Najlepsze podcasty z kategorii: Molly Mcguire (2024)

1
The Art of Customer-Led Growth in B2B Marketing with Jeff Reekers, Champion 23:49

4d ago23:49

23:49

"And through that phase really saw the power of what happy users and customers can bring the organization in terms of growth and effective and efficient growth," says Jeff Reekers, Co-Founder and CEO of Champion. In this episode of The Content Cocktail Hour, Jeff Reekers, Co-founder and CEO of Champion, shares his journey as a marketer turned CEO. …

1
How to Repurpose and Leverage Video Content with Lindsay McGuire, Goldcast 29:42

6d ago29:42

29:42

"In the era of AI, video is where you can be more human. We advocate that AI always needs a human handler. The role that video plays in modern marketing is crucial; it allows for natural, engaging human-to-human connections," says Lindsay McGuire, Associate Director of Content and Campaigns at Goldcast. In this episode of The Content Cocktail Hour,…

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55: MURDER: Hannah Truelove 42:13

7d ago42:13

42:13

On the afternoon of August 23, 2012, 16-year-old Hannah Truelove, a beloved daughter and friend, returned home from school to her apartment in Gainesville, Georgia. She was last seen hanging out with friends at the picnic table area of her apartment complex that evening. But then, after around 7:30 pm, she just vanished. The next day, Hannah’s body…

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Inside the 2024 SaaS Benchmark Report with Mollie Kuramoto, High Alpha 24:56

11d ago24:56

24:56

"Content distribution is more important than the actual content," says Mollie Kuramoto, Director of Marketing at High Alpha. In this episode, we’re joined by Mollie Kuramoto, Director of Marketing at High Alpha, to discuss the making of the highly anticipated 2024 B2B SaaS Benchmark Report. Mollie shares her journey, from her early days at a market…

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How AI and Content Shape Modern Marketing Strategies with Dr. Amy Cook, Fullcast 21:39

13d ago21:39

21:39

"AI will never replace good content, that you will never get the human out of it, and that people are already starting to discern," says Dr. Amy Cook, Co-Founder and CMO at Fullcast. In this episode, we’re joined by Dr. Amy Cook, co-founder and CMO of Fullcast, to discuss her journey from academia to the C-suite, the role of content in the buyer's …

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54: MURDER: Jack Wheeler 47:55

14d ago47:55

47:55

On December 28, 2010, 66-year-old Jack Wheeler, a veteran and highly respected Washington D.C. consultant, abruptly left Manhattan, telling his wife he had urgent business in D.C. But instead of heading to D.C., Jack ended up in Wilmington, Delaware. For days, he was seen wandering the streets, disheveled and confused. Then, on the morning of Decem…

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Rethinking B2B Content and Courses with Erica Schneider, Cut the Fluff 23:42

18d ago23:42

23:42

"Do not say anything that doesn't need to be said. Keep it as simple as possible," says Erica Schneider, Founder of Cut the Fluff In this episode, we’re joined by Erica Schneider, founder of Cut the Fluff, to discuss why LinkedIn might not be for everyone, the art of effective editing, and the power of building a personal brand. Erica also shares h…

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Boosting Productivity in Hybrid and Remote Work Environments with Perttu Ojansuu, Happeo 14:42

20d ago14:42

14:42

"CEOs often push to market without securing internal engagement, but full internal commitment is essential to transforming a company into a well-oiled machine," says Perttu Ojansuu, CEO and Co-founder at Happeo In this episode, we’re joined by Perttu Ojansuu, CEO and Co-founder of Happeo, to discuss knowledge management and its profound impact on o…

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53: MURDER: Heaven LaShae Ross 52:20

21d ago52:20

52:20

On the morning of August 19, 2003, 11-year-old Heaven LaShae Ross, known as "Shae," left her home in Northport, Alabama, to catch the bus for school, but she never made it. Despite extensive searches and national media attention, there was no sign of Shae for over three years. Then, in December 2006, her remains were discovered beneath an abandoned…

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The Future of Privacy in Tech Featuring Luke Mulks, Brave Software 26:08

