Najlepsze podcasty z kategorii: Rachel Mazza (2024)

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BOW 100: Rachel and Laura: So Long And Thanks For All The Fish 40:26

3+ y ago40:26

40:26

In This Episode: After 100 amazing episodes, we are stepping away from The Business of Writing Podcast to focus on exciting new ventures and partnerships. In the final episode of this first chapter, Laura and Rachel reveal why they’re making this decision, what we’re doing next, the biggest lessons we’ve learned along the way, and how you can make …

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BOW 099: Adam Hunt: Comedic Conversion Writing 33:42

3+ y ago33:42

33:42

In This Episode: Adam Hunt is a TV Producer turned Copywriter who specializes in comedic copywriting. He says there’s an art to writing jokes that work for brands – and a science that makes sure the end result is on-brand, on-message and won’t get you cancelled. Adam brought together TV’s best comedy writers to form his White Label Comedy Hive-Mind…

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BOW 098: Laura Valenti: Project Management Mindset 37:23

3+ y ago37:23

37:23

In This Episode: So many of our listeners want to market themselves and build great platforms, we want to highlight the kind of person who can really make it happen. So today we are interviewing Laura Valenti, who is the genius behind many of the systems here at the Business of Writing. We could not have made this show without her. Laura is a creat…

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BOW 097: Finka Jerkovic: How To Love Your Business, Clients, and Offers 42:09

3+ y ago42:09

42:09

In This Episode: Finka Jerkovic is an author, international speaker, and coach. She consults with clients on their personal branding, leadership, sales, client experience and employee engagement. Finka believes when you bring authentic leadership and a mission-based mindset to business, you can achieve inner fulfillment, outer success and leave a t…

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BOW 096: Angie Colee: Permission To Kick Ass 31:23

3+ y ago31:23

31:23

In This Episode: Angie Colee is a heavily-tattooed rocker turned copywriter and entrepreneurial coach. She was one of our very first guests here on the show, and since then she’s made some incredible shifts in her business. She’s recently said goodbye to most of her client work to focus on her coaching, podcast, and writing a book – All supported b…

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BOW 095: Mayank and Prerna Malik: Scaling Your Biz While Working Less 29:32

3+ y ago29:32

29:32

In This Episode: Mayank and Prerna Malik are the founders of Content Bistro where they serve up wallet-wooing conversion copywriting services for creatives and seasoned-for-growth consulting for service providers. They’re also the creators of Profits on Tap ® and Momentum Mise-en-Place ® where they work closely with fellow service providers who wan…

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BOW 094: Rachel and Laura: Building A Business That Lasts 32:57

3+ y ago32:57

32:57

In This Episode: Many industries today - especially online marketing - are so transient and based on “trends.” One thing we want to do here on this show is make sure we’re sharing lessons and insights that will stand the test of time. Stories to help you build a business without being worn out, stressed out, and ready to quit. Stuff that is sustain…

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BOW 093: Ilise Benun: The Writer’s Money Mindset 33:27

3+ y ago33:27

33:27

In This Episode: Ilise Benun helps creative professionals bust through mental money blocks, to find better projects with bigger budgets. She’s a national speaker and author of 7 books, including "The Creative Professional's Guide to Money," and 3 online courses tailored to the needs of creative professionals. Since 2008, she has hosted the Marketin…

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BOW 092: Jacqueline Burns: Publishing Books That Sell Millions 33:58

3+ y ago33:58

33:58

In This Episode: Jacqueline Burns was commissioning editor at Random House and Editorial Director at HarperCollins. There she edited classics such as Men are from Mars; Women are from Venus, Who Moved My Cheese, Chicken Soup for the Soul, and Toddler Taming - all of which have sold millions of copies. She is the author of Write a Bestseller, and a …

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BOW 091: Licia Morelli: How To Get Bad-ass Testimonials and Referrals 51:56

3+ y ago51:56

51:56

In This Episode: Every once in a while we have an interview that is so packed with value and actionable advice, that it could be a whole masterclass on it’s own! Our guest today really pulled out the good stuff for us in this interview. Licia Morelli is a copywriter, best-selling author and marketing consultant. Her writing has been featured in Van…

