Najlepsze podcasty z kategorii: Tell Me More Careers In Tech Podcast (2024)

1
Stop it With the Facts, Please! 16:11

6d ago16:11

16:11

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge converse about the prevalence of posting about holidays and observances on social media. Does anyone follow Nike to find out when Arbor Day is? They explore the need for unique opinions and engaging content, rather than just posting facts. They also highlight brands th…

1
Using Data and Building Trust; Customer Relationships in E-Commerce 20:25

7d ago20:25

20:25

Mike Mulligan, Director of Customer Identity & Data at Zalando, joins Janine in the studio to explain what’s meant by customer identity, as well as the importance of building customer trust. First up, Mike unpacks Zalando's approach to customer data and explains why data is the key to building deep customer relationships in e-commerce. Like any rel…

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How Is Your Emotional Understanding? | Ian Baer 50:28

13d ago50:28

50:28

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge sit down with a man who has worn the top hats at a variety of marketing agencies. Ian Baer shares his insights on finding the right balance between data and emotional relatability. He recounts the evolution of the advertising industry and the role of data and technolog…

1
Please Tell Me I'm Wrong 20:44

21d ago20:44

20:44

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about the importance of encouraging opposing opinions and diverse perspectives as marketing leaders. They highlight how being in an echo chamber can limit growth and innovation, and how seeking out different viewpoints often leads to better ideas and opportunities…

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Sneaker Trends and Fitness Goals; A Senior Buyer’s Role at Zalando 19:37

21d ago19:37

19:37

Freddy Legatzki, Senior Buyer Sneakers at Zalando, joins Janine in the studio to discuss his career as well as Zalando's Summer of Sports. First up, Freddy explains what a senior buyer role entails, from analysing trade numbers and understanding trend insights to choosing products for Zalando. “Sneaker heads” need to listen closely for updates on u…

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The Importance of Firing Good Customers 20:05

28d ago20:05

20:05

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge converse about the delicate balance of offboarding customers who are good but not ideal. Rather than grandfathering in customers or simply losing money on servicing legacy accounts, sometimes the best option is to let them find another provider. Each business's target …

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Are You Being Intentionally Inefficient? 16:46

1M ago16:46

16:46

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about the importance of embracing failure and learning from mistakes in marketing and business. They challenge the conventional wisdom of always striving for efficiency and optimization, and instead explore the many benefits of intentionally taking risks and exper…

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From international perspectives to local insights. A deep dive into Zalando’s retail strategy with Anna Wilk. 18:04

1M ago18:04

18:04

Anna Wilk, Retail Manager for Czech Republic, Slovakia, and Slovenia at Zalando, joins Janine to in the studio to explain the importance of a retail manager in the industry, juggling content, the commercial calendar, and local sales strategies and combining an understanding of Zalando’s international strategy with local expertise. Anna explains the…

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The Future of SEO, Part IV: Capturing Video 22:44

1M ago22:44

22:44

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge are joined by SEO expert Brianca Hadnot to chat through the massive changeup in how people are searching. Hint: they are increasingly starting with video! How should SEOs be thinking about showing up on TikTok and YouTube rather than simply looking at appearing on Goog…

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Reimagining Fashion Logistics; the creation of ZEOS. 17:29

2M ago17:29

17:29

Janine sits down with Jan Bartels, SVP of B2B at Zalando, to hear the story of ZEOS, a concept that revolutionises logistics for the fashion and lifestyle retail industry. ZEOS is Zalando's new B2B brand that offers a one-stock-pool solution for brand partners, and the entrepreneurial journey of the last few months has been unique. Because the stor…

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The Future of SEO, Part III: Are We Back to Backlinking? 22:50

2M ago22:50

22:50

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge invite Brianca Hadnot into the conversation to expand our knowledge of image searches and related optimization. Backlink strategies are evolving and quality continues to be more important than quantity. They debunk outdated tactics such as press releases, blog comments…

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The Future of SEO, Part II: Getting the Picture 22:22

2M ago22:22

22:22

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge invite Brianca Hadnot into the conversation to expand out knowledge of image searches and related optimization. This episode focuses on Google's evolving visual search and the opportunities it presents for savvy digital marketers. The conversation highlights the import…

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The Future of SEO, Part I: Technical (on-page) SEO 21:49

