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Mark C. Thompson is the World's #1 CEO Coach and a New York Times bestselling author. Mark consults and coaches executives for Fortune 500 and Global Fortune 1000 companies. Forbes called Mark one of “America’s Top Venture Investors with the ‘Midas Touch'." Formerly Charles Schwab's Chief of Staff and Chief Customer Experience Officer, Mark was the Executive Producer of Schwab.com which today has assets over $2.4 Trillion. He is a Co‐Founder of Sir Richard Branson’s Entrepreneurship Centres ...
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Nothing decreases the cost of acquisition and lifetime value of clients like word of mouth (WOM), and the ultimate word of mouth flywheel is a community designed around your clients and prospects. BUT where do you find the playbook that makes that happen? That is why this podcast exists- to give you the toolset you need to run your business effectively, while building your community of superconsumers. Topics include category design, evangelism, content strategy, and other modernized concepts ...
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Join Mark for the latest episode of the Chief Executive Summit featuring John Dickerson, renowned journalist, CBS News Prime Time anchor, and author. Together, they delve into the complexities of leadership in times of change and volatility. Through John's unique perspective, drawn from his experiences and his book 'The Hardest Job in the World', t…
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Curtis Martin | NFL Hall of Fame | Building Trust
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This week on the Chief Executive Summit, we are thrilled to share a conversation with Mark’s dear friend and inspiration, Curtis Martin, NFL Hall of Fame running back.Curtis overcame incredible challenges throughout his life, including poverty, violence, and the loss of loved ones. He'll share how these experiences shaped his approach to leadership…
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Join Mark for the latest episode of the Chief Executive Podcast featuring his early interview with Jensen Huang, Co-founder and CEO of NVIDIA. Listen as he recounts his extraordinary journey from reform school in Kentucky to becoming a tech titan and visionary leader in the semiconductor industry. Reflecting on early experiences, Huang shares how t…
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Join us for the latest episode of the Chief Executive Summit Show hosted by Mark Thompson! In this exclusive interview, Adrian Mitchell, COO & CFO of Macy's, reveals the keys to transparent leadership, strategic trade-offs, and building a customer-centric approach. Discover valuable insights that can transform your business strategies and drive ret…
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Marshall Goldsmith - CEO Series: Adding Too Much Value
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Don't miss the latest episode of the Chief Executive Podcast! In this insightful conversation, Mark is joined by the legendary Dr. Marshall Goldsmith, the father of the executive coaching profession. They discuss the critical topic of "Adding Too Much Value" and why it's essential for leaders to resist the urge to constantly provide solutions.Marsh…
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Join us for an insightful discussion at the Chief Executive Summit hosted by Mark Thompson, featuring Aicha Evans, the CEO of Zoox. In this interview, Aicha shares her inspiring journey as a lifelong innovator. Discover the future of transportation with Zoox's self-driving electric robo-taxis, designed for safety, sustainability, and urban efficien…
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Getting The First Sentence Of Your Webpage Perfect with Joe Martin
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In today's world - having a website that hooks people from the first sentence is vital if you want to survive & thrive in the digital economy, but if you're like me, we struggle to really nail that first line. That's why, for the next LIVE Q&A Show, I'm bringing the guy that has figured out exactly how to craft the first sentence: Joe Martin. Joe h…
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Ep 225 | A.I. Isn't The Problem, Trust Is: How To Build Trust In An A.I. World with Bryan Kramer
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It's no secret that AI has revolutionized the way we do business, from automating mundane tasks to creating personalized experiences. But as the AI revolution marches on, there's a growing misconception that human connections no longer matter. The truth is, these connections have never been more crucial. Join us for a thought-provoking exploration …