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BOW 090: Sharon Hurley: Shifting Focus In Your Writing Career 31:26

3+ y ago31:26

31:26

In This Episode: Sharon Hurley Hall is an anti-racism writer, a professional B2B writer and blogger, and co-host of The Introvert Sisters podcast. She holds Masters degrees in both media and education and has not missed a deadline in 25 years of work! More than that, she’s a true veterans of the industry – having thrived through the many changes th…

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BOW 089: Rachel and Laura: Getting Your Head Straight When Everything Seems Crooked 22:58

3+ y ago22:58

22:58

In This Episode: By now we’ve all discovered that things did not magically go back to normal after the year ticked over into 2021. Surprise! (not). For many writers, working from home, where family and domestic distractions run wild takes a serious toll on our creative work. Today Laura and Rachel dive into the headspace (or lack there of) involved…

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BOW 088: Athena Dixon: Getting Your Poetry and Prose Published 25:28

3+ y ago25:28

25:28

In This Episode: Athena Dixon is a poet, essayist, and editor. She is the author of The Incredible Shrinking Woman and No God in This Room. Her work also appears in The BreakBeat Poets Vol. 2: Black Girl Magic. Athena’s work has appeared in various publications including GAY Magazine and Narratively. She is founder of Linden Avenue Literary Journal…

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BOW 087: Rebecca Otis Leder: Cold Outreach Done Right 35:39

4y ago35:39

35:39

In This Episode: Rebecca Otis Leder founded an award-winning blog, TheRebeccammendations® in 2009, as well as a marketing consulting company for small businesses, startups, and nonprofits. Rebecca has shared her career development, personal branding, and marketing insights for organisations like Salesforce, DePaul and Loyola Universities, Startup I…

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BOW 086: Mike Abramov: A Holistic Approach To Copywriting 27:09

4y ago27:09

27:09

In This Episode: Mike Abramov is a direct response copywriter and consultant based in Los Angeles, California. He's written for industry titans like Agora, PaleoHacks, The Dig Agency, NativePath, and Organifi – and is now branching out to seek exciting new ventures of his own. When he's not writing, he's coaching up-and-coming writers – helping the…

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BOW 085: Rachel and Laura: How To Prepare Yourself And Your Business For 2021 29:15

4y ago29:15

29:15

In This Episode: Sooo, obviously 2020 happened. And it was a doozy. This past year has been transformative for everyone, and not a single person or business came out the same way they went in. There’s no magical switch that will flip when we tick over into 2021, but we can plan and prepare ourselves to move into the new year with strength and a cle…

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BOW 084: Bonnie Caton: Writing Your Way Around The World 28:47

4y ago28:47

28:47

In This Episode: Bonnie Caton is an in-house copywriter at AWAI — The American Writers and Artists Institute – where she helps AWAI provide copywriting training for over 250,000 writers. Before her time at AWAI, she was a content marketer and travel writer – using her writing skills to work her way around the world in over 40 countries. Now she wri…

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BOW 083: Rosie Moore and Dr. Alexis Shields: The Healthy Writer 48:50

4y ago48:50

48:50

In This Episode: We’re tackling something a bit different in this episode, and that’s how all us writers can take good care of our health. Writing is a sedentary, solitary job, and the better health, the better work we’re able to do. So today, we have a special double-guest interview, with two very dear friends of ours, Rosie Moore and Dr. Alexis S…

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BOW 082: Eric Maisel: Mastering Creative Anxiety 37:54

4y ago37:54

37:54

In This Episode: Eric Maisel is a creativity coach and the author of 50+ books, including A Writer's Space, Coaching the Artist Within, and Mastering Creative Anxiety. He leads deep writing workshops around the globe to help writers form their ideas into actionable offers and programs, and also coaches writers on how to manage anxiety and mindset a…

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BOW 081: Rachel and Laura: The Head Trash of Selling Yourself 28:34

4y ago28:34

28:34

In This Episode: There’s a lot of head trash that pops up around pricing your services and selling your own services. Even if you’re great at selling your clients’ offers, freelancers and creatives are notoriously bad at promoting themselves and confidently presenting their achievements. Join Laura and Rachel in this episode as we talk about money …

