Najlepsze podcasty z kategorii: Accidental Marketer (2024)

1
Breaking Free from the Annual Planning Cycle 17:04

22d ago17:04

17:04

In this episode, Mary, Tom, and Sean discuss the inefficiencies of traditional finance-driven planning cycles and explore a more flexible, customer-centric approach to strategic planning. They emphasize how trends and customer needs should drive strategy rather than rigid annual reviews.Autor: Impact Planning Group

1
Leveraging AI to Transform Strategic Planning 17:30

2M ago17:30

17:30

In this episode, Mary, Tom, and Sean discuss the growing role of AI in strategic marketing and how it is transforming the way companies approach the planning process. As businesses face the challenge of lengthy planning cycles, AI offers a way to streamline market analysis and speed up strategy creation, allowing teams to focus more on creativity a…

1
Market Shaping: Strategies for Redefining Your Competitive Landscape 19:05

2M ago19:05

19:05

In this episode, we explore the transformative potential of Artificial Intelligence (AI) in strategic marketing, focusing on how AI can enhance the effectiveness and innovation of marketing teams. Our discussion covers the ways AI can assist in generating ideas, understanding market trends, and driving strategic decisions.…

1
What B2B Leaders Can Learn from Southwest Airlines’ Mistakes: Staying Ahead of Customer Needs 16:54

3M ago16:54

16:54

In this episode, we analyze Southwest Airlines’ recent policy shift from open seating to assigned seating, exploring how even the most successful companies can falter when they fail to adapt to changing customer needs. We translate this B2C lesson into actionable insights for B2B leaders, with three examples of how to avoid similar pitfalls in your…

1
How Archetypes Dramatically Increase Regional Buy-In to Your Global Strategies 16:06

4M ago16:06

16:06

In this episode, we delve into the strategic importance of using archetypes to simplify and enhance global marketing and learning and development (L&D) strategies. Our conversation highlights how categorizing countries into archetypes can streamline program development, improve regional buy-in, and foster innovation.…

1
Leveraging AI in Strategic Marketing: Insights and Innovations 16:47

4M ago16:47

16:47

In this episode, we explore the transformative potential of Artificial Intelligence (AI) in strategic marketing, focusing on how AI can enhance the effectiveness and innovation of marketing teams. Our discussion covers the ways AI can assist in generating ideas, understanding market trends, and driving strategic decisions.…

1
Boost Your Business Strategy with the Magic of Predictive Tools 18:04

5M ago18:04

18:04

In this second episode of our two-part series on trend prediction, we delve deeper into the importance of identifying and understanding market trends and their implications. Our discussion revolves around notable predictions we've made using our analytical tools, emphasizing both successes and challenges in forecasting.…

1
Can These Strategic Marketing Tools Help Your Team Anticipate The Future? 19:39

6M ago19:39

19:39

In this episode, we delve into the fascinating world of trend prediction and how our analytical tools have helped us foresee significant industry shifts. Our discussion revolves around three key predictions we've made, the tools that facilitated these insights, and the outcomes that validated our forecasts.…

1
Is Your Business the only B2B Immune to Ozempic’s Impact? 16:50

6M ago16:50

16:50

In this episode, we delve into the far-reaching implications of Ozempic, a weight loss drug originally designed for diabetes management, and its potential impact on B2B businesses across various industries. Join us as we explore how this medical breakthrough is reshaping consumer behavior, healthcare trends, and industry dynamics.…

1
Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 3) 19:07

7M ago19:07

19:07

In this podcast, Mary, Tom, and Sean draw from their extensive experience of over 25 years in successful workshop facilitation, a crucial skill for top marketing leaders. In this episode, they delve into the third part of their 3-part series, offering insights to transform workshops into impactful change initiatives.…