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Tips On Becoming A Better Public Speaker And Getting Invited To Speak
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This continuation of the show with Terry Weaver is a good one. As soon as we opened up the mic, we started asking Terry, who puts together two great events a year (The Thing), about: - how to make better keynotes - how to land speaking engagements - how to make content to increase your influence Connect with Terry and go to one of his events! Suppo…
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Ep 224 | Creativity, Collaboration, & Confidence: The One Thing For Entrepreneurs w/ Terry Weaver
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Entrepreneurship can be many things: fulfilling, maddening, lucrative, demoralizing, exhilarating, lonely, etc., and community can help normalize the roller coaster ride. But simplification is the best tool to reduce chaos. That's why keying in on one thing at a time is such a valuable practice, and Terry Weaver has built an extraordinary community…
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Why Jerry Seinfeld Is A Category Designer
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This is part of one of our open mic sessions where my friend Joel Mena stops by to discuss his evangelism and community building around the UX community of Miami, then I try to convince him why I think Jerry Seinfeld is a category designer. Just another ordinary day on the Relationship Driven Growth Open Mic right after the show. Come to the next o…
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Ep 223 | Why The Chief Evangelist Has Become The Next Business Trend w/ Ethan Beute
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Some companies are out there capturing demand from the market and doing it well. Then there are other companies that are doing things differently. Maybe it's an innovation the world hasn't fully understood yet. Maybe it's a break from the status quo in the industry that puts the client's needs first. These companies need someone that is championing…
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Advice On Building An Audience, Repurposing Content, and Just Getting Started With Content Creation
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I recently took a call from a friend on LinkedIn asking me about things I often get hit up about, and it ended up being a great call so I asked him if I could publish it, and he said ok! He then told me what his reasons for reaching out were: "I thought you’d be able to help with strategy around building an audience and a following. Ways to use dig…
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BEHIND THE SCENES: How To Build Community Off A Podcast w/ Pablo Gonzalez
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I recently had the honor to speak at the Community Led Growth Summit about building a community off a podcast. This isn't that presentation. This is the behind the scenes onboarding call with Charlotte Lesage from Melting Spot who where she got to truly understand what we do and how we do it. This show covers: 1. The Big Audience Lie: how I realize…
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Frameworks For Turning Your Employees Into LinkedIn Ambassadors For Your Brand
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After Rachel's amazing episode, the community stuck around and shared some real practical frameworks they've used, seen used, or heard of to get your team to help grow your brand on LinkedIn. Join us on the next Relationship Driven Growth Open Mic Session! Tinyurl.com/b2bcb2023 Support the Show.
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Ep 222 | Growing On LinkedIn Through Employees Advocacy Instead of Ads with Rachel Simon
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LinkedIn has long been dismissed as just a site for recruiters. Then savvy business development professionals found success using it as a networking site - a digital rolodex for professionals. But what if we told you that LinkedIn is actually STILL untapped and underestimated platform for businesses to exponentially grow revenue? That's right, whil…
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3 Steps of Should I Start A Community, Apple's Launch You Never Heard Of, & Alex Hormozi's Perfect Offer Formula on RDG Open Mic
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This is another excerpt from the Relationship Driven Growth Open Mic Session. Join us at the next one! Tinyurl.com/B2BCB2023 Support the Show.