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BOW 080: Amisha Shrimanker - How To Get Repeat Clients and Referrals 41:09

4y ago41:09

41:09

In This Episode: Amisha Shrimanker is a copywriter who specializes in launch copy – blending psychology, persuasion & personality to help her clients have less stressful launches. Her clients love her for going super deep into research – not only for the products she’s selling and the market she’s selling it to – but also researching her CLIENTS to…

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BOW 079: Laura Briggs: Tactical Tips To Grow Your Freelance Business Without Going Crazy 35:49

4y ago35:49

35:49

In This Episode: This. Episode. Is. MEATY! Laura Briggs is a two-time TEDx speaker, award winning author of How to Start Your Own Freelance Writing Business, and the founder of a nonprofit that teaches military spouses how to start a freelance business. She’s just released her second book, Six Figure Freelancer… At least that’s what her “official” …

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BOW 078: Brett Randell: Writing In A Woman’s World 30:58

4y ago30:58

30:58

In This Episode: Our guest today sports a pretty impressive resume. Brett Randell is a sales copywriter, content strategist, and yogi-musician who works almost exclusively with female clients. Over the past 7 years, Brett has written content and copy for 4 TEDx Speakers with 3.5 million+ combined views, as well as dozens of leaders in the spaces of…

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BOW 077: How to take time off when you work for yourself 33:24

4y ago33:24

33:24

In This Episode: In a world of hustle and grind, “resting” is not something that’s traditionally built into our work culture. But taking a break isn’t just some “nice to have” – it’s critical to staying productive and producing your best work. When YOU’RE the boss – sometimes taking a vacation can seem impossible. Add on pressure from client expect…

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BOW 076: Terrell Turner: Storytelling By The Numbers 26:44

4y ago26:44

26:44

In This Episode: Your business numbers tell a story – do you know what it’s saying? If not, Terrell Turner can help with that. Terrell is an accountant-finance leader by trade with over a decade of experience — from running Fortune 500 business segments to helping start ups go from pre-launch to billions in revenue. He is also a content creator foc…

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BOW 075: Samar Owais: Say Yes First, Freak Out Later 28:31

4y ago28:31

28:31

In This Episode: Samar Owais is an email strategist and copywriter for SaaS and eCommerce brands. She helps both clients and agencies increase conversions, boost sales, and most important, increase retention so they keep more of their existing customers. While her mission is to get every brand to leverage active, human-to-human conversation with th…

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BOW 074: Sophie Littlefield: Shame, Grit, and Fixing Your Money Problems 42:25

4y ago42:25

42:25

In This Episode: SHAME! According to novelist Sophie Littlefield, it’s at the root of most of your money problems. Sophie is an award-winning author who the New York Times calls a “writing machine” and The Midwest Book Review says is a “master storyteller". She’s written over 20 published novels and also speaks at writing events about financial man…

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BOW 073: Shelly Ellis: The Nuts and Bolts of Publishing Novels 29:56

4y ago29:56

29:56

In This Episode: Shelly Ellis has built an incredible career out of writing and publishing fiction novels. Contrary to the path many writers take, she actually started with a publishing house, and after several successful books, decided to take off on her own so she could be more creative with her work. Now she writes under 2 different pen names ac…

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BOW 072: Rachel and Laura: Going Beyond Client Work By Building Your Own Offers 29:12

4y ago29:12

29:12

Client work is the bread and butter of most freelance businesses, but it’s important to protect yourself by building other revenue streams into your business model. Building your own offers not only provides security… It’s also a great way to scale up your business by leveraging what you already know. Building coaching offers, courses, informationa…

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BOW 071: Lara Lillibridge: Publishing Your Fiction Work 30:16

4y ago30:16

30:16

In This Episode: Despite the whimsical nature of the genre, there’s a strategy behind writing and publishing great fiction, and Lara Lillibridge has got a plan. Lara is the author of four books, and has collaborated with other writers on many other published pieces. She also mentors emerging writers through writing and publishing their own great wo…

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BOW 070: Carline Anglade-Cole: How To Become An In-Demand Copywriter 59:43

