Kia ora, you’ve joined the 'Ideas that Grow’ podcast - brought to you by Rural Leaders. In this series we’ll be drawing on the insights from innovative rural leaders, to help plant ideas that grow, so our regions can flourish. Ideas That Grow is presented in association with Farmer's Weekly. All guests are arranged by Rural Leaders, whose mission is to grow world class leaders through the Nuffield NZ Farming Scholarship and Kellogg Rural Leadership programme.
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Business Class is a podcast for those looking to make a living in tourism and traveling well. We host smart conversations with interesting people who built satisfying careers in the tourism workplace. Presented by the academy at Learn Tourism | learntourism.org
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Jack Cocks | Resilience in the face of adversity
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Jack Cocks, 2021 Kellogg Scholar, talks to Farmers Weekly managing editor Bryan Gibson about his research into resilience in the face of adversity. Jack, who works on Mt. Nicholas Station with his family, faced his own adversity in the form of a brain aneurysm that sparked a recovery journey spanning 15 surgeries over six years. He shares the three…
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Tourism: A Complex Force for Good – Insights from Santiago Rodriguez
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Learn Tourism CEO Stephen Ekstrom interviews Santiago Rodriguez, a Ph.D. in tourism and author of The Tourism Practitioner newsletter on the latest episode of Business Class. Rodriguez offers a deep dive into the intricate world of tourism. Originally from Ecuador, Rodriguez has dedicated his career to understanding and improving the tourism sector…
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Creative Collisions & Community Impact: with Dan Janes of Madden Media
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In this episode of Business Class, Stephen Ekstrom sits down with Dan Janes, CEO of Madden Media, to explore the dynamic world of tourism marketing and community building. Dan shares his unconventional journey from angel investing and academia to leading a thriving media agency. Discover how Dan’s military background influences his leadership style…
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Creativity and Discipline: Gathan Borden’s Story
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Gathan Borden, Client and Insights Relations Manager at Tourism Economics, recounts the challenges he faced growing up as the only black student in advanced classes. He shares how this experience instilled a constant need to prove his worth, a trait that has carried through his career. Gathan draws creativity from his late mother and discipline fro…
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Sarasota Secrets: Hidden Gems and Future Visions with Erin Duggan
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Join us for an engaging conversation with Erin Duggan, President and CEO of Visit Sarasota County, as she shares her journey from local resident to leading tourism professional. In this episode, Erin reveals the unique charm of Sarasota County, dispels old misconceptions about the area's seasonality, and highlights how community engagement drives t…
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Rural Roots & Tourism Truths: Empowering Communities with Sarah Benoit
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Join us in this insightful episode of Business Class as we sit down with Sarah Benoit, co-founder and lead instructor of JB Media Institute in Asheville, North Carolina. With over 22 years of experience in tourism marketing, Sarah shares her journey from big-city travels to falling in love with the hidden gems of rural America. Discover how her pas…
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From Marketing Maven to CEO: Katherine O'Donnell's Journey in Richmond's Tourism Scene
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In this episode, we sit down with Katherine O'Donnell, the newly appointed President and CEO of Richmond Region Tourism. Katherine shares her remarkable 22-year journey with the organization, revealing how she transitioned from publications coordinator to the helm of a major destination marketing organization. Discover how her unexpected career pat…
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Hand Sanitizer to High-Flying Strategies: Cambria Jones on Navigating Careers and Destinations with Searchwide Global
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Rising Through the Ranks: A Journey in Marketing and Experience with Amber Jones In this episode of the Business Class podcast, Steve interviews Amber Jones from Searchwide Global. Amber discusses her career progression from Marketing Manager to Chief Marketing and Experience Officer. She compares working in an executive search firm to her previous…
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From Teen Struggles to Tourism Leader: Dawnielle Tehama on Resilience, Regeneration, and Connection