2M ago21:49

21:49

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge invite Brianca Hadnot into the conversation to share her insights on the evolving landscape of technical SEO (on-page SEO). From summaries to how results are curated, is there anything artificial intelligence isn't touching? Are the tried and true principles of SEO bei…

1
What makes Zalando tick? The importance of building a seamless workplace experience. 19:48

2M ago19:48

19:48

Meg Greenhouse, Senior Vice President at Zalando Technology Foundation (ZTF), joins Janine in the studio to discuss the role of ZTF in providing all the necessary tools and support employees in the modern workplace need, giving us a peak behind the scenes of how an organisation like Zalando functions. Meg leads a team whose role is creating a seaml…

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Your Key to Career Advancement with Peggy Klaus 52:40

3M ago52:40

52:40

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge are joined by Peggy Klaus, author of the books BRAG! and The Hard Truth About Soft Skills. Peggy differentiates between "bad bragging" and "good bragging," as she shares how to effectively convey accomplishments and successes. She introduces the concepts of planning o…

1
Shaping the future of online sales 18:51

3M ago18:51

18:51

Jette Stempel, Head of Central Retail and Sales Campaigns at Zalando, visits the studio to talk with Janine about her career and responsibilities, the changing shape of the industry and her three “Pieces of Me”. Jette’s experience offers all kinds of insights for anyone considering a career in fashion, tech and online sales. She discusses the chang…

1
Branding is a Verb 21:42

3M ago21:42

21:42

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge speak to branding as a perpetual activity that involves managing perceptions and experiences at every touchpoint. It is can be impacted by everyone inside and anyone outside the company. Branding starts with managing people, including customers, employees, and vendors…

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How Curiosity is a Key to Revenue Growth | Dennis Devlin and Jeff Jones 36:15

3M ago36:15

36:15

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge are joined by Dennis Devlin and Jeff Jones, authors of Three Wise Monkeys. The guests speak to how understanding customer behavior is crucial for developing effective marketing strategies. This is founded in empathy and actively listening. This relentless pursuit of c…

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Understanding the value of quality broadcasting and content production for organisations like Zalando. 17:17

3M ago17:17

17:17

Leon Retief, Team Lead, Broadcasting and Video Production at Zalando, sits down with Janine to discuss his role and where live streaming, video production, and content creation fit in a a fashion and tech retail business Leon explains the process of building up the broadcasting and video production team from scratch at Zalando and the challenges th…

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Unpredictability in This Presidential Election Year 18:44

3M ago18:44

18:44

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about heightened levels of unpredictability for marketers during a presidential election season. The landscape can be navigated, but it's not easy! Sometimes the best thing we can do as brands is to embrace unpredictability and be unpredictable ourselves! If we s…

1
The Better Track for Your Career: Agency Side or Brand Side? 21:26

3M ago21:26

21:26

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the question of whether entry-level marketers should start their careers on the brand side or agency side. There are pros and cons to each track, but which has the most upside? Agency opportunities likely mean working with a variety of brands and industries, w…

1
How company doctors help to shape healthier staff, happier careers, and more effective businesses. 17:27

4M ago17:27

17:27

In this episode, Janine interviews Thorsten Wehrend, the company doctor, to shed light on the crucial role company doctors have in a company like Zalando. As he explains, not everyone at Zalando - or other organisations - is aware of the role company doctors play and better promotion and awareness of their role will build better employee health and…

1
Inspiring Grassroots Movements for Lasting Change with Deke Copenhaver 40:02

4M ago40:02

40:02

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge sit down with author, speaker, change agent, and former mayor of Augusta, Deke Copenhaver. The conversation covers motivating and inspiring teams, leading movements, and creating lasting change. Deke shares his perspective on overcoming esophageal cancer and how it ha…

1
Personalization vs. Segmentation 15:29

4M ago15:29

15:29

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the advantages and disadvantages of personalization and segmentation. Artificial intelligence and machine learning are making personalization easier, but is that the best move for your business? Does it make sense to fill the sales funnel through segmentation …

1
Transforming logistics, navigating engineering leadership and embracing the science of happiness. 20:16

4M ago20:16

20:16

Dan Persa, is Head of Engineering for ZEOS logistics and in this episode he talks to Janine about his role, his career, his approach to leadership and of course his three "Pieces of Me". The conversation covers the groundbreaking ZEOS logistics project at Zalando, which has the potential to transform E-commerce for brands across Europe, as well as …

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Is Catalytic Marketing Right for Your Business? 18:45