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Tune in to the latest episode of the Chief Executive Summit podcast to hear Mark's conversation with Gordon E. Moore, co-founder and former chairman of Intel Corporation, who passed away recently at the age of 94. Moore was the mastermind behind Moore's Law, which predicted the doubling of the number of transistors on a silicon chip at regular inte…
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Ep 221 | Making The Community Play Work For Small Business w/ Suzanne Taylor King
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Most people think they know what it takes to build a thriving online community. But most people get it wrong. That's why when I saw Suzanne Taylor-King building from scratch and hearing from everyone involved they knew this was different than what they had in mind (in a great way), I invited her onto the B2B Community Builder Show so we can dive in…
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Host An Event For Less Than $500 Or An Airport Book Signing For Free
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Hosting an event is a great way to build your brand, but people tend to overcomplicate doing it. That's why we used last week's relationship driven growth open mic to share a couple of low cost, low effort, high impact events that our community has pulled off, including: - a tea party at the Drake Hotel of Chicago - a book signing at an airport boo…
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Ep 220 | Tools For Becoming A Great Conversationalist w/ Guest Host, Yurii Lazaruk
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Richard Branson famously said, "Communication is the most important skill any leader can possess," and conversations are the base of communication. But I've never seen any training on how to be a great conversationalist. That's why when Yurii Lazaruk reached out to ask me how I learned to interview people on my show, I knew it would be a great oppo…
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Using Category Design For Conflict Resolution - RDG Open Mic Session
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The strategy of category design involves creating a new category instead of competing in an existing one. By marketing the problem rather than the solution, companies have succeeded in capturing 76% market share in their category. This is because she who states the problem best, is known to have the solution. But most people believe this only works…
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Ep 219 | Attracting Top Talent To Drive Word Of Mouth Growth: A Marketing Approach to Hiring with Ryan Englin
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You're out there working your tail off to attract new clients, and even harder to keep them happy enough to refer you to their friends. But if you put that same effort into attracting talent, you can accomplish both those things more sustainably. That's what our next show is about! Join us for a live recording as we sit down with Ryan Englin, who w…
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Understanding The Effect Of AI: An Non-Technical Explanation
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There’s a lot of talk about the effect of AI an a lot of it is super heady, but the majority of us aren’t super nerds. That’s why we had a discussion about what it means to us right now in the short run as part of our latest Relationship Driven Growth Open Mic sessions! Join us at the next one on a Monday at 5:30 by registering for the show at tiny…
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Ep 218 | 3 Ways To Listen To The Market And Innovate with Michael Haynes
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Small business owners spend a lot of time thinking about how to gain a competitive advantage, and will spend hundreds of thousands of dollars on experts to help them do so. But no one knows your clients like your clients themselves. Therefore, listening to your clients is the best way to get that competitive advantage! That's why we're bringing Mic…
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Marshall Goldsmith - CEO Series: No, But, However
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Happy International Day of Happiness! What better way to celebrate than by wishing a very happy birthday to the legendary Dr. Marshall Goldsmith? On this episode of the Chief Executive Podcast, Mark and Marshall dive into the topic of “No,” “But,” and “However.”Key insight in this episode:Coaching highly successful, hard-working, smart, dedicated, …
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Ep 217 | How To Use ChatGPT For Small Teams and Hustlers with Jon Briggs
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We all need to keep up with the high demand for fresh and engaging content, and have been told that Artificial Intelligence tools are the answer, but don't have time to test everything we hear about. That's why I'm bringing back Jon Briggs, the ultimate content hustler, to share the tips and tricks he's learned from his community of content creator…
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Advice On Messaging For A New Niche From Joe Zboch- Excerpt From The Relationship Driven Growth Open Mic Session
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My friend Simon Zatyrka has launched a food industry consulting business around the concept of being a "culinary mechanic". It's a brilliant take on the value of a chef as master of processes instead of just knowing how to make a delicious meal, but he's having a hard time describing it so he came to one of our Relationship Driven Growth open mic s…
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Maya Angelou | Acclaimed American Poet, Author, Activist