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In this powerful episode of Business Class, host Stephen Ekstrom sits down with Dawnielle Tehama, a Senior Associate Principal at Coraggio Group and an enrolled Klamath Tribal member, who shares her remarkable journey from a homeless teen to a leader in the tourism industry. Dawnielle opens up about the challenges she faced growing up, how her deep…
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Lisa Rogers | Developing leaders in the food and fibre sector
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In this episode, Lisa Rogers, Rural Leaders CEO, talks to host Bryan Gibson, Farmers Weekly managing editor, about the recently released report ‘A Path to Realising Leadership Potential in Aotearoa NZ’s Food and Fibre Sector’, along with its leadership development framework, and the leadership programmes serving as key tools for building more and e…
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Newsroom to Tourism Boom: Lisa Bethea’s Blueprint for Destination Success
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In this episode, we chat with Lisa Bethea, Director of Destination Services for Visit Frisco. From a broadcast news career to a leading role in tourism, Lisa’s journey is a story of resilience and passion. Join us as we explore her unique path and the lessons she's learned. From Broadcast News to Hospitality Lisa’s shift from broadcast news to hosp…
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Rachel Baker | Nuffield insights from across the globe
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Halfway through the 2024 Scholarship Programme, Scholar Rachel Baker gives us a unique perspective from inside Nuffield. Rachel speaks with Bryan Gibson, Farmers Weekly managing editor, about some of the similarities and differences between the farming systems in the countries visited so far with New Zealand’s. She discusses insights from Indonesia…
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Stewardship in Action: Mat Woods on Leading Sustainable Tourism in Queenstown NZ
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In this episode of the Business Class Podcast, host Steve Ekstrom welcomes Mat Woods, the CEO of Destination Queenstown in New Zealand. Mat shares his unexpected journey from running a retail chain specializing in outdoor gear to becoming the CEO of a regional tourism office. He highlights his passion for the outdoors and his commitment to environm…
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Game Changer: How Sports Tourism Fuels Community Growth with John David, Sports ETA
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In this episode of the Business Class Podcast, host Steve Ekstrom sits down with John David, President and CEO of Sports ETA, to explore the dynamic intersection of sports tourism and adventure. John shares the rich history of the Sports Events and Tourism Association, detailing its evolution from a small group of 12 sports commissions in 1992 to a…
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Colin Carson: Cultivating Local Pride for Sustainable Tourism
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In this episode of the Business Class podcast, host Steve Ekstrom talks with Colin Carson, CEO of Tourism Prince George, a destination nestled in the heart of British Columbia. Colin shares insights into his journey from university to Denmark to China and back to Canada, all while discovering his passion for tourism. They discuss the importance of …
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Discovering Tampa Bay: A Treasure Awaits with Santiago Corrada
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Just days before the destination marketing community converges on the vibrant landscape of Tampa Bay for the annual Destinations International Conference, Steve Ekstrom revisits his engaging conversation with Santiago Corrada, President & CEO at Visit Tampa Bay. Santiago shares his passion for the industry, his insights on the rebranding journey th…
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Beyond Bourbon Street: Navigating New Orleans Tourism with Alice Glenn
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Welcome to another episode of the Business Class Podcast with your host, Steve Ekstrom. Today, we delve into the vibrant world of destination marketing with a special guest who knows it intimately. Joining us from the heart of New Orleans is Alice Glenn, Executive Vice President of New Orleans and Company. Alice brings a wealth of experience shaped…
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Building Networks and Giving Back: A Conversation with Keith Douglas
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In this episode of a podcast hosted by Stephen Ekstrom, CEO and Co-founder of the Nonprofit Tourism Academy | tourismacademy.org, Keith Douglas from KD & Co Advisors discusses the importance of spontaneous networking, community involvement, and sustainability within the tourism industry. They delve into the successes of Out Professionals, a network…
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John Marshall: Empowering Local Stakeholders for Sustainable Cultural Tourism