25d ago26:08

26:08

"If Google is making all their money from advertising, and advertising compromises users privacy, you start to see product decisions where they put the user's privacy at risk, even though the browser is supposed to be the user agent," says Luke Mulks, VP Business Operations at Brave Software In this episode of The Content Cocktail Hour, our guest i…

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Creative Operations and AI Readiness in B2B Marketing with Tristan Pelligrino, Marketers in Demand 21:39

27d ago21:39

21:39

“AI can summarize a conversation. You can have AI help you on the video editing side to spin out a lot of different pieces. There are a lot of different things that we'll be able to do. But I do believe that one to one conversation will always be a big part of marketing,” says Tristan Pelligrino, Co-founder of Marketers in Demand. In this episode o…

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52: MURDER: Nick Kunselman & Stephanie Hart-Grizzell 47:06

28d ago47:06

47:06

On the night of February 13, 2000, 15-year-old Nick Kunselman was working the closing shift at a Subway sandwich shop in Littleton, Colorado. At around 10:00 pm, his 16-year-old girlfriend, Stephanie Hart-Grizzell, showed up to hang out as Nick closed down the store. At around 12:45 am on what was now February 14, another Subway employee drove by a…

1
The Power of Podcasting featuring Rachel Elsts Downey, Share Your Genius 25:07

1M ago25:07

25:07

"If you launch a podcast with a very specific point of view, and you know who you're putting it in front of, people will listen to it," says Rachel Elsts Downey, Founder and CEO of Share Your Genius In this episode of The Content Cocktail Hour, Rachel Elsts Downey, founder and CEO of Share Your Genius, shares her strategic insights into why every b…

1
Amplifying Your LinkedIn Presence featuring Casey Hill, ActiveCampaign 32:29

1M ago32:29

32:29

"Content that includes personal perspectives, anecdotes, and real experiences tends to rank better on Google. This type of content is also performing well on other platforms, including third-party sites and social media channels like TikTok," says Casey Hill, Senior Growth Marketing Manager of ActiveCampaign. In this episode of The Content Cocktail…

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51: MURDER: Jodie Bordeaux 52:30

1M ago52:30

52:30

On the night of November 20, 1997, 28-year-old Jodie Bordeaux was at home in Powhattan, Kansas, with her husband Shawn. Just before 12:45 am, on what was now the 21st, a car pulled up and started shooting into the house. Jodie, who was six and a half months pregnant, ran to her bedroom for cover but was shot once, killing her instantly. Tragically,…

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Secrets to Effective Product Marketing and Sales Alignment with Justin Dorfman, AssetMule 27:25

1M ago27:25

27:25

"Product marketing involves early engagement to understand the customer's needs and priorities, build features that resonate, and ensure effective messaging and positioning for a successful launch and sales," says Justin Dorfman of AssetMule. In this episode of The Content Cocktail Hour, Justin Dorfman, founder and CEO of AssetMule, joins us. With …

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Event-Led Growth Strategies with Kate Hammitt, Splash 24:21

1M ago24:21

24:21

“A common mistake is getting excited about an event and then questioning its success. This leaves marketers relying on vague anecdotes rather than solid data,” says Kate Hammitt, CMO of Splash In this episode of The Content Cocktail Hour, we’re joined by the CMO of Splash, Kate Hammitt, to share her career journey from being a paralegal at the US G…

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50: MURDER: Molly Bish 57:15

1M ago57:15

57:15

On the morning of June 27, 2000, 16-year-old Molly Bish arrived at her job as a lifeguard at Comins Pond in Warren, Massachusetts. Within minutes, she went missing. Initially, the police treated her disappearance as innocent, but as time passed, they realized she had likely been abducted. Despite a thorough investigation, there was no sign of Molly…

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Driving Success through Data-Backed Content with Dan Morgese, Gong 27:58

2M ago27:58

27:58

"There's no single way to create content. If you're building a category, use the same terminology as your customers and prospects. Create provocative thought leadership, explaining why this perspective matters. Ensure you're addressing unasked questions." says Dan Morgese, Director of Content Strategy and Research at Gong. Welcome back to another e…

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Empowering Women in Sales with Alexine Mudawar, Women in Sales 24:13