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Mark invites you to join him on the latest "Chief Executive Summit" Podcast with none other than the legendary Maya Angelou. In this episode, Maya shares her seven sacred promises that have guided her through life, inspiring millions of people along the way. As a prolific writer, award-winning activist, and one of the most influential poets of our …
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Ep 216 | Get Your Clients To Market For You - Evangelist Led Growth w/ Leslie Greenwood
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Formalized evangelists are becoming a growing trend in B2B, and they are crucial for driving community, but you need more than one evangelist to drive community growth. That's why we're having Leslie Greenwood teach us how she was able to activate a whole community full of evangelists to grow one the most successful communities you've probably hear…
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Women in Leadership Part 4 - Visionaries
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In honor of International Women's Day, we're thrilled to present the fourth and final installment of our Women in Leadership series. Hosted by Mark and Dr. Bonita Thompson, a leader in Collaborative Leadership, this episode features four inspiring guests: Dr. Penny Patterson, Ann Wrixon, Dr. Rachel Naomi Remen, and Candice Carpenter.These incredibl…
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🎙️ Don't miss Mark's keynote at the GOV HR Summit in Abu Dhabi, where he shares his insights on building an innovation culture in the future of leadership. In this engaging podcast episode of the "Chief Executive Summit," Mark discusses how leaders can foster an environment of innovation and adaptability, critical traits for success in today's fast…
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Ep 215 | Event Led Growth For SMEs That Think They Can't Do More Events But Want To w/ Mark Kilens
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The business closest to the customer wins. This is because if you can speak directly to your customers' pain points in their own language, they trust you have the solution they need. But businesses tend to spend the majority of their resources (time, money, attention) on activities that happen nowhere close to their customer. That's why the idea of…
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Laid Off Recently? Advice On Job Hunting vs Freelancing vs Both - Community Advice on Relationship Driven Growth Open Mic w/ Brett Trainor
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The economy is getting worse and people are being laid off, but job hunting isn't their only option. That's why we took some time on the Relationship Driven Growth Open Mic session that follows our Monday shows to talk about your options. This included: - should you look for a job or try to start your own business? - is it possible to do both? - wh…
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Women in Leadership Part 3 - The Collaborative Effort
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🎧 Tune in to Part 3 of the "Chief Executive Summit" podcast series on Women's Leadership, hosted by Mark and Dr. Bonita Thompson! 🎙️In this episode, we'll hear from three incredible women leaders: Marva Collins, renowned educator and founder of Westside Preparatory School; Shelly Lazarus, former CEO of Ogilvy & Mather and current Chairman Emeritus;…
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Ep 214 | How To Get On Podcasts & Evangelize Your Message w/ Pablo Gonzalez
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The easiest way to grow an audience is to leverage other audiences, and guesting on podcasts is a great way to do it. But most of the outreach I get to be on my show SUCKS. That's why I'm going to share what works. We're going to be sharing what has worked to get on my show, what has worked for our clients to get on other shows, and strategies that…
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Lessons Learned From Podcasting At A Trade Show - w/ Rita Richa
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Every week, after the live show, we go into an open mic session where our community shares speaking points and insights. This week led to a phenomenal conversation about how to launch a podcast successfully at a live event. It starts with how I time the length of my speeches and then goes into how our content strategist at Be The Stage, Rita Rita, …
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Carol Kauffman, PhD. | Real-Time Leadership & Wendy Clark | Dentsu
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Tune in to "The Chief Executive Summit" with Dr. Bonita S. Thompson, a leader in Collaborative Leadership, as she sits down with guests Carol Kauffman, PhD., author of the recently released, Real-Time Leadership, and Wendy Clark, Former CEO of Dentsu International. In this episode, you'll gain actionable insights and strategies for effective leader…
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Today is President's Day in the United States, a day to honor and celebrate the country's past presidents. However, this year's observance is marked by somber news. The country's 39th president, Jimmy Carter, was recently admitted to hospice care at the age of 98. Carter, who served as president from 1977 to 1981, is known for his humanitarian work…
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Ep 213 | 4 Ways To Create Speaking Points For Social Media & Stages: Hookpoint Packaging (My How To Guide)