4M ago18:45

18:45

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the concept of catalytic marketing, which focuses on doing less with less to instill lasting change in target audiences. The conversation delves into the three C's of catalytic marketing: clarity of objectives, connections with the team and audience, and coura…

1
Welcome to the Content Revolution 18:35

4M ago18:35

18:35

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the ongoing challenge of balancing quality and quantity of content. The conversation explores the impact of generative AI on content creation, audience interaction, and the importance of relying on human experts for high-quality content. It also delves into fa…

1
What great leadership looks like in tech and why mentorship in engineering is so important. 18:44

4M ago18:44

18:44

Janine sits down with Dusan Radojevic, Director of Engineering for Customer Facing Applications at Lounge by Zalando, to discuss his career to date and why mentorship and support are so vital for of personal and professional growth. Dusan explains his career to date, why Lounge by Zalando stands out in fashion and tech retails and how the"start-up"…

1
Going All In on Exclusivity or Accessibility 15:14

5M ago15:14

15:14

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the tension between exclusivity and accessibility. Are we better off growing our customer base or simply seeking higher margins from a small niche? Should exclusive brands care about market share? They explore the concept of exclusivity and how it can be achie…

1
When Should Marketers Stop Testing? 18:17

5M ago18:17

18:17

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge opine on finding the right balance between testing and optimization in marketing and advertising. They explore whether there is a point where testing becomes excessive and whether or not perfection is actually attainable. How important is intentionality in testing? Ho…

1
The evolution of tech in fashion retail and keeping ahead of changing customer needs. 17:09

5M ago17:09

17:09

In this episode, Janine interviews Maria Dodevska, Engineering Manager in the Site Reliability Engineering department at Zalando. They discuss the role of Maria’s team in building reliable software and providing a seamless customer experience, the evolution of the e-commerce industry over the last five years, and the need for a modern fashion and t…

1
Shhh... Should We Tell or Not? 20:17

5M ago20:17

20:17

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about the increasing pressure from platforms like Google and Meta to identify content made using gen-AI. The delineate between content made with AI and that made by AI, and discuss whether or not marketers should be help accountable for transparency when AI is us…

1
Why there is a lack of diversity in tech roles and how the Women in Tech ERG aims to help change that. 21:08

5M ago21:08

21:08

Caitriona Bermingham and Hala Al Kuwatly sit down with Janine to discuss the issue of the lack of diversity in tech roles globally. In an episode that focuses on Employee Resource Groups at Zalando, Caitriona and Hala explain how the Women in Tech ERG helps create a voice, advocacy, events and opportunities for women in the tech field, at Zalando a…

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Staying Relevant and Weathering the Social Network Effect 15:05

5M ago15:05

15:05

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge converse about the social multiplier effect in marketing. As marketers get better and share their learnings, it seems that marketing continues to improve. Competition is increasing, forcing marketers to get better--and, thereby, increase the competition! It can be a c…

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Anchoring Influence in Empathy | Dr. Carolyn Goerner 48:53

5M ago48:53

48:53

One this episode of the Rethink Marketing Podcast, Colin Jeffries is joined by Dr. Carolyn Goerner, a negotiation, power, and imposter syndrome expert, as well as a clinical professor of management at the Kelley School of Business. She shares insights on power, vulnerability, empathy, negotiation, and influence. From understanding the underlying mo…

1
They Paid $7 million for 30 Seconds of Airtime! 18:05

6M ago18:05

18:05

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about the winner's and losers from the 2024 lineup of the year's most expensive commercials! The conversation explores the role of on-screen and off-screen talent in Super Bowl commercials, the power of social media shareability, self-deprecating humor in ads, no…

1
How prioritising wellbeing accelerates your career and why employee communities focussed on mental health can make fashion and tech retail even more successful. 19:19

6M ago19:19

19:19

As part of our ongoing series looking at how Employee Resource Groups can empower organisations and individuals to reach new levels of engagement and cooperation, Janine talks to Karoline Bamberowicz and Sandra Dobiosch from the Mental Wellbeing ERG at Zalando. Karoline and Sandra unpack why they became involved in the ERG, the four pillars behind …

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More Engaging Chatbots and Hosting Better Events | Kris Olivo 49:08

6M ago49:08

49:08

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge are joined by co-founder of Helpful Human Franchising and Almost Magical Marketing, Kris Olivo. Kris explains the importance of systems and processes to create successful grand openings and events, including the development of compelling offers and a multi-channel app…

