DESIGN HOTELS - Why hotel collections are pursuing digital guest experiences
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In this episode we speak with Simon Schwitallik, Director of Commercial Strategy and Analytics at Design Hotels to discuss the trends in defined hotel collections and the importance of a tech stack to deliver digital experiences that match the hotel ethos and style.
With an abundance of hotel collections, curated by those passionate by a certain theme whether it’s luxury, independent, eco, spa and wellness or design - properties need to ensure they represent the soft umbrella brands that deliver them bookings and business.
We discuss
- The trends in hotel collections
- The development of the design hotel category
- The importance of tech
- And digitalising experiences.
Design Hotels represents and markets a curated selection of 300+ independent hotels in over 60 countries worldwide. Since 1993, Every single hotel carefully selected based on a range of criteria to guarantee guests a unique hotel experience. More than a collection of hotels, the company is a collection of stories.
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