: Navigating New Paradigms 50:24

3M ago50:24

50:24

In this episode of Create Like the Greats, Ross sits down with Gregory Kennedy from BrandZen shared some game-changing insights into the world of B2B marketing. Their chat revolved around Kennedy's report, "New Paradigms in B2B Marketing," unpacking crucial ideas resonating with marketers navigating the digital landscape. Gregory highlighted the tr…

1
Junae Brown On Marketing At Browned 2 Perfection: Navigating Creativity, Digital Trends, and Personal Growth 1:17:10

4M ago1:17:10

1:17:10

In this episode of "Create Like the Greats," Ross sits down with Junae Brown, Founder and CEO of Browned 2 Perfection Agency. Junae shares her inspiring journey in the marketing world. Through the lens of authenticity and adaptive strategies, she showcases her deep expertise in crafting impactful marketing campaigns. Junae's insights into the impor…

1
Erica Schneider on Mastering the Art of Writing and Editing in the Digital Age 50:48

4M ago50:48

50:48

In this episode of Create Like the Greats, Ross sits down with Erica Schneider, an experienced editor and founder of the program Cut the Fluff, who shares her journey as an online writer and entrepreneur. Erica provides valuable insights into the world of writing and editing, emphasizing the importance of clear thinking in writing, the impact of AI…

1
Mastering Generative Engine Optimization 21:09

4M ago21:09

21:09

Welcome to "Create Like The Greats," where we delve into the burgeoning world of Generative Engine Optimization (GEO). This episode explores the transformation from traditional SEO to GEO, a necessity in today's AI-driven digital landscape. We examine how the rise of AI search engines is reshaping content creation and digital marketing, offering in…

1
Alessandra Colaci on AI and Marketing at Humans + AI: Unlocking the Power of AI in Marketing 51:32

4M ago51:32

51:32

In this episode of Create Like the Greats, Ross Simmonds and Alessandra Colaci of Humans + AI delve into the world of AI and its vast potential in marketing. They explore how AI can elevate productivity and drive innovation in marketing strategies. They discuss various aspects of integrating AI into marketing practices, from harnessing existing dat…

1
Leveraging AI for Distribution 54:24

5M ago54:24

54:24

In this episode of Create Like the Greats, Ross shares insights from his recent interview on the podcast Distribution First, hosted by Justin Simon. They explore how marketers can use AI to enhance distribution strategies, emphasizing its role as an augmentation too rather than a replacement tool. The conversation also touches on the impact of AI o…

1
Book Launch - Create Once, Distribute Forever 22:09

5M ago22:09

22:09

In this episode of Create Like the Greats, Ross takes us on a journey through the highs and lows of his book launch for "Create Once, Distribute Forever." With a behind-the-scenes look at his launch strategy, Ross shares the excitement, challenges, and successes he's encountered. From podcast interviews to social media engagement and lessons learne…

1
Why I Wrote Create Once Distribute Forever - My New Book 17:29

5M ago17:29

17:29

In this episode of Create Like the Greats, Ross shares insights on why he wrote “Create Once, Distribute Forever”. This book serves as a comprehensive guide for individuals and businesses striving to effectively distribute their stories and engage with their target audience. In this episode Ross provides a glimpse into the Create Once, Distribute F…

1
Vince Nero On Marketing At Buzzstream, Digital PR, Link Building, and SEO 1:07:04

5M ago1:07:04

1:07:04

In this episode of Create Like the Greats, Ross sits down with Vince Nero, the Director of Content Marketing at Buzzstream. They talked about evolving landscape of digital PR, link building, and SEO and provides valuable insights into the world of digital marketing, emphasizing the importance of digital PR and link building in content marketing str…

1
Marketing Series Part 1: Navigating AI in Marketing 41:30

5M ago41:30

41:30

In this episode of Create Like the Greats, Ross delves into dynamic conversations with some of the best marketers in the industry — Bryan Casey, Rowan Tonkin, Joel Klettke, and Ronnie Higgins. Ross’ conversations with these seasoned marketing experts are all about strategies, tips, and inspiration. Detailed Breakdown: Bryan Casey reflects on the ch…

1
Bryan Casey On Marketing At IBM, Generative AI, Budget Planning & Career Growth 1:00:04

6M ago1:00:04

1:00:04

In this episode of Create Like the Greats, Ross sits down with Bryan Casey, a seasoned marketing expert from IBM, for a captivating conversation on growth, budgeting, and the essence of marketing. Bryan's extensive experience at IBM offers invaluable insights into constructing a robust marketing engine for large-scale brands while navigating person…

1
Customer Research: How To Get Closer To Your Audience Faster Than Usual 25:36

6M ago25:36

25:36

In this episode of Create Like The Greats, Ross shares a question received from an acquaintance facing a career transition, moving from a familiar industry to a completely new one, necessitating a deep understanding of a novel customer base and industry dynamics. He outlines strategies and techniques employed at Foundation Marketing for effectively…