2M ago24:13

24:13

"I owe it to my community and the sales industry to gather data on women's compensation and promotion in sales. There's a lack of comprehensive surveys and sufficient input on these issues," says Alexine Mudawar of Women in Sales. In this episode of The Content Cocktail Hour, we’re joined by CEO of Women in Sales, Alexine Mudawar. Women in Sales is…

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Crafting Data-Driven Content in the Age of AI with Ryan Law, Ahrefs 22:51

2M ago22:51

22:51

"As long as you're confident in your interpretation and willing to share your methodology, there's great value in sharing even the basics. Don't be intimidated; there's always more we can improve in our creations," says Ryan Law, Director of Content Marketing at Ahrefs. In this episode of The Content Cocktail Hour, we’re thrilled to welcome Ryan La…

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The Unity Between AI, Marketing, and Customer Success with Elizabeth Irvine, MarketMuse 26:31

2M ago26:31

26:31

"Content marketing and strategy are essential foundations for any business. They are not just additional tasks but critical efforts that demonstrate to your audience why your business deserves a seat at the table," says Elizabeth Irvine In this episode of The Content Cocktail Hour, we're joined by Elizabeth Irvine, the VP of Marketing and Customer …

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49: MISSING: Peggy McGuire 34:20

2M ago34:20

34:20

On the morning of November 16, 2015, Peggy McGuire, a 28-year-old beloved mother and daughter, finished a double shift at work, dropped her son off at school, and then returned to her home in Eufaula, Oklahoma. At around 10:00 am, she spoke with her boyfriend on the phone, and said she was at home making beef jerky. After this call, no one heard fr…

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The Power of People-First Go-to-Market Strategies with Mark Kilens and Nick Bennett, TACK 29:24

2M ago29:24

29:24

"But that's a beautiful thing around a people-first approach. You build things with other people in a very public way, and that helps you do your marketing and sales in a more efficient way," says Mark Kilens from TACK. In this episode of The Content Cocktail Hour, we are joined by special guests Nick Bennett and Mark Kilens from TACK. Nick and Mar…

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48: MISSING: TJ Murray 47:55

2M ago47:55

47:55

On October 18, 2011, TJ Murray, a 23-year-old beloved son and brother, went bar hopping with a friend in Spring, Texas. After getting into altercations at a few bars, TJ was last seen walking away from "Rookies Sports Bar" at 12:37 am on what was now the 19th. During the subsequent investigation, detectives came to the conclusion that TJ was murder…

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Content is Go-To-Market with Ali Schwanke, Founder of Simple Strat 22:11

2M ago22:11

22:11

"It isn't about using video, podcasts, or any other medium. It's about understanding what your audience is doing. Are they engaging with specific channels? If they're not, that could be an opportunity for you to stand out," says Ali Schwanke, Founder of Simple Strat. In this episode of The Content Cocktail Hour, we’re joined by the Founder of Simpl…

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47: MURDER: Princella Eppes 43:54

2M ago43:54

43:54

On the morning of July 9, 1990, 22-year-old Princella Eppes, a beloved daughter and sister, did not show up for work. This was highly unusual, so Princella’s boss contacted her apartment complex. That afternoon, a maintenance worker was sent to check on her. Upon entering her apartment, he found Princella murdered in her bed. Almost immediately, he…

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Embrace Weirdness in Branding with David Kavanagh 29:07

3M ago29:07

29:07

"One of the most interesting and fun aspects we're focusing on is the word 'fun' itself. The idea that B2B brands can and should be more playful and exhibit their personality in their branding to catch consumers’ attention in a more meaningful way,” says David Kavanagh, Chief Marketing Officer at Jebbit. In this episode of The Content Cocktail Hour…

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46: MISSING: Bianca Carrasco 31:06

3M ago31:06

31:06

On May 3, 2016, Jovanna Burney called the San Antonio police to report her sister, 29-year-old Bianca Carrasco, missing. Jovanna explained that she hadn’t heard from Bianca since the afternoon of May 1, and starting that night, Bianca’s phone had been turned off. Jovanna asked Bianca’s husband, Daniel, what was going on. He said that he and Bianca …

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Strategies for Genuine Content Marketing with Luke Frazier 28:37