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Asking for Less Word of Mouth 18:34

6M ago18:34

18:34

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the importance of optimizing word of mouth as a channel without becoming over-reliant on it. Having customers help you grow your business has tremendous benefits--and some dangerous drawbacks! They emphasize the need to diversify marketing efforts and de-risk …

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Why E-Commerce needs experts in Sustainability Law, with Alexander Dohmen, Senior Legal Counsel, Environmental and Sustainability Law Zalando 19:02

6M ago19:02

19:02

This conversation with Alexander Dohmen gives a fascinating insight into how sustainability regulations are shaping the fashion and tech retail sector. Alex, who is not your typical lawyer, explains how Environmental and Sustainability Law is growing to ensure operations run in line with the world's sustainability goals. Understanding and navigatin…

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Eliminate the Chief Marketing Officer Position 21:06

7M ago21:06

21:06

Summary On the last episode of season four of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge unpack the relatively recent trend of eliminating the Chief Marketing Officer (CMO) position. Many notable brands, including Walgreens, Etsy, Johnson & Johnson, UPS, and more have taken this step. This podcast episode explores whether removin…

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Marketing Predictions for 2024 24:09

7M ago24:09

24:09

On the last episode of season four of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge pull out the crystal ball and speak to 2024 predictions! Will gen-AI really change the game within the next 12 months? How should brands differentiate if they aren't using AI? Is not using AI a cop out for marketing leaders who are intimidated by an …

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In our special anniversary episode, two of the team behind Pieces of Me share their own pieces and discuss why they chose to start the podcast. 20:38

7M ago20:38

20:38

We're back after a short winter break and in this episode we're celebrating the first Pieces of Me "pod-iversary". Janine is joined by Aditi Gupte, Employer Branding Team Lead at Zalando. Aditi is one of the main players behind the podcast and together they discuss the importance of great employer branding, why they started Pieces of Me and how a p…

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Should We Be Creating Customer Ecosystems? 16:50

7M ago16:50

16:50

On the last episode of season four of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge wax eloquent about advice to follow the leaders by creating end-to-end ecosystems for their customers. This mentality improves customer loyalty, expands share of wallet, boosts margins, and has countless other benefits. But if it's all that and a bag…

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Seasons Greetings from the Rethink Marketing Podcast 0:30

7M ago0:30

0:30

This wraps up Season 4 of the Rethink Marketing Podcast! We are thrilled to kick off Season 5 on January 9, 2024! Until then, Merry Christmas, Happy New Year, and keep on rethinking those common assumptions! Learn more about your ad choices. Visit megaphone.fm/adchoicesAutor: Colin Jeffries & Paul Frodge

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How to Manage the Diderot Effect 18:49

8M ago18:49

18:49

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the needs and wants behind marketing and sales software upgrades. If we switch project management tools, do we need a new Digital Asset Manager? How does a new CRM impact our email tool? When we upgrade one system, do we really need to upgrade another? What are…

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We Dress Code: How a passion for gaming and coding can help forge a career in fashion and tech retail, with Martin Schwitalla 16:45

8M ago16:45

16:45

Martin Schwitalla, Engineering Manager at Zalando sits down with Janine to discuss how the unlikely inspiration of hours spent gaming has helped shape his career to date. Martin also explains how inventory management works and why it’s a vitally important part of the logistical challenge for fashion and tech retail in the digital age. His three pie…

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Try These Hacks for Webinar Success 18:30

8M ago18:30

18:30

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge share some heard earned tips on making webinars even more successful. Too many of us think that webinars are a chance to sell or talk about our products/services. Spoiler alert: They are not! There are some important actions we can take before, during, and after the vi…

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All These Hands in the Marketing Cookie Jar 21:16

8M ago21:16

21:16

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the benefits and drawbacks of having the executive team, finance, human resources, product, and other business units involved in making marketing decisions. This impacts crucial factors like advertising budget, sale pricing, marketing hires, growth goals, and b…

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Innovation in the customer journey and embracing change to shape fashion and tech retail, with Kenneth Melchior 17:28

8M ago17:28

17:28

Kenneth Melchior, VP of Lounge by Zalando sits down with Janine and explains his current role at Lounge as well as his varied career to date, all across Zalando. Kenneth touches on the innovative "treasure hunt" and short-lived campaign strategies that Lounge by Zalando use to enhance the customer journey. He then goes on to discuss the importance …

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