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In this episode, Stephen Ekstrom, CEO and Co-Founder of Tourism Academy, has a conversation with John Marshall, Founder and Chief Stewardship Officer at NYC Borough Pass. John shares his extensive journey in the tourism industry, the creation and mission of the NYC Borough Pass, and his efforts to promote and preserve New York City's diverse cultur…
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5 Critical Career Skills Learned While Waiting Tables
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The following broadcast is an excerpt of a recent live lecture presented by The Tourism Academy's Stephen Ekstrom to a group of entry-level hospitality students studying hotel and restaurant skills to aid in sustainable tourism development of their communities, which border on UNESCO World Heritage sites. Steve Ekstrom, CEO and co-founder of the To…
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Work With A Purpose: Cassandra McAuley of MMGY Global
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Join us for an insightful conversation between Stephen Ekstrom, CEO of Tourism Academy, and Cassandra McAuley, industry expert and managing director at MMGY Global, as they delve into their unique career journeys and the transformative power of storytelling in tourism. In the first segment, Cassandra shares his diverse path from the science center …
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Tourism Culture & Heritage with Richard Peterson
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Richard Peterson, President of the U. S. Cultural and Heritage Marketing Council, shares insights on cultural tourism, emphasizing the importance of storytelling, community engagement, and visitor experiences. He discusses the intersection of culture and heritage in tourism, the evolving traits of cultural travelers, and the significance of local e…
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Unveiling Springfield: A Journey in Destination Leadership with Mark Hecquet
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In this captivating episode of the Business Class Podcast, host Stephen Ekstrom delves into the dynamic world of destination marketing with a special guest, Mark Hecquet, President & CEO of the Springfield Missouri CVB. Mark shares his remarkable journey from his roots in London to his pivotal role in shaping the tourism landscape of Springfield. W…
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Out of This World Maverick: Exploring Creativity with Mary Quinn Ramer of VisitLEX
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Join us on this episode of the Business Class Podcast as we dive into the fascinating world of destination marketing with Mary Quinn Ramer, President of VisitLEX, the destination marketing organization in Lexington, Kentucky. Mary Quinn shares her journey into the DMO space, from her beginnings in PR & Communications to her current role leading Vis…
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Stewardship With Doug Price of Visit Colorado Springs
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An interview with Doug Price, President and CEO of Visit Colorado Springs, discussing his career journey in the tourism industry, sustainability efforts in Colorado Springs, key trends in tourism, advice for entering the field, and leadership style. He emphasizes the importance of community involvement in tourism, career growth opportunities in the…
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Journeys of Authenticity: Insights from Destination DC's CEO, Elliott Ferguson
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In this episode, join us for an insightful conversation with Elliott Ferguson, CEO of Destination DC, as we delve into the profound impact of travel on shaping our perceptions and fostering connections across cultures. Ferguson shares his perspective on the transformative power of travel, emphasizing how it enables us to appreciate both our differe…
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Campbell Parker: Leading with authenticity in a fast-changing sector
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Farmers Weekly managing editor Bryan Gibson speaks to Campbell Parker, chief executive officer at DairyNZ. Campbell discusses his involvement with the Kellogg Rural Leadership Programme and how leading with authenticity can go a long way to helping us all achieve big things in a time of rapid change.…
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Navigating Conservation and Commerce with Domenic Bravo & Stephen Ekstrom
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In this captivating episode of the Business Class Podcast, host Stephen Ekstrom sits down with the esteemed guest, Domenic Bravo, CEO of Visit Cheyenne, for an insightful conversation on destination marketing and navigating the complexities of environmental conservation and economic impact in a politically charged landscape. Domenic Bravo shares hi…
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How well do you know Fred Dixon, the next CEO of Brand USA?