4y ago59:43

59:43

In This Episode: Carline Anglade-Cole became an award-winning, million-dollar copywriter in the alternative health market by creating unique, crazy and over-the-top sales copy that just. Plain. Works. Today she’s sharing how she went from having ZERO marketing experience… To being an in-demand A-list copywriter booked out 12+ months in advance. She…

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BOW 69: Barbara Poelle: Mostly Serious Answers To Funny Questions About The Publishing Industry 32:22

4y ago32:22

32:22

In This Episode: Barbara Poelle began her publishing career as a freelance copywriter and editor before joining the Goodman Agency in 2007. But if you ask her, the best training she had for the industry during her brief stint as a standup comic in Los Angeles. She’s successfully published thrillers, literary suspense, young adult and upmarket ficti…

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BOW 68: Jude Charles: Writing Stories That “Show” Not “Tell” 44:25

4y ago44:25

44:25

In This Episode: For almost 15 years, Jude Charles has been helping purpose-driven entrepreneurs bring their stories to life through documentaries & videos. He digs deep to find the compelling story that no one else knows & then leverages it for greater impact. He has produced stories for Google, Coldwell Banker, Steve Harvey, Keyshia Ka’oir and St…

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BOW 67: Stefan Georgi: The Math and Mindset Behind A Multi-Million Dollar Copy Career 47:24

4y ago47:24

47:24

In This Episode: Grab your favorite beverage and settle in, because we’ve got a BIG one for you today. In this episode we go WAY above and beyond copywriting with top copywriter and coach, Stefan Georgi. Since he started copywriting in 2011, Stefan’s words have grossed over $700MM in sales. He used that experience to develop his RMBC method of copy…

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BOW 66: Rachel and Laura: Reinventing “Leverage” As You Reinvent Your Business 32:07

4y ago32:07

32:07

In This Episode: Today we are talking about change, and what to do when you come to a crossroads in your business. Whether you’ve realized you don’t want to work with clients anymore, or you’ve been working on a goal you accidentally picked up someone else, there are plenty of moments in our businesses that force us to stop, really dig into what we…

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BOW 65: 4 Steps To Creating the Ultimate Lead Magnet 30:29

4y ago30:29

30:29

In This Episode: Today we’re chatting with Rachael Kraft, who we’ve both spent time with in the Copy Chief community. Rachael is a lead magnet specialist, and helps marketers and business owners craft lead magnets that will educate and engage their prospects. Today she’s sharing how you can craft the ultimate lead magnet for your writing business. …

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BOW 64: How To Complain Effectively 17:04

4y ago17:04

17:04

In This Episode: Amy Fish is the author of I WANTED FRIES WITH THAT: How to Ask for What You Want and Get What You Need. She serves as the Ombudsperson (a role she says is also known as “Chief Complaints Officer”) at Concordia University where she’s responsible for promoting fairness and making sure everyone's voice is heard. Amy regularly teaches,…

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BOW 63: Janine Kelbach: How To Land Medical Writing Gigs 32:30

4+ y ago32:30

32:30

In This Episode: Janine Kelbach, RN, is the owner of Write RN, Host of The Savvy Scribe Podcast & Author of Entreprenurse. She started her nursing career in a community hospital learning the basics of labor and delivery, and over the next few years worked her way all the way up the ladder in the medical system. After having her second child, she bu…

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BOW 62: Ryan Spanger: Captivating Video Scripts 32:52

4+ y ago32:52

32:52

In This Episode: Ryan Spanger started work in the video production industry as a freelancer, but quickly discovered that while most production companies were focused on making nice looking films, their videos often neglected the needs of their clients. In fact, they seemed more interested in being artists than driving the right results for their cl…

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BOW 61: Ross Simmonds: Getting More Leverage From Your Content 37:19

4+ y ago37:19

37:19

In This Episode: It takes a lot of time, effort, and energy to write a good piece of content. So why do most people hit “publish” and let their word baby fade into the vast void of the internet? Ross Simmonds is here to help you change that. He’s teaching us how to better leverage the content we create and get more out of every piece you publish. R…