1
AI Marketing Report: Industry Trends, Data & Research 37:35

7M ago37:35

37:35

In this episode, Ross delves into the latest research and insights derived from a survey conducted by the Foundation team. He shares exclusive findings shared with our Foundation Lab subscribers, focusing on content keyword strategies adopted by various organizations. Additionally, he explores the widespread use of AI tools in marketing and the per…

1
How Ahrefs Built A Content Moat On The Back Of SEO, YouTube & Tools 1:05:05

8M ago1:05:05

1:05:05

In this episode, Ross explores SEO in digital marketing, focusing on Ahrefs, a $100 million business that has transformed how marketers approach search. Meet Dmytro Gerasymenko, the visionary behind Ahrefs, as he unveils the core elements that catapulted Ahrefs into a market leader. From brand essence to infrastructural brilliance, get ready for an…

1
Why Unscalable Content Is The Future Of SEO Today 14:52

8M ago14:52

14:52

In this episode, Ross discusses the importance of unscalable content for brands looking to stand out in search engine results. He explores how AI can be used to create a large quantity of mediocre content but emphasizes the need for marketers to prioritize quality and human creativity in their content strategies. Ross suggests that brands should in…

1
30+ ChatGPT Prompts For Marketers To Steal 28:10

8M ago28:10

28:10

In this episode, Ross explores the power of ChatGPT to enhance your content creation process. He shares 30 prompts that can inspire engaging content and increase productivity. Key Takeaways: 1. ChatGPT's ability to adopt the persona of any author can assist in writing content inspired by their unique style. 2. Utilize ChatGPT to generate a list of …

1
Predictions For 2024: What We Can All Expect [AI, Will Smith, Super Bowl, Lay Offs & More] 19:06

8M ago19:06

19:06

In this episode, Ross, founder and CEO of Foundation, discusses various topics ranging from the inner workings of great creators to his thoughts on upcoming trends and predictions in the business and marketing world. He also provides insights into specific areas such as AI content creation, movie trailers, marketing conferences, and personal goals …

1
My Favorite New Years Habit: A Year Compass 18:38

8M ago18:38

18:38

In this episode, Ross discusses the importance of New Year's resolutions and introduces the YearCompass as a useful tool for designing an ideal life. He breaks down some of the questions from the Year Compass and encourages listeners to incorporate them into their own end-of-year reflection ritual. As the new year approaches, take the time to refle…

1
The Strategy Bankrate Used to Build a $76.3M SEO Moat 47:06

9M ago47:06

47:06

In this episode, we explore how Bankrate, a leading finance website, has successfully generated millions of monthly organic visits. By investing in high-value content and emphasizing expertise, Bankrate has established itself as an authority in the financial industry. We delve into the history of Bankrate, its content strategy, and the impact it ha…

1
Marketing Trends That Most Brands Will Miss In 2024 15:42

9M ago15:42

15:42

In this episode, Ross Simmonds discusses the major trends that will shape the future of content marketing and business strategies. He highlights the rise of AI, interactive and engaging content, the power of memes, and the importance of niche content assets. Ross discusses the transformative changes that have occurred in recent years and predicts t…

1
How Audio AI Is Absolutely Going To Change The World 27:35

9M ago27:35

27:35

In this episode of Create Like the Greats, Ross Simmonds explores the growing trend of audio AI and its potential impact on various industries. He discusses the benefits and risks associated with audio-driven AI, including the possibility of deep fake voices, the automation of tasks such as audiobook narration and podcast hosting, and the future of…

1
How I Prepare for a Keynote Presentation 17:19

9M ago17:19

17:19

In this episode, Ross shares his expertise on preparing and delivering impactful presentations. He emphasizes the importance of identifying a theme, incorporating applicable case studies, research, and data, and personal storytelling to engage the audience. Ross also discusses his approach to planning presentations and creating meaningful connectio…

1
The Value Debate: Long Form Content vs Short Form Content 8:33

10M ago8:33

8:33

In this episode, Ross explores the ongoing debate between long form and short form content. He emphasizes that the length of the content doesn't determine its value, and instead, the focus should be on delivering quality information quickly. Ross acknowledges the benefits of long form content in generating backlinks, press, and traffic, but emphasi…

1
48 Hours In New York | How I Maximized My Time and Drove Results 16:55

10M ago16:55

16:55

In this episode, Ross takes us through his journey of his last 48 hours in New York. He talks about the importance of leveraging AI in marketing and content marketing and how the experience has helped him to learn and grow. He also talks about taking time for solo activities and the opportunity to connect with industry peers and executives from Saa…