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In this podcast episode, Fred Dixon, the newly appointed CEO of Brand USA, shares insights into his journey in the tourism industry and his vision for the future. Growing up in the hospitality business, Fred initially wanted to be a lawyer but found his passion in tourism, particularly in destination marketing organizations (DMOs). He reflects on t…
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Jen Corkran: Trust, truth and how we learn
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Farmers Weekly managing editor Bryan Gibson speaks to Jen Corkran, senior animal protein analyst at Rabobank and a 2023 Kellogg Scholar. Jen discusses her day job to provide red meat insights to clients and farmers. She also unpacks what her Kellogg research tells us about trust, truth and the way farmers take on information.…
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Dr Matt Sowcik – Humility and finding a common purpose
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Dr Matt Sowcik is currently on sabbatical from his role as Associate Professor in the Department of Agricultural Education and leadership at University of Florida. As part of his tour, he joined the Kellogg Rural Leadership Programme in Lincoln. He spoke to Scholars (and Bryan Gibson) about the power of humility in leadership and its role in workin…
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Emma Crutchley - Finding the sheep and beef value-add
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Emma Crutchley, 2018 Kellogg Scholar, talks to Bryan Gibson, Farmers Weekly managing editor about some of the challenges sheep and beef farming faces in a water-short region, her Kellogg research, the Value Chain Innovation Programme, and the work being done on ‘Puketoi’ to find the value-add.Autor: NZ Rural Leaders
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The Heart of Tourism with Tammy Canavan, CEO of Visit Seattle
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Welcome to another episode of the Tourism Academy Podcast! I'm your host, Stephen Ekstrom, the CEO and co-founder of Tourism Academy. Today, we have a fascinating interview with Tammy Canavan, President & CEO of Visit Seattle, a seasoned professional with over 35 years of experience in the Destination Marketing Organization (DMO) space. In this enl…
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Journey Through Tourism with Tony Lyle of Visit Galveston
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In this captivating episode of the Tourism Academy's Business Class Podcast, your host, Stephen Ekstrom, sits down with Tony Lyle, the Executive Director of Visit Galveston. Join them as they explore Tony's remarkable trajectory from a ski rep in Vermont and Tahoe to leading tourism efforts in the charming town of Galveston. Tony shares insights in…
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30 Under 30 With Karly Dwenger, Travel Butler County
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Welcome to a new episode of the Tourism Academy's Business Class Podcast, where we connect with inspiring individuals in the tourism industry. In this episode, we had the honor of speaking with Karly, the Senior Marketing Manager of Travel Butler County and a proud member of Destination International's prestigious "30 under 30." Karly shared her in…
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Julia Galwey - By-product to buy product
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In an innovation story that covers the journey from an idea to the challenges of development, and to implementation. Julia Galwey, 2020 Kellogg Scholar, talks about Pearl Veal NZ, a new sustainable utilisation of the bobby calf resource. Pearl Veal NZ was the winner of the Silver Fern Farms Market Leader Award at the 2023 Beef+LambNZ Awards.…
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From Art History to Destination Marketing: Kristin McGrath's Journey
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Welcome to another exciting episode of "Business Class," the podcast that delves into the hidden stories and insights of the tourism industry. I'm your host, Stephen Ekstrom, CEO of Tourism Academy, and today, we have a remarkable guest, Kristin McGrath, the Executive Director of Visit Pasadena, the Pasadena Convention & Visitors Bureau. Kristin ha…
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Journey into Travel PR: Unveiling the World with Julie Freeman
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In this captivating episode of the Tourism Academy Podcast, your host, Stephen Ekstrom, CEO and co-founder of Tourism Academy, embarks on a thought-provoking conversation with Julie Freeman, the EVP & Managing Director of MMGY NJF. Join us as we dive deep into Julie's extraordinary journey in the tourism industry and unveil the intricacies of trave…
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US Travel's Geoff Freeman on Leadership and Industry Transformation
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In this captivating episode of the Tourism Academy's Business Class Podcast, your host, Stephen Ekstrom, the CEO and co-founder of The Tourism Academy, delves into a fascinating conversation with Geoff Freeman, President & CEO of the US Travel Association. Get ready to explore Geoff's remarkable journey and insights into the world of travel and lea…
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Destination Insights: Unveiling Cincinnati with Julie Calvert, CEO of Visit Cincy