3M ago28:37

28:37

"We often talk about marketing as if we're addressing robots, using playbooks to tenfold our growth, stuck in the early 2000s mindset of click funnels. Too many people are still in that space,” says Luke Frazier, Chief Growth Officer at GOOD Agency. In this episode, we are joined by GOOD Agency’s Luke Frazier to discuss the authenticity of marketin…

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45: MURDER: Chynna and Blake Dickus 32:02

3M ago32:02

32:02

On the evening of July 24, 2006, Sean Dickus came home from work to his house in Franklin, Indiana. When he went inside, he discovered the bodies of his wife, 26-year-old Chynna, and his 10-year-old son, Blake. They had both been brutally murdered. The police investigated and found out that there had been a string of burglaries around the time of t…

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Strategies for Attribution and Storytelling in Content Marketing with David Ebner 27:55

3M ago27:55

27:55

"So I believe the true purpose of content is twofold: it serves as both an act of philanthropy and a marketing strategy for brands,” says David Ebner, President of Content Workshop. In this episode, we’re joined by the one and only David Ebner, President of Content Workshop, to dive into the art and science of content marketing, covering everything…

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44: MISSING: Robert Harrod 26:24

3M ago26:24

26:24

In June 2009, Robert “Bob” Harrod, an 81-year-old beloved father, married Fontelle, a woman he reconnected with after 59 years apart. Fontelle was set to move from Missouri into Bob’s Placentia, California home on July 29, but two days before that could happen, Bob went missing. After a thorough investigation, the police theorized that Bob had met …

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Exploring the Dynamics of Content Distribution in B2B Marketing with Pranav Piyush 25:05

3M ago25:05

25:05

“People are realizing now, with the higher level of scrutiny that they're facing, that they really have to be able to show the impact of what they're working on. And it's not just for the sake of reporting and saying it, but also because they all want to have an impact,” says Pranav Piyush, Co-Founder and CEO of Paramark. In this episode, Jonathan …

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43: MURDER: The Short Family 28:45

3M ago28:45

28:45

On the morning of August 15, 2002, Mike and Mary Short were found murdered in their rural Bassett, Virginia home. Their nine-year-old daughter, Jennifer, was nowhere to be found. It quickly became clear that she’d been abducted by the killer. An extensive search for Jennifer began, but sadly, weeks later, her remains were found approximately 40 mil…

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How Mindset, Not Skill, Determines Your Sales Outcomes with Bill Caskey 28:12

3M ago28:12

28:12

"Salespeople know a lot, and yet that knowledge gets impacted. It just sits dormant inside us. But if you're in sales today, you have stories, you have assets that are underused. Start using your damn assets." In this episode, we’re joined by Bill Caskey, President of Caskey Achievement Strategies, to stir the pot by challenging conventional sales …

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42: MISSING: Madalina Cojocari 31:09

4M ago31:09

31:09

On December 15th, 2022, Madalina Cojocari, a beloved 11-year-old, was reported missing in Cornelius, North Carolina. Her mother, Diana Cojocari, initially told the police that she last saw her daughter on the night of November 23rd. However, investigators soon discovered that nobody outside the family had seen Madalina after November 21st. This dis…

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A Playbook for the New Era of ABM with Kelly Hopping 24:37

4M ago24:37

24:37

"Content without consumption is just a massive waste. And I feel like often we build these big, robust content strategies and a big list of all these pieces of content we need to create, and we don’t optimize it to get consumed." In this episode, we’re joined by Demandbase’s CMO, Kelly Hopping to discuss the new era of ABM and the key ingredients t…

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41: MURDER: Brandy Hutchins 45:45

4M ago45:45

45:45

On November 8, 1988, Brandy Hutchins, a 14-year-old beloved daughter, told her friends and family that she was pregnant with her boyfriend’s child. Tragically, just four days later, she was discovered murdered in the root cellar of an abandoned house in Coal Hill, Arkansas. During the police investigation at the house, they found a piece of paper w…

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The Power of Embracing Out-of-Home Advertising with Greg Wise 26:08

4M ago26:08

26:08

"Over the past decade, marketing has become more of a finance position and less of a creative position. A lot of marketers, today, forget how to be creative,” says Greg Wise, Co-Founder and Chief Customer Officer at OneScreen.AI. In this episode, we’re raising our glasses with OneScreen.AI’s Greg Wise on The Content Cocktail Hour for a discussion o…