1
Marketing Frameworks For B2B | AARRR Pirate Metrics + B2B Buyers Journey | Marketing Mental Models 21:25

10M ago21:25

21:25

In this episode, Ross dives into the mental frameworks used in marketing, focusing on the Pirate Metrics (AARRR) approach including acquisition, activation, retention, and referral. They also discuss mental models, the awareness and consideration stages of buying, and strategies for closing sales and delighting customers. Detailed Breakdown: Market…

1
Personal Research and Development: How to Use R&D to Accelerate Your Growth 23:18

11M ago23:18

23:18

I have invested in Personal and Professional Research and Development since the beginning of my career and then some. And I still do to this day. Investing in Research and Development is something that the biggest companies in the world has a budget for and in my opinion, so should you. On today's episode, I share just a few of the ways I've invest…

1
The $950M Loom Acquisition - 3 Lessons + 1 Thought 16:00

11M ago16:00

16:00

The $950M Loom Acquisition Episode In this episode, Ross Simmonds dives into the incredible success story of Loom. He shares 3 simple ideas that he has taken away from Loom as a marketer, and talks about their ability to adjust their value prop to match customer needs. He also provides his insights into the importance of focusing on niche companies…

1
How Linktree Became Worth $1.3B: A Product-led Marketing Case Study 58:34

11M ago58:34

58:34

Today, Linktree has over 35 million users, and their website generates nearly 66M visits every single year. With such staggering numbers, it's clear that Linktree has become an integral part of the digital landscape. --- In today's episode of Create Like the Greats. We are going to break down the six game-changing product-led marketing strategies t…

1
How I Use AI to Drive Better ROI as a Marketer 26:34

11M ago26:34

26:34

There are some folks out there who believe that Artificial Intelligence (AI) is just a trend. I don't think so. I think it's here to stay. Now, I understand that that may be a very scary thought and makes you wonder, "where do I begin?" In this episode, I share how AI tools like Jasper, Copy.ai, Midjourney and more are helping me create more great …

1
How Prince Sold Over 100 Million Records & Won 7 Grammys 58:58

12M ago58:58

58:58

In this episode, I share some of the insights that I gained while talking to Dr. Susan Rogers, Prince's staff engineer during his meteoric rise to fame. I also share my perspective on this as an entrepreneur and the lessons we can learn from Prince's life, art, and career. Listen to the full Dr. Susan Rogers Episode Here >>> Apple Podcasts: https:/…

1
Interviewed by AI: My Brandweek Miami Experience w/Matilda 27:41

12M ago27:41

27:41

I am particularly excited about this episode because today I was interviewed by Matilda, an AI voice that was generated by Eleven Labs via questions that were generated by ChatGPT. I speak about my experience as a speaker and attendee at Brandweek Miami. I talk on thing like: The Future Marketer My Takeaways from Carmelo Anthony's Keynote How I lan…

1
The Power of Distribution: A Conversation with Dreamdata 40:49

12M ago40:49

40:49

On today's episode I sit down with the team at Dreamdata and talk about one of my favorite topics around content. and that is distribution. It is a somewhat simple concept. Companies create a lot of great content. And I mean a lot of it. But then the content falls short of expectations, or the team stops pushing, or in this case distributing that c…

1
7 Lessons from Fantasy Football 27:12

1y ago27:12

27:12

On this episode, I share 7 lessons that I've learned from playing Fantasy Football over the years and how these same lessons apply to business. Also...Go Eagles! Know when to hold em nd when to fold em Never bench your studs Remove all personal bias Talk smack (carefully) Identify potential issues before they arise Every week is a new week Take ris…

1
Lessons Learned While Building a Great Life 19:51

1y ago19:51

19:51

On this show, I speak often about creating a life that you consider great. I am committed to making my own life great as well as sharing some of the things that I’ve learned along that way that I know have helped me do just that. Some of these lessons that I’ve learned were hard lessons and some of them, I simply have reflected and found the time t…

1
Be An Absolute Monster w/ Dr. Julie Gurner, Executive Performance Coach 1:06:36

1y ago1:06:36

1:06:36

We say it all the time on this show. We are help to help you build a life that you consider great. And , what better way to begin initiating that life by having a conversation with executive, performance coach, Dr. Julie Gurner. We talk about being "war-torn veterans" on Twitter, Hi vs. Low leverage action items, having No Plan B, and even her farm…

1
The Missing Link: How Music Is the Solution to the Mental Health Crisis with Chris Boardman 58:02

1y ago58:02

58:02

On this episode, I have a chat with Chris Boardman, a music industry giant in his own right. We talk about his project, The Missing Link, the power that music has had through his and others' life transitions, and the way artificial intelligence may impact the music listening experience. About Chris Boardman: Beginning his career in the film, televi…

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