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You work so hard on coming up with great ideas that can help people, but people will walk (or more likely scroll) right past them if they're not made in a way that hooks them in first. That's why I'll share 4 Hookpoint frameworks that will make people stop and listen to you more often, learn the concept you're sharing easier, and remember it better…
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[LEAKED] Mitigating Risk For Marketing Spend During A Recession - Excerpt From Relationship Driven Growth Strategy Session
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Every week, after the live show, we go into an open mic session where our community shares speaking points and insights. This week led to a phenomenal conversation about the current state of the economy, marketing, and how SME's will share similar pain points as large enterprises. I'd love to have you as part of the next conversation on Mondays at …
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Ep 212 | A Framework for Building Relationships Through Marketing w/ Mike Grinberg
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Here at Be The Stage, we've been touting the concept of "building relationships at scale" for 3 years, but it's really hard to explain. That's why when I saw Mike Grinberg of Proofpoint Marketing show a mental model of exactly how they do it, I knew we had to bring him on the show to talk about it. Join us as Mike talks us through: - why B2B is bet…
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Women in Leadership Part 2 - Stepping Forward
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Join us for the second installment of our four-part Women in Leadership series. Mark and Dr. Bonita Thompson were honored to host discussions with these remarkable leaders Laura D'Andrea Tyson, Dr. Tamara Jernigan, Nadine Strossen, Baylee Decastro, and Norma Hotaling. Tune in to gain valuable insights and learn from their unique experiences in step…
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Ep 211 | How To Become A Business Evangelist: Framework I Used To Go From Unknown To Keynote Speaker In 2 Years
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To seed a successful community you need get insights about the people you are trying to help, and generate word of mouth about the value of bringing folks together on a mission. That is the job of an evangelist. But there are no playbooks for business evangelists, so I'm going to share the playbook that has worked for me not, multiple times. It wor…
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Women in Leadership Part 1 - Three Vital Skills
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Join us for the first installment of our four-part Women in Leadership series. Mark and Bonita had the privilege of sitting down with trailblazers like Madeline Albright, Barbara Walters, and Gloria Steinem. These women shattered ceilings and accomplished great things in their careers. Tune in to benefit from their wisdom and be inspired by their j…
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Ep 210 | Who Should Make Community Building Their Marketing Strategy w/ Jack Foster
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Our experience has shown three groups of people are interested in community: marketers, community builders, and business leaders that want it as a strategic advantage. But few people have the experience to compare community as a strategy to other marketing plays. That's why having Jack Foster, VP of Marketing at WorkRamp, on the show will shine a n…
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Major General (Ret) Gale S. Pollock | US Army & Elevivo
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Major General (Ret) Gale S. Pollock served as the Commander of the U.S. Army Medical Command and as the Acting Surgeon General of the Army. She was also the 22nd Chief of the Army Nurse Corps. Today, she leads Elevivo as founder and CEO. Mark Thompson, #1 CEO Coach, sat down with Gale to talk about how encouragement from others helped her overcome …
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Ep 209 | KEYNOTE SNEAK PEAK: Simplify B2B Community Building In 3 Steps - Your Playbook For 2023
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With McKenzie and Mark Schaefer officially deeming brand communities the best marketing strategy going into 2023, community building has officially gone beyond something that venture funded tech companies and influencers do. It is now something all businesses need to consider. But the average business is still having a hard time understanding the r…
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Ep 208 | LEAKED! The Story Behind The $40M Podcast Community (And How We Market It) w/ Josh Crist, Head Of Talent Relationships at Lemonpie
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Given the elevated level of publicity that happens when you get written about in the best selling marketing book on Amazon right now (Belonging To The Brand, by Mark Schaefer), we wanted to give you an inside look into the story about the first community we built and how it happened. But instead of just telling you about it, we wanted to find a bet…
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Ep 207 | Community As A Marketing Strategy- The Definitive Guide w/ Mark Schaefer, Best Selling Author of Belonging To The Brand
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52:03
There is a great book about the landscape of community for business out there already, and there is a great book out there on how to be a community manager. But understanding how to run a community works isn't what will drive mass adoption of it for business. Understanding how to profit from community is what will. That's why I'm convinced that Mar…
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