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40: MURDER: Russell and Shirley Dermond 40:49

4M ago40:49

40:49

On the morning of May 6, 2014, Russell Dermond, an 88-year-old beloved father and husband, was found dead in the garage of his home on Lake Oconee in Georgia. He had been brutally murdered, and his head was removed. Russell’s wife of 62 years, Shirley, was nowhere to be found. An intense search for her began, and on May 16, she was found in the lak…

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39: MURDER: Charlotte Fimiano 37:54

4M ago37:54

37:54

On the afternoon of September 11, 1997, Charlotte Fimiano, a 40-year-old realtor and beloved mother and wife, went to meet with a potential home buyer at a secluded residence in Lower Saucon Township, Pennsylvania. When she didn’t return home that night, her husband reported her missing. The next morning, she was found brutally murdered in the home…

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38: MISSING: Kadin Black 28:09

4M ago28:09

28:09

On December 20, 2022, Kadin Black, a beloved 19-year-old son and brother, was reported missing in Wrightsville, Pennsylvania. His family hadn’t heard from him for three days, and he had failed to show up at his dad’s house for a pre-planned get-together, which was out of character. The police immediately launched an investigation into Kadin’s disap…

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Practical Steps to Improve Content Operations featuring Angus Edwardson 26:03

5M ago26:03

26:03

"Content isn't just king. It's the whole kingdom when you're talking about digital transformation.” These are the words from content expert Angus Edwardson, Co-founder at GatherContent by Bynder. In this episode of The Content Cocktail Hour, Host Jonathan Gandolf and Angus discuss the evolution of content operations, particularly focusing on the im…

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Welcome to The Content Cocktail Hour 1:31

5M ago1:31

1:31

What people want is a big outcome. And the only way you get a big outcome is to take a big swing and be bold. Welcome to The Content Cocktail Hour, the show hosted by The Juice’s Jonathan Gandolf and Clayton Stobbs that squeezes out the deepest secrets of modern B2B marketing professionals on pushing your brand to the forefront of the industry.…

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37: MURDER: Missy Bevers 49:10

5M ago49:10

49:10

In the early morning hours of April 18, 2016, Missy Bevers, a 45-year-old beloved mom, wife, fitness instructor, and so much more, was murdered inside Creekside Church of Christ in Midlothian, Texas. When police checked the surveillance footage, they learned that Missy had been viciously attacked by someone wearing tactical gear, and carrying a ham…

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36: MISSING: Kristina Branum & Christopher Mittendorf 35:05

5M ago35:05

35:05

On July 28th, 2006, Kristina Branum and Christopher Mittendorf, a young couple from Hardin County, Tennessee, were reported missing after they didn’t show up for a visit with Chris’s dad on the July 27th. Days later, on August 1st, the couple’s car was found abandoned in a field in Lawrence County, around 50 miles away from their home. Since that d…

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35: MISSING: Monica Carrasco 39:33

5M ago39:33

39:33

On the morning of October 2, 2003, Monica Carrasco, a 16-year-old beloved daughter and sister, was discovered missing from her aunt and uncle’s house near Balmorhea, Texas. The only items missing from Monica’s room were her beige nightgown and bible - the rest of her belongings, including her socks and shoes, were left behind. Despite extensive sea…

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34: MURDER: Rachel Hansen 36:18

5M ago36:18

36:18

In the early morning hours of June 4, 2022, Rachel Hansen, a 19-year-old beloved daughter, fiance and friend, called 911 to report that an “unknown person” had come into her Gilbert, Arizona apartment and shot her while she was sleeping. First responders rushed Rachel to the hospital, where she tragically passed away from a single gunshot wound. In…

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33: MURDER: Asia and Ashton Brown 38:19

6M ago38:19

38:19

On February 22, 2015, 22-year-old Asia Brown and her two-year-old son, Ashton, were reported missing to the Greensboro, North Carolina police. The following day, they were discovered in the trunk of Asia’s car, which had been set on fire in a secluded area owned by the City. Due to the extent of the damage to Asia and Ashton’s bodies, a cause of de…

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