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BOW 60: Rachel and Laura: Building Your Warchest and Creating Leverage In Your Business 30:17

4+ y ago30:17

30:17

In This Episode: Today we’re diving in to some “meaty” topics about diversifying your business, creating multiple income streams, and building long-term wealth in your writing business. While we’re big advocates for confidently owning your “thing” – it’s also important to stay open to new opportunities, leave room for serendipity, and build a diver…

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BOW 59: Chris Flynn: Fusing Fact and Fiction 39:35

4+ y ago39:35

39:35

In This Episode: Chris Flynn is the author of The Glass Kingdom and A Tiger in Eden, which was shortlisted for the Commonwealth Book Prize. His latest novel, Mammoth, was released in April of 2020, and both his fiction and non-fiction work have appeared in publications like The Guardian, The Age, The Paris Review, and many more. He’s a regular pres…

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BOW 58: Justine Sones: Setting Boundaries For More Creativity and Less Stress 24:05

4+ y ago24:05

24:05

In This Episode: Justine Sones is an entrepreneurial word nerd who loves drinking coffee, listening to the CBC, and talking about things that hurt. Following over 10 years of self-employment and a graceful faceplant into motherhood, she was bestowed an honorary degree in Roll With The Punches Planning (courtesy of herself). Justine spends most of h…

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BOW 057: Dana Kaye: The 3 Part Publicity Plan 46:21

4+ y ago46:21

46:21

In This Episode: Dana Kaye is a veteran publicist and brand manager with over a decade of public relations experience. She helps authors and entertainers get positive media attention and more eyes on their work at her boutique PR agency, Kaye Publicity, Inc. Known for her innovative ideas and knowledge of current trends, Dana coaches her clients on…

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BOW 056: Brendan Fredericks: The Man Behind The Publishing Curtain 59:39

4+ y ago59:39

59:39

In This Episode: Brendan Fredericks has worked in the book publishing industry for nearly twenty years. As a bookseller and events manager with Angus & Robertson he worked with authors from Steve Waugh, Warrick Capper to Jane Fonda. As in-house book publicist and publicity manager with the prestigious publishers Hachette and Bloomsbury, he promoted…

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BOW 055: Justin Goff: Building Wealth As A Writer 33:21

4+ y ago33:21

33:21

In This Episode: Justin Goff is well known for helping marketers and business owners scale their offers to cold traffic. He grew his own supplement company from $0 to $23 million in just under three years by focusing on cold traffic growth. After selling that company in 2017, Justin now runs a high-level mentorship program called Copy Accelerator w…

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BOW 054: Rachel and Laura: How To Invest In Your Business 38:09

4+ y ago38:09

38:09

In This Episode: It seems like everywhere you turn some coach or guru is telling you to “invest back in your business.” But what does that actually mean? Laura and Rachel fly solo today as they talk about the resources they use to grow and scale their businesses, and how you can choose the best way to invest in your business without breaking the ba…

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BOW 53: James Schramko: How To Thrive In Unpredictable Times 47:39

4+ y ago47:39

47:39

In This Episode: For the past 10 years, James Schramko has helped over 3000 entrepreneurs quickly double and triple their revenue while working less. Half of his private clients earn $3,000,000/year. And 30% of the members in his SuperFastBusiness community earn at least 6-figures. He is the author of Work Less, Make More, and he’s joining us from …

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BOW 52: Gemma Milne: How To Professionalize Yourself Without Formal Training 50:18

4+ y ago50:18

50:18

In This Episode: Gemma Milne is a Scottish creative science nerd obsessed with deep tech and good writing. She writes about science, tech and the broad cultural issues surrounding anything that comes out of science labs and into the real world. Gemma is also a science startup advisor - scouting them for funds, and helping them tell their stories. A…

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BOW 51: Austin Lee: Finding Space and Stillness To Build Your Writing Business 32:20

4+ y ago32:20

32:20

In This Episode: Austin Lee is a direct response copywriter based in San Diego, California. His bread and butter is long form copy for 8-figure revenue financial publishers, but he also writes in the health info niche. He's extremely passionate about coaching up-and-coming freelance writers who want to raise their rates and work with high-quality c…

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