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Join us in this captivating podcast episode as The Tourism Academy's Stephen Ekstrom dives into the vibrant city of Cincinnati with a remarkable guest, Julie Calvert, President & CEO of Visit Cincy. Julie's journey into destination marketing is a fascinating tale of serendipity, starting as a journalist and eventually leading her to helm one of the…
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Crafting Hospitality Futures: A Conversation with Dr. Robert Donato
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In this enlightening episode, join us as we delve into hospitality and tourism with Dr. Robert Donato, Assistant Professor and Hospitality Program Manager at R. Motwani Family Academy of Hospitality & Tourism Management at Broward College. Dr. Donato, a New York native who found his way to Broward County and back, shares his incredible journey from…
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Rebranding Destinations & the Heart of Tourism with See Monterey's Rob O'Keefe
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In this episode of the Tourism Academy podcast, join your host, Stephen Ekstrom, CEO and co-founder of Tourism Academy, as he sits down with Rob O'Keefe, the driving force behind See Monterey's remarkable rebranding journey. Rob, the mastermind behind "Find Your Way Here," shares insights into his inspiring career and the pivotal moments that broug…
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Dr Alison Stewart – FAR and the role of arable systems in agriculture
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In this podcast, Dr Alison Stewart, CEO at the Foundation for Arable Research, talks with Farmers Weekly's Managing Editor, Bryan Gibson, about the role of arable in agriculture, her role at FAR and delivering research that benefits growers. Dr Stewart also discusses her involvement with the Kellogg Rural Leadership Programme and the importance of …
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Paul Ouimet: Journey through a Luminary's Career
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In this episode, join The Tourism Academy's CEO & co-founder, Stephen Ekstrom, as he sits down with Paul Ouimet from MMGY NextFactor, a distinguished figure in the tourism industry, and explore his illustrious career's fascinating twists and turns. From aviation and transportation to a pivotal role in founding a consultancy specializing in border p…
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Journey to TripAdvisor: Steve Paganelli's Insights on Travel, Relationships, and Making an Impact
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In this episode of Business Class by The Tourism Academy, we sit down with Steve Paganelli, Head of Americas at TripAdvisor, for a candid conversation about his journey in the travel and tourism industry. While today, he's at the forefront of one of the most influential travel platforms, Steve's path to this role was anything but conventional. Stev…
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Stacy Ritter, Visit Lauderdale: When Tourism Meets Politics
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Join The Tourism Academy | tourismacademy.org in this enlightening episode as we sit down with Stacy Ritter, a dynamic leader representing Visit Lauderdale, a community of 2 million people speaking 147 languages. With a background in politics and a passion for her community, Stacy shares insights into the intersection of tourism and politics, highl…
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From Childhood Dreams to Tourism Innovation: Cleo Battle's Journey
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Join us for an enlightening episode of the Tourism Academy's Business Class Podcast as we sit down with Cleo Battle, CEO of Louisville Tourism. Cleo's journey from childhood aspirations to becoming a dynamic leader in the tourism industry is nothing short of inspiring. Cleo dreamt of becoming a firefighter as a child, driven by his innate desire to…
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Julian Reti Kaukau – Bridging the connection between our people and the whenua
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In this podcast, Julian Reti Kaukau, 2021 Kellogg Scholar, talks with Farmers Weekly's Managing Editor, Bryan Gibson, about his Kellogg research and to share insights from his work With MPI Māori Agribusiness. In reference to his research, Julian reflects on the historic prowess of the Waikato Maniapoto Māori in the Agriculture and Horticulture sec…
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Liz Bittner: Exploring Lifelong Learning and Unveiling the Power of Travel
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In this captivating episode of the Tourism Academy's Business Class Podcast, we delve into the world of lifelong learning and the transformative impact of travel. Our guest, Liz Bittner, President & CEO of Travel South USA, is a seasoned traveler and industry expert; she shares her remarkable journey through roads less taken and bridges crossed. We…
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Embracing Heritage, Bridging Narratives: Visit Natchez with Devin Heath
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Step into the fascinating world of Natchez, a city of captivating contradictions and profound history, as we sit down with Devin Heath, the Executive Director at Visit Natchez. In this illuminating Tourism Academy Business Class episode, we delve into the heart of Natchez's rich past, its complex narrative, and the exciting challenges it presents. …
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