1
Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 2) 18:51

8M ago18:51

18:51

In this 2nd podcast in a 3-part series, Mary, Tom and Sean share insights for marketers and product managers seeking to enhance their meeting facilitation skills. Focused on creating impactful workshops, the discussion revolves around crafting engaging learning experiences and ensuring the longevity of acquired knowledge beyond the workshop setting…

1
What B2B's Can Learn from This Year's Best Super Bowl Ads 18:54

9M ago18:54

18:54

In this podcast, Mary, Tom and Sean delves into the intriguing world of Super Bowl ads. The team dissects the strategic decisions behind spending $6.5 million for a 30-second Super Bowl ad, exploring the valuable B2B lessons hidden within the glitz and glamour of the game’s mostly B2C ads.Autor: Impact Planning Group

1
Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 1) 23:19

9M ago23:19

23:19

In this podcast, Mary, Tom and Sean share insights from their 25+ years of successful workshop facilitation – a key skill that the best marketing leaders have. In part 1 of this 3-part series, they explore the key elements that make cross-functional and customer brainstorming workshops effective.Autor: Impact Planning Group

1
What B2Bs Can Learn From 2023’s Top Marketing Stories 18:32

10M ago18:32

18:32

In this episode, Tom Spitale, Mary Abbazia, and Sean Welham reflect on pivotal 2023 events impacting B2B. Tom spotlights Disney+'s subscriber surge, Mary delves into Taylor Swift's IP mastery, and Sean explores Barnes & Noble's return to intimacy. All 3 cases come with a full discussion of the learnings and implications for B2B marketers.…

1
How to Prepare for When Innovation is Actually Slower Than Expected 16:03

10M ago16:03

16:03

The electric vehicle (EV) market has hit a speed bump, catching the attention of marketing leaders seeking insights into the uneven trajectory of industry advancements. Mary, Sean and Tom explore the nuances of slowing EV sales, using a strategic marketing lens to extract valuable lessons for businesses launching new platforms.…

1
B2B Lessons From Barnes & Noble’s B2C Success Vs. Amazon 16:32

12M ago16:32

16:32

In this insightful podcast, Mary, Sean and Tom unravel the mystery behind Barnes & Noble's enduring success in the face of fierce competition from Amazon. The trio dives into what makes Barnes & Noble stand out in an age where traditional bookstores often struggle.Autor: Impact Planning Group

1
Claritin's Allergy Crusade: A Breath of Fresh Marketing 18:56

1y ago18:56

18:56

In this thought-provoking episode, the team delves into Claritin's recent innovative ad campaign. Instead of focusing on the product, Claritin talks about its work to reduce allergies, which would actually decrease its sales! Does it work to actually create strategies to reduce the reliance on your products, if it resonates with your audiences’ bro…

1
The Different “Flavors” of Marketing Part 3 19:26

1y ago19:26

19:26

In this third episode about the role of marketing in organizations, the team goes deeper into a discussion about the role of tools in building strategic plans. They emphasize the importance of a structured approach to marketing and how tools can enhance creativity and innovation rather than stifling it. The hosts debunk the misconception that tools…

1
Value Amplified: AI's Role in Supercharging Customer Offerings 20:19

1+ y ago20:19

20:19

There is much talk about how Artificial Intelligence (AI) can make work much more efficient. However, in this podcast, the team delves into how AI acts as an amplifier, magnifying the value of your products and services to deliver unforgettable experiences for your customers.Autor: Impact Planning Group

1
The Different “Flavors” of Marketing Part 2 19:22

1+ y ago19:22

19:22

In this podcast, the team goes deeper into a previous discussion about how marketing is done in different organization. The team dives deeper into the need for organizations to be unified in its purpose for marketing; and for marketing to act as the customer advocate while working collaboratively with sales and other departments to drive business s…

1
What Can Be Learned from Tesla’s Recent Price Changes? 18:37

1+ y ago18:37

18:37

In this episode of The Accidental Marketer podcast, Mary, Tom, and Sean discuss Tesla as a case study for pricing strategies in the evolving electric vehicle market. They highlight how Tesla has dropped its prices twice in recent months, resulting in a reduction of over 20% on some models. The hosts explore the reasons behind this pricing strategy,…

1
What the Feud Between Two Professional Sports Leagues Can Teach Us About Strategy – Part 3 20:00

1+ y ago20:00

20:00

In this podcast episode, Mary, Sean and Tom discuss the surprising merger between the PGA and LIV Tour that shocked the sports world. This podcast episode provides insights into the factors behind the merger, highlighting the importance of innovation, competition, and agility in today's rapidly changing business landscape. The team explores the imp…

1
Could the Disney Plus Success Lead B2Bs to Go Direct? 18:50

1+ y ago18:50

18:50

In this episode, the team discusses the strategy behind Disney+ and its impact on the streaming market. The case provides surprising lessons for B2Bs who are considering supplementing their distribution channel with direct-to-end-user communication to create pull-through demand.Autor: Impact Planning Group

1
What the Feud Between Two Professional Sports Leagues Can Teach Us About Strategy – Part 2 19:18

1+ y ago19:18

19:18

The team continues last episode’s discussion about the fight between two professional golf tours and the profound strategy lessons from it. Their analysis looks at how the battle between the PGA and LIV Tours mirrors the competition in many different B2B industries. The group discusses how B2B companies make the decision on whether to be a closed o…

1
What the Feud Between Two Professional Sports Leagues Can Teach Us About Strategy 19:28

1+ y ago19:28

19:28

Many people are passionate about sports, so it’s fun when the business of sports can teach us about business strategy. Such is the case with the fight between two professional golf tours – the incumbent #1 North America-based PGA Tour and its new challenger, the Saudi Arabian government- backed LIV Tour. Over the course of this episode and the next…

Podcasty warte posłuchania

Accidental Marketer Podcasty

Podcasty warte posłuchania

1
The Accidental Marketer Podcast

Impact Planning Group

1
The Accidental Marketers Podcast

Josh Elkin and Ben Yost

1
Breaking Free from the Annual Planning Cycle 17:04

1
Leveraging AI to Transform Strategic Planning 17:30

1
Market Shaping: Strategies for Redefining Your Competitive Landscape 19:05

1
What B2B Leaders Can Learn from Southwest Airlines’ Mistakes: Staying Ahead of Customer Needs 16:54

1
How Archetypes Dramatically Increase Regional Buy-In to Your Global Strategies 16:06

1
Leveraging AI in Strategic Marketing: Insights and Innovations 16:47

1
Boost Your Business Strategy with the Magic of Predictive Tools 18:04

1
Can These Strategic Marketing Tools Help Your Team Anticipate The Future? 19:39

1
Is Your Business the only B2B Immune to Ozempic’s Impact? 16:50

1
Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 3) 19:07

1
Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 2) 18:51

1
What B2B's Can Learn from This Year's Best Super Bowl Ads 18:54

1
Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 1) 23:19

1
What B2Bs Can Learn From 2023’s Top Marketing Stories 18:32

1
How to Prepare for When Innovation is Actually Slower Than Expected 16:03

1
B2B Lessons From Barnes & Noble’s B2C Success Vs. Amazon 16:32

1
Claritin's Allergy Crusade: A Breath of Fresh Marketing 18:56

1
The Different “Flavors” of Marketing Part 3 19:26

1
Value Amplified: AI's Role in Supercharging Customer Offerings 20:19

1
The Different “Flavors” of Marketing Part 2 19:22

1
What Can Be Learned from Tesla’s Recent Price Changes? 18:37

1
What the Feud Between Two Professional Sports Leagues Can Teach Us About Strategy – Part 3 20:00

1
Could the Disney Plus Success Lead B2Bs to Go Direct? 18:50

1
What the Feud Between Two Professional Sports Leagues Can Teach Us About Strategy – Part 2 19:18

1
What the Feud Between Two Professional Sports Leagues Can Teach Us About Strategy